Search Engine Optimisation

Training and Resources

We can show you the specific SEO techniques of how to get your website landing on the first page of search engine results. Capitalise on keyword research and bring in more traffic to put your website in front of the audiences that matter.

SEO requires a consistent approach, with regular analysis and regularly updated content. We know how to balance the fine line between appealing to search engine algorithms and ensuring that it authentically connects with audiences.

Whether you need to perform an SEO audit or learn how to write SEO content, we have a bank of resources to help guide you through it all. As a leading SEO agency, we know what it takes to build website authority, attract audiences and convince them to stick around for longer.

Now, you can learn the same SEO techniques that we implement by checking out our free-to-use resources below.

Resources for Search Engine Optimisation

SEO Checker: Your Content’s Best Friend

Illustration of a SEO Checker Desk Setup

Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo. The primary benefit of SEO is […]

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Get To Know SEO: A SEO Glossary

Get to Know SEO

Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases that are relevant to what the site is offering.  It is a curated process, with careful consideration given to the type of content […]

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How to do an analysis of a website: 3 tools you can use and practical advice for improved digital performance

analysis of a website

A website is the cornerstone of digital marketing and the online home of your business, but how do you know if it’s performing at its full potential? In this article, we will explain how to do an analysis of a website, showing you a range of practical tools that you can use to evaluate your website’s digital performance.

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Your Ultimate Guide: What is Link Tracking? Tools & More

Your Ultimate Guide What is Link Tracking Tools & More

Do you know that a reliable and efficient link tracking tool could be that missing tool that will level up your marketing strategy? Yes, it’s. While it’s pretty simple when used right, this tracking is a powerful tool that will take your marketing campaign to the next level. It will enlighten you about where your traffic […]

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Local SEO Audit: How To Perform One and What To Look Out For

image for the local seo audit: how to perform one and what to look out for blog.

SEO is a continuous and arduous process that allows for creativity, trialling content and keywords that could work for your business. Now that customers are employing mobile technology to access what they need and where to find it, being relevant and high on SERPs is becoming more necessary than ever. Performing a local SEO audit […]

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What Is An SEO Title (Definition & 14 Tips To Craft a Compelling One)

What Is An SEO Title

What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description.  It is important to bear in mind that the title tag is in the HTML […]

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What Is SEO? The Essential Guide to Transforming Your Website Traffic

featured image on what is SEO? how to amplify your site traffic

If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]

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What Is A Keyword? A Comprehensive Guide to Keyword Research and SEO Success

SEO essential guide

Credit: ProfileTree.com

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Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO

Wordpress SEO with Yoast: Ultimate guide

Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]

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What Are Negative Keywords? Learn an SEO Essential

What are Negative Keywords

Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree

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What is Keyword Research? A Complete Guide to Effective Keyword Research for SEO

Ranking high on Google with keyword research

What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]

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Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

Meta Keywords

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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