A web development company creates websites for clients and customers. They employ skilled and qualified web developers who write code for sites, as well as other staff like graphic designers, writers and SEO specialists.
Web development companies ensure that any website they build is fully operational and secure from outside sources with malicious intent. In short, they build websites from scratch and make sure they are secure.
Choosing the right web development partner is crucial for bringing your digital vision to life. This guide will walk you through the 10 most important factors to evaluate when researching and vetting potential agencies. Follow these tips to find a web dev firm with the skills, experience, and expertise to create a high-performing site that achieves your business goals.
This is crucial, as even the most basic website is a major investment:
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Some development companies employ thousands of people, while some may only have one or two staff. Your brand and reputation are important, and your website needs to reflect your brand’s core values.
Beyond that, it’s important to remember the role of business websites. This is to increase profits, either by reducing costs or boosting revenues. As such, it’s important to focus on your bottom line during a commercial web development project.
Finding and deciding upon the right web development company for your business and brand is no easy task.
There are many things to consider, such as your budget and needs. Not every web development company is the right fit for everyone.
With some knowledge and patience, you can find the perfect web development company to suit your needs.
Set Clear Goals
When you invest in anything, you should never take out your chequebook without a clear idea of what your goals are. Engaging a web agency is no different. Good agencies won’t even put pen to paper until they understand what you’d like to achieve.
The key here is to relate your project to a core business goal. For example, acquiring new customers or making your order process more efficient.
Know the answers to the following questions before beginning the search for a quality web development company:
- What purpose do you want your website to serve?
- Who is the target audience for your website?
- How much are you willing to spend to create your website?
- What is the timeframe that your website and goals must be completed in?
These are a few questions that you should know the answers to if you are to find the right web development company for your needs. They are basic, yet they will lay the foundation for your search.
If your website’s core is e-commerce, you know to focus on return on investment and building up your customer base.
If the website’s purpose is to build your brand, then you will know to focus on educating people about your products and services in a straightforward, easily understandable manner.
Pick a Budget for your Web Development Project
Everyone has a budget, but how much should you spend on a new website? Many things will factor into the cost of hiring a web development company, including reputation, quality of work, and the time you expect everything to be accomplished.
The key is figuring out what to prioritise.
A reputable web development company known for its high quality of work will almost surely cost more than a newer or lesser-known company. If you need your website created and running quickly, you will also be looking at paying much more money than if you had set more realistic time goals. Specialists like overcode build reputations through consistent delivery of robust back-end infrastructure beyond superficial elements.
Consider all this while searching for web development companies to hire.
A tight budget does not have to mean you are stuck with low-quality web developers. You will just have to focus on what is essential for you. Distinguishing clearly between your wants and needs will make it easier to narrow down a web development company that fits within your budget.
Never hire a website development company that lacks professionalism and is inattentive to your needs simply because it will save you a dime. You will surely regret cutting any corners in the professionalism and skills department.
If possible, speak to former clients about their experience with a company, especially in terms of customer service and project management.
Many high-rated web development companies charge over £100 an hour, with top web design companies charging £150+ an hour. Never assume the quality of a company based on how much they charge; always do your research and check out their recent projects.
How to Choose a Web Development Company: Things to Consider
You will want to look for particular qualities in a solid web development company when conducting your research. Quality web development companies should:
- Be responsive to you and your needs,
- Have an excellent portfolio,
- Be professional and courteous,
- Employ qualified professionals.
If a website development company takes time to get back to you and always rushes your meetings and phone calls, they are too busy for your business. Nothing is more frustrating than employing someone who doesn’t get their work done promptly or is difficult to reach.
A good web development company, regardless of size, will have a portfolio of their work for you to review. Take the time to look over their work and research their client satisfaction rate.
However, don’t be deterred by one or two bad reviews if most of them are positive. Even the best agencies can have a couple of disappointed customers. Some clients simply have unreasonable expectations.
If a large proportion of former clients seem disappointed, then look elsewhere.
Business is work, and everyone must act professionally to be taken seriously and treated with respect. If a web development company’s staff are rude or unprofessional, you may want to avoid working with them.
Time is money, and you don’t want to spend it on poor or late work done by unprofessional people.
Another important thing to research when looking for a website development company is the qualifications of the professionals they employ. What credentials do they have? Do they continue to educate themselves and grow professionally?
The most qualified professionals are the ones who never stop learning.
Look for Specialization in Your Industry
Seeking out developers with proven success in your specific industry or niche demonstrates deep expertise. Some signs of specialization include:
- Portfolio of clients in your precise field – health, finance, SaaS, etc. Avoid generalists.
- Case studies detailing projects in your vertical – the goals, solutions, and results achieved.
- Familiarity with niche-specific web design patterns, functionality and integrations.
- Industry credentials, partnerships, and involvement beyond just client work.
An agency well-versed in your field will translate that knowledge into a tailored solution.
Evaluate Their Design and Development Skills
Of course, you need a web partner adept at world-class design and development. Assess:
- The quality of their portfolio sites – clean code, fast load times, visual appeal, mobile-friendly.
- Design skills include layout, typography, colour schemes, and visual hierarchy.
- Experience implementing site features like ecommerce, analytics, forms, APIs, and databases.
- Security and compliance best practices utilized.
Top-notch web design and development talent is a must.
Gauge Their Project Management Maturity
Managing web projects seamlessly from kickoff to launch is crucial. Look for agencies that:
- Follow an optimized project management process that facilitates collaboration.
- Use project management software for timelines, workflow, approvals, and asset sharing.
- Assign dedicated project managers to oversee day-to-day tasks and communication.
- Obtain buy-in on scope, responsibilities, and schedules upfront.
- Offer warranted on-time and on-budget delivery based on past projects.
Smooth web project management ensures results are aligned with goals, budget and timeline.
Learn About Their SEO Expertise
A modern web partner must have in-house SEO knowledge to maximize organic visibility. See if they:
- Create SEO strategies focused on driving relevant organic traffic.
- Optimize code and content for search engine crawling and indexing.
- Provide SEO audits to identify improvement opportunities.
- Handle technical SEO requested by marketing teams.
- Continuously analyze performance using tools like Search Console, Moz and Screaming Frog.
On-staff SEO expertise will take your website to the next level.
Look for Longevity and Market Recognition
An established track record demonstrates reliability and results. Prefer agencies that:
- Have been in business for 5+ years minimum. Check their LinkedIn for tenure.
- Have won awards and recognition related to their work.
- Are certified partners with platforms like Shopify, WordPress, Magento, etc.
- Have been featured by reputable publishers discussing their projects.
- Maintain high ratings and reviews on sites like Clutch, GoodFirms, etc., based on client feedback.
Seasoned agencies with market recognition have passed the test of time.
Signs of a Good Web Development Company
A reputable web development company will do the following;
- Be clear and concise,
- Value your business,
- Provide valuable feedback,
- Listens to and understands your needs.
You already know that a website development company must be attentive and professional, have a good portfolio, and have happy clients. Still, several other things make a quality web development company.
Reputable web development companies do not leave their clients confused or with unanswered questions. If you have questions about your website or related matters at any time, a good web developer will freely answer them.
There should be zero confusion or ambiguity between you and your web developer.
A web developer values your business when they make time for you, meet your agreed-upon goals, and adhere to your core values. If you constantly have to remind your developers what is important to you, you can be sure they do not value you.
Any website development company worth its salt will provide you with feedback throughout your business relationship. If the relationship is one-sided and you’re doing all the talking, then you are not getting your money’s worth.
They are professionals and should know what is best for your website. They should impart that information to you to make informed decisions regarding your website.
Good web development companies listen to their clients and understand their needs. It is a working relationship built upon solid communication from both parties. It is the web developer’s responsibility to understand what it is their client wants clearly.
Quality web developers will not push forward a project they are unclear on. They value their clients and their own time and eliminate opportunities for mistakes or dissatisfaction.
Choosing a Web Development Company
If you lack the time or the skills to create a website independently, hiring a Website Development Company is an excellent option.
The first step is to have a clear picture of your goals, as well as what you can afford to spend. A good business website should offer a return on investment, either by lowering costs or increasing revenues.
Be sure to take your time, thoroughly research and vet each company you consider, and choose a web development company that will build you a beautifully designed and fully functional website. You will also have to consider ongoing hosting for the website as well as occasional website maintenance.
Web Development Company FAQ:
Q: What should you budget for a website redesign or development project?
A: Budgets range widely based on project scope and platform, but $15K-$50K is typical for most small to mid-size businesses.
Q: What technical compatibilities are most important to discuss?
A: Existing platforms you use (CMS, CRM, e-commerce, etc), coding languages preferred, hosting environment, domain administration access.
Q: How can you validate the capabilities of a web dev firm?
A: Review their portfolio and case studies closely. Ask for client references. Research reviews and testimonials. Request a proposal for your specific project.
Q: Should you prioritize local web development teams?
A: Not necessarily – many firms work remotely. But time zone alignment and some overlap hours are ideal for communication.
Q: How much custom code vs platforms/tools should be used?
A: Leverage existing platforms like WordPress where possible for efficiency, but custom code key elements important to your competitive advantage.
Web Development Company Conclusion:
- Reiterate the significance of selecting the right web development company to ensure the success of your website and its contribution to your business objectives.
- Express confidence in the readers’ ability to make informed decisions based on the provided guidelines and suggestions.
- Encourage readers to embark on their web development journey confidently, knowing they have the tools and knowledge to select the perfect partner for their project.
Choosing the right web development partner requires thoroughly vetting their industry experience, design and development skills, project management, SEO expertise, longevity, and market reputation. While the process takes time upfront, it ensures you find the perfect fit for bringing your digital presence to the next level. Partner with a web dev firm ready to translate your goals into reality.