Maha Yassin // 6th May 2024
Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component – harnessing critical business strategy statistics. Studies suggest that whilst 67% of leaders deem their organisations skilful at formulating strategies, only half feel they execute them adeptly. In this article, we’ll […]
ProfileTree // 20th December 2023
Accomplishing major life goals like buying a house, saving for your kid’s college tuition or building a nest egg for a comfortable retirement usually requires astute financial planning and management. Yet, money topics remain confusing or intimidating for many people without formal guidance on budgeting, leveraging banking products, investing wisely, accounting for taxes and more […]
ProfileTree // 20th December 2023
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. It’s the dream of many aspiring entrepreneurs – coming up with a breakthrough idea, launching their own startup, and […]
ProfileTree // 26th March 2025
Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of Wilson Computers, also shared some insights into choosing the right IT for your company and discussed digital data security. Why is IT Support Important? Business IT, Digital Data Security & […]
ProfileTree // 20th December 2023
Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the tourism sector. During a ProfileTree Business Leaders video interview, Kate Taylor of Taylored Training passed on a range of insights from her work with Irish […]
ProfileTree // 20th December 2023
With Olive Group’s powerful, easy-to-use, integrated set of learning applications, businesses can induct, train, and develop staff by delivering learning experiences that are relevant, engaging and rewarding. Image credit: Olive Group
ProfileTree // 9th August 2024
To a lot of businessmen, making the first million is one of the most important milestones, the beginning of a financial endeavor for economic success. Sweat, blood, and tears are spent and sometimes not in the metaphorical sense. It certainly takes economic talent and good risk assessment to pursue the right path, not everyone is […]
ProfileTree // 20th December 2023
The Dunadry Hotel has been undergoing renovations to boost its offering to customers. Image credit: Trip Advisor
ProfileTree // 20th December 2023
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]
ProfileTree // 17th December 2023
Sinead Sharkey believes in the tangible benefits of improving your confidence. Image credit: Women in Enterprise
ProfileTree // 4th January 2024
In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.
ProfileTree // 21st April 2024
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with new threats emerging daily. From alarming rises in social engineering scams to cross-border coordinated hacking efforts by state actors, no individual or organization is immune […]
ProfileTree // 31st March 2024
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]
ProfileTree // 22nd April 2024
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to know what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from […]
ProfileTree // 23rd April 2024
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]
ProfileTree // 30th June 2024
How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video interview. How to Start an […]
ProfileTree // 23rd January 2024
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]
ProfileTree // 5th May 2024
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. In today’s crowded media landscape, […]
ProfileTree // 22nd April 2024
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]
ProfileTree // 11th December 2023
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business Leaders video interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. She introduced her background and expertise: “I […]
ProfileTree // 23rd March 2025
Bookkeeping is the cornerstone of financial management for small businesses, serving as the foundation for informed decision-making and sustainable growth. Far more than a mere administrative task, effective bookkeeping provides a clear and accurate picture of a company’s financial health, enabling business owners to make strategic choices, identify areas for improvement, and seize opportunities for […]
ProfileTree // 5th May 2024
Andrew Dobbin has been helping business owners across Northern Ireland gain clarity, focus and accountability since 2011. Image credit: The Business Mindset
ProfileTree // 5th May 2024
Eldron’s goal is to empower buyers in the property buying process. Image credit: Eldron
Sara Lynch // 1st August 2024
ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate.
Sara Lynch // 22nd November 2023
In the high-stakes world of corporate leadership, the journey of a CEO can often resemble a rollercoaster ride, filled with unexpected twists and turns.
Sara Lynch // 5th May 2024
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Noha Basiouny // 15th September 2024
In an ever-more interconnected world, the global business is a dynamic tableau, vibrant with data and statistics that tell the tale of economies intertwining, markets expanding, and businesses reaching across borders with unprecedented agility. The pulse of international commerce can be measured by meticulously examining global business statistics, offering a lens to peer into the […]
Panseih Gharib // 5th May 2024
Business statistics role is crucial in the world of business. It provides valuable insights and helps decision-makers make informed and timely choices based on data analysis. Currently, Statistics is the compass by which modern businesses navigate the sea of market dynamics, customer preferences, and competitive challenges. This article ventures into the heart of business statistics, […]
Claire Mulligan // 5th May 2024
Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.
When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.
Sara Lynch // 6th May 2024
Scope creep is a part of project management and unfortunately, you cannot completely avoid it.
Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.
Sara Lynch // 28th May 2024
ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their business online.
Sara Lynch // 24th January 2025
An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?
In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.
lochlainn // 5th May 2024
A Knowledge Transfer Partnership (KTP) programme is the creation of a dynamic 3-way partnership between a company (ProfileTree), a group of academic experts (Ulster University) and a skilled graduate (Lochlainn Mallon). Each will work together to increase business efficiency and achieve excellent results.
Sara Lynch // 5th May 2024
The rise of podcasting has seen unprecedented growth in recent years. Audiences are tuning in on a daily basis to hear their favourite hosts and guests converse for hours about different topics. Business podcasts are a sub-genre of podcasting and have become a much-appreciated and valued resource for entrepreneurs seeking to start a business, improve […]
ProfileTree // 23rd April 2024
For too many businesses ‘digital transformation’ is a simple matter of launching a basic website. As we learn from Louise O’Conor, it’ll take a lot more than that…
ProfileTree // 30th January 2024
With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business world. This International Women’s Day, sit back and be inspired by NI’s best and boldest. Here at ProfileTree, we’ve been lucky to host some truly inspirational women in our award-winning […]
