
Beating the Instagram Algorithm in 2024
Beating the Instagram Algorithm: The Instagram algorithm constantly changes, making it difficult for marketers to keep up. Staying up-to-date with the app’s algorithm and ahead of the game is essential to...

Are Facebook Boosted Posts Worth It?
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted...

How to Use Social Media for PR
It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a...
The Alarming Social Media Bullying Statistics You Need To Know About!
Social media has become an integral part of our daily lives, and while it has many benefits, it also has its downsides. One of the most significant problems with social...
Social Media Marketing Tips: How To Be The Best You Can Be!
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do...
Should My Business Be On TikTok?
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all...
Chatbots: How Successful are they for Social Media Leads?
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure...
Leveraging Reddit Social Media Marketing: Effective Brand Promotion
What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing...
Facebook Removing Likes?
Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function...
How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this...
LinkedIn Engagement: Incredible Ways To Utilise Your Employee Network
From LinkedIn’s ‘about page’ we are told that the platform ‘Is the world's largest professional network with more than 1 billion members in more than 200 countries and territories worldwide.’ ...
How To Network On LinkedIn: Master These Amazing Do’s And Don’ts
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is...
LinkedIn Collaborative Articles: Professional Tips and Tricks To Inspire You
LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content...
The Importance Of Instagram Reels: Incredible Tips To Grow Your Video Content
Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation...
Pinterest Marketing: An Overlooked Opportunity?
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a...
Business Social Media Sites: An Insider’s Guide to Real Results
The digital age has revolutionised the way businesses operate, interact with consumers, and build their brands. At the heart of this transformation are social media platforms—the powerful tools that offer...
LinkedIn Posting ‘Myths’ – Fact or Fiction?!
LinkedIn Posting: What's got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance...
How to Use TikTok For Business: A 12-Step Marketing Strategy and Best Practices
Since its launch in 2016, TikTok has rapidly evolved into a powerhouse platform for businesses looking to build brand awareness and connect with diverse audiences. With its smart algorithm and...
Using Instagram for Business: The Complete 2024 Marketing Guide
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms...
Social Media Ads Statistics and How to Make Them Work for You
Social media is the constant hum of our digital lives, the endless scroll of friends, news, and...ads. But how much do we really know about these ubiquitous marketing messages? Fear...
Business on Instagram 101: The Impressive Evolution & Key Stats
Remember when social media was used for sharing holiday photos and cat videos? One decade fast forward, and the landscape has shifted dramatically. Today, platforms like Instagram have morphed into...
Social Sales: How Social Media Agency Make Business Better
Social Sales: What a Social Media Agency Can Do for Your Marketing The world of marketing has changed constantly through the years from starting with a salesman going door to...
LinkedIn for Business: Is LinkedIn Good for Your Business?
LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be...
Facebook Ads: The Complete Guide
The days of relying on traditional advertising methods are long gone. As we all know, online is the place to be if you want to reach audiences more closely. Rather...
How to Trend on Twitter: Proven Tips to Become the Next Trend
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this...
The Importance of Social Media Marketing for Business: Best Practice Guide
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for...
What Is Twitch? And How To Leverage it for Success : 101 on Twitch
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their...
Social Media Strategy Guide
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social...
What Is Pinterest? And How to Use it to Promote Products
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect...
What Is Instagram? The Marketer’s Guide to Dominating The Platform In 2024
Instagram is a visual social media platform that has revolutionised the way people connect, share, and discover content. Unlike traditional text-based social networks, Instagram prioritises images and videos, making it...
X Pro Complete User Guide 2025: Master Social Media Management for Your Business
Introduction: X Pro in 2025 - What You Need to Know The social media landscape has evolved dramatically, and with it, the tools we use to manage our presence on...
Twitter to X: The Interesting Changes You Need to Know
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon...
Navigating The Instagram Algorithm: Top Tips for Better Content Visibility
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide,...
What is MySpace in 2024? Can the Site Reclaim Its Former Glory?
Once a titan of the social media landscape, MySpace has weathered the storm of time and competition. Originally conceived as a hub for music discovery, it quickly evolved into a...
The Power of TikTok Ads 101: Best Guide for Beginners
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by...
TikTok Video Editing Tricks: Craft Viral Magic
Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some...
5 Steps of Content Planning for Social Media
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to...
How to Effectively Manage Social Media for Your Business 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to...
Top 10 Best Free Social Media Tools for Marketers
Free social media tools help you by doing the work for you! We all know that one person at the office who complains about the amount of work they...
The Power of Instagram Carousels: Best Practice Guide
Instagram Carousels are a format within the platform that enables users to share up to ten images within a single post. They could be described as visual album-style posts that...
Unveiling the Best Instagram Content Types that Drive Engagement
Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram...
What Is IGTV? The Essential Guide to Getting Started on Instagram’s Video Platform
What is Instagram Television? Will IGTV Shake Up Online Video? Recently, Instagram released its own YouTube-esque platform, Instagram Television (IGTV), to take Instagram - and video itself - forward into the future. Not...
Boost Your Instagram Engagement: A Best-Practice Guide
So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over...
Elevate Your Brand’s Appeal with Instagram Stories: Best Practices
Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out...
How to Craft the Best Hashtag Strategy: The Power of Hashtags
Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have...
Latest Social Media Trend: Is Your Business Missing Out?
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they...
Captivating Instagram Captions 101: Boost Your Engagement
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction...
Instagram Marketing Strategy: 8 Steps to Success
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands....
5 Key elements of a successful social media brand awareness
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that...
How Many People Use Social Media in 2024? Latest Global Data
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has...
Vero App: Could It Still Become The New Facebook?
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero's success? The Facebook...
Social Media Strategies: Building Engagement, Loyalty, and Results
In today’s connected world, social media has become an indispensable tool for businesses looking to engage their audience, build brand awareness, and drive measurable results. By developing and executing targeted social media strategies, you can effectively reach and interact with your audience, foster genuine relationships, and achieve your digital marketing goals.
Effective social media strategies offer numerous benefits, including:
- Increased brand awareness: By consistently posting relevant, engaging content and participating in industry conversations, you can increase your brand’s visibility and reach on social media platforms.
- Enhanced audience engagement: Social media provides a direct channel for interacting with your audience, allowing you to build genuine connections, gather valuable feedback, and foster a sense of community around your brand.
- Targeted advertising: Social media platforms offer sophisticated targeting options for paid advertising, allowing you to reach your ideal audience based on demographics, interests, behaviours, and more.
- Increased website traffic: By sharing compelling content and links on social media, you can drive targeted traffic to your website, increasing opportunities for lead generation, conversions, and sales.
- Improved customer service: Social media offers a convenient, accessible channel for addressing customer inquiries, concerns, and feedback, helping you build trust, loyalty, and advocacy among your audience.
To develop and execute effective social media strategies, consider the following best practices:
- Define your goals: Clearly identify your specific social media marketing goals, such as increasing brand awareness, driving website traffic, generating leads, or boosting engagement, to guide your strategy and tactics.
- Know your audience: Conduct thorough research to understand your target audience’s demographics, interests, pain points, and social media habits, and tailor your content and approach accordingly.
- Choose the right platforms: Focus your efforts on the social media platforms where your target audience is most active and engaged, and that align with your brand’s unique voice, visual style, and marketing goals.
- Create compelling content: Develop and share a mix of informative, entertaining, and visually appealing content that resonates with your audience, showcases your brand’s personality, and encourages engagement and sharing.
- Engage and respond: Actively monitor your social media channels, responding promptly and thoughtfully to comments, questions, and feedback, and participating in relevant industry conversations to build relationships and credibility.
As social media platforms continue to evolve and new trends emerge, staying agile and adaptable is key to long-term success. By continually refining your strategies, experimenting with new tactics, and staying attuned to your audience’s changing needs and preferences, you can harness the power of social media to build a strong, engaged community around your brand and drive meaningful results for your business.
Remember, while social media offers vast opportunities for connection and growth, it’s important to approach it strategically and authentically. By focusing on providing genuine value, fostering meaningful relationships, and staying true to your brand’s unique voice and purpose, you can build a loyal, engaged following and achieve lasting success in the dynamic world of social media marketing.
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