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The latest social media marketing articles, advice and insights from the ProfileTree team.
carol // 11th February 2024
Social media addiction is a big concern in our digitally-dominated era. It is defined as the excessive and compulsive use of platforms like Instagram, Facebook, and TikTok, often at the expense of real-life interactions and activities. This phenomenon is caused by a relentless desire for virtual validation, persistent checking of notifications, and an incessant need […]
carol // 11th February 2024
Navigating the bustling world of social media marketing can be like sailing without a map if you don’t have the right information at your fingertips. Without knowing the relevant statistics of existing platforms – how people behave on them and how they perform for different industries – you’ll be lost at sea. That’s where the […]
ProfileTree // 4th February 2024
That little blue checkmark next to a Twitter handle has long been held in high esteem. You see, one of the highest forms and rankings of social media currency is a verification logo on popular networks like Facebook, Instagram, and Twitter. Find out how to get verified on Twitter! Though all of them are operated […]
carol // 14th February 2024
Social media is everywhere! It’s a key part of how we talk to friends and how businesses talk to us. From Facebook to Instagram, these platforms bring together a huge number of people from all over the world, shaping how we shop, think, and interact. In this article, we’ll dig into this world, looking at […]
carol // 11th February 2024
Exploring the world of social media can be like stepping into a colorful, bustling marketplace, where each platform is a different stall, offering unique and exciting ways for businesses and people to talk and connect. Places like Facebook, Instagram, and LinkedIn are like popular meeting spots, each with its own special way of letting businesses […]
Ranel Viala // 5th October 2023
How can you Elevate your social impact with snapchat streaks? Snapchat Streaks have become a defining element of today’s fast-paced digital age. In a world where staying connected with friends and maintaining meaningful relationships can be challenging, platforms like Snapchat have introduced a unique and engaging feature that has transformed the way we interact and […]
carol // 21st February 2024
Let’s take a trip back in time to try to answer the question of “when was social media invented”. It all started with simple online chat rooms and message boards where people first began talking to each other through their computers. From there, we saw the creation of the very first websites, like SixDegrees.com, that […]
Ranel Viala // 2nd October 2023
Exploring the Power of Instagram Reels for Your Brand Leading the charge in the fast-moving social media landscape is Instagram Reels. Rolled out by Instagram in August 2020, this feature is all about crafting engaging short videos. For brands and businesses looking to make a real impact, keeping up with these trends is vital. Since […]
Ranel Viala // 11th February 2024
Unlock the Power of Social Media Marketing to Boost Your Business Social media marketing in today’s digital age has become an essential tool for businesses. It’s like having a shop on a bustling street where billions of potential customers pass by daily. With this in mind, there are great opportunities for social media marketing. Popular […]
Ranel Viala // 2nd October 2023
Unlocking the Potential: Key Influencer Marketing Trends In today’s rapidly evolving digital age, influencer marketing has emerged as a dynamic and transformative force that is reshaping the landscape of brand collaborations. It’s no longer just a trend; it has become a fundamental strategy for businesses seeking to amplify their online presence. Brands are recognising the […]
Ciaran Connolly // 21st January 2024
Influencers are the leading marketing statistics on social media. This is indeed a growing strategy to discover your identity and make you a brand for boosting engagement. Becoming a social media influencer requires a lot of hard work and effort, and it is not easy to get fame and recognition overnight; it takes a lot […]
Miranne Khaled // 19th September 2023
Everywhere you walk around, everyone you encounter will be burying their noses into their little screens. We’ve grown so obsessed with using our smartphones that it has become the norm. Social media platforms are numerous today, giving us more reasons to surf the internet for longer. While we keep refreshing our feeds and searching for […]
Miral Nassar // 23rd September 2023
Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]
Miranne Khaled // 16th September 2023
In recent years, social media has truly revolutionised the way we live, and it’s not just limited to keeping us connected or entertained. Surprisingly, it has also emerged as a haven for all the shopaholics out there. Gone are the days when you had to step out and navigate through countless stores to find that […]
Miranne Khaled // 14th September 2023
The emergence of social media platforms has definitely changed the way we consume news. Even more, journalism has taken different shapes and forms, transforming into a faster pace and broader range. Throughout history, journalism has been pivotal in narrating truths to the public, and today, that’s the role of social media as a recent news […]
Miranne Khaled // 30th December 2023
Social media has done a great job of making everyone’s life faster and easier. It gave you direct and constant communication with your loved ones, access to valuable information and knowledge in real-time, and different ways to stay entertained. However, it also comes with a price, especially if you take your cyber security measures lightly. […]
Miranne Khaled // 14th February 2024
The popularity of social media platforms is significantly on the rise, especially in the last decade. These platforms have managed to impact all aspects of our lives, reshaping how we communicate with one another. Yet, that’s not the only aspect in which social media has excelled; it has also impacted businesses, and the food industry […]
ProfileTree // 15th March 2024
In the dynamic landscape of digital sales strategies, professionals are constantly seeking innovative approaches to connect with potential clients, nurture relationships, and drive conversions. Amidst this pursuit, the LinkedIn Social Selling Index (SSI) emerges as a definitive asset, offering a comprehensive framework for optimising sales efforts on the world’s largest professional networking platform. However, is […]
Miranne Khaled // 14th September 2023
Bullying is an evil tale as old as time. It’s that malicious behaviour and repeated patterns of troubled teenagers that the hallways of every school and the corners of the streets have been witnessing for years. When our lives were simultaneously shifted to the virtual world, the ugly parts weren’t left behind. That’s when cyberbullying […]
Miranne Khaled // 22nd April 2024
In the last decade, social media has robustly invaded our lives, becoming an essential part of our days. A plethora of platforms have emerged, offering people from every part of the world the chance to share their thoughts and express themselves. Even more, people stayed easily connected with friends and family, made new relationships, and […]
Claire Mulligan // 4th February 2024
Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).
With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.
Miranne Khaled // 13th March 2024
Computers are witnessing an unprecedented evolution. They may offer highly improved speed and are getting more affordable and accessible, yet the true amazement remains in their AI tech. The digital world is now capable of applying machine learning algorithms to obtain new skills and enhance its abilities, becoming more polished and offering better solutions. It’s […]
Panseih Gharib // 4th February 2024
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Omnia Essawy // 14th February 2024
In the rapidly evolving landscape of digital marketing, 2023 is marking the dawn of a new era. A time when Artificial Intelligence (AI) takes centre stage to revolutionise promotional campaigns and gain profound insights into the preferences of target audiences. The profound impact of AI is undeniable as it continues to transform the entire digital […]
Nouran Ashraf // 22nd April 2024
Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays? E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]
Noha Basiony // 4th March 2024
So it is 2008, and you are getting on this thing called Twitter for the first time. You write your name and choose a cool handle before you realise that space beneath where you have to describe yourself in 160 characters. You find it both challenging and frustrating because everything you think of does not […]
Noha Basiony // 29th January 2024
As the world shockingly started to realise that this new virus was too fierce to contain in only two weeks and was probably going to stick around for who knew how long, and when the news of how thousands of people were laid off from their jobs overnight, everyone, even those who kept their jobs, […]
Aya Radwan // 30th December 2023
Social media turned the online community upside down; it basically invented online social societies. Social media helped bring people closer, reconnect old classmates and find a long-lost relative. These platforms earned its power deservingly. Today it helped an unlimited number of people start new businesses until it became indispensable in every marketing strategy. However, this […]
Miranne Khaled // 30th December 2023
In this fast-paced technology era, many of us rely heavily on different social media platforms to connect with friends and family. Numerous outlets have emerged in the past decade, paving the way for various options, including Facebook, Instagram, Twitter, YouTube, and recently Threads. Each platform has proven to have a set of benefits that you […]
Miranne Khaled // 11th February 2024
As social media sites continue to evolve, they become increasingly engaging and captivating for users of different ages. Using social platforms was once for the main purpose of getting people closer and communicating. Yet, the plan has somehow backfired; while people are now glued to their phones, they’ve become more distant and isolated. The constant […]
Miranne Khaled // 11th February 2024
Humans are social beings by nature, and our relationships profoundly affect our overall well-being and happiness. The power of strong connections with others cannot be overstated – it serves as a remedy for stress, anxiety, and depression, boosts our self-esteem, brings joy and comfort, and wards off loneliness. In fact, studies indicate that having a […]
Claire Mulligan // 7th December 2023
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services.
Claire Mulligan // 11th February 2024
As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.
Claire Mulligan // 11th February 2024
In the ever-changing world of digital marketing, social media trends can be challenging to keep up with and implement these trends in your digital marketing strategy. Due to the 24/7 and vibrant nature of social media, social media trends are constantly changing, so it’s important for businesses and marketers to remain aware of trending topics and content.
Social media trends indicate how consumers are currently behaving and how they respond to different types of content. Once businesses and marketers identify social media trends, they can implement these into the digital strategy and ensure that their content creation is relevant and therefore will rank highly.
Claire Mulligan // 17th December 2023
Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.
The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.
Aya Radwan // 7th December 2023
After the release of Instagram in 2010 as the latest photo-sharing application, it joined the list of social advertising applications. Today, it’s rare to find a marketing strategy that doesn’t include Instagram in its social media marketing plan. The viral application helped both businesses to reach customers on the other side of the globe and […]
People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.
Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.
Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.
