Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 21st January 2024
The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]
ProfileTree // 5th May 2024
What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]
ProfileTree // 9th September 2024
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
ProfileTree // 5th May 2024
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more. Not only is Google is one of the biggest companies in the world, valued at over half […]
ProfileTree // 14th May 2024
Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics
ProfileTree // 18th December 2023
Image credit: Charles Deluvio
ProfileTree // 18th December 2023
What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]
ProfileTree // 20th February 2025
What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation by sending out a message to an audience. In other words, outbound marketing means trying to get your message in front of potential customers, in […]
ProfileTree // 18th December 2023
How to Maximise your Twitter Management with this TweetDeck User Guide TweetDeck User Guide: Because TweetDeck is an essential addition to the assortment of Twitter tools designed to optimise Twitter for you and your business, we’ve created this FREE guide to detail everything you need to know. With an awareness that many individuals are not […]
ProfileTree // 15th March 2024
What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]
ProfileTree // 18th December 2023
The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what sells products or encourages visitors to websites to take action. Copyrights have the innate ability to reach prospective customers through blogs, advertisements, email campaigns, billboards, […]
Rebekah McCaig // 18th December 2023
Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.
For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.
Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.
No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.
ProfileTree // 5th May 2024
When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it. What makes WordPress different and so high in demand is that you can do anything you […]
Nuala Davies // 23rd January 2024
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds. It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]
ProfileTree // 17th December 2023
Sinead Sharkey believes in the tangible benefits of improving your confidence. Image credit: Women in Enterprise
ProfileTree // 4th January 2024
In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.
ProfileTree // 29th April 2024
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research to enhance their digital footprint and to further understand their target audience. With its vast array of SEO functionality spanning keyword tracking, site audits, rank […]
ProfileTree // 21st April 2024
Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with new threats emerging daily. From alarming rises in social engineering scams to cross-border coordinated hacking efforts by state actors, no individual or organization is immune […]
Esraa Mahmoud // 14th February 2024
Mastering Java programming for web development can feel like navigating a labyrinth blindfolded. Endless tutorials, confusing jargon, and a looming sense of “where do you even begin?” can leave even the most determined coder feeling lost. Mastering Java programming opens doors to a vast software development, innovation, and problem-solving world. From powering mobile applications to […]
Esraa Mahmoud // 5th May 2024
Imagine this: you’re sitting at your computer, fingers flying across the keyboard, crafting code that brings your ideas to life. You’re not just writing code; you’re building the future. This, our dear reader, is the power of Java programming. Java, that ubiquitous programming language, is the backbone of countless applications we interact with daily. From […]
Nuala Davies // 20th September 2024
The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting. How do you ensure your content is discoverable amidst YouTube, a bustling platform that obtains over 1 billion hours of video views each day? This is […]
Nuala Davies // 1st May 2025
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage of your business. This space is a thriving platform, full to the brim with industry professionals seeking connections. With over 1 billion users, LinkedIn has […]
Noha Basiouny // 5th May 2024
One name that stands out as a stalwart in the landscape of programming languages and is constantly shaping the digital realm is Java. Since its inception in the mid-1990s, Java has proven itself to be more than just a programming language; it has become a ubiquitous force driving the development of robust, scalable, and platform-independent […]
Rebekah McCaig // 19th November 2024
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology.
Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.
So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
Nuala Davies // 10th March 2025
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide, this platform has extensive potential for both brands and individuals hoping to expand reach and engage with a broader audience. Therefore, mastering the algorithm within […]
ProfileTree // 12th May 2024
Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO? Python is an open-source programming language that was created in […]
ProfileTree // 14th December 2023
Keywords should also take your target audience into consideration because then you will be able to select keywords that have been designed specifically for that niche. (Image Credit: Sunmediamarketing)
ProfileTree // 6th May 2024
Like everything, websites require adjustments occasionally to help improve their experience and efficiency. Running a website audit ensures that you are able to fix any issues that may be preventing traffic from your site. No matter what size your business is, audits are crucial to assess what problems your site has with technical issues, SEO, […]
ProfileTree // 1st May 2025
Websites and design go hand in hand, and having a website that has a strong aesthetic is going to attract more visitors and encourage more conversions. Renowned website builder, Wix makes designing sites easy and effective. Wix apps to design sites have been created to remove the stress of developing a site with user experience […]
ProfileTree // 5th May 2024
Every online business presence wants one thing: sales. To achieve sales, one must have a website that is intuitive and responsive to your customers wants and needs. UsiLead magnetng Wix apps for lead generation helps you track their interactions with your website to allow you to modify your marketing strategy where necessary. Whether you are […]
ProfileTree // 22nd March 2025
Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)
ProfileTree // 11th April 2024
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex – we’re here to make it simple and more appropriate for the digital age. A classic model, the marketing funnel was originally developed in 1910! We know what you’re thinking and you’re right – it is a little outdated. However, […]
ProfileTree // 14th May 2024
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or a video to encourage clicks. If an internet user is convinced to click, they are taken to a landing page where they can purchase a […]
ProfileTree // 3rd April 2024
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]
Noha Basiouny // 5th May 2024
From the sleek lines of Python to the robust structures of C++ and the web-friendly syntax of JavaScript, the world of programming languages, the tools that translate human ideas into instructions for machines, is a vast and dynamic landscape, constantly shaped by innovation, necessity, and the pursuit of efficiency. As technology underpins every facet of […]
ProfileTree // 5th May 2024
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big – if not bigger. Whether you are considering outsourcing a freelance specialist, a marketing agency, or want to have your very own in-house – it is essential that you weigh up the pros and […]
ProfileTree // 11th February 2024
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]
ProfileTree // 15th December 2023
Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]
ProfileTree // 2nd April 2024
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
ProfileTree // 17th December 2023
In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information. What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]
ProfileTree // 15th July 2024
Today’s marketplace is overwhelmingly digital. But what implications does this have on traditional business concepts such as marketing and competitiveness? Part of that answer lies in the influence of leading search engines, including Google, Yahoo! and Bing. Google nearly holds a monopoly on web search volume, with an overwhelming 90 per cent of global searches passing through […]
Rebekah McCaig // 14th December 2023
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.
However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.
This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.
ProfileTree // 31st March 2024
Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]
ProfileTree // 22nd April 2024
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to know what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from […]
ProfileTree // 23rd April 2024
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]
ProfileTree // 30th June 2024
How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video interview. How to Start an […]
ProfileTree // 23rd January 2024
Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]
ProfileTree // 5th May 2024
When it comes to choosing a WIX premium plan, you have a number of different options. Overall there are seven plans on WIX, all of which are relatively cheap. The first four plans are called the Connect Domain plan, Combo Plan, Unlimited Plan and the VIP Plan. These four plans don’t allow your site to […]
ProfileTree // 22nd April 2024
The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector […]
ProfileTree // 5th May 2024
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. In today’s crowded media landscape, […]
