TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating trends in dancing to financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.
Having amassed over 6.2 million followers to his account through his simple but effective video content, his channel is continuing to grow. This simple method has Daniel approaching members of the public, with nice cars, and asking them “Nice car, what do you do for a living?” This catchphrase has now been plagiarised all over TikTok.
The content produced for @itsdanielmac’s TikTok channel helps people to understand how success and wealth are connected, and what needs to be done to achieve monetary stability.
Who is @itsDanielMac?
@itsdanielmac or Daniel Macdonald is a TikTok influencer who has become CEO of ‘What Do You Do For a Living’. Aged 23, he posted one TikTok of a Lamborghini driver and he went viral overnight, going from 10 to 2.2 followers in a matter of days. Hailing from Dallas, Texas, he approaches people in high-performance cars and genuinely asks them what they do for a living.
Daniel Mac has stated that around 90 percent of people respond positively to his question and engage pleasantly with him. Due to the success of his profile, most people he approaches now are already aware of him and happily engage with his audience.
Starting off as a casual appreciator of fast cars, he is now aware of every brand and model, a and has even decided on his dream ride – a Ferrari 488.
What Does @itsDanielMac Do In His Content?
What makes Daniel Mac so successful is the simplicity of his content. He simply approaches those who own beautiful cars that are expensive and essentially asks the question we all want to know: what do I have to do to have a lifestyle like you?
Every clip that he shares includes the names of the vehicles as well as their price tags. What is more impressive is that he is confident enough to go up to them wherever he is. Sometimes this is outside designer stores, sometimes he walks up to windows when they are stopped at traffic lights. @itsdanielmac has grown exponentially with one of his videos reaching 14 million views.
This has generated great interest in the content with some interviewees happy to reveal what they do for a living and how they’ve achieved their goals. Others decidedly maintain their privacy through one-word answers.
Many interviewees also make light of the situation by jesting that they are ‘drug mules’ while others honestly admit that they have rich partners or family who has provided such lavish cars for them.
Most interviewees share their career platforms which are incredibly varied. Some are healthcare professionals, others are invested in tech, some have made money in the steel industry, others aviation. Other mentioned careers include private equity, property, finance, and law.
People find it easy to connect with his content because he gives a window to those who are curious about how people have achieved growth in their financial lives. This helps others make decisions around their passions and, perhaps, move into those industries to achieve the lifestyle they see on @itsdanielmac’s TikTok account.
One thing to note on his growing channel is the number of successful women on @itsdanielmac’s TikTok. Daniel highlights women entrepreneurs and other impressive positions by approaching them to inquire about their work and success.
Marketing Success From @itsdanielmac TikTok
While @itsdanielmac was grown from a simple content initiative that encouraged people to share their success stories, it has become a more serious marketing endeavour. As his channel grows, @itsdanielmac is transforming into a viable source of income as the videos become increasingly scripted and connections and sponsorships are shown from brands.
One example of this is @thetimepiecegentlemen. Daniel approached them with his usual candour, hoping to find out “what fo you do for a living?” Here, he met the @thetimepiecegentlemen who gave a shout out to their business. Through @itsdanielmac, there were inundated with requests and outreach to their page, so they got in touch with him to continue their marketing efforts.
When they spoke with @itsdanielmac, they took him for a ride in their Audi R8 and presented him with a Rolex to thank him for highlighting their business. He then continues to invite people to follow them on Instagram and participate in their current Rolex giveaway. Operating a form of influencer marketing, @itsdanielmac is encouraging entrepreneurs to interact with his channel.
Another example of successful influencer marketing achieved through @itsdanielmarketing is receiving gifts from a man he approached with a Ferrari 488 Spider. Impressed by @itsdanielmac’s work ethic, Nick Royer bought him a new camera and a Gucci bag to carry the camera in. This was in an effort to support his content and keeping within the luxury theme.
The participant, Nick Royer, helped create a video that showed how 68% of millionaires are self-made, and to encourage others to have the work ethic to become who they can be. His business, New View Roofing, gained a high engagement and follower growth due to the publicity on @itsdanielmac.
The Future of @itsdanielmac on TikTok
Expanding on his brand, @itsdanielmac has continued to make simple and exciting content on his channel. He has expanded his work portfolio to include going into luxury homes and yachts – applying the same principles of his original content but expanding it to include other luxury items.
Continuing to develop his brand, once he asks ‘What do you for a living?”, he finishes with “Did you go to college?” @itsdanielmac directly correlates certain careers with education. This helps others see what careers need college and what can be done with creativity and design.
@itsdanielmac has created such a stir that he now regularly features content from celebrities. His account has featured people like Jason Derulo, Jojo Siwa, and Paris Hilton. This clever account proves something about content: the simpler the better. Some of the best content of 2021 is coming out of @itsdanielmac and we are watching his business grow daily.