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The latest “what is?” articles, advice and insights from the ProfileTree team.
Raghda Elsabbagh // 19th April 2024
Artificial Intelligence, or AI, is an interdisciplinary science with multiple approaches. Advancements in machine learning and deep learning are creating a paradigm shift in virtually every sector of the tech industry. At its core, AI is the branch of computer science that aims to answer Turing’s question in the affirmative, endeavouring to replicate or simulate […]
Noha Basiony // 17th April 2024
As technologies evolve at an unprecedented pace, Artificial Intelligence (AI) has emerged at the forefront, bringing with it a host of ethical implications that demand urgent attention. The concept of responsible AI underlines the need for companies and developers to recognise the potential impact of AI systems on society. Implementing AI responsibly isn’t just a […]
Esraa Ali // 19th March 2024
Are you tired of watching your ad budget disappear into the digital void? Feeling frustrated by clicks that lead nowhere and conversions that remain elusive? This comprehensive guide to PPC (pay-per-click) marketing is your passport to online advertising success. We’ll demystify the jargon, unveil the secrets of targeted clicks, and empower you to finally […]
ProfileTree // 5th April 2024
What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps, you can ensure your customer can find where your business is located and how to travel to your shop or office. In today’s interconnected world, where exploration and discovery are at […]
ProfileTree // 15th February 2024
What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]
ProfileTree // 14th February 2024
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
ProfileTree // 13th February 2024
What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]
Noha Basiony // 10th February 2024
We all strive for control—over our careers, relationships, and even our emotions. But in the whirlwind of daily life, it often feels like we are being swept along by external forces, leaving our sense of agency and well-being in the dust. This is where self-management steps in, offering a super powerful tool to navigate the […]
Noha Basiony // 11th February 2024
Money matters. Not just for making lattes and weekend getaways but for building a secure future, chasing your dreams, and weathering life’s storms. Yet, for many, navigating the world of finance can feel like deciphering hieroglyphics—confusing, intimidating, and shrouded in mystery. This is where financial literacy steps in, acting as your Rosetta Stone, unlocking the […]
ProfileTree // 1st February 2024
Your unique selling point should differentiate your products from your competitors. Image credit: TractionWise
Noha Basiony // 15th February 2024
In the dynamic realm of computer-aided design (CAD) and engineering, the choice of software can define the success of a project. Among the myriad of CAD tools available, CATIA and SolidWorks emerge as formidable titans, each renowned for its prowess in facilitating intricate design, engineering, and manufacturing processes. Yet, when it comes to choosing the […]
Esraa Ali // 31st January 2024
With the ever-increasing presence of the internet in our lives, the way people search for information and products has also evolved. It’s essential to understand the top 100 most searched keywords on Google globally in 2023 to adapt and strategise effectively in the digital landscape. What Are the Top 3 Most Searched Keywords on Google […]
Miran Shahine // 1st February 2024
Go programming language, also known as Golang, has emerged as a powerful and versatile tool, captivating the hearts of developers worldwide. Its inception in 2009 by Robert Griesemer, Rob Pike, and Ken Thompson, the team behind the renowned Plan 9 operating system, marked a turning point in the programming landscape. Go’s design philosophy, rooted in […]
Miran Shahine // 1st February 2024
Gemini AI, a revolutionary language model developed by Google AI, stands at the forefront of a paradigm shift in human-computer interaction. Unlike traditional language models confined to specific domains, Gemini AI seamlessly navigates both factual and creative tasks, empowering us to engage in natural conversations, generating text formats ranging from poems and code to scripts […]
Miran Shahine // 27th January 2024
Kotlin has emerged as a powerful contender, gaining rapid traction and recognition among developers worldwide. Its concise syntax, robust features, and seamless integration with the Java Virtual Machine (JVM) have made it a preferred choice for a wide range of applications, particularly in mobile app development, backend development, and web development. Its significance lies in […]
Miran Shahine // 25th January 2024
JavaScript programming language has revolutionised web development, enabling interactive and dynamic web pages that go beyond static HTML content. However, despite its widespread adoption, there exists a lingering debate about whether JavaScript truly qualifies as a “true” programming language. For years, the debate over whether JavaScript is a programming language or a scripting language has […]
Noha Basiony // 26th March 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
Noha Basiony // 25th January 2024
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
ProfileTree // 11th March 2024
Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company, keeping track of changes, including products, services and processes, can be difficult, especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]
Noha Basiony // 11th April 2024
After the pandemic, the dream of ditching the office altogether and embracing the freedom of remote work has become a reality for millions. Increased productivity, cost saving, more flexibility and freedom, less stress, and a generally elevated level of work-life balance are all benefits of working from home. Yet, with that freedom comes a challenge: […]
Noha Basiony // 19th January 2024
Once the clock strikes 12:00 am and the calendar turns its page, the world collectively ushers in a new year laden with promises of hope, growth, and transformation. Every January, countless individuals sit down and follow the age-old tradition of crafting New Year’s resolutions. These aspirations are often born from a desire to enhance one’s […]
Noha Basiony // 16th April 2024
Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]
Miran Shahine // 21st January 2024
Bing AI, Microsoft’s flagship artificial intelligence (AI) platform, empowers developers and organisations across industries to build intelligent applications that enhance user experiences, automate tasks, and drive innovation. Bing AI’s capabilities extend far beyond mere keyword matching. It encompasses a suite of tools and services that leverage machine learning, natural language processing, and computer vision to […]
Miran Shahine // 20th January 2024
Data science stands as a beacon in today’s data-rich landscape, providing businesses with the tools and techniques to transform a sea of information into a treasure trove of insights. From customer interactions to supply chain operations and internal processes, data science unlocks the hidden potential that lies dormant within vast datasets. By harnessing the power […]
Noha Basiony // 16th April 2024
In the high-stakes world of business, every decision carries the weight of potential profit or crushing loss. But navigating this volatile landscape does not require a crystal ball or a lucky rabbit’s foot. The key to unlocking the true secrets of success lies in a powerful tool: business statistics. Think of it as your secret […]
Miran Shahine // 14th January 2024
Born from the vision of developing and deploying artificial general intelligence (AGI) safely and beneficially for all of humanity, OpenAI has emerged as a pioneer in the realm of artificial intelligence. Established in 2015, OpenAI has swiftly ascended to become a leading force shaping the future of AI, driven by its unwavering commitment to transparency, […]
Miran Shahine // 26th January 2024
From the depths of artificial intelligence, Google AI has unleashed Bard, a groundbreaking large language model (LLM) poised to transform the very fabric of human-computer communication. Meticulously trained on an unparalleled trove of text and code, Bard possesses an extraordinary aptitude for generating human-quality text. It effortlessly navigates languages and crafts creative content in diverse […]
Yasmin Elwan // 14th January 2024
Understanding the jargon of OOP in Java can feel like unravelling a knotty puzzle, can’t it? But don’t worry; you’re not alone. Object-oriented programming (OOP) is a programming paradigm that has become increasingly popular in recent years, and for good reason. By breaking down complex problems into smaller, more manageable pieces, OOP allows developers to […]
Esraa Mahmoud // 11th January 2024
An architect working on a blueprint in a modern office.
Miranne Khaled // 3rd April 2024
When it comes to exploring the intricate world of business insurance statistics, one might compare the experience to navigating through a dense fog. Even individuals with a wealth of entrepreneurial expertise can face the formidable task of comprehending the multifaceted aspects encompassing market share, premiums, and the intricate details of personal and commercial insurance lines. […]
Noha Basiony // 14th January 2024
Imagine a world where blueprints magically leap off the page, transforming into intricate 3D models that dance across a digital canvas. This is not just science fiction; it is the daily reality of AutoCAD drafters. But who are these mysterious wizards of lines and precision, and what exactly do they do? Today’s AutoCAD drafters are […]
ProfileTree // 19th December 2023
KPIs involve an ongoing process. Image credit: Flock-Associates
ProfileTree // 20th March 2024
This article has been updated to include more comprehensive information about Alexa’s functionalities, wake words, and compatibility, as well as the latest updates from Amazon. We strive to provide the most accurate and up-to-date information to our readers. What is Alexa? Smart speakers have exploded in popularity in recent years. This fact has opened up […]
Noha Basiony // 11th January 2024
One scripting language stands tall as the driving force behind the dynamic and interactive web experiences we enjoy today—JavaScript. From its humble beginnings as a language designed in just ten days to its current status as a ubiquitous and versatile tool, JavaScript has become an indispensable part of the web development toolkit, a language that […]
ProfileTree // 3rd April 2024
What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]
ProfileTree // 21st February 2024
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
The ProfileTree ‘What Is?’ library brings you a huge archive of introductory blogs across technology, business, management, marketing and more.
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Browse our ‘What Is?’ articles to find an answer or even stumble on information you didn’t know you didn’t know.
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