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What Is?

The latest “what is?” articles, advice and insights from the ProfileTree team.

32 Best Free Websites to Cure Boredom

Next time you find yourself getting bored, don’t worry, as we have you covered with our list of 32 websites to cure boredom. We have made a list of 32 websites to cure boredom for both adults and kids, so there are loads to select from. A couple of years ago, computer games were the […]

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What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance

What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]

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What is a Cover Letter: 8 Tips for Success & What to Avoid

What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What […]

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What is a Knowledge Base and Why Does Your Business Need One?

Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company keeping track of changes including products, services and processes can be difficult especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]

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What are Social Media Algorithms and How Do They Work?

Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On the other hand, many see algorithms as helpful and harmless. As they deliver users content that is relevant to them, rather than random posts shown […]

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What Is Ning? Ning Site Builder – Review and Video Guide

What is Ning? You might have heard the name Ning, but perhaps you aren’t aware of how it can benefit your business or organisation. Put simply, Ning is an superb online platform for both people and organisations to create custom social networks. A Brief History of Ning Ning has been around for over a decade. It […]

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Web Design for Complete Beginners: What Is A Breadcrumb?

What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing. We’ll explain how and why in our QUICK READ guide… Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com What is a Breadcrumb? A […]

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What Is A Social Aggregator?

What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts they own in one place. An essential time-saver! Many companies use an aggregator – like Hootsuite and Tweetdeck – to monitor their social medias with ease. Or to share posts, […]

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What Is YouTube Premium?

YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. The countries that […]

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What is Blogger? Why You Should Try it Out

What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website.  Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]

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What Is Business Risk Management?

Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]

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What Is A Website Audit?

Running a website for your business is tricky. At first you have to splash out on a development project, graphic design and SEO. You also have to regularly perform a website audit. There are two main reasons that this is important. The first is that, as you update your site’s content, you may create issues […]

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What Is Alexa? Amazon’s Incredible Virtual Voice Assistant

What is Alexa? Smart speakers have exploded in popularity in recent years. This fact has opened up countless new possibilities for consumers and businesses alike. But how can you get the most out of Alexa? Read on for our essential overview!.. What is Alexa? Similar to Apple’s Siri, Alexa is the female virtual voice assistant […]

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What is a KPI? KPIs for Different Industries and Businesses

Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s goals and targets. Simply put, KPI’s are a versatile tool that can measure any type of organisational performance. Ultimately the idea here is to isolate […]

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What Is WordPress?

What is WordPress? WordPress is an online content management system offering a powerful web platform for everyone from businesses to hobbyists. This open source ‘PHP’ based tool offers an easy, simple and most popular website creation option for non-technical users.   That’s why WordPress ranks at the top of all Content Management Systems and powers 29 […]

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Digital Basics: What is a Website?

Today it’s more important than ever for small businesses to get online. However, many business owners aren’t tech whizzes. To help, we like to strip things back to the absolute basics. So what is a website? Websites are an essential tool for reaching new customers and maintaining competitiveness. Since websites have become an essential for […]

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What Is Instagram?

What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]

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What Is Social Media?

What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is a now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate […]

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What Is Outbound Marketing? Ultimate Guide

What is outbound marketing? You might know it as direct marketing, interruption-based, marketer-driven or push marketing but the most important factor is the fact that the marketer initiates the conversation by sending out a message to an audience. In other words, outbound marketing means trying to get your message in front of potential customers, in […]

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What Is Grey Hat SEO and Should you Worry about it?

What is Grey Hat SEO? Simply, the promotion of content through unclear or debatable techniques or tactics. Grey Hat SEO involves methods that neither belong to White Hat nor Black Hat SEO category. This usually means that Google haven’t taken a firm stance on a given technique in their terms of service. Read on for our […]

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What Is IGTV? Can Instagram Television Challenge YouTube?

What is Instagram Television? Will IGTV Shake Up Online Video? Recently Instagram released their own YouTube-esque platform called Instagram Television (IGTV) in an attempt to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new ways to use the platform, it also shows great potential for the future […]

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What Is Affiliate Marketing? How to Get Started

What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]

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What Is Google Maps?

What is Google Maps? And, most of all, why is it an essential tool for your business? Well, with the help of Google Maps you can make sure your customer can not only find where your business is located but how to travel to your shop or office. Read on for our essential QUICK READ […]

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What Is Display Advertising?

Display advertising is a type of online advertising designed to show your company’s ad on a relevant third party website. If you have ever been on a website and noticed ads on the sidebar or top banner, that’s display advertising.  By venturing into display advertising, this allows your ad to fit seamlessly into an audience’s […]

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The ProfileTree ‘What Is?’ library brings you a huge archive of introductory blogs across technology, business, management, marketing and more.

The added bonus? Every article is designed to answer your questions in a quick, clear way with a very reference guide and great layout.

Browse our ‘What Is?’ articles to find an answer or even stumble on information you didn’t know you didn’t know.