Digital marketing has established itself as an essential component of every successful marketing strategy, offering solutions to traditional marketing challenges. Digital marketing is considerably more affordable, delivers measurable results, and adapts to audience feedback in real-time. With numerous channels catering to diverse business needs, the key lies in finding the right digital marketing agency Lisburn that understands your local market.

In this article, we will tackle how to approach your digital marketing strategy and the process of incorporating digital marketing channels and tools into every stage of your sales funnel. We’ll discuss ideas and recommendations for building a digital marketing strategy that increases your sales as a business in Lisburn.

Are You Looking for ‘Digital Marketing Lisburn’?

Founded in 2010, our family-run agency operates independently, with deep roots in Belfast and Monaghan. We have made a distinctive mark in the Northern Irish market. Our growth story features team expansion, earning various awards, and providing exceptional website design services to both local and international clients. Additionally, we have offered free digital marketing education to many small and medium-sized businesses, an initiative backed by the Northern Irish Councils for three years.

Choosing ProfileTree for digital marketing in Lisburn means partnering with a team adept in proven methods. Our team’s varied expertise enables us to cover a broad spectrum of digital marketing activities, including managing social media campaigns, creating holistic websites, and producing content optimised for search engine visibility.

Why Choose ProfileTree as Your Business Partner in Lisburn?

ProfileTree offers comprehensive services designed to create strategy-led digital transformation for your business:

Comprehensive Digital Marketing Strategy Development

Your digital marketing strategy is your roadmap to make sure every aspect of your marketing is working together and moving in the right direction for success. We can work with you to develop a highly comprehensive briefing document, and from this, we’ll develop a digital marketing strategy tailored for you. This strategy will include:

• Long-term strategic objectives aligned with business goals
• Detailed audience and competitor research analysis
• Complete overview of marketing tools and platforms
• Integrated website and content strategy development
• Team involvement planning for long-term vision implementation

This strategic approach ensures your team remains informed and engaged throughout the digital transformation process.

Advanced Analytics and Performance Monitoring

We can look at your current traffic patterns and conversion rates. We want to find out where your traffic is coming from, how users are behaving on your site, and most importantly, where we need to improve. Our comprehensive approach includes:

• Advanced conversion rate optimisation strategies
• Monthly social media and website analytics reviews
• Detailed performance reporting for complete transparency
• Data-driven recommendations for continuous improvement
• ROI tracking across all marketing channels

Content and Search Optimisation Excellence

Messaging is important and your website might just be shooting the messenger. We can review the content on your website for quality, consistency, structure, and information architecture, and provide recommendations for improvements in our digital marketing strategy.

We’ll also conduct an SEO audit, which allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. We’ll look at things like on-page ranking factors, off-page metrics like backlinks and indexability.

We’ll use this SEO audit to build you an SEO strategy with keywords, content ideas and guidance, including blog & article templates for your team to use. Finally, we’ll perform a technical audit of your website to optimise for speed, as well as a revision of current on-site content, where we’ll add keywords and internal links to improve SEO performance.

Social Media Strategy & Content Creation

By combining a review of your existing social engagement with the findings from the user testing performed earlier, we’re able to decide on which channels to focus, types of content to produce, and the frequency of posting to give you the best return on investment. We’ll also create a social media strategy, as part of your digital marketing strategy and we’ll set up any accounts needed for your business or team. We’ll also design and create any social media content needed, which will be detailed within the social strategy.

Professional Web Design and Development Services

ProfileTree’s web design services focus on creating websites that rank highly, drive qualified traffic, generate leads, and increase sales. We primarily work with WordPress platforms whilst also handling Wix, Shopify, and Squarespace development.

Our key differentiator lies in building websites focused on:

• Search engine ranking improvement
• Qualified traffic generation
• Lead conversion optimisation
• Sales performance enhancement
• User experience excellence
• Mobile responsiveness and accessibility

Video Production and YouTube Strategy Services

Our comprehensive video production services include:

Professional Video Production:

• Corporate video creation for brand storytelling
• Product demonstration and explainer videos
• Customer testimonial and case study videos
• Event coverage and promotional content
• Training and educational video development

YouTube Strategy and Optimisation:

• Channel setup and branding optimisation
• Content strategy development for audience engagement
• Video SEO optimisation for search visibility
• Thumbnail design and video editing services
• Performance analytics and growth strategies
• YouTube advertising campaign management

AI Training and Digital Transformation Services

ProfileTree specialises in AI solutions for small and medium enterprises, providing practical training and implementation services that deliver immediate business value.

AI Training Programmes:

• Staff training on AI tools and applications
• Practical workshops for business implementation
• Custom AI solution development and integration
• Marketing automation setup and optimisation
• AI-powered customer service implementations

Digital Training Excellence:

• SEO basics and best practices training
• Social media marketing skill development
• Content creation and strategy workshops
• Website management and maintenance training
• Digital marketing analytics and reporting training

Our CEO, Ciaran Connolly, brings extensive digital marketing expertise, providing in-depth yet accessible training for teams of any size, including comprehensive training materials for ongoing reference.

Marketing Campaign Setup and Management

We always develop your digital marketing campaigns with your users in mind. Making sure we develop key messages that meet their needs and increase your exposure to the right people. We’ll conduct audience research, develop customer personas, and identify ad targeting options to help you understand the best channels and methods for reaching your customers. We’ll take full control of your digital marketing campaign, providing you with the campaign results on a regular basis and training your team to implement similar campaigns. We’ll also take care of all design, copywriting, setup, and monitoring of every post for your campaigns.

Advanced AI Implementation and Automation

As pioneers in AI transformation for local businesses, ProfileTree offers cutting-edge solutions that provide competitive advantages through intelligent automation and data-driven insights.

AI-Powered Marketing Solutions:

• Customer data analysis and trend prediction
• Hyper-personalised campaign development
• Automated content creation and distribution
• Predictive analytics for campaign optimisation
• AI chatbot implementation for customer service
• Marketing workflow automation and efficiency improvements

Practical AI Applications:

• Content ideation using AI trend analysis
• Intelligent content distribution timing and channel selection
• Performance analysis and predictive modelling
• Customer behaviour analysis and segmentation
• Automated lead scoring and qualification
• AI-powered personalisation for improved conversions

As Ciaran Connolly, ProfileTree’s Director explains: “AI transformation isn’t about replacing human creativity—it’s about amplifying what makes businesses successful. We help Lisburn companies implement AI solutions that work smarter, maintaining the personal touch that local customers value whilst dramatically improving efficiency and results.”

Calculate Your Digital Marketing ROI: Real Numbers for Lisburn Businesses

Understanding your return on investment transforms digital marketing from an expense into a measurable profit driver. Every pound invested should generate quantifiable business value. Here’s how to calculate your digital marketing ROI using industry benchmarks and step-by-step examples.

The Essential ROI Formula

ROI = (Revenue Generated – Marketing Investment) / Marketing Investment × 100

This formula tells you exactly how much profit each pound of marketing investment generates.

Industry Benchmark ROI Rates

Marketing Channel	Average ROI	Timeline	Best For
Email Marketing	3,600-4,200%	Immediate	Customer retention
SEO	300-825%	6-12 months	Long-term growth
Video Marketing	480%	3-6 months	Engagement
Content Marketing	300%	6-12 months	Authority building
PPC Advertising	200%	Immediate	Quick results
Social Media	95% positive	3-6 months	Brand awareness

Step-by-Step ROI Calculation Using Real Channel Data

SEO Services ROI Calculation (825% ROI)

Channel: Local SEO for Lisburn Professional Services

Step 1 – Investment:

• Monthly SEO services: £800
• Content creation: £300
• Technical optimisation: £200
• Total monthly investment: £1,300

Step 2 – Revenue Generated:

• Organic search traffic increase: 150%
• Additional monthly visitors: 2,000
• Conversion rate: 3% (60 enquiries)
• Client conversion rate: 15% (9 new clients)
• Average client value: £1,500
• Monthly revenue generated: £13,500

Step 3 – ROI Calculation:

• ROI = (£13,500 – £1,300) / £1,300 × 100 = 938% ROI
• This aligns with the industry benchmark of 300-825% ROI for SEO

Maximising ROI Across All Channels

High-ROI Channel Focus: Based on the benchmark data, prioritise these channels for maximum returns:

1. Email Marketing (4,200% ROI) – Immediate implementation possible
2. SEO (825% ROI) – Long-term investment with compound returns
3. Video Marketing (480% ROI) – High engagement drives all other channels
4. Content Marketing (300% ROI) – Builds authority and supports SEO
5. PPC Advertising (200% ROI) – Quick results and immediate feedback

ROI Improvement Strategies:

• Channel Integration: Combine email marketing with SEO for compound returns
• Conversion Optimisation: Improve landing pages to increase conversion rates
• Audience Refinement: Target higher-value prospects to increase average transaction values
• Automation Implementation: Use AI to reduce management costs while maintaining performance
• Performance Monitoring: Weekly analysis and monthly optimisation to maintain ROI growth

Client Success Stories: Proven Digital Marketing Results

The tremendous feedback from our valued clients, who experienced remarkable success through our tailored digital marketing strategy services, is what keeps us motivated to improve and do better. This testimonial highlights the client’s journey with us, showcasing the impact of our dedicated approach and innovative solutions on their startup business growth.

Digital Marketing Training Belfast: Social Media and Content Creation Excellence

Olivia Forbes experienced transformational results through our comprehensive digital marketing training programmes:

“I had an extremely positive experience with ProfileTree! The mentorship sessions were highly productive, and Ranel was so friendly and knowledgeable. He taught me valuable social media and content creation skills that I can now apply to my business. Marcus built me a website that I absolutely love—his attention to detail is amazing, and it looks fantastic. I highly recommend ProfileTree! My time with them was incredibly valuable.”

Client: Olivia Forbes
Services: Digital Marketing Training, Social Media Strategy, Professional Web Design
Results: Acquired practical social media skills, received professional website with exceptional attention to detail

Professional Digital Marketing Services: Practical Solutions That Work

Michael Colville, Tax for Taxi Drivers Ltd found our approach refreshingly practical and results-focused:

“ProfileTree and Ranel in particular provided us at Tax for Taxi Drivers Ltd with excellent help, assistance, insights and practical ideas and solutions. I would thoroughly recommend their services and wish them all well for the future. The service is practical and you deal with real people who come to your office on time, answer your phone calls, texts and emails. This level of service and professionalism is rare in the days of online help lines and chatbots.”

Client: Michael Colville
Business: Tax for Taxi Drivers Ltd
Services: Digital Marketing Consultation, Strategic Planning
Results: Practical solutions implemented, exceptional personal service, professional insights delivered

Business Mentoring and Web Design: Complete Digital Transformation

James Ward benefited from our comprehensive business development approach:

“I had the pleasure of being mentored by Khadiza through the Go Succeed program. She was absolutely wonderful at breaking down the steps to start and promote my business. Khadiza even built a website for me, which has been incredibly helpful in moving things forward. She’s professional, clear, thoughtful, and proactive. I highly recommend her and the programme as a whole.”

Client: James Ward
Programme: Go Succeed Business Mentoring
Services: Business Mentoring, Professional Web Design, Digital Strategy
Results: Clear business promotion strategy, professional website development, accelerated business progress

These client experiences demonstrate ProfileTree’s commitment to delivering personalised, results-driven digital marketing solutions. Over the years, we have developed proven processes that blend strategic thinking with practical implementation, consistently delivering exceptional outcomes for businesses across Northern Ireland and beyond.

What Is ProfileTree’s Approach to Digital Marketing?

Strategy That Delivers Results

Investing in the latest digital marketing trend is a sure route to short-term gain, at best, without the right approach. But a top-down approach to targeting what’s best for YOUR business starts with strategy and finishes with the right digital marketing for you, your audience, and your needs.

We love helping our clients to take a step back from ‘chasing’ the latest developments online. Instead, great strategy can set down a clear path to tailored results.

Goal-Focused Implementation

Have you wasted budget on misfired digital marketing products and services? Want to know the best way to avoid lost opportunity? Start with your marketing goals to form a clear vision of what you need to achieve. ‘Vanity’ results are an easy distraction, but a focus on goals will keep your marketing spend on the right track. ProfileTree can help form a clearer view before you invest time, effort, and money on your online presence. We’ll help with the ‘why’ and the ‘how’.

Data-Driven Decision Making

It’s easier than ever to measure and adjust online activity. We’ll show you how to use live data to enjoy a clear picture of ‘what’, ‘where’ and ‘why’ of your audience. A real sense of what your potential/ current customers are going, and how they are responding to your activities, is a powerful tool. Professional, specialist digital marketing goes below the surface to measure performance and find new audiences – as well as the methods to reach them – for your business.

Quality-Focused Execution

Your audience might be seeing more and more social media marketing, video content and online advertising. Great! This means an opportunity to do better.

Taking the language your potential customers know and going beyond expectation means a powerful message delivered in the best way for those who’ll engage. Your potential buyers are becoming used to seeing higher and higher standards from the businesses they interact with online. We’ll show you how to use this to your advantage.

Digital Marketing Landscape in Lisburn

The UK has been showing some impressive trends and statistics in regards to digital marketing.

• Dominance of Digital Advertising: Digital advertising now accounts for a significant 75% share of the total UK ad market. This is indicative of a major shift towards online platforms and highlights the importance for UK businesses to focus their advertising efforts in the digital realm​​.

• Online Advertising Effectiveness: Digital ads have proven to be highly effective in increasing brand awareness, with brand-specific terms seeing increased search activity following exposure to display ads. PPC advertising, in particular, is reported to offer a 200% return on investment, suggesting a highly efficient channel for businesses to invest in​​.

• Mobile Marketing: Given that over 50% of small businesses in the UK have a mobile app and 61% of users are likely to leave a site if it’s not optimised for mobile, it’s clear that mobile marketing is an essential component of digital strategies. Additionally, a substantial portion of searches and subsequent online actions occur on mobile devices within an hour, emphasising the importance of mobile optimisation for reaching consumers effectively​​.

• Content Marketing: A significant 84% of organisations have a content marketing strategy, yet only 35% have dedicated content marketing teams. This highlights the priority given to content marketing in the UK and the potential need for more specialised resources to manage these efforts effectively​​.

These statistics are surely reflecting on the local business scene in Lisburn.

How Should You Think About Your Digital Marketing Strategy?

Finding optimal digital marketing solutions in Lisburn can be challenging with numerous advice sources, companies offering different services, and varying opinions about best approaches. We specialise in developing and delivering complete, high-performing digital strategies for local businesses using techniques and knowledge tested in our own agency operations.

There’s a straightforward way to align digital marketing with your bigger picture by asking ‘why’ frequently. Instead of spending budget on isolated Facebook advertisements or standalone videos, ask yourself:

Business Strategy Alignment

Why am I implementing this approach? Does it align with my business strategy? Your business strategy indicates where you need to be. Approaching marketing agencies because you need help with specific digital channels can be limiting. Instead of thinking ‘channel’, strategic thinking keeps your business focus—and destination—clearly visible.

Your business strategy feeds directly into marketing goals, and digital marketing serves as the delivery mechanism.

Marketing Goals Definition

Asking why your particular digital marketing approach has been chosen, relative to marketing goals, avoids vanity marketing and keeps time, effort, and investment focused. For example, proper SEO implementation brings traffic from correct audiences to pages with appropriate content and suitable calls-to-action for their needs.

Marketing goals exist for valid reasons. Digital marketing investment exists to help achieve them.

Customer Reaction Consideration

Why should customers click through? Why should they convert? Why should they read your content? When someone enters a physical shop, asking yes/no ‘do you want to buy now?’ questions risks very short customer relationships. Building longer-term connections with potential buyers proves more effective.

Digital marketing excels at this because you can display appropriate ‘shop fronts’ to corresponding customer segments, deploy useful content to maintain engagement, and maintain contact until they’re ready to purchase.

Why do we share this advice? Because we love helping local businesses grow, and we love growing alongside our neighbouring companies.

Stages of a Sales Funnel: Maximising Every Customer Touchpoint

For those whose business model relies on selling products or services, usually the majority of businesses, approaching your digital marketing based on the sales funnel is essential. We live in the personalisation age. ‘Mass marketing’ is nearly dead. The material and promotions you direct to previous customers are now never the same as the material and promotions directed to those hearing about your brand for the first time. That applies to every stage in between, too. Although it is more complicated than it was in the past, it is much more efficient. Let’s get to know the stages of the sales funnel and which digital marketing channels are suitable for it.

Sales Funnel Stage #1: Awareness

This is the very first encounter with new, untapped audiences. They know nothing about you, yet. How can you create awareness for your brand among your target audience? Every business uses multiple ways to answer that question.

Awareness Channel: Social Media Marketing

When it comes to digital marketing solutions, social media marketing is the first answer. Social media platforms are popular, regardless of which platform, users spend many hours every day scrolling through a sea of social media content. Users are not on social media to buy products. They use social media as their window to the world. They want to be entertained, inspired, and be in touch with the world through news, trends, or even memes. As a brand, your presence on social media is vital, because that’s how users ‘stumble’ into your brand. Your goal at this point is to capture their attention. Show them something that inspires. Something they would ‘save’ to consider later, or ‘share’ with their friends.

On social media platforms, your goal is to grow the number of people who know who you are.

Awareness Channel: Company Website

The About Page on your company website is the clearest example of building brand awareness. It is the best place to offer your solutions, tell your brand story and create relevance. It is also great to humanise your brand by using a professional, approachable tone of voice. Moreover, it’s a great idea to feature your team members and put real faces behind the name. That creates a bond between the first-time viewer and your business.

Awareness Channel: Content Marketing and SEO

Content marketing and search engine optimisation are also another great channels for building awareness. People search for answers on Google. That’s what the gigantic platform is all about. When people search for answers related to the services or products you offer, you want your business to be at the top of the search results. These are new, untapped audiences who might’ve never heard of your brand, but through optimising your website and creating valuable content, you can get them to know who you are.

The content you create for visitors who are just getting to know you should be engaging and helpful. Instead of talking about your product features or services, offer help as a friend would. Rather than sell, help them choose what’s best for them. Your Calls to Action at this stage should be follow you on social media platforms or to sign up for email marketing. Don’t focus on pushing products yet. Video marketing and infographics are the most engaging type of content because it simplifies whatever you’re trying to explain. Create videos or infographics that inform your audience about how your service can solve their problem.

The keywords you target to create brand awareness should be general keywords. If someone is searching for a product or service for the first time, the keywords they are more likely to use are not so specific. For example, is someone is considering buying a new mobile phone, they have nothing specific in mind, so they will probably search for ‘latest affordable mobile phones’ – they are just getting to know the options.

Awareness Channel: Webinars and Online Events

A webinar is a web seminar where information is typically provided through video. They can be prerecorded or streamed live, which opens up many possibilities to disseminate information to an audience who wants more visual and auditory content. This is particularly beneficial for B2B and SaaS products and services.

Awareness Channel: Paid Advertising

Paid ads are also great for building awareness. Both social media paid promotions or paid search engine achieve impressive results. What you need to be careful about here is crafting the right messages to your ad copies and assigning relevant objectives. Video views, reach, and impressions are all good objectives for social media platforms at this stage.

Sales Funnel Stage #2: Consideration

In the consideration stage, the buyer will have clearly defined and given a name to their problem, and they are committed to researching and understanding all the available approaches or methods to solving the defined problem or opportunity. In other words, they are considering potential solutions. It is also the stage where people are doing heavy research on whether your product or service is a good fit for them. So, in the example of someone considering purchasing a new mobile phone, they would have limited their options to two or three specific models and comparing them against each other.

Social media marketing, content creation and SEO, and paid ads are all used at this stage. But the content of your posts, blogs, ad objectives, or ad copies should be tweaked. Social media posts should focus on functional, product specific perks and emotional benefits. You can partner with social media influencers to help promote your brand or product. Blogs, on the other hand, must be more specific. Product comparisons and reviews are the perfect application of this. Video marketing and infographics are a great medium to offer how-to guides and explain how smooth the purchasing process is to encourage your audience to convert and move to the next stage.

Here are additional ways you can promote your product in the consideration stage:

Consideration Channel: Retargeting Campaigns

Paid ads at this stage are called retargeting ads. Through collecting the data about who saw your ads previously and who interacted with them. You retarget those leads again. It is common in the advertising industry that a customer needs to see an ad for seven times before they decide to make a purchase. The beauty of digital marketing is that you can easily retarget those customers, this helps you optimise your budget and focus on achieving return on investment.

Consideration Channel: Email Marketing

Email marketing is the most powerful digital marketing tool at the consideration stage. If you’ve already done your homework well in the awareness stage and succeeded to get the visitor to sign up to your newsletter or give out their email, you will be able to send them relevant material through email marketing.

To accomplish this, use more attention-grabbing elements such as great photos of your product, videos and enticing descriptions. For services and B2B businesses, sending out product guides, testimonials, and reviews are vital to build credibility and rapport with your potential customers.

Sales Funnel Stage #3: Purchase

Once they’ve progressed to the decision stage, the buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available vendors, make a concise list, and ultimately make a final purchase decision. So, for that person buying a new mobile phone, he/she already decided they want to buy a specific brand and model but they’re looking for the best-price retailer. For this stage, once again email marketing and social media’s direct messages evolve the communication which has already initiated in the previous stages. Employing these two digital tools, the below ideas can be used.

Purchase Channel: Digital Coupons

Ecommerce stores, sending out limited time promo codes is a fantastic way to encourage potential customers to convert faster. This increases your chances of converting those customers by making them trust you. A coupon appeals to a fear of missing out (FOMO) mindset. By reducing the price by a certain amount, a coupon is handing a price objection while convincing the prospect that they’re leaving money on the table if they don’t use the coupon. This inertia is enough to win the prospect’s business.

Consideration Channel: Free Trials/Demos

For B2B brands and SaaS products, free trials and demos are efficient to convert customers and give them that real-life experience where they’ve already tried and used the product without the commitment. So, before they commit, they are 100% sure that your product is the best fit for their needs. Similarly, money-back guarantees fulfil the same purpose if the nature of your product doesn’t allow free trials. It breaks the barrier of fear for those trying your product for the first time.

Sales Funnel Stage #4: Loyalty and Advocacy

This is an important stage that marketers simply overlook. All the focus goes to raising awareness, acquiring new customers, and converting them. Meanwhile, retaining customers who already purchased from you before is much easier. These customers already trust you, so you’re already halfway through and have an edge over your competitors.

Retargeting campaigns, loyalty programmes, and exclusive promotions all work perfectly well at this stage. Email marketing is the channel where you communicate new products, updates, new features, or discounts. If the customer has downloaded an app, push notifications are also great reminders to keep your brand on top of mind. For B2B brand and more complex products, you can offer a free product consultation session, this is a 15-minute session where your agents can check up on your customers to make sure they’re making the most of your product. It is a fantastic way to upsell and recommend additional products and services.

How Much Does Digital Marketing Cost

Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every project has its own requirements but generally, we use your requirements and budget to come up with a suitable digital solution.

In other words, you set the requirements, we tailor a package within the limits of your spending. Contact us for a free quote and a digital consultation about your digital marketing strategy.

FAQs

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Ready to Book a Free Digital Marketing Audit?

A digital marketing audit is where one of our expert team members go through your digital marketing channels such as social media pages, website user experience, and SEO performance and analyse it to give you a brief of your brand’s digital well-being.

What Our Digital Marketing Audit Includes:

• Website Performance Analysis: Technical SEO audit, user experience evaluation, and conversion rate assessment
• Social Media Review: Content strategy analysis, engagement metrics evaluation, and audience growth opportunities
• Competitor Analysis: Local market positioning assessment and competitive advantage identification
• Search Visibility Assessment: Keyword ranking analysis, local search performance, and improvement recommendations
• AI Readiness Evaluation: Assessment of opportunities for AI implementation and automation
• Video Marketing Opportunities: YouTube strategy potential and video content recommendations
• Content Strategy Review: Existing content performance analysis and future planning guidance

Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Lisburn. Alternatively, you can book a chat with one of our team members to audit your digital marketing channels for free and find out how we can help you establish a strong digital marketing presence in Lisburn, County Antrim, Northern Ireland.

Contact ProfileTree Today

• Phone: 028 9568 0364
• Email: helllo@profiletree.com
• Services: Social Media Marketing Lisburn, Web Design Lisburn, Digital Training Lisburn, SEO Services Lisburn, Video Production Northern Ireland

Transform your digital presence and discover how our proven strategies can drive business growth in Lisburn and beyond.