ProfileTree // 16th September 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
ProfileTree // 21st January 2024
Until 1991, the Internet was confined to research and training in science and email. The World Wide Web conventions had just barely been composed and not until the end of 1993 would there be a graphical web program for Mac or Windows PCs. To have a site on the web, an individual or organization would […]
ProfileTree // 5th May 2024
Feeling like a failure is highly tied up with imposter syndrome, which causes a number of concrete problems. Image credit: Intuit
ProfileTree // 10th March 2025
What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often the quality which makes the biggest difference. The truth, it’s difficult to single out a skill or trait to work on to become the world’s […]
ProfileTree // 11th February 2024
Why have we compiled a FREE social media guide? We’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled in […]
ProfileTree // 5th May 2024
When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand the difference between its two service offerings. Surely WordPress is just WordPress, right? Not as such. While any WordPress configuration is an easy and simple […]
ProfileTree // 5th May 2024
Climate change is arguably the greatest challenge humanity has ever faced. Image credit: BBC
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
ProfileTree // 5th May 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
ProfileTree // 5th May 2024
A Navigation Menus in WordPress is the map that guides visitors through your site. It’s the first thing people see when they land on your page, and it can make or break their user experience. A well-designed menu is easy to use, intuitive, and helps visitors find the information they’re looking for quickly and easily. […]
ProfileTree // 5th May 2024
First, head over to the admin panel. Image credit: WordPress.
ProfileTree // 11th April 2024
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name for granted. In fact, this will have many implications for your business down the line. Your domain name impacts your SEO, UX and brand recognition. […]
ProfileTree // 28th March 2024
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
ProfileTree // 9th September 2024
First, open up your WordPress dashboard. Image credit: WordPress
ProfileTree // 22nd April 2024
Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership courses can help. We may not have the charisma of Dr. Martin Luther King Jr, or the effective public appearance of Barack Obama, but there […]
ProfileTree // 11th January 2024
WordPress has played a massive role in enabling businesses of all sizes to start, own and manage a website. This is largely thanks to its accessible pricing and ease of use. However, many business owners still need some help getting started with WordPress. With that in mind, we’ve created a series of WordPress tutorials for […]
ProfileTree // 21st November 2023
Ever wondered how YouTubers make money and how you can do the same? Simply by YouTube monetizing their videos, YouTube users have found a way to profit from their content. In 2007, YouTube madeYoutube monetizing options became available for many YouTube accounts, allowing YouTubers to gain money through their Youtube by allowing ads to be […]
ProfileTree // 11th December 2023
One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]
ProfileTree // 10th March 2025
Create a YouTube channel: it can seem daunting, but the right strategy opens up immense opportunities to build an audience and impact the digital video era. The first step is identifying a content focus and niche that aligns with your interests and capabilities. Once your channel concept is defined, optimize your presence by customizing branding […]
Noha Basiouny // 16th November 2023
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
ProfileTree // 14th November 2023
There are several stages to registering a copyright. Image credit: BiatConsultant
Sara Lynch // 6th May 2024
In this article, we’ll explore the benefits of project management training, what to expect from it and where you can find project management courses. It’s a major transferable skill and a highly sought-after one at that.
ProfileTree // 9th May 2024
Social media marketing has become an essential component of digital marketing strategy today. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and Twitter offer immense opportunities for businesses to reach, engage with and sell to their target audience. This complete guide will teach you everything you need to know about learning […]
ProfileTree // 5th May 2024
In today’s world, marketing is all around us. You visit your local shopping mall, and countless ads and promotions immediately bombard you. To meet the demand for marketers, many people are seeking out online marketing degrees. With the hassle of everyday life, no one has the time to sign up for a degree, attend lectures […]
ProfileTree // 19th August 2024
Creating an infographic is a powerful way to communicate information visually. The key to a successful infographic is to make information engaging, easy to understand, and shareable. This is helpful online, as people tend to be too lazy to read detailed written content. Because of this fact, infographics offer many benefits from a digital marketing […]
ProfileTree // 23rd July 2024
In the ever-evolving world of business, staying updated with the latest news is crucial for both industry professionals and enthusiasts. Writing compelling business news articles not only helps you capture the interest of your audience but also positions your blog or publication as a valuable resource. In a landscape saturated with information, delivering timely, accurate, […]
ProfileTree // 26th April 2024
How to create content is a mystery to some. Unlike an artist staring at a blank canvas, digital content creation requires a mixture of creativity, data analysis and business sense. That is, content marketing is all about delivering results. Specifically, content marketing should increase the profitability of a website. In recent years, there’s been a […]
ProfileTree // 15th December 2023
Wordcount vs average traffic. Image credit: Neilpatel.com
ProfileTree // 6th August 2024
Coming up with blog topic ideas consistently can be challenging. However, writing about the right topics is crucial for attracting and engaging your target audience. In this comprehensive guide, we share over 100+ blog topic ideas across categories designed to appeal to a broad readership. With enough inspiration to fuel a year or more of […]
ProfileTree // 12th December 2023
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
ProfileTree // 19th November 2023
Getting more subscribers and views on YouTube takes time and effort. But by following proven YouTube SEO and marketing strategies, you can grow your channel faster. In this comprehensive guide, we provide 10 tactics to increase YouTube views and subscribers based on the latest YouTube algorithm and expert research. Globally, there are more than a […]
Ciaran Connolly // 18th August 2024
Driving qualified traffic to your website is crucial for growing any business online. With over 1.7 billion websites competing for visibility, having an effective website traffic strategy is essential. This comprehensive guide explores proven tactics to increase website traffic across key channels in 2024. Website traffic measures the number of visitors your site gets in […]
Noha Basiouny // 5th May 2024
Like every other human community, organisations are diversified. Employees, no matter how many things they share, still have distinct personalities, mindsets, skills, visions, and behaviours. Such diversity is excellent for business success as it provides opportunities for growth and development. Yet, when employees fail to find common ground, despite their genuine desire to achieve the […]
ProfileTree // 15th February 2025
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]
ProfileTree // 30th October 2023
Since it started in 2005, YouTube has continued to grow at a massive rate. There are over 2 billion visitors each month, and over a billion people watch YouTube daily. YouTube is the leading video platform on the internet. Increasing subscribers on YouTube with your YouTube Marketing Plan is critical to success on the platform. […]
ProfileTree // 30th October 2023
Copywriting is an art. It’s not an easy task to sit down in front of a blank piece of paper and write, let alone write, compelling sales copy that will convert readers into customers. Sometimes, going back to the basics is the best place to start. This is true not just for the beginner but […]
ProfileTree // 15th December 2023
Your value proposition is how you communicate benefits to customers. Image credit: SmushCDN
ProfileTree // 9th September 2024
Every organisation should have a brand element that helps them stand out from the competition. This is usually the logo. These days, one of the most popular options is to create a logo online. Logos can stand alone as a mark or image or add text to help explain what the brand is, what they […]
Noha Basiouny // 26th July 2024
Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with a broader audience, increase sales, communicate their mission and vision to their customers and stakeholders and build trust and credibility. For websites to provide those […]
ProfileTree // 22nd April 2024
Website Launch Strategy: Web development is expensive, but in theory, almost any decent website will pay for itself eventually. To speed up this process, it’s vital to have the right website launch strategy. The majority of companies fail to do this. This is a big problem. Your website launch creates a whole range of marketing […]
ProfileTree // 4th July 2024
Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]
ProfileTree // 17th December 2023
When an online marketer begins working with a new client on an SEO project, one of the first things they will do is perform an analysis of the entire website. This is where SEO analyser tools come in handy. In fact, many online marketers will refuse to quote a price unless they’ve performed an SEO […]
ProfileTree // 5th May 2024
Learn about Website Flipping: Believe it or not, websites are a form of real estate. Just as there are many opportunities to make millions of dollars by buying and selling homes, there is huge potential for profit from website flipping. In fact, it is far easier to break into the business of buying and selling […]
ProfileTree // 5th May 2024
Whether you’re a blog, a small online startup, or a large corporation with vast internet services, domains apply to you in a very real way. You can save loads of money or lose loads of money depending on how you handle your domains. When you first launch your new website, you’ll have to purchase a […]
ProfileTree // 5th May 2024
Blogger outreach is important to grow your business. Building relationships with bloggers can help you get more traffic to your website, resulting in more sales. It’s more than just reaching out to other bloggers, however. It takes planning and certain actions to be successful. In this blog, we will cover everything you should know about […]
ProfileTree // 1st May 2024
What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and its individual pages more attractive […]
Noha Basiouny // 5th May 2024
Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]
Ciaran Connolly // 8th September 2024
In the tech circle, there are always two teams; those who prefer Android and those who prefer iOS. But when it comes to choosing an operating system for your business, the choice affects the daily productivity of your company. In this article, you will find a detailed guide to the ups and downs of both […]
Nouran Ashraf // 5th May 2024
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Sara Lynch // 12th June 2023
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
ProfileTree // 3rd November 2023
Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases that are relevant to what the site is offering. It is a curated process, with careful consideration given to the type of content […]
