Tag: Facebook Marketing

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Crafting an Amazing Social Media Strategy for your Small Business

Nuala DaviesNuala Davies // 26th April 2024

Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]

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Facebook Video Ads in 2024: The Essential Guide for Marketers

ProfileTreeProfileTree // 15th February 2024

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Apple iOS 14 and Your Facebook Ads

ProfileTreeProfileTree // 1st February 2024

With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]

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How to Drive Ecommerce Sales with Dynamic Facebook Ads

ProfileTreeProfileTree // 1st February 2024

Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns.  Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]

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Key Social Media Statistics for 2024: A Focus on Engagement

Eman SamehEman Sameh // 5th May 2024

Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]

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Will Algorithm Changes Affect Social Media Marketing?

ProfileTreeProfileTree // 11th February 2024

Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]

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Are Facebook Boosted Posts Worth It?

ProfileTreeProfileTree // 22nd January 2024

Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]

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Facebook Removing Likes?

ProfileTreeProfileTree // 14th January 2024

Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has.  Forget the familiar thumbs-up. […]

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Adding Facebook Pixel and Yandex Metrica to WIX: The Ultimate Guide

ProfileTreeProfileTree // 5th May 2024

Pixel is Facebook’s proprietary audience tracking tool. Image credit: Facebook

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Marketing Campaigns: Understanding A Business Essential

ProfileTreeProfileTree // 31st March 2024

Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]

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Facebook Ads: The Complete Guide

ProfileTreeProfileTree // 5th May 2024

Facebook ads are typically heavily image-focused, with sparse use of text. (Image credit: Instapage)

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How to Effectively Manage Social Media for Your Business 2024

ProfileTreeProfileTree // 21st January 2024

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

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How to Craft the Best Hashtag Strategy: The Power of Hashtags

Rebekah McCaigRebekah McCaig // 8th December 2023

Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.

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What is Facebook Live? 6 Essential Tips

ProfileTreeProfileTree // 15th February 2024

What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts. The digital landscape is undergoing a profound transformation, with live streaming emerging as a dominant force in online engagement. In today’s fast-paced, attention-driven world, brands are seeking innovative ways […]

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What is Social Media? The Essential 2024 Strategy Guide for Business Growth

ProfileTreeProfileTree // 27th February 2024

What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]

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Social Media Tools Guide: Streamline Your Best Strategy

Rebekah McCaigRebekah McCaig // 13th March 2024

Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales.  With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]

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10 Best AI Marketing Tools

Eman SamehEman Sameh // 22nd April 2024

Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]

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What is Facebook? Embrace and Discover a World of 10 Interaction Opportunities

ProfileTreeProfileTree // 5th May 2024

What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to connect, share photos, videos and articles, join groups, and participate in events. Simply create a Facebook account, flick through the Facebook pages and get started […]

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Unlocking the Power of Facebook Marketing Services: A Comprehensive Guide to Boosting Your Brand

ProfileTreeProfileTree // 5th May 2024

With over 2.8 billion monthly active users globally, Facebook presents an unparalleled opportunity for businesses to reach, engage with, and convert new audiences. Over 200 million businesses have active Facebook pages and over 90% of marketers leverage Facebook ads, indicating the platform’s marketing dominance. For small business owners with limited resources, Facebook marketing services provide […]

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Learn Social Media Marketing: The Ultimate 2024 Playbook for Driving Leads Online

ProfileTreeProfileTree // 9th May 2024

Social media marketing has become an essential component of digital marketing strategy today. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and Twitter offer immense opportunities for businesses to reach, engage with and sell to their target audience. This complete guide will teach you everything you need to know about learning […]

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Most Used Social Media Revealed: Latest User Statistics for Facebook, Instagram, TikTok & More

ProfileTreeProfileTree // 11th February 2024

It’s not about ice cream socials and your neighbourhood book club anymore. Though you can still hang out with the guys and girls and discuss Forty Shades Sadder or whatever it is people read these days, social media has been on the rise since the early days of the Internet as we know it, with […]

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Social Media Sites List – Master Marketing on the Top 10 Platforms This Year

ProfileTreeProfileTree // 11th February 2024

Social media sites list every major network, app, forum, and community where users gather online. For businesses and marketers, having a presence on the right social platforms where your audience is already highly engaged can significantly boost brand awareness, website traffic, leads and sales. But with new sites emerging constantly, it’s crucial to focus your […]

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The Complete Guide to Facebook Marketing Solutions for Business Growth

ProfileTreeProfileTree // 22nd April 2024

With the increasing popularity of the internet, almost every person uses at least one social media website. This can be a major attraction factor for many businesses looking to improve their online presence. Utilizing social media will allow you to reach much higher levels of exposure. One of the most popular social media sites is […]

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Why Use Social Media? Tips to Create Engaging Content That Converts

ProfileTreeProfileTree // 14th February 2024

Social media is a huge phenomenon that seems to appear overnight and spread through the whole world like a virus. Have we ever asked ourselves, ” Why use social media ?” Social media is a phrase used to describe an online platform. But what can we define social media as? Is it just an online […]

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Boost Your Facebook Organic Reach Now: The Top 7 Strategies for Explosive Organic Growth

ProfileTreeProfileTree // 5th November 2023

Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]

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How to Conduct a Complete Social Media Audit in 2024

ProfileTreeProfileTree // 15th February 2024

Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027.  Social media audits have become crucial for businesses in 2023. With over 4.55 billion global social media users, platforms like […]

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A Guide to 10 Most Used Social Media Platforms and Effective Marketing Tactics

ProfileTreeProfileTree // 11th February 2024

Social media enables brands to engage with current and potential customers, drive awareness, and promote products. In this guide, we’ll examine the top social platforms and effective marketing strategies. It will be a big year for social media and content marketing. Businesses and consumers alike will use social media as a platform to be in […]

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List of Social Media Sites and Apps – 40 Most Popular Networks by Category

ProfileTreeProfileTree // 11th April 2024

The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]

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Get Facebook Likes Fast: 15 Tips and Strategies for Driving Facebook Engagement

ProfileTreeProfileTree // 17th December 2023

Facebook likes are a valuable metric for any business or individual on the platform. They can help to increase brand awareness, generate leads, and drive sales. However, getting more Facebook likes can be challenging, especially in today’s competitive landscape. This comprehensive guide will give you the tips and strategies you need to get more Facebook […]

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WhatsApp Business Features to Help Your Company Grow

ProfileTreeProfileTree // 21st January 2024

The following WhatsApp Business Features can alter how you communicate online with clients or consumers for good. About 300 million people use WhatsApp every day. This staggering number has inspired the company to work on a Business API, WhatsApp Business, to nourish and cultivate relationships between small companies and consumers.   The app works its magic […]

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A Complete Guide to Social Listening: Tools, Strategies and Tips for Marketers

ProfileTreeProfileTree // 22nd October 2023

Social listening is a vital part of social media marketing, where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]

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How to Get Verified on Twitter / X: Get the Blue Check-Mark!

ProfileTreeProfileTree // 4th February 2024

That little blue checkmark next to a Twitter handle has long been held in high esteem. You see, one of the highest forms and rankings of social media currency is a verification logo on popular networks like Facebook, Instagram, and Twitter. Find out how to get verified on Twitter! Though all of them are operated […]

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10 Most Popular Social Media Platforms

carolcarol // 5th May 2024

Exploring the world of social media can be like stepping into a colorful, bustling marketplace, where each platform is a different stall, offering unique and exciting ways for businesses and people to talk and connect. Places like Facebook, Instagram, and LinkedIn are like popular meeting spots, each with its own special way of letting businesses […]

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Business Innovation Statistics: Examples and Insights

Panseih GharibPanseih Gharib // 5th May 2024

As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]

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All the Details Needed for Effective Facebook and Instagram Ads

Miral NassarMiral Nassar // 5th May 2024

Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]

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How to Develop a Social Media Marketing Strategy 101

Claire MulliganClaire Mulligan // 15th May 2024

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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The Ultimate & Easy Guide to Social Media Video Marketing 101

Claire MulliganClaire Mulligan // 5th May 2024

Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.

Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.

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How To Market Your Business On Social Media 101: The Amazing Guide You Need

Claire MulliganClaire Mulligan // 5th May 2024

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

Claire MulliganClaire Mulligan // 5th May 2024

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 5th May 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 5th May 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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8 Important Facebook Business Statistics For Your Marketing Strategy

Claire MulliganClaire Mulligan // 5th May 2024

Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.

With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 5th May 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 5th May 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Claire MulliganClaire Mulligan // 5th May 2024

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

Claire MulliganClaire Mulligan // 5th May 2024

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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6 Inspiring Social Media Influencer Statistics You Need To Know

Claire MulliganClaire Mulligan // 5th May 2024

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 5th May 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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