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What Is Mobile Marketing? 7 Essential Strategies

What is mobile marketing featured image
Mobile marketing is ubiquitous nowadays. Image credit: Jenny Ueberberg

What is mobile marketing? Simply a strategy that uses mobile devices, tablets, and smartphones in order to reach a target audience. These days, mobile devices are more widely used than desktop computers.

Using the internet through a phone or tablet has never been easier or more convenient.

Nowadays, mobile devices can nearly accomplish any task that a desktop can do. Naturally, savvy marketers are looking to capitalize on this trend by developing a multi-channel strategy that reaches an audience through their mobile devices.

This opens up a range of new opportunities for marketers. Let’s take a look at how this works.

Benefits of Mobile Marketing

This form of marketing ensures that the entrepreneur is able to reach a wider and more diverse audience. Almost everybody nowadays carries a mobile device of some kind, and many will use their device to research local brands for comparison.

If your business isn’t visible in the mobile user sphere, you may lose the competitive edge against rival businesses.

Another benefit is the limited amount of content that is displayed on the small mobile screens. Mobile marketing also requires the creation of small, simplified content.

Many people prefer receiving information, text, images, or videos, in small, easily digestible formats. Mobile marketing forces brands to produce succinct, to-the-point material that the audience will love.

Lastly, mobile marketing is cost effective to both the marketer and the consumer. Creating mobile content is relatively inexpensive compared to other marketing strategies. And for customers, Making a mobile payment has never been easier or more convenient.

Many online payment systems set up transactions to be simple and secure.

Marketing on mobile stats
Mobile users are the largest group on the internet. Image credit: HootSuite

What is Mobile Marketing?

Look at Redbox, Starbucks, Ford Motor Company, Domino’s Pizza, and the National Geographic Channel. What do all of these giant corporations have in common? They are all successful mobile marketing examples.

These brands have designed a way to effectively reach their target audience.

The ultimate goal is to market through a smartphone or a tablet. This can be accomplished in several ways.

From tweaking your broader strategies to suit mobile users, to coming up with totally bespoke mobile marketing strategies, there are a broad range of channels available to modern marketers.

Here are seven of our top tips for mobile marketing.

1. Mobile-Friendly Websites

Search engines like Google are indexing results based on mobile content, not desktop content. This means that in order to rank higher in the search engine, web developers and designers will need to create mobile-friendly website code.

Website owners will need to know how to optimize a website for mobile users.

Modern websites use what’s known as responsive design to ensure that they display correctly, no matter what device the user is on. Elements like photos, headings and boxes automatically resize to suit the display.

2. Email Marketing on Mobile Devices

Just like desktop users, many people use their mobile devices to check their email.

Email marketing is an efficient and inexpensive way to build community brand awareness. Incorporating an email campaign into a mobile marketing campaign is a great way of marketing to an audience.

The most effective emails for mobile users are much simpler, using clean and clear CTAs to drive people towards your website. Of course, this requires your site to work properly for mobile users too, as above.

3. Mobile Apps

All brand content shouldn’t just be limited to one platform such as a website. App development delivers a new way of accessing content. Certain app features can encourage user engagement in order to build a community.

Building relationships with potential customers will lead to higher conversion rates.

Marketing with a mobile app is also an effective way to minimise your churn rate. This is the proportion of customers who continue to buy from you on an ongoing basis. It’s much easier to retain customers when you have a dedicated app for your brand.

4. Messaging Services

Texting has never been more popular. Brands are taking advantage of this popularity by implementing text messaging services into their marketing strategies. A short and personal text message can be a powerful way of engaging the audience.

However, brands aren’t limited to text messaging services. There are other multimedia services available to reach an audience. SMS and MMS are perfect mobile marketing opportunities for brands.

With these messaging services, business owners are able to keep an audience informed of the latest deals and promotions available.

5. Optimise Your Site for Mobile Users

As mentioned before, creating a mobile-friendly site is an important key aspect of mobile marketing. One way of producing a mobile-friendly site is through speed. If a web page takes too long to load, the bounce rate could be high.

Website owners need to optimize code so that their sites will load easily onto a mobile device.

With the rise of mobile first indexing, load speeds on phones and tablets have never been more important. In fact, this is now one of Google’s top technical SEO ranking factors. If your site doesn’t load fast enough on mobile, you’re unlikely to receive any significant traffic.

Mobile first indexing infographic
Mobile first indexing is reality nowadays. Image credit: Infidigit.

6. Easy Mobile Payments

Consumers want a safe and accessible way to make a payment online. Mobile payments are expected to increase in popularity as consumers continue to entrust their phones with banking information.

7. AI for Mobile Marketing

Artificial intelligence will continue to improve; as it improves, marketers will use this technology to provide assistance. AI has the potential to engage with customers in an efficient manner.

Mobile marketers are expected to implement AI with their mobile marketing strategies.

How to Use Mobile Marketing to Grow Your Business

As many entrepreneurs know, mobile marketing isn’t something to be overlooked. It could prove to be a successful long-term strategy for creating brand awareness. Mobile technology will continue to grow, which will create a continued need for mobile marketing optimization.

If you are thinking about taking up mobile marketing, don’t wait around for it to happen.

Therefore, join the mobile marketing world as soon as possible! Contact ProfileTree today.

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