What is Domain Authority? And 5 Easy Ways to Improve it

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In some ways this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve

We’ll cover several different angles around this term and even help with improving the domain authority of your site.

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What is Domain Authority?

Contrary to what you may be thinking, domain authority was not developed by Google. Instead, this is a term and ranking factor that was developed by Moz

Moz, is one of the leading companies when it comes to helping with search engine rankings for people. It is a great product to use for research, but it can be pricey at times. 

However, Domain Authority is a term that was coined by Moz and it is definitely one that you are going to want to know what all it includes.

  • This is a score that Moz has put together to help you figure out how your website may rank in the search engine results.
  • You will find that the score is going to be composed of several different factors and each of those is going to make a difference in how well the website is going to rank. So you will want to learn about how domain authority is calculated and what kind of factors are going to be seen in the ranking and score.

But why should you care?

The short answer is that domain authority is a huge part of how rankings are calculated. That is, factors which determine your DA, such as your backlink profile contribute as much as a fifth of your SERP positions:

Most relevant ranking factors of Google's Ranking Algorithm
Google uses over 200 ranking signals in their algorithm to determine organic search result page positions. Credit: uptimiser.com.hk

How Is Domain Authority Calculated?

While Moz has not come out with the complete formula for a good reason, it is well known that several factors are going to be used in figuring out the score.

The first factor that you will want to know about is the number of links that are coming from a root domain. This is going to mean that you will be getting the credit for only a single link at a time from each domain. 

So this means you will want to try to build up a diverse link profile to get more credit back to your website.

The second factor that you will find is going to be the factors that are going to come from the links you have coming into your site overall. 

These links will make a difference for your website and will include multiple links from a single website. 

These are the two main factors that are coming into the domain authority and how it is going to be ranking for your website.

How to Check your Domain Authority

This is something that you will want to figure out. 

When you are looking at this, you will want to make sure you look at several different websites as they will generally be using the formula to figure out your ranking. 

This will help you in knowing how much authority your website carries. 

For instance, you can check your domain and page authorities using this free tool from Moz.

Free domain seo analysis on moz
The free domain SEO analysis tool will show you top competitive SEO metrics such as domain authority, top pages and ranking keywords. Credit: moz.com

This will allow you to know more about the changes you need to make, but also let you have a better idea of how your website is going to look in the eyes of the search engines. There is one thing you should understand here. That is the difference between the terms page authority and domain authority.  Some people have a tendency to use these terms interchangeably, but they are not interchangeable and will make a difference in how you are going to view your website or pages.

What is The Difference Between Domain Authority and Page Authority

This is a factor that you need to understand as well. That is because some companies will teach you these are the same exact terms.  However, they are different and it will make a difference in how you are going to view your site and pages. Since this is the case, we are going to cover some of the difference between these two terms as well.  With that being the case, it is time to cover these two terms so you can learn more about them.

Domain authority is one of the terms that you will find is going to talk about the root domain. This means if your website is mysite.com you will get a domain authority that is going to be based on the factors that are noted above for the domain authority for the root domain.

Page authority is similar to domain authority, but it applies to individual pages on your site.

How to Improve Your Website’s Domain Authority

While improving the DA of a website is no easy task, it can be done. To improve your website’s domain authority, the best thing you can do is maintain a good link profile.  Therefore, you need to eliminate the spam backlinks leading to your website and work on gaining backlinks with authority for your website.

How to Get Rid of Bad Links

In general, it’s easy to get rid of the bad links leading to your website. You can request that the website remove all links leading to your website. If this fails, you can simply disavow the links. Use Google’s Disavow Tool to get rid of spam backlinks.

improving performance with google search console tools
Backlinks can be disavowed using the Disavowal Tool in Google Search Console. Credit: search.google.com

How to Gain Good Backlinks

Chances are, you will find that gaining good backlinks for your website is considerably more difficult. 

Your first option is to pay for the services of an excellent SEO agency. A good SEO agency will have relationships with writers and websites and will be able to provide you with legitimate and high-quality backlinks. 

While this is a good option, it can also be pricey.

Your second option is to create a website with valuable content that attracts links by merit. This tactic is referred to as content marketing. You can then conduct a backlinking campaign yourself, without paying an agency to do it for you.

Done well, content marketing is often the best solution for gaining domain authority. 

The number of domains linking to your site also directly impacts your Google rankings:

A line chart that shows the connection between domain authority and a websites position in google search results
High-quality backlinks are beneficial for domain authority and SEO rankings. Credit: neilpatel.com


Here are some steps that will help you master the art of content marketing so that you can improve your domain authority and attract more organic traffic from search engines.

1. Be Sure You Have Technical SEO in Place

Before you start trying to boost the DA of your website, you should focus on the technical aspects of search engine optimisation first. 

Good SEO will serve as the foundation for your attempts to improve the DA of your website. 

You may not want to make changes to your website, but you need to have certain features to have effective search engine optimisation. The basis of your efforts to improve DA should be technical SEO.

To improve overall SEO for your website, some other details you need to focus on include meta tags, site structure, header tags, breadcrumbs, navigability, word count, meta tags, keywords, header tags, keywords, and alt tags. 

You will find that content marketing and SEO go hand in hand and rely on each other. Once your SEO tactics are up to snuff, you can focus on creating good content.

2. Publish Valuable Content

Content marketing has a significant impact on the domain authority of a website. Therefore, you want to start content marketing in order to attract backlinks leading to your site from websites with authority.

If you want to start content marketing, you need to have lots of linkable content on your website. Therefore, you should strive to publish articles, blog posts, and guides on your website every day. 

The longer the content is, the better for your content marketing efforts. Articles and blog posts that are 2,400 words or longer tend to rank more highly in search engines.

While publishing content every day will definitely take a lot of work, you will find that it will pay off significantly. 

However, be certain that you focus on quality and not just quantity. It is better to publish a quality post every few days than to publish bad content every day. Your content needs to have value, power, and authority. 

If you don’t have the time or ability to produce excellent content regularly, you should hire a writer to produce content for your website regularly.

3. Focus on Internal Linking

While it’s important to form high-quality backlinks to your website, you also want to focus on creating high-quality internal backlinks. Not only will internal linking make your website easier to navigate, but it will also help improve the domain authority of the website.

Internal linking is a great way to create a network within your website that is beneficial for both your users and the robots that index and crawl your website for search engines. 

If your website does not have much internal linking, it will be viewed as weak and disconnected. However, a website that possesses strong internal linking will be viewed as unbreakable and interconnected.

If you have more content, you will find it easier to achieve strong internal linking. 

This is because you will have more content to link other pieces of content. Also, you may get more views for your content as your readers will be more likely to move on to the next blog post instead of leaving your website.

4. Be on the Lookout for Toxic Backlinks

Undoubtedly, search engine optimisation is not all fun and games. In fact, SEO can be a lot of repetitive work and analysing data. While SEO is not easy, the results of SEO make the hard work worthwhile. 

Therefore, you need to constantly audit your site for toxic backlinks. Once you’ve identified spam backlinks, you need to work on getting rid of it immediately.

If you clean the link profile of your website regularly, you will enjoy a major competitive advantage. 

The last thing you want to do is wait until you experience an algorithm penalty or a manual penalty to start monitoring and cleaning up your link profile. You should check your link profile at least once or twice a month so that you never have to experience a penalty. 

Also, keep in mind that having the best backlinks in the world will not negate the bad impact of having many spam backlinks leading to your website. If you fail to remove the bad backlinks, you can count on the DA of your website remaining low.

5. Patience Is a Virtue

Patience is a virtue, and this is certainly true when it comes to improving your domain authority. As long as you follow the tips and steps discussed above, the DA of your website will rise over time. 

One factor that determines your DA is the age of the domain. Unfortunately, this factor isn’t discussed frequently when it comes to achieving a higher DA.

The older a domain is, the higher the domain authority of the website will be. A historic domain is far more likely to have a high DA than a brand new domain. 

You can use the Domain Age Tool created by Webconfs.com. However, you should keep in mind that domain age does not guarantee domain authority. If the domain is not maintained, does not have fresh content, and has a bad link profile, it will lose domain authority.

As long as you are persistent when it comes to content marketing, you can expect the DA of your website to rise over time. Be patient and know that wins when it comes to search engine optimisation don’t occur in a day. They can take months or years to occur.

Conclusion: Getting A High Domain Authority Takes Time

You will find plenty of information and guides on the Internet about how to build domain authority for a website. While you should definitely follow this advice, you should also keep the bigger picture in mind

You won’t be able to tweak a few things and suddenly improve the DA of your website drastically. You need to improve the ranking, traffic, and organic search results of your website before you will see results when it comes to domain authority. 

Content marketing is the best way to go when it comes to improving the domain authority of your website.



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