Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 21st October 2024
Content marketing trends are essential to keep track of if you want to make content work hard for your business. With more and more companies using content to engage with their customers, staying one step ahead brings real benefits. However, it seems like every week there is a new top content marketing trend. How are […]
ProfileTree // 14th February 2024
There are many misconceptions out there about Reddit. Image credit: ProfileTree
ProfileTree // 25th April 2024
Today, it’s more important than ever for small businesses to get online. However, many business owners aren’t tech whizzes. To help, we like to strip things back to the absolute basics. So what is a website? Websites are an essential tool for reaching new customers and maintaining competitiveness. Since websites have become essential for modern […]
ProfileTree // 15th April 2024
When understanding the definition of Social media, there is no doubt it’s had a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the […]
ProfileTree // 22nd March 2025
Skills for web designers have rapidly evolved in line with user experience and site performance expectations, which have skyrocketed over recent years. Where historically sharp visual design aptitude paired with a handle on core languages could sufficiently enable the creation of functional sites, modern web designers now need expansive and interlocking expertise. Mastering singular competencies […]
ProfileTree // 1st May 2024
What is WordPress? WordPress is an online content management system offering a powerful web platform for businesses and hobbyists. This open source ‘PHP’ based tool offers an easy, simple and popular website creation option for non-technical users. That’s why WordPress ranks at the top of all Content Management Systems and powers 29 percent of digital […]
ProfileTree // 11th April 2024
One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and the company’s websites. There are countless ways to go about this. One of the most popular is BuzzSumo. BuzzSumo allows you to analyse the most popular terms […]
ProfileTree // 28th September 2024
What is Display advertising? It is online advertising designed to show your company’s ad on a relevant third-party website if you have ever been on a website and noticed ads on the sidebar or top banner, that’s display advertising. By venturing into display advertising this allows your ad to fit seamlessly into an audience’s daily […]
ProfileTree // 5th May 2024
What is a blog? In today’s hyper-connected world, where information is at our fingertips, blogging has emerged as a powerful tool for self-expression, communication, and knowledge sharing. From personal diaries to industry-leading publications, blogs have become an integral part of the digital landscape, shaping how we consume information, connect with others, and engage with the […]
ProfileTree // 30th October 2024
It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen
ProfileTree // 5th May 2024
What is organic reach and how could it work for my business? If you haven’t asked yourself this question you could be missing out on a world of potential customers. Why? Organic reach is the act of using quality content and social media to your liking over time instead of – or as well as […]
ProfileTree // 15th February 2024
What is Facebook Live? With live video streaming becoming a mainstay of social media, Facebook Live is a main player in streaming and watching live broadcasts. The digital landscape is undergoing a profound transformation, with live streaming emerging as a dominant force in online engagement. In today’s fast-paced, attention-driven world, brands are seeking innovative ways […]
ProfileTree // 15th February 2024
WHOIS is a popular domain hunting tool. Image credit: WHOIS
ProfileTree // 5th May 2024
Twitter became X. There have been some changes to the platform and some of its features. However, the concept of a ‘Twitter handle’ remains basically the same except for the fact the platform is now called X. When you are using Twitter, you are encouraged to use what is called a Twitter handle. Many personal […]
ProfileTree // 5th May 2024
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]
ProfileTree // 31st July 2024
A large proportion of how your audience perceives you stems from your body language. Image credit: Open University
ProfileTree // 11th October 2024
When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. In the ever-evolving realm of technology, Google Maps stands as a beacon of navigational prowess, seamlessly guiding users through the intricacies of the […]
Miranne Khaled // 5th May 2024
As the digital landscape evolves, website owners often find themselves seeking new ways to enhance their online presence and improve user experience. WordPress is a well-known content management system (CMS), also known as WP, used for different functionalities, especially blog creation and building a website or even an online store. If you already have an […]
Miranne Khaled // 5th May 2024
In today’s digital age, websites serve as essential gateways for businesses and organisations to connect with their audience. However, ensuring that these online platforms are accessible to all users, including those with disabilities, is paramount. The Americans with Disabilities Act, commonly known as ADA, requires that websites adhere to specific guidelines to ensure equal access […]
Maha Yassin // 5th May 2024
Have you ever pondered which is the easiest programming language to learn? You’re hardly alone, mate. Many people found themselves in your shoes once, searching high and low for a direct and comprehendible coding language to cut their teeth on. After sifting through numerous languages and referencing well-scrutinised resources, this blog promises to guide you […]
Sara Lynch // 24th October 2024
We are proud of what we do at ProfileTree, but we often forget to pat ourselves on the back and celebrate our accomplishments. This page is going to fix that. Here, you’ll find some of our favourite and best accomplishments as they happen, from achieving goals and milestones to celebrating the work of our talented […]
Maha Yassin // 26th July 2024
Have you ever found yourself on a website, absolutely gobsmacked by its sleek design and smooth functionality, and thought, “I wonder what programming language this marvel is built with?” It’s a rather common question – even yours truly has pondered this while marvelling at the craftsmanship of certain websites. Although it might appear as complex […]
Maha Yassin // 5th May 2024
Are you feeling a bit swamped by the multitude of programming languages out there, all vying for your attention as the premium choice for constructing your website? Believe us; we know that sensation – adrift in an ocean of codes and syntaxes, endeavouring to decipher which is the perfect solution. After exhaustive research and speaking […]
Rebekah McCaig // 14th January 2024
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
ProfileTree // 27th February 2024
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]
ProfileTree // 5th May 2024
What is Grey Hat SEO? Simply, the promotion of content through unclear or debatable techniques or tactics. Grey Hat SEO involves methods that neither belong to White Hat nor Black Hat SEO category. This usually means that Google haven’t taken a firm stance on a given technique in their terms of service. Read on for our […]
ProfileTree // 30th November 2023
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
ProfileTree // 18th October 2024
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]
ProfileTree // 5th May 2024
What is the best blogging platform? Which one has the best experience for your readers and is the best to work with? Read on and we’ll explore how to achieve both! If you don’t like your blogging platform or it’s too hard to work with, you aren’t going to be getting your message across to […]
ProfileTree // 5th May 2024
What is a conversion rate? In the business world, it’s all about sales which must mean it’s all about conversion too. Conversions are how your website ultimately makes money, either through making sales or getting users into your marketing funnel. One of the best ways to measure the success of a product, service marketing approach […]
ProfileTree // 29th April 2025
What is reputation management? If you haven’t checked lately, simply Google yourself or your company to see what appears in the search engine results. There might be more coverage of your company than you’d expect. If the information is outdated or negative, this indicates the need for reputation management. This is all about influencing the […]
Sara Lynch // 6th May 2024
Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the […]
ProfileTree // 5th May 2024
Growth, recognition and fun all drive professional motivation. Image credit: Medium
Rebekah McCaig // 11th October 2024
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales. With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]
ProfileTree // 17th July 2024
What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]
ProfileTree // 5th May 2024
What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]
ProfileTree // 5th May 2024
What is drone photography? To understand how drone images could help your business, let’s step back to look at the basics of this exciting and fascinating trend. A drone is an unmanned aircraft operated by remote control by someone on the ground. They can also fly autonomously, to various extents, with a programmed flight pattern […]
ProfileTree // 5th May 2024
In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign (#), hold immense potential to navigate the vast expanse of social media and make your message resonate with a wider audience. What is a hashtag, […]
ProfileTree // 5th May 2024
When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand the difference between its two service offerings. Surely WordPress is just WordPress, right? Not as such. While any WordPress configuration is an easy and simple […]
ProfileTree // 5th May 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
ProfileTree // 31st July 2024
What is an SEO title? A simple question, yet a vital consideration for the success of your website. An SEO title can also be called a title tag and is part of a site’s meta data, along with the meta description. It is important to bear in mind that the title tag is in the HTML […]
ProfileTree // 15th September 2024
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
ProfileTree // 5th May 2024
In today’s dynamic social media landscape, Snapchat stands out as a platform that empowers users to capture and share their moments with a unique blend of creativity and personalisation. Among its diverse array of features, Snapchat Geofilters have emerged as a captivating tool that transforms ordinary snaps into visually engaging and location-specific memories. Whilst you […]
Sara Lynch // 1st August 2024
ProfileTree was recently involved in a research project with Dublin Business School. The research aim was to assess if there is an influence between the SMEs in Northern Ireland who received the digital marketing training by ProfileTree and the potential impact the training has had on the SMEs’ ability to innovate.
ProfileTree // 15th May 2024
What is Google Hangouts? Google developed the platform as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready for use today. Here, VOIP stands for voice over internet protocol. In other words, VOIP is a way of making phone calls over the internet, […]
Eman Sameh // 26th July 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
ProfileTree // 5th May 2024
What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]
ProfileTree // 5th May 2024
Climate change is arguably the greatest challenge humanity has ever faced. Image credit: BBC
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
ProfileTree // 29th November 2023
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
