Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 11th February 2024
Want to get verified on Twitter? That little blue checkmark next to a Twitter handle has long been held in high esteem and can add extra authority and prominence to your account. Landing that coveted blue badge was once an arduous process requiring notability and public interest confirmation. But Twitter now offers users a faster […]
ProfileTree // 21st November 2023
Flywheel Hosting, founded in 2012, stands out from the crowded hosting market by exclusively focusing on managed WordPress hosting solutions. But with a starting price triple that of other well-known providers, is Flywheel worth the premium? We thoroughly tested Flywheel’s managed platform across key criteria like performance, features, ease of use and support to determine […]
ProfileTree // 21st November 2023
HostGator Hosting: With over 45 million domains under management and 800,000 customers served worldwide, HostGator Hosting is undoubtedly one of the world’s leading web hosts. But how good is HostGator really in 2023? Can its entry-level plans withstand moderate traffic volumes? Does it provide the features growing sites need? We evaluated HostGator across key criteria […]
Miral Nassar // 22nd November 2023
The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products: The First P in The Marketing Mix, Price: The Second P in The Marketing Mix, and Place: The Third P in The Marketing Mix. So, […]
Noha Basiony // 23rd April 2024
Traversing the somewhat bewildering terrain of digital business can certainly appear intimidating for a good number of organisations out there. But here is a bit of comforting news: you are in rather good company. With an impressive 56% of firms globally prioritising their own transition into the digital sphere, it is starkly evident that we […]
ProfileTree // 20th November 2023
iPage is a popular budget WordPress hosting provider owned by Endurance International. In this hands-on review, we benchmark iPage’s speeds, uptime, support and features against competitors to see where it shines and falls short. Read on for a complete analysis of iPage’s value, performance, pros and cons compared to Bluehost, HostGator and other affordable options. […]
ProfileTree // 4th March 2024
The field of marketing has grown exponentially, becoming a cornerstone in the strategic planning of any successful organisation. With this growth comes the need for skilled professionals who are well-versed in the latest trends, tools, and strategies that drive consumer engagement and business growth. Aspiring marketers and seasoned professionals alike are constantly seeking ways to […]
ProfileTree // 5th April 2024
No matter what your position is in the business world, the first thing you learn is the importance of understanding your customers. The various types of customer segmentation are crucial here. Even if you’re a customer, it’s almost always better to find someone who specialises in what you need. The closer a business’ offering matches […]
ProfileTree // 14th April 2024
GoDaddy Hosting seems to be the Coca-Cola of the web industry as it serves over 17 million customers for various services, including hosting and domain registration. They are the leading and largest domain register in the entire world. Everyone in the web industry should know who they are and what they do, so I’m sure you […]
ProfileTree // 8th March 2024
The perfect financial portfolio can comprise several different elements. Image credit: TheBalance
ProfileTree // 4th March 2024
SiteGround Basics! SiteGround Hosting? I know what you’re thinking: they must be involved in archaeological digs or installing house foundations, but they certainly are not. SiteGround is one of the top web hosting companies in the world, with many rating sites, placing them in their top 10 if not top 5 best hosting companies. Since 2004 […]
ProfileTree // 11th December 2023
One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]
ProfileTree // 17th December 2023
Effective sales techniques focus on both quality and quantity. Image credit: 99Firms
ProfileTree // 17th December 2023
Social media has allowed businesses a unique opportunity to understand customers, the market, and the competition easily and efficiently, which helps your business adjust accordingly to satisfy their needs and fill any market gaps. This is mainly because almost everyone uses social media to express their interest. Naturally, that is a lot of data to process, […]
ProfileTree // 11th April 2024
In today’s competitive market, it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses use great customer care to build up a dedicated following. Many factors are involved when it comes to the success of a business, all of […]
ProfileTree // 31st March 2024
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate optimisation (CRO) This is done by tracking the actions of users on your website. To maximise user engagement, it is important to adjust your website […]
Miral Nassar // 30th November 2023
The marketing mix has four Ps: Product, Price, Place, and Promotion. These four Ps are a traditional framework that categorises the essential elements of a successful marketing strategy. In previous articles, we discussed the Product: The First P in The Marketing Mix and the Price: The Second P in the Marketing Mix. In this article, […]
ProfileTree // 11th February 2024
Twitter Dimensions: Images are a key part of engaging audiences on Twitter. Tweets with images see higher click-through rates and retweets compared to plain text posts. To ensure your visuals look crisp across platforms and devices, following Twitter’s guidelines for image dimensions and aspect ratios is important. The right sizes and orientations allow images to […]
ProfileTree // 19th November 2023
Create a YouTube channel: it can seem daunting, but the right strategy opens up immense opportunities to build an audience and impact the digital video era. The first step is identifying a content focus and niche that aligns with your interests and capabilities. Once your channel concept is defined, optimize your presence by customizing branding […]
ProfileTree // 21st January 2024
Suppose you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us). In that case, you’ll be quick to realize we’re particularly adept at quite a handful of things: Online marketing, analytics, design, app development and a smorgasbord of other such topics. But our favourite […]
ProfileTree // 19th November 2023
What is it, and what does it offer? WP Engine was established in 2010, and since then, it has skyrocketed to becoming one of the most popular WordPress site hosts, with 70,000 plus customers in 140 countries. Finding out if you want WordPress Engine to host your site is worth researching. Today, the WordPress Engine […]
ProfileTree // 3rd January 2024
Google faces over 2 million copyright infringement claims every week. Image credit: Statista
ProfileTree // 7th December 2023
Creating visual content is one of the biggest priorities for marketers today. Image credit: CloudFront
Miral Nassar // 15th April 2024
Have you ever found yourself lost in the world of CAD software, wondering what CATIA is? This clever tool was born out of the ingenious minds at Avions Marcel Dassault back in 1977, and it has piqued curiosity, driving people to delve further into its complexities. Learning it can be challenging for beginners due to […]
ProfileTree // 11th February 2024
Image credit: Souvik Banerjee
ProfileTree // 20th March 2024
Customers often only consider the front line of your brand relations, but the back-end support still makes a difference indirectly. Image credit: Promoter.io
ProfileTree // 22nd April 2024
Future planning and strategic organisation are critical for business success, and a lack of them is often the leading cause of business failure. Business objectives and goals give your business something to work towards, a vision to achieve and ultimately – a purpose for going to work every day! Whether it’s a new project, a marketing […]
Noha Basiony // 19th November 2023
In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]
ProfileTree // 19th November 2023
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
ProfileTree // 2nd April 2024
Brand perceptions are directly tied to profitability. After all, branding is at the core of how customers interact with your customers. Your company’s brand feeds all other sales and marketing activities. Your company’s brand is a unique experience associated with a certain product or service. This means the tangible part and the feeling and aesthetic […]
ProfileTree // 14th March 2024
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
ProfileTree // 22nd April 2024
Women have struggled with rigid social restrictions and fought for equal rights for decades. With the Industrial Revolution came the shift from farming to manufacturing and labour. For some time, taking part in these jobs was exclusive to men. Women entrepreneurs still feel these effects. Bit by bit that has changed thanks to the effort […]
ProfileTree // 16th November 2023
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
Sara Lynch // 29th November 2023
Add these browser extensions and reap the rewards of cash back and discounts this Black Friday.
ProfileTree // 13th December 2023
Freelance work is increasingly popular, especially among younger creatives. Image credit: G2
ProfileTree // 16th November 2023
With the industrial revolution and mass production came many new responsibilities. The process of manufacturing became much more complicated. The number of products increased insanely compared to older methods. These changes brought about the new concept of ‘quality assurance’. Then, we witnessed the digital age, which brought about new levels of complexity and higher-than-ever efficiency. […]
