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In 1710, in Great Britain, the first copyright law was established, called The Statue of Anne. It was first issued to protect the rights of authors, but today many creators are protected. Copyright statute of limitations relates to how long this protection lasts. The main goal is to preserve the right of authorship to the […]
There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west every single day. Asking for a promotion widely perceived as more of a risky confrontation than the next step of your career progression. With employees everywhere always having that understandable, […]
It’s no secret that digital marketing is the way of the future. And one of the many ways to advertise a product or service online is through content marketing. Having your website on the first page of search results is a sure way to increase your traffic. However, going through the hoops of search engine […]
Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do whatever it can do to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related […]
Internet content is becoming increasingly popular these days, creating platforms for all kinds of niches and interests. These ever-growing online communities are full of marketing potential – this is where content writers come in. There are many ways content writing can be weaponised as an effective marketing tool. It can be used to boost a […]
You probably heard the word entrepreneurship being thrown around a lot, usually around business conversations. These days, it might seem like everyone you meet claims to be an entrepreneur. A clear definition of entrepreneurship helps us to know who’s genuine. Before getting to that it’s important to know what it’s not. First, Entrepreneurship isn’t a […]
Business has a wide variety of terms, rules, and regulations. We love to unravel some business laws and break down their meanings into simpler concepts. Today we’ll delve into the issue of copyright vs trademark. Almost every company creates a unique product or service and intends to create “brand awareness” among their audience. Branding your […]
The process of product development is often lengthy. The most important element at the end of this process is product testing. Free product testing offers benefits to both businesses and consumers. Releasing a product without testing opens the business to potential damage to sales, damage to reputation and even legal action. With product development, there’s […]
Technical marketing skills are more important than ever. Marketers are responsible for showing the public what the company has to offer and why they need their products or services. Their impact reflects directly on sales, which in turn controls the fate of a business. Such a responsibility requires certain skills beyond having a marketing degree […]
To understand which project management apps are right for you, it’s worth thinking about project management more generally. A big part of project management is segmenting everyday business operations into smaller progressions makes it easier to keep track of your operations. Modern businesses are more concerned with efficiency than ever before. This applies to all […]
All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. Merely having a product in large quantities, however, doesn’t guarantee […]
Modern businesses rely on their websites to acquire new customers. Because of this, there are a number of tools available to analyse and optimise your web traffic. But what if you want to analyse your competitors’ sites? For this, you need a web traffic estimator. These give you a number of crucial insights. Obviously, traffic […]
For new business owners and entrepreneurs, the law can be a bit complicated. However, if you want to succeed at something, you must understand its rules. That is why understanding business laws and legal terms are vital to avoid any legal issues. If your company manufactures and sells a product, you need to understand what […]
With the rise of the internet, protecting intellectual property has become more difficult. As a business owner, it’s important that you know how to copyright your assets, in order to protect your interests. Copyrighting your creative works also opens up new streams of revenue in the form of royalties. Royalties are usually a percentage of […]
Are you thinking about dropping your nine to five routine and starting your own business? If so, the first idea that may come to your mind is what your business project will be about. Maybe you just want to start a side hustle to gain a little bit of extra income. These days, the internet […]
One of the great claims of technology is that it will free up more of our time by automating boring tasks. However, many office workers have the opposite experience. Productivity apps are designed to help us make more effective use of our time. Productivity apps is quite a broad category. For example, there are tools […]
Language learning software is more popular than ever, but why? Nowadays, we live in a globalized world. Cross-continental travel is as simple as driving one town over and communication is much more efficient thanks to high-speed Internet. Some people want to travel looking for jobs abroad while Others are just looking to explore other countries and […]
In the world of business, everything should be well researched and planned. Introducing a brand new product is no exception to that rule. Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps. For budding entrepreneurs, this […]
It’s vital to know key project manager interview questions and answers. Does having the proper background and experience qualify you for a job? Yes, but that doesn’t mean you’re guaranteed to get it. There is still the final test in the screening process, the interview. There is more to job interviews than being well spoken […]
Project management is all about ensuring that you deliver products and services for your customers correctly and on time. To guarantee this, it’s important to use the right project management methodologies. This includes everything from deciding on a project’s: Objectives, Deliverables, Features, Tasks, Schedules, And costs. The challenge of any project lies in the fact […]
Analysis of results is a crucial step in any research or study. Marketing, human resources, consumer behaviour or even basic human psychology are just some of the examples of research areas that require analysis. In all fields of research, results are either qualitative or quantitative. Qualitative results are focused on qualities – data that can’t […]
Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options out there for app development software. There are a number of reasons to use these, rather than going down the road of a fully […]
Look around you – at your desk, your purse, or your wardrobe. You will most probably own a promotional product. Promotional products are mainly the free items that include the company’s name, logo and message on them. Examples include pens, polo shirts, mugs, calendars and other free giveaways. Promotional gifts are considered one of the […]
A production possibilities curve is crucial for keeping track of your business. It allows you to accurately analyse its productivity. This allows you to identify problems and recognize any potential improvements. When it comes to production, there are several graphical representations that allow you to balance between the products you produce. It is generally a […]
