Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
Most British workers have suffered some form of direct or indirect bullying. Image credit: SMELoans.co.uk
Thinking it is too late to go online? We don’t think so. It’s never too late to start. It might seem discouraging to start now, since almost everything has gone digital already, and it feels like you have missed the train. This is where internet training can help Technically, the Internet is a relatively new […]
On your journey of creating your online brand, you might find it necessary to create your very own website. Having your own website gives you control over the content you’d like to display to your audience. Additionally, you can use it to sell your products and track the analytics of customers viewing your website. Traditionally, […]
Social media has a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the definition of social media? What does it refer to? How […]
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they become trends. Anything can become a trend, anything from a new product on the market to a popular dance move going viral. As a marketer, […]
Estimated digital marketing job demand growth 2016-2027. Image credit: Grand View Research
If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy. What is a […]
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook, to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]
You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. content creators are continually seeking ways to enhance the quality and appeal of their videos. As the […]
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search […]
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays.‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and more […]
Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users.Today, Gmail is one of the most widely used email clients around the world, with almost a third […]
WordPress is the most popular way to build and manage a website. In large part, this is because it’s so easy to make a professional looking site. This is due to what are known as WordPress themes. These make it easy for even the worst techno-phobe to host a stunning website for their business. They’ve […]
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]
Professional development can be offered in groups or one on one. Image credit: Unsplash
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is free to install, deploy, and upgrade. And if that introduction wasn’t enough, then there’s plenty of more reasons to share. WordPress isn’t just a website […]
These days, it’s crucial to constantly acquire new skills. Whether you’re an individual or a business, it’s possible to choose a training course which will help you achieve just about any goals. In fact, an increasing number of people won’t even accept a job offer if there is no prospect of acquiring new skills through […]
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on different blogs, what would make your blog stand out amidst the clutter? Unless you’ve been living under a rock, then you’ve heard of the term […]
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]
What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to see what […]
There are a number of key types of business level strategy. Image credit: ExpertProgramManagement
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree […]
To a lot of businessmen, making the first million is one of the most important milestones, the beginning of a financial endeavor for economic success. Sweat, blood, and tears are spent and sometimes not in the metaphorical sense. It certainly takes economic talent and good risk assessment to pursue the right path, not everyone is […]
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit businesses, especially small or local ones? These are exactly the questions we’ll consider today. Specifically, we’ll look at how AR works, as well as some […]
The continued growth of YouTube has been incredible. What started out as a platform for watching funny cat videos has now become the second-largest search engine in the space of only a few years. Every minute, there are more than 500 hours uploaded to YouTube. Other social media platforms have attempted to introduce their form […]
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
If you haven’t heard of the Vero app you’ll have heard about the reasons why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero […]
Choosing a web hosting company is a crucial step in starting your own website. A web hosting company is a business that provides the technologies and services that a website or a webpage needs to be visible and accessible on the internet. When it comes to choosing a web hosting company, there are a couple […]
Google My Business is one of the simplest and easiest ways to boost local traffic for your site.
