ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
ProfileTree // 29th November 2023
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
ProfileTree // 5th December 2023
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
ProfileTree // 5th May 2024
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]
ProfileTree // 28th April 2024
If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]
ProfileTree // 21st October 2024
Credit: ProfileTree.com
Panseih Gharib // 5th May 2024
In the digital age, business blogging statistics show that blogging has become an integral part of content marketing strategies for companies aiming to establish a strong online presence. Understanding business blogging involves creating compelling and relevant content and leveraging data-driven insights to inform the content strategy. With the ever-changing digital marketing landscape, staying updated with […]
ProfileTree // 24th May 2024
Since it started in 2005, YouTube has been on a continual rise to the giant it is now. YouTube is seen as the top dog for video content creation and is a great tool for your business to promote its product or service. YouTube remains one of the most popular and influential platforms on the […]
Noha Basiouny // 5th May 2024
In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]
ProfileTree // 19th November 2023
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
ProfileTree // 16th November 2023
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
ProfileTree // 14th February 2024
Customer acquisition costs by industry. Image credit: AyeStudios.com
ProfileTree // 12th November 2023
Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]
ProfileTree // 30th June 2024
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
ProfileTree // 9th November 2023
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
ProfileTree // 9th July 2024
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
ProfileTree // 1st May 2024
Have you ever tried Googling your article only to find it on the 10th results page? The content was great – what possibly went wrong? There are a lot of factors in play when it comes to the search engine ranking you further up the results stream. It’s not just about the information in your […]
ProfileTree // 21st January 2024
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
ProfileTree // 7th November 2023
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]
ProfileTree // 4th March 2024
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
ProfileTree // 29th April 2024
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
ProfileTree // 15th October 2024
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
ProfileTree // 5th November 2023
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]
ProfileTree // 22nd April 2024
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]
ProfileTree // 22nd April 2024
As a small business, having an optimised site to draw traffic is key. With so much competition in the online space, utilizing the right tactics can make a tremendous difference in whether your site will gain traction and get the conversions you seek. When developing the site, it is important to consider small business SEO. […]
ProfileTree // 31st October 2023
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]
ProfileTree // 17th March 2025
Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so crucial in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]
ProfileTree // 13th February 2024
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]
Noha Basiouny // 26th July 2024
Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with a broader audience, increase sales, communicate their mission and vision to their customers and stakeholders and build trust and credibility. For websites to provide those […]
ProfileTree // 22nd April 2024
Ranking on the first page of Google is challenging, especially when your company is in a highly competitive industry. Today, we’ll look at how to achieve this using long-tail keywords. The truth takes time, money, and hard work to make the top spot on Google. And that’s once you’ve found an SEO expert who can […]
ProfileTree // 17th December 2023
When an online marketer begins working with a new client on an SEO project, one of the first things they will do is perform an analysis of the entire website. This is where SEO analyser tools come in handy. In fact, many online marketers will refuse to quote a price unless they’ve performed an SEO […]
ProfileTree // 11th January 2024
WordPress Sitemap – Search engine optimisation is essential to the success of your website. One important aspect of SEO is setting up and optimising your WordPress sitemap. An optimised sitemap can help your website index faster and achieve higher rankings. In this article, we will discuss what a sitemap is, why you need one, and […]
ProfileTree // 5th May 2024
Alexa Ranking was easy to game or inflate.
ProfileTree // 5th May 2024
Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert […]
ProfileTree // 4th February 2024
SEO services can help you improve your website’s visibility and ranking in search engine results pages (SERPs), leading to more traffic, leads, and sales. Investing money in an SEO company is a big decision. Therefore, it is important to ensure the company you hire offers quality SEO services for your money. This concept is true […]
ProfileTree // 1st May 2024
What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and its individual pages more attractive […]
ProfileTree // 28th May 2024
Competitive keywords are one of the main parts of the Search Engine Optimisation lingo. They are the heart and soul of blogs, website content, and SERP rankings. Moreover, understanding and targeting the correct competitive keywords is a potential advantage for any business. SEO and content friendliness for search result pages is not an easy win. […]
ProfileTree // 13th May 2024
Back in the day, if you wanted to get noticed, it meant renting a billboard, taking out an ad in a newspaper, or if you could not do the last two, then you could just put up a sign somewhere about the website you own. But now, with large search engines being the go-to fonts […]
ProfileTree // 5th May 2024
Yoast is a very young Dutch company. They have been making a BIG impact despite only being established in 2010. There’s one simple reason for this. Yoast is achieving their goal of giving everyone worldwide the best SEO results possible, meaning a chance to rank in search engines such as Google, Bing and Yahoo. Yoast […]
carol // 5th May 2024
Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]
Ciaran Connolly // 17th September 2024
Almost all online experiences begin with a search. Accordingly, online businesses always strive to be at the top of the search results to gain more organic traffic. This is where SEO comes into play. Focusing on your website optimisation can help you boost the visibility of your content, reach the right target audience, increase your […]
Noha Basiouny // 5th May 2024
Thanks to the huge digital transformation wave that the pandemic made inevitable, more and more businesses now have established and are, for the most part, leaning on their online presence to reach a wider audience, generate more leads and retain their existing customers. Websites have become an essential part of every company’s existence through which […]
Nouran Ashraf // 5th May 2024
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
ProfileTree // 7th August 2024
Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo. The primary benefit of SEO is […]
Claire Mulligan // 22nd August 2024
Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.
By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.
ProfileTree // 3rd November 2023
Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases that are relevant to what the site is offering. It is a curated process, with careful consideration given to the type of content […]
Claire Mulligan // 5th May 2024
YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.
Rahma Ali // 5th May 2024
Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]
ProfileTree // 1st December 2023
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.
