Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide. But first, what exactly […]
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm. […]
Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer, or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]
For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]
Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street. The impact of voice search […]
Voice search is a brand new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes voice search SEO a great opportunity for your website to gain exposure by showing up on these search queries. In this article, you’ll learn […]
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]
While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the budding days of SEO, all it would take to reach the top of the page rankings was a website filled to the brim with various […]
Are you looking for SEO in Ireland? Look no further – we’ve put together all the info you’ll need.
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research to enhance their digital footprint and to further understand their target audience. Why Should You Care about Semrush Alternatives? If you’re starting a new company […]
SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors. Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to […]
When setting up your webpage for Search Engine Optimization, keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific keyword is searched. Your choice of keywords will determine the overall effectiveness of your SEO. When optimizing your site for SEO, part of the process is […]
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can expect to reach the world’s population at a fairly low cost. In order to properly implement digital marketing methods, it is important to understand how […]
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
Socrates once said “Speak, so that I may see you”. It has become one of the most quoted phrases throughout history. In the digital world, the equivalent to these wise words would be “Show me your website, so that I may see you.” Nothing makes a statement like a neat and professional website. It is […]
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. Yes, there’s a downside: the courses come at a price. BUT they offer hands-on, interactive learning from a world leader in SEO expertise. Is it right for you? […]
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their site. Deep down though, what is SEMRush? That is, you might not have a complete grasp of what’s on offer in this monster of a […]
What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing. We’ll explain how and why in our QUICK READ guide… Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com What is a Breadcrumb? A […]
What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts they own in one place. An essential time-saver! Many companies use an aggregator – like Hootsuite and Tweetdeck – to monitor their social medias with ease. Or to share posts, […]
‘What is readability?’ might not be your first question when drawing up content. But this means you could be missing out on a simple, easy way to ‘tune up’ your ROI. How? Let’s take a closer look at some essential questions: What is readability? How does it improve the SEO of my website? What can […]
ProfileTree have put together a Total Guide to SEO, containing all the tips and tricks to help your website rank.
Running a website for your business is tricky. At first you have to splash out on a development project, graphic design and SEO. You also have to regularly perform a website audit. There are two main reasons that this is important. The first is that, as you update your site’s content, you may create issues […]
What is Grey Hat SEO? Simply, the promotion of content through unclear or debatable techniques or tactics. Grey Hat SEO involves methods that neither belong to White Hat nor Black Hat SEO category. This usually means that Google haven’t taken a firm stance on a given technique in their terms of service. Read on for our […]
When it comes to running a website, data is power. The more you know about who accesses your site and how they behave, the more you can make decisions which will benefit your business. This is where Google Analytics comes in. Want to understand where your visitors are coming from? How do they interact with […]
