The Beginner’s Guide To Digital Marketing for Small Businesses
Digital marketing for small businesses has become an essential component in today's highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness;...
Marketing in Recession: Smart Strategies to Thrive
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to...
A Comprehensive Guide to Online Video Production: How to Make Videos That Sell
In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content...
Digitising Compliance Paperwork and Data Governance
Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business...
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories....
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
Exploring the Importance and Benefits of Using Digital Marketing in Business
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media...
B2B Digital Marketing Essentials: A Complete Guide
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the...
2024 Global Media Consumption Statistics and Forecasts
Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing...
Best MarTech Blogs For SMBs This Year
Numerous light and easily digestible business blogs dominate today's online business publications. However, it's crucial not to be swayed by their superficial appeal. These type of MarTech blogs aim to...
You Are a Media Company
In today's digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its...
Leveraging Reddit Social Media Marketing: Effective Brand Promotion
What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing...
How to Market Online? Ecommerce Marketing with Adam Pearce
Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global...
A Guide to the Best Landing Page Examples
Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a...
Digital Agencies: An Ultimate Guide to Digital Agencies
What do digital agencies do? What services do they offer, and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work...
How To Network On LinkedIn: Master These Amazing Do’s And Don’ts
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is...
How To Create YouTube Thumbnails: Amazing Design Tips To Generate More Clicks
Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited...
Master Secondary Keywords to Leapfrog Your SEO Competitors
When setting up your webpage for Search Engine Optimisation (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific...
DJI Osmo Mobile 2 UK Review: What Can It Do For You?
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production...
Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO... Which is the most affective? These two approaches are arguably the...
Learn Online Marketing and Change Your Life + 4 Tips for Success.
Learn Online Marketing - Marketers, business owners, and entrepreneurs always try to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting...
Internet Training: A Starting Point for Beginners Online
"Internet usage expanded to over 5 billion users worldwide as of January 2023, reflecting continued rapid adoption according to DataReportal [1]. The online education and e-learning market size is expected...
Digital Marketing Course: What to Look For (2024 Ultimate Guide)
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course?...
Brendan Kavanagh: The Benefits of Online Learning
Curious about the world of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established...
How to Use Email: Outstanding Pro Tips To Make You A Master!
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre...
Unlock the Power of MailChimp Campaigns: Best Practices
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such...
Hiring a Video Marketing Agency in 2024:How to Pick your Creative Partner
The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their...
Must-Have Digital Tools: The DEFINITIVE GUIDE
These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s...
How to Trend on Twitter: Proven Tips to Become the Next Trend
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this...
The Importance of Social Media Marketing for Business: Best Practice Guide
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for...
Navigating The Instagram Algorithm: Top Tips for Better Content Visibility
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide,...
Publicity Management Strategies With Tina Calder
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
How to Effectively Manage Social Media for Your Business 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to...
5 Influencers’ Marketing Campaigns That Went Wrong
Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is...
Top 10 Best Free Social Media Tools for Marketers
Free social media tools help you by doing the work for you! We all know that one person at the office who complains about the amount of work they...
Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims...
Boost Your Instagram Engagement: A Best-Practice Guide
So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over...
5 Top Digital Marketing Methods to Grow Your Business
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can...
Pros and Cons of WordPress: Is It Right for You?
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll...
Your Essential Guide to Understanding the Types of Digital Marketing
Digital marketing has revolutionized the way businesses connect with their audiences, transforming traditional marketing strategies into a dynamic, data-driven, and highly targeted approach. In today’s digital age, where the internet...
Marketing Prospects 101: How to Find, Engage, and Convert Your Ideal Customers
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their...
Vero App: Could It Still Become The New Facebook?
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero's success? The Facebook...
What Is SEMRush? A Comprehensive Overview of SEMrush’s Features and Benefits
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their...
What Is A Social Aggregator? A Comprehensive Guide for Businesses and Organizations
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential...
Best Digital Marketing Tools to Take Your Strategy to the Next Level
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today's crowded online space. In this post, we'll explore some of the essential...
What Is Affiliate Marketing? 10 Steps to Start Affiliate Marketing
What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways...
How a Winning Digital Marketing Plan Can Fuel Your Business Growth
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small...
Should My Business Use X Pro? (Formerly TweetDeck)
In the fast-paced digital marketplace of 2025, SMEs across Northern Ireland and the UK are constantly seeking effective ways to cut through the noise. Social media—particularly X (formerly Twitter)—remains a...
What Is Digital Marketing? The Essential 2024 Playbook for Online Success
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages...
What Is Influencer Marketing? The 2024 Guide to Successful Campaigns
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps...
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