Tag: Online Marketing - Page 3

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Digital Marketing Trends & Insight

Level Up Your Competitive Intelligence: 10 Essential Competitor Analysis Tools to Uncover Key Insights

ProfileTreeProfileTree // 6th November 2023

Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]

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SEO - Search Engine Optimisation

The Complete Guide to Broken Links Building for SEO in 2024

ProfileTreeProfileTree // 21st March 2024

“The best way to get one link is to create something truly great that links to naturally.” – Rand Fishkin, SEO expert. While Fishkin emphasizes the power of naturally acquired backlinks, the reality is that creating such content consistently and waiting for organic links can be a slow process. This is where the backlink conundrum […]

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Uncategorized

From Blank Page to Blog Topic Master: Discover the Ultimate Guide to Finding Engaging Blog Topic Ideas

ProfileTreeProfileTree // 6th August 2024

Coming up with blog topic ideas consistently can be challenging. However, writing about the right topics is crucial for attracting and engaging your target audience. In this comprehensive guide, we share over 100+ blog topic ideas across categories designed to appeal to a broad readership. With enough inspiration to fuel a year or more of […]

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Social Media Strategies

The Top 10 X / Twitter Tools to Save Time and Boost Engagement

ProfileTreeProfileTree // 23rd August 2024

The history of Twitter shows the service started in 2006, and in less than six years, it exceeded over 100 million users, who post 340 million+ “tweets” daily. Tweets are short, 140 characters or less, messages from members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, live events, […]

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Social Media Strategies

Hashtag Tracking: The Ultimate Guide to Decoding Social Media Conversations

ProfileTreeProfileTree // 5th November 2023

Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups and even for individuals who are working to build up an online following. Real-time hashtag tracking tells what is going on moment-by-moment. Hashtag analytics is […]

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Social Media Strategies

A Guide to 10 Most Used Social Media Platforms and Effective Marketing Tactics

ProfileTreeProfileTree // 15th October 2024

Social media enables brands to engage with current and potential customers, drive awareness, and promote products. In this guide, we’ll examine the top social platforms and effective marketing strategies. It will be a big year for social media and content marketing. Businesses and consumers alike will use social media as a platform to be in […]

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Digital Marketing Trends & Insight

A Guide to Effective B2B Marketing Strategies and Tactics

ProfileTreeProfileTree // 21st January 2024

B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]

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Digital Marketing Trends & Insight

9 Essential Digital Marketing Tools

ProfileTreeProfileTree // 20th February 2024

Digital marketing tools provide critical capabilities for businesses looking to connect with audiences and grow online. In this comprehensive guide, we will examine the essential categories of digital marketing tools and how they can be leveraged for success. If you run any business, understanding the different digital marketing tools available is essential. Every move must […]

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Digital Marketing Trends & Insight

A Complete Guide to Internet Marketing Strategies, Channels, and Best Practices – 10 Types of Internet Marketing

ProfileTreeProfileTree // 15th February 2025

Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]

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Digital Marketing Trends & Insight

Traditional and Digital Marketing Campaigns:  A Comprehensive Guide – 7 Key Differences

ProfileTreeProfileTree // 25th April 2024

How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]

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Digital Marketing Trends & Insight

A Comprehensive Guide to eMarketing Strategies, Tools and Best Practices

ProfileTreeProfileTree // 8th December 2023

eMarketing involves a wide range of different channels. Image credit: CoSchedule

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Digital Marketing Trends & Insight

The Ultimate Guide to Digital Marketing Services for Businesses of All Sizes

ProfileTreeProfileTree // 22nd April 2024

Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]

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Social Media Strategies

List of Social Media Sites and Apps – 40 Most Popular Networks by Category

ProfileTreeProfileTree // 11th April 2024

The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]

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Social Media Strategies

The Top 10 Benefits of Social Media Marketing for Businesses of All Sizes

ProfileTreeProfileTree // 21st October 2024

Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalized ways to engage your audience, not having any elements in your day-to-day interactions could hurt your conversions and revenue streams. There are several benefits of social […]

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Social Media Strategies

The Importance of Social Media in 2024 and Beyond A Comprehensive Guide

ProfileTreeProfileTree // 5th May 2024

The Importance of Social Media: Social media marketing provides valuable benefits for brands looking to expand reach, gain insights, boost SEO, convert sales, and more. Developing a strategic presence on social platforms should be a priority for today’s businesses. Social media has become a major component of companies’ marketing strategies. This is true whether you […]

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Content Writing & Marketing

Hiring A Copywriter for Your Business: A 10-Step Guide to Finding and Working with Top Copywriting Talent

ProfileTreeProfileTree // 1st November 2023

Hiring a copywriter may help your business get ahead of the pack. Here are how hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers who write many different types of content for marketing purposes. They write […]

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Industry Insights & Statistics

Unlock Reddit’s Incredible Reach: 10 Must-Know Stats for Marketers

ProfileTreeProfileTree // 5th May 2024

Reddit, for marketing, is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]

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Digital Marketing Trends & Insight

Dominate Your Industry with Online PR: 8 Tips to Increase Brand Awareness

ProfileTreeProfileTree // 31st October 2023

What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – more important than ever in our ever-evolving Digital Age – and engaging old […]

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Digital Marketing Trends & Insight

The Top 10 Free Business Listing Sites: How to Boost Local Visibility

ProfileTreeProfileTree // 8th December 2023

Strong domain authority is the best way to ensure SEO competitiveness. Image credit: OrbitMedia

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SEO - Search Engine Optimisation

10 Reasons Google Maps Marketing is Killer for Driving Traffic

ProfileTreeProfileTree // 3rd April 2024

Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need.  Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]

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Website Building Platform

Ecommerce Solutions: How to Select the Best Platform from the Top 8 Choices

ProfileTreeProfileTree // 17th October 2024

Today, nearly everything is online, so ecommerce solutions are essential. The internet is changing, and traditionally accepted business practices are now getting digital treatment. The Internet, social media and mobile access are here to stay. However, many businesses are failing to keep up. In particular, small or local businesses often neglect the brave new world […]

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Content Writing & Marketing

4 Types of Content Management Systems: How To Choose The Right CMS For Your Business

ProfileTreeProfileTree // 31st October 2023

A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]

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Digital Marketing Trends & Insight

The Ultimate Guide to Online Display Advertising for Businesses

ProfileTreeProfileTree // 22nd April 2024

Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, a Harvard Business […]

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Content Writing & Marketing

15 Proven Content Marketing Strategies to Boost Your Online Presence

ProfileTreeProfileTree // 17th March 2025

Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so crucial in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]

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Video Marketing & Production

15 Proven Ways to Get More YouTube Subscribers (Without Buying Them)

ProfileTreeProfileTree // 30th October 2023

Since it started in 2005, YouTube has continued to grow at a massive rate. There are over 2 billion visitors each month, and over a billion people watch YouTube daily. YouTube is the leading video platform on the internet. Increasing subscribers on YouTube with your YouTube Marketing Plan is critical to success on the platform. […]

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Digital Marketing Trends & Insight

Increase Your Email Opt-Ins by Creating an Effective Lead Magnet

ProfileTreeProfileTree // 31st July 2024

Lead Magnet: Email marketing was a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could enter in their email addresses if they wanted to see more content or subscribe. As the internet has continued to grow and dominate the advertising world, however, fewer and fewer […]

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SEO - Search Engine Optimisation

The Complete Guide to SEO Copywriting: How to Drive Organic Traffic

ProfileTreeProfileTree // 13th February 2024

SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]

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Digital Marketing Trends & Insight

Ultimate Guide to Online Marketing: Strategies, Channels, and Best Practices – 6 Essential Tips

ProfileTreeProfileTree // 22nd April 2024

Many businesses don’t fully understand online marketing. In fact, it’s all too common to meet businesses who think occasionally posting on Facebook is enough to reach new customers. Unlike traditional marketing, the costs of marketing online are considerably lower. This makes online marketing incredibly accessible, especially for smaller businesses. It is also highly adaptable to […]

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Digital Marketing Trends & Insight

Digital Marketing Metrics and Analytics: The Essential Metrics Guide for Tracking Success

ProfileTreeProfileTree // 4th July 2024

Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]

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SEO - Search Engine Optimisation

What are Long Tail Keywords? 4 Amazing Tips to Use them

ProfileTreeProfileTree // 22nd April 2024

Ranking on the first page of Google is challenging, especially when your company is in a highly competitive industry. Today, we’ll look at how to achieve this using long-tail keywords. The truth takes time, money, and hard work to make the top spot on Google. And that’s once you’ve found an SEO expert who can […]

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Website Building Platform

10 Tips for Creating High-Converting Landing Page Design

ProfileTreeProfileTree // 26th October 2023

Landing Page Design – Modern marketing campaigns are all about funnelling traffic to the right page on your site. To be successful, you need the perfect landing page design. It doesn’t matter if you’re running campaigns on PPC, social or email. Landing page design makes or breaks a website. We detail what is a landing […]

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Business Strategy & Growth

How an Internet Marketing Consultant Can Help Grow Your Business

ProfileTreeProfileTree // 25th October 2023

If your marketing team is not well-versed in online activity, you may benefit from hiring an internet marketing consultant to handle the online presence of your business. An internet marketing consultant handles companies’ web presence and online advertising to increase traffic, gain followers and promote conversions. They have specific goals and objectives to attain and […]

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Digital Marketing Trends & Insight

Digital Marketing Planning for Modern Businesses

ProfileTreeProfileTree // 9th May 2024

Various strategies lay the foundation for all successful digital marketing planning, and they can be implemented at different levels of a business. From the earliest stages of planning a startup to re-evaluating a digital marketing plan that just isn’t working, this is one of the most important steps you can take as a digital marketer […]

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SEO - Search Engine Optimisation

The Complete Guide to Targeted Traffic Commenting for Higher SEO Rankings

ProfileTreeProfileTree // 5th May 2024

Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert […]

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Web Design Essentials

What Is The Internet Of Things?

ProfileTreeProfileTree // 22nd April 2024

People often ask what is the Internet of Things. Indeed, there is a lot of confusion out there. You’ll already know how the Internet connects people, businesses and information all around the globe. The increasingly relevant Internet of Things simply connects devices in the same way. The Internet of Things (IoT), also sometimes referred to […]

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SEO - Search Engine Optimisation

Website Domain Authority: Unveiling the 4 Ultimate Powerhouse Strategies

Ranel VialaRanel Viala // 5th May 2024

What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]

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SEO - Search Engine Optimisation

Ensure Your Online Reputation Shines from Reviews to Brand Mentions

carolcarol // 5th May 2024

Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]

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Website Building Platform

The Best Free Website Builders For Artists to Create An Online Portfolio

Noha BasiounyNoha Basiouny // 5th May 2024

An artistic portfolio, as the ultimate collection of an artist’s best work that showcases their talent, creativity and dedication to their career and their general quest in the realm of art, is utterly indispensable to convince the client sitting on the other of the table they are the best match for and the only one […]

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Social Media Strategies

100 Ways Social Media Has Shaped the Food Industry With Interesting Statistics

Miranne KhaledMiranne Khaled // 14th February 2024

The popularity of social media platforms is significantly on the rise, especially in the last decade. These platforms have managed to impact all aspects of our lives, reshaping how we communicate with one another. Yet, that’s not the only aspect in which social media has excelled; it has also impacted businesses, and the food industry […]

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Digital Marketing Trends & Insight

Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 5th May 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Web Design Essentials

E-Commerce: Easy and Flexible Guide With Definition, 6 Types of Business Models, and Platforms

Nouran AshrafNouran Ashraf // 6th November 2024

Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays?  E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]

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Social Media Strategies

How To Get Followers On Twitter 101: The Easy Guide You Need

Claire MulliganClaire Mulligan // 3rd November 2023

In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.

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Business Software Tools

GTmetrix: Everything You Need to Know About This Easy-to-Use Speed Testing Tool

Nouran AshrafNouran Ashraf // 5th May 2024

Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]

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Social Media Strategies

Social Media as a Marketing Strategy: 10 Proven Practical Tactics in 2024 to Use Right Now

Rahma AliRahma Ali // 30th June 2024

If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]

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Digital Marketing Trends & Insight

Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

ProfileTreeProfileTree // 5th May 2024

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

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Industry Insights & Statistics

6 Inspiring Social Media Influencer Statistics You Need To Know

Claire MulliganClaire Mulligan // 5th May 2024

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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Social Media Strategies

Marketing On Facebook 101: The Ultimate & Easy Guide You Need To Facebook

Claire MulliganClaire Mulligan // 5th May 2024

With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. 

However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing

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Digital Marketing Trends & Insight

Your Insider Guide to Conduct a Marketing Strategy to Launch a Website to WIN

Rahma AliRahma Ali // 5th May 2024

Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]

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Business Strategy & Growth

How to Create a Content Strategy for a Website in 5 Easy Steps

Rahma AliRahma Ali // 5th May 2024

Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy.  If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]

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Digital Marketing Trends & Insight

What is a Website Strategy? Why You Need it and How You Can Do it

Rahma AliRahma Ali // 8th September 2024

A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]

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Digital Marketing Trends & Insight

Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

Rahma AliRahma Ali // 6th December 2023

Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]

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