Best MarTech Blogs For SMBs This Year

Numerous light and easily digestible business blogs dominate today’s online business publications. However, it’s crucial not to be swayed by their superficial appeal. These type of MarTech blogs aim to attract a wider audience, resulting in generic content, that are void of substance for genuine business professionals.

Instead, consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!

Top 10 MarTech Blogs

In our humble opinion, these blogs have emerged as the most informative and engaging marketing technology resources. Check them out for yourself and see if you agree with our ranking!

1. Martech.org

Individuals visiting Martech will encounter content and experiences designed to inform, engage, and assist them in their daily professional endeavours within marketing and technology. This platform is dedicated to a distinctive mission, offering a perspective aligned with mainstream marketers: innovative, practical, brand-safe, results-driven, and cognizant of resource and time constraints.

The central goal is to uncover the universal challenges faced by marketers and to unveil the myriad solutions they employ to thrive in today’s customer-centric, digital-first, and multichannel marketing landscape.

Professionals can depend on MarTech for:

• Newsletters delivering context, opinions, and inspiration related to the latest news
• Articles and features exploring trends, tactics, and solutions within MarTech
• White papers and webinars showcasing organizations successfully leveraging marketing technology
• MarTech Intelligence Reports guide prospective technology adopters in their marketing technology choices
• The MarTech Conference offered both in-person and virtually, provides expert education and opportunities to connect with industry leaders and peers.

2. Martech Zone

Martech Zone, a publication by DK New Media, is a go-to resource for business, sales, and marketing professionals seeking insights into technology that can deliver impactful results for their organizations. Founded and currently curated by Douglas Karr, Martech Zone offers valuable content and features an accompanying podcast, Martech Zone Interviews.

Martech Zone falls under the industry category of Book and Periodical Publishing and is headquartered in Greenwood, IN. As a trusted source in the field, they aim to empower professionals with knowledge and tools to navigate the intersection of technology and marketing successfully.

3. Fixbracket

Fixbracket stands out as the most versatile blog page on this list, covering a broad range of topics from cryptocurrencies and the metaverse to engaging comparison blogs. They even have a dedicated blog for marketers seeking insights into leveraging Instagram Threads. This blog comprehensively addresses the latest trends and developments in the B2B space.

Their recent addition of AI and SEO blogs serves as a valuable resource for business owners, complemented by detailed guides tailored for marketers.

Despite its marketing-centric focus, Fixbracket is experiencing rapid growth across various business sectors, attracting audiences from diverse industries. The blog is actively working towards becoming the go-to destination for all business-related content.

This all-encompassing business blog is particularly recommended for marketers, UI/UX designers, podcasters, and even tech enthusiasts interested in staying updated on product developments from Google Analytics 4 to Spotify. For anyone involved in digital business, Fixbracket offers valuable insights. We highly recommend checking it out!

4. MarTech Cube

MarTech Cube is a digital media platform that provides news, insights, and interviews about marketing technology. The platform also publishes thought leadership articles and blog posts on a variety of emerging topics, such as marketing automation, customer relationship management (CRM), and artificial intelligence (AI) in marketing. It caters to marketers, marketing leaders, and anyone interested in staying up-to-date on the latest marketing technology trends.

5. Smart Insights

Smart Insights provides in-depth guides on various digital marketing topics, including SEO, social media marketing, content marketing, and email marketing. These guides often come with downloadable templates for implementing the strategies discussed.

On this platform, you can also connect with other marketers and learn from their experiences through their forums and Q&A sections. Ask questions, share insights, and get support from a community of fellow professionals who are interested in everything about marketing technology.

6. Brian Soils

Brian Solis, a futurist and digital analyst at Altimeter Group, conducts in-depth research on the impact of disruptive technology on businesses and society as a whole. While his articles may delve into marketing and disruptors within the Marketing technology space, they also explore the realm of customer experience and provide insights into the behind-the-scenes happenings in Silicon Valley.

7. Spice Works

Spiceworks primarily caters to IT professionals, including network administrators, IT managers, and CIOs. This focus means that the MarTech content is likely to be relevant and practical for people who are actually implementing and managing marketing technology.

Much of the content on Spiceworks comes from the community itself, through forums, reviews, and user-generated content. This provides real-world insights and perspectives on different marketing tools and strategies. However, it is important to note that the community-driven nature of Spiceworks can lead to a bias towards certain Marketing technology tools that are popular among its users.

8. Martech Tribe

Martech Tribe prides itself on offering unbiased, independent research and insights on the Marketing technology landscape. They analyse real-world data and conduct surveys to provide actionable information. This platform also adopts a sprint-based strategy for digital marketing, utilizing tailored tech stacks for various marketing programs. Their blog covers a wide range of topics, from specific tools and technologies to broader trends and strategies. This makes it a one-stop shop for staying up-to-date on the ever-evolving MarTech landscape.

9. The Hub

While other blogs cover a broad range of MarTech topics, The Hub focuses on six specific ‘channels’: customer experience, marketing cloud, social media, analytics, mobile, and content marketing. Despite this more focused approach, they don’t compromise on coverage.

The Hub also consistently releases podcasts at least twice a month and features an ongoing segment titled ‘Five Minutes With…’ where they conduct interviews with prominent marketing thought leaders. Additionally, they excel at profiling companies within their niche.

10. Chief Marketing Technologist

Exploring the dynamic landscape where marketing and technology intersect, this blog by Scott Brinker delves into the evolving realm of marketing technology. It offers insights into the ways technology is shaping marketing strategy, management practices, and organizational culture. The blog also highlights the pivotal role of technologists within the marketing department. If you have an interest in the transformative impact of marketing technology, you’re in the right place.

We tried not to be bias in this list, but we also have to mention that our ProfileTree blog page and YouTube channel are great for staying up-to-date with advances in technology for marketing, from AI tools to new website building platforms, if it’s marketing and tech related, we’ve probably covered it.

Final Thoughts

Marketing technology requires discernment in selecting reliable and insightful resources. The top 10 Martech blogs highlighted here cater to a diverse audience, offering valuable perspectives on the intersection of marketing and technology.

From Martech.org’s dedicated mission to Martech Zone’s curated content and podcast, each blog brings a unique contribution to professionals seeking knowledge in this dynamic field. Fixbracket stands out for its versatility, covering a broad spectrum of topics, while Marketing Today provides comprehensive insights into marketing trends.

Exploring these blogs ensures access to a wealth of information, empowering individuals in their journey through the ever-evolving landscape of marketing technology.

See also: AI Marketing | Understanding the Marketing Funnel | How to Market Online | Blogging Tips | Why is Technology Important in Business? | Data Digitalisation | Advice for Developers.