What is Media Buying? How Does it Work? — A Complete Guide
In this article, we will break down the question, "What is media buying?"! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads...
Your Insider Guide: What is a Competitive Environment Analysis?
In this article, you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions...
Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should
Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let's see what you...
What is a Website Strategy? Why You Need it and How You Can Do it
A website is an essential piece of your business's marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your...
A TikTok Success Story: @itsdanielmac
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user...
The Ultimate Guide to Hotel Marketing – Hospitality Made Easy
HOTEL MARKETING STRATEGY Modern times have seen the global tourism and hospitality sectors witness tremendous growth. Advancements in technology and rising incomes have driven demand for luxury travel, with the...
Digital Marketing Analysis: 7 Ways to Research for a Winning Digital Strategy
When a new member joins our team, we are often asked - What is digital marketing analysis? Digital marketing analysis is the starting point for any digital marketing executive to...
AI in Advertising: The Future of Marketing
The advertising landscape is undergoing a dramatic transformation. Forget the days of generic ad blasts; the future of marketing is powered by artificial intelligence (AI). This powerful technology is poised...
Ignite Growth with Industry’s Best Digital Marketing Examples
In recent years, implementing impactful marketing across online channels has become essential for business growth and success. But for companies just venturing into the dynamic world of digital marketing, knowing...
Free Product Testing – The Essential Guide to Test Your Way to Success in 2024
The process of product development is often lengthy. The most important element at the end of this process is product testing. Free product testing offers benefits to both businesses and...
Get Found Online: SEO Strategies Beyond Google PageRank for 2024
Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers...
Essential Email Marketing Statistics for Businesses
Running a business in today's ever-evolving digital landscape, you might ponder the mystic art of email marketing. We've all been there: an onslaught of endless emails flooding our inboxes with...
Latest Video Email Marketing Statistics
In our information-saturated world, grabbing and holding email recipients' attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This...
How To Increase Clicks Using GIFs
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as...
How To Build Engagement on X: Amazing Tips To Help You Network
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into 'X' with Elon Musk's acquisition. This change proposed a brand new era for the platform, marked...
The Beginner’s Guide To Digital Marketing for Small Businesses
Digital marketing for small businesses has become an essential component in today's highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness;...
Marketing in Recession: Smart Strategies to Thrive
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to...
A Comprehensive Guide to Online Video Production: How to Make Videos That Sell
In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content...
Digitising Compliance Paperwork and Data Governance
Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business...
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories....
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
Exploring the Importance and Benefits of Using Digital Marketing in Business
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media...
B2B Digital Marketing Essentials: A Complete Guide
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the...
2024 Global Media Consumption Statistics and Forecasts
Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing...
Best MarTech Blogs For SMBs This Year
Numerous light and easily digestible business blogs dominate today's online business publications. However, it's crucial not to be swayed by their superficial appeal. These type of MarTech blogs aim to...
You Are a Media Company
In today's digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its...
Leveraging Reddit Social Media Marketing: Effective Brand Promotion
What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing...
How to Market Online? Ecommerce Marketing with Adam Pearce
Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global...
A Guide to the Best Landing Page Examples
Effective landing pages stand out as essential tools for achieving desired outcomes in digital marketing. They’re your dedicated spaces to capture attention, spark interest, and drive conversions. But what makes a...
Digital Agencies: An Ultimate Guide to Digital Agencies
What do digital agencies do? What services do they offer, and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work...
How To Network On LinkedIn: Master These Amazing Do’s And Don’ts
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is...
How To Create YouTube Thumbnails: Amazing Design Tips To Generate More Clicks
Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited...
Master Secondary Keywords to Leapfrog Your SEO Competitors
When setting up your webpage for Search Engine Optimisation (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific...
DJI Osmo Mobile 2 UK Review: What Can It Do For You?
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production...
Paid Advertising vs. Organic SEO: Incredible Tips To Inform Your Choice
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO... Which is the most affective? These two approaches are arguably the...
Learn Online Marketing and Change Your Life + 4 Tips for Success.
Learn Online Marketing - Marketers, business owners, and entrepreneurs always try to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting...
Internet Training: A Starting Point for Beginners Online
"Internet usage expanded to over 5 billion users worldwide as of January 2023, reflecting continued rapid adoption according to DataReportal [1]. The online education and e-learning market size is expected...
Digital Marketing Course: What to Look For (2024 Ultimate Guide)
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course?...
Brendan Kavanagh: The Benefits of Online Learning
Curious about the world of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established...
How to Use Email: Outstanding Pro Tips To Make You A Master!
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre...
Unlock the Power of MailChimp Campaigns: Best Practices
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such...
Hiring a Video Marketing Agency in 2024:How to Pick your Creative Partner
The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their...
Must-Have Digital Tools: The DEFINITIVE GUIDE
These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s...
How to Trend on Twitter: Proven Tips to Become the Next Trend
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this...
The Importance of Social Media Marketing for Business: Best Practice Guide
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for...
Navigating The Instagram Algorithm: Top Tips for Better Content Visibility
Wondering how the Instagram algorithm works? Look no further. Instagram has established itself as an absolute powerhouse of a social media platform. With over two billion active monthly users worldwide,...
Publicity Management Strategies With Tina Calder
A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still...
Starting an Online Business with Louise Houliston
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by...
How to Effectively Manage Social Media for Your Business 2024
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to...
5 Influencers’ Marketing Campaigns That Went Wrong
Sometimes things don’t always go as you planned. As a company you have contacted the influencer, shot the commercial or planned the marketing campaign. Then the campaign goes live, is...
Top 10 Best Free Social Media Tools for Marketers
Free social media tools help you by doing the work for you! We all know that one person at the office who complains about the amount of work they...
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