Rebekah McCaig // 21st December 2023
So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over 2 billion active monthly users on the platform, you have to stand out from the crowd. Gaining genuine Instagram engagement should be a priority for any business looking to drive awareness, traffic, leads, and sales.
ProfileTree // 25th April 2024
Paid search is the most common type of PPC. Image credit: 99 Firms
ProfileTree // 7th December 2023
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]
ProfileTree // 15th December 2023
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
ProfileTree // 10th January 2025
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
ProfileTree // 25th April 2024
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
ProfileTree // 17th December 2023
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]
ProfileTree // 5th December 2023
Moz is one of the biggest SEMRush competitors. Image credit: Moz
ProfileTree // 4th December 2023
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
Rebekah McCaig // 25th April 2024
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities. In this post, we’ll explore some of the top digital marketing tools that […]
ProfileTree // 5th May 2024
What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]
ProfileTree // 5th May 2024
What is organic reach and how could it work for my business? If you haven’t asked yourself this question you could be missing out on a world of potential customers. Why? Organic reach is the act of using quality content and social media to your liking over time instead of – or as well as […]
Rebekah McCaig // 14th January 2024
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
ProfileTree // 30th November 2023
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
ProfileTree // 18th October 2024
What is influencer marketing? Influencer marketing is popular for good reasons and, if done right, it may end up having unparalleled growth, sales and results for a brand. It helps you to reach new audiences, without having to build them yourself. This naturally saves time, as professional influencers already have highly developed and specific audiences. […]
Rebekah McCaig // 11th October 2024
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales. With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]
Eman Sameh // 26th July 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
ProfileTree // 11th April 2024
Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from. If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute […]
Rebekah McCaig // 25th April 2024
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop. This […]
ProfileTree // 18th October 2024
Pay-per-click (PPC) advertising delivers unmatched returns for those mastering this high ROI digital marketing channel. However, newcomers often stumble out the gates wasting ad budget on poorly optimised campaigns doomed to fail. This definitive guide serves as your roadmap to PPC success revealing insider techniques to configure search campaigns, craft compelling ads, track conversion metrics, […]
ProfileTree // 26th November 2023
Elements of a domain name. Image credit: Safaridigital.au
Nuala Davies // 9th September 2024
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
ProfileTree // 17th December 2023
Social media has allowed businesses a unique opportunity to understand customers, the market, and the competition easily and efficiently, which helps your business adjust accordingly to satisfy their needs and fill any market gaps. This is mainly because almost everyone uses social media to express their interest. Naturally, that is a lot of data to process, […]
ProfileTree // 3rd May 2024
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate optimisation (CRO) This is done by tracking the actions of users on your website. To maximise user engagement, it is important to adjust your website […]
ProfileTree // 20th March 2024
Customers often only consider the front line of your brand relations, but the back-end support still makes a difference indirectly. Image credit: Promoter.io
Noha Basiouny // 5th May 2024
Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]
Noha Basiouny // 16th November 2023
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
ProfileTree // 29th August 2024
Today, good marketing isn’t just about catchy ads anymore. It’s about having the right know-how to ensure the right people see your message. Imagine combining the creativity of marketing with the precision of technology – that’s exactly what marketers do! But what are the skills needed for marketing in this digital age? Let’s dive into […]
ProfileTree // 5th March 2025
A production possibilities curve is crucial for keeping track of your business. It allows you to analyse its productivity accurately. This allows you to identify problems and recognize any potential improvements. Regarding production, several graphical representations allow you to balance the products you produce. It is generally a good idea to use multiple graphs to […]
ProfileTree // 23rd March 2025
With over 2.8 billion monthly active users globally, Facebook presents an unparalleled opportunity for businesses to reach, engage with, and convert new audiences. Over 200 million businesses have active Facebook pages and over 90% of marketers leverage Facebook ads, indicating the platform’s marketing dominance. For small business owners with limited resources, Facebook marketing services provide […]
ProfileTree // 9th May 2024
Social media marketing has become an essential component of digital marketing strategy today. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and Twitter offer immense opportunities for businesses to reach, engage with and sell to their target audience. This complete guide will teach you everything you need to know about learning […]
ProfileTree // 30th June 2024
How to use Hootsuite – This guide covers everything brands need to know about using HootSuite for social media management, including features, tips, best practices, analytics and real user reviews. In the age of constant connection, social media has become the lifeblood of brand engagement. From Facebook and Instagram to niche communities and industry forums, […]
ProfileTree // 9th November 2023
Comparative market analysis has several key components. Image credit: SlideStream
ProfileTree // 26th March 2024
Digital content is an umbrella term that is far wider than many people make of it. There are endless categories of online content, classified both by function and substance. This includes everything anyone posts on the Internet, from tweets and Facebook posts to articles and YouTube videos – it does not have to be for […]
ProfileTree // 1st May 2024
Have you ever tried Googling your article only to find it on the 10th results page? The content was great – what possibly went wrong? There are a lot of factors in play when it comes to the search engine ranking you further up the results stream. It’s not just about the information in your […]
ProfileTree // 23rd July 2024
In today’s digital landscape, small businesses face both unprecedented opportunities and significant challenges when it comes to online marketing. With the right strategies, even the smallest ventures can compete on a larger stage, reaching new customers and expanding their market presence. However, navigating the vast array of digital tools and platforms can be overwhelming. To […]
ProfileTree // 5th May 2024
In today’s world, marketing is all around us. You visit your local shopping mall, and countless ads and promotions immediately bombard you. To meet the demand for marketers, many people are seeking out online marketing degrees. With the hassle of everyday life, no one has the time to sign up for a degree, attend lectures […]
ProfileTree // 12th November 2024
Tweets, retweets, followers and more! This is a list of some of the most useful free X / Twitter analytics tools that help users understand their Twitter reach and drill down to what works to get more attention on Twitter. ALSO SEE: How to Schedule Tweets What are X / Twitter Analytic Tools? X analytic […]
ProfileTree // 19th August 2024
Creating an infographic is a powerful way to communicate information visually. The key to a successful infographic is to make information engaging, easy to understand, and shareable. This is helpful online, as people tend to be too lazy to read detailed written content. Because of this fact, infographics offer many benefits from a digital marketing […]
ProfileTree // 8th September 2024
Snapchat marketing is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between 18 and 34, but it is still an effective marketing tool even […]
ProfileTree // 23rd July 2024
In the ever-evolving world of business, staying updated with the latest news is crucial for both industry professionals and enthusiasts. Writing compelling business news articles not only helps you capture the interest of your audience but also positions your blog or publication as a valuable resource. In a landscape saturated with information, delivering timely, accurate, […]
ProfileTree // 7th November 2023
Are you ready for the most awesome list of the best Instagram hashtags to get you more followers? This list of popular Instagram hashtags contains many things that users find interesting, such as: Instagram says that the service is a visual story-telling system, as promoted by the Instagram FAQ, which allows users to send photos […]
ProfileTree // 21st January 2024
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
ProfileTree // 14th February 2024
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we will look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social media […]
ProfileTree // 14th February 2024
What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]
ProfileTree // 17th February 2025
Your business needs a digital marketing plan, whether a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget that old saying, “If you build it they will come.” Simply building a […]
ProfileTree // 7th November 2023
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool. In many cases, it is the brand. Here are some tips on how […]
ProfileTree // 4th March 2024
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
ProfileTree // 6th November 2023
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
