
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
A Technology System Guide: 5 Simple Steps Any Business Can Follow
Before you have a read through this article, you may want to check out other blogs on Digital Transformation, or understand business strategy tools, such as Scenario Planning and Porter's...
Kotter’s 8-Step Model for Leading Change – How to effectively manage and lead change within your business
Before you take a look at how you can use Kotter's 8 Step Model for Leading Change within your own organisation, you may want to check out other business strategy...
A Guide to Using ChatGPT Effectively – With 3 Easy-to-Follow Examples
Before taking a look at ChatGPT, if you are interested in understanding Artificial Intelligence (AI) and how it is being applied to businesses today, check out our blogs on Digital...
7 Epic KTP Tips: ProfileTree’s a Worthwhile Experience in Knowledge Transfer
This article aims to develop your understanding of a Knowledge Transfer Partnership programme and its implications. As this program looks to implement a Digital Transformation within ProfileTree, you may want...
Top Project Management Software Systems Review (Pros, Cons, Features, Pricing)
Before you have a read through the following project management software's review, other articles which could be used to your benefit such as content around business strategy and project management...
Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis
What is business strategy? A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan...
Digital Transformation: 2 Guide ,Definitions, Models & More
Before considering Digital Transformation and how you may apply it to your business, you may want to want to gain an understanding of business strategy first. This article will provide...
Most Followers on Facebook: Top 10 Accounts & Exclusive Key Insights
Discover who dominates Facebook with our updated list of the most followers on Facebook. Explore emerging trends, regional stats, and growth tips for 2025 to stay ahead. Facebook still ranks...
Social Media Content Calendar 101: How to Improve Your Marketing Strategy
We now live in a so-near-to-become-fully-digitalised world, in which social media success, as well as every other kind of success, primarily depends on consistency and strategy. To achieve that, brands...
10 Best Podcast Apps for Android and IOS
Podcasts have become an essential part of many people's daily routines. With countless options available, choosing the right podcast app is crucial for a seamless listening experience. The best app...
30 Best Free Websites to Cure Boredom
Boredom: the unwelcome guest that can strike at any moment. Whether you're stuck in a monotonous routine, waiting for a delayed flight, or simply seeking a mental escape, those idle...
Small Business Consultation – The Complete Guide To Success!
ProfileTree is proud to have acquired the small business consulting company SourceForConsulting.com and integrated its expertise and specialisms into its own team. We are delighted to be able to offer...
YouTube Channel Basics: What You Need to Know
The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how...
Tourism Marketing: Your Guide to Success Within The Tourism Industry
Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges...
6 Ways to Add Personality to Your Business’s Social Media
Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these...
How To Create A Company Page On LinkedIn: 6 Amazing Tips
When using social media, it's important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social...
12 Tips to Boost Your Instagram Marketing Strategy
No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing...
Affiliate Marketing: The Best A-to-Z Guide to Get Started in 7 EASY Steps!
Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage...
Ditch LinkTree to Boost Your SEO: Smarter 101 Alternative
In the age of digital branding, creators and businesses often rely on link-in-bio tools like LinkTree to direct their audiences across platforms. While convenient, these third-party link hubs come with...
Top 4 Best Wix Apps to Connect with Visitors
Wix Apps to Connect with Visitors - Growing your community and connecting with your network is one of the important things to establish within your business. Building brand awareness and...
5 Best Food Influencers In Northern Ireland
Northern Ireland is undeniably a nation of foodies. So much so that it only takes a few shares of a new cafe’s Instagram account to build hype and cause endless...
4 Best Travel Influencers in Northern Ireland
Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip, Northern...
TikTok Advertising: The Definitive Guide for Marketers
TikTok has quickly risen as one of the most popular social media platforms used today. It boasts over 1 billion monthly active users worldwide and is a goldmine for reaching...
Brand Positioning Basics: Establish Your Brand in Easy 4 Steps
On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire...
SEO Basics to Benefit Your Business Online and Achieve Sales 101
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, an SEO content strategy can be stripped back - and we’re here to show you SEO...
Green USPs for SMEs
This article will examine Green USPs for SMEs, which stands for Green Unique Selling Points for Small and Medium Enterprises. Recently, environmental and sustainability issues have been elevated throughout society....
SEO for Hotels: A Complete Guide
In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry...
Wise and Inspirational Quotes on Life, Work, Success and Hope
Words have the power to transform our perspective, ignite our motivation, and guide us through life's most challenging moments. Inspirational quotes about life serve as condensed wisdom, distilling complex truths...
Top 10 Best Wix Apps for Services and Events
Why are WIX Apps so Important? To have a successful WIX Site you want to ensure you have the Best WIX Apps for the job, apps play a pivotal role...
Top 4 Best Wix Apps to Make Your Wix Content Pop
You have a Wix website, but you want to make it stand out from the rest. Wix offers an array of apps that allow you to create content on your...
5 Times Marketing Campaigns Got It Wrong
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns...
The Most Common Search Console Errors and How to Fix Them
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site....
How to Identify and Disavow Toxic Backlinks
Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy....
Rewarding Twitter Ads: The 3 Unique Campaign Objectives Explained
Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand's campaign. They are formulated in such a...
5 Reasons Your Company Needs a Copywriter
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies...
Freelance vs. In-House Copywriters: Unleashing Content Excellence To Unlock Business Success
You know you need a copywriter but you’re not sure whether you should grow a team of in-house copywriters or contract a freelancer. Working out what your business needs can...
The Social Media Advertising Checklist: Your Guide to Success 101
Social Media Advertising Checklist - Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded...
LinkedIn Advertising: How to Get a Great Return on Investment 101
If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you...
YouTube SEO 101: How to Beat the YouTube Algorithm and Rank for Success
YouTube is currently the world’s most viewed site and has become the place to go to create and consume video content. While YouTube SEO is critical for success, something else...
Influencers: The Process of Social Influence
The proliferation of influencers and content creators in the digital marketing space has become a central and impactful feature of communication for many brands. The increasing diversity of platforms provided...
A TikTok Success Story: @itsdanielmac
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user...
How To Use Instagram Reels for Business: 101 Tips You Must Know Now
Staying up-to-date with digital can often be a challenge - but being in the know can really pay off - literally! In 2020, businesses needed to adapt more than ever...
How To Work From Home While Taking Care of Your Mental Health
Finding healthy work from home and life balance is important for your mental health (Image Credit: Chris Montgomery) Working from home has become the norm for many companies across the...
The WordPress Dashboard, Users and Media Library Tutorial
At ProfileTree, we have put together a series of WordPress tutorials for beginners. These tutorials are ideal for anyone who has little or no experience with WordPress. Below is the...
Transforming Businesses with Louise O’Conor
Today’s marketplace is online, and the ways in which consumers choose to engage with their chosen brands are in a constant state of change. Now more than ever, customers expect...
International Women’s Day: The NI Women Transforming Your Workplace
Women Transforming Your Workplace - With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business...
360 Photos: A Great Way to Bring Your Business to Life Online
360 photos, also known as spherical photography, is revolutionising the way we capture and interact with images. This immersive form of photography allows viewers to explore a scene in every...
17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time
Storytelling is such a buzzword in the marketing industry these days. There's been a lot of hype about successful brand storytelling examples because ultimately, people like to hear the story...
How to Promote a Mobile Application?
More is needed to make a mobile application exciting and valuable for people to become famous. Often, applications in different areas are typical and have their competitors. Learning how to...
The Ultimate Guide to Hotel Marketing – Hospitality Made Easy
HOTEL MARKETING STRATEGY Modern times have seen the global tourism and hospitality sectors witness tremendous growth. Advancements in technology and rising incomes have driven demand for luxury travel, with the...
Growth Hacking 101: Definition, Best Practices, and Great Examples
In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works...
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