Do you want impactful training from a leading digital marketing agency in Northern Ireland? Do you want digital training that is tailored to your business? Do you want training to handle marketing communications internally?

If you answered yes to the above, you are on the right page.

Our role as a training partner for various Northern Ireland councils has refined our programs to be both practical and empowering for businesses. Our digital mentors are experienced professionals who are eager to equip your team with essential marketing skills.

Our training covers essential digital marketing elements, from SEO basics and social media strategies, to AI tools and content creation, transforming your staff into a competent in-house marketing team. With us, you gain not just knowledge but the tools to apply it effectively, ensuring your business stays ahead in the digital marketing realm.

Are You Looking for ‘Digital Training Northern Ireland’?

Are you on the hunt for exceptional ‘Digital Training in Northern Ireland’? Look no further! As a leading web design and digital marketing agency, we’re uniquely positioned to elevate your team’s digital skills. Our staff are not just experts in their fields; they’re seasoned professionals across various digital disciplines.

Choosing to work with us means partnering with an agency that’s not only succeeded in the realm of digital marketing but also knows precisely what strategies yield results. We’re here to share this wealth of knowledge with you, ensuring that what works for us can also work wonders for your business.

Let us guide you on the path to digital mastery and success.

Why Types of Digital Training Can We Offer?

Our digital training programmes are entirely tailored to your business. We start with a diagnostic of your current digital performance, in-house skill set, and future business goals before making recommendations on what type of training would work for your business.

As a general overview, however, we can offer digital training in the following areas;

• Artificial Intelligence
• YouTube Training
• Website Training
• SEO
• Content Creation
• Video Marketing
• Blog Writing and Copywriting
• Digital Performance Analytics
• Podcast Training
• Digital Strategy
• Digital PR
• Digital Transformation
• Social Media Strategy

If you haven’t seen what you are looking for on this list, don’t hesitate to ask if we can provide it. Our goal, is to deliver a training programme that meets your needs and helps you achieve your business goals.

Why Choose Us for Digital Training in Northern Ireland?

When it comes to digital training in Northern Ireland, our agency stands out for several compelling reasons. We don’t just teach digital marketing; we practice what we preach with proven success. Here are some highlights:

• Proven Tactics: We teach successful digital marketing strategies that we’ve effectively implemented ourselves.
• YouTube Success: Our expertise has grown three internal brands, each surpassing 100k subscribers on their respective YouTube channels.
• Viral Social Media Content: We’ve created engaging social media videos that have amassed over a million views.
• High-Traffic Websites: Our web development skills have enabled us to build websites that attract hundreds of thousands of visitors monthly.
• SEO Mastery: We have achieved top page rankings in SEO results, a testament to our proficiency in this crucial area.

With our track record of tangible results and hands-on experience, we’re equipped to offer unparalleled digital training that can transform the way your business approaches digital marketing. Let us help you replicate our success in your own digital endeavours.

Client Reviews

Check out the reviews of our previous clients who enrolled in our training programmes and gained valuable digital skills to achieve their business goals.

Digital Training Northern Ireland: FAQs

1. What types of digital training do you offer in Northern Ireland?

We offer a wide range of digital training programs covering various in-demand skills, from basic computer literacy to advanced web development and data analysis. We can also tailor programs to meet the specific needs of your business or industry.

2. How much does digital training cost in Northern Ireland?

Our pricing varies depending on the program length, format, and customization level. However, we strive to offer competitive rates and financing options. We also highlight available government grants and funding opportunities to help make training more affordable.

3. Do you offer flexible learning options in Northern Ireland?

Absolutely! We understand that busy professionals and individuals have different learning preferences and schedules. We offer online courses, blended learning options combining online and in-person sessions, and intensive workshops catered to your needs.

4. Why is digital training important for businesses in Northern Ireland?

Investing in your employees’ digital skills enhances productivity, innovation, and competitiveness in the ever-evolving digital landscape. It also boosts employee morale and opens doors to new opportunities within your organization.

5. How can I measure the impact of digital training in Northern Ireland?

We provide pre-and post-training assessments to track skill development. We also help businesses measure increased efficiency, improved project outcomes, and employee satisfaction after training.

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More Details About our Digital Training in Northern Ireland

If you want more in-depth information about our various training programmes at ProfileTree, keep reading to find out.

What Is Digital Transformation

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. Before the pandemic, digital transformation largely focused on customer experience. Then, everything changed—and accelerated.

Now, digital transformation is the centrepiece of operational efficiency and innovation across the organisation. Digital transformation puts technology at the core of business strategy. This approach can reduce operating expenses and inefficiency. We believe that in a post-pandemic world, all companies are tech companies; all CEOs are tech CEOs. That’s why almost all employees benefit from digital training – one way or another.

Skills You Learn in a Digital Training

Responsive, customised, need-based training makes the difference between a good workforce and a great one. The digital world is constantly evolving, meaning that you and your employees need to stay up-to-date to be able to compete online.

But what exactly are the digital skills needed? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web design; we’ve tackled some skills in previous articles that you can check here:

• E-commerce training and WordPress training
• Social media training and video marketing training
• SEO training and email marketing training
• CRO Training

Let’s talk about YouTube Training and Podcast Training.

YouTube Training

Although we often combine video marketing training with YouTube training in our programmes delivered to our clients, we wanted to separate them from each other here to focus on which skills are taught in every training. YouTube is the most popular video platform and the second most popular search engine after Google. Most social media platforms allow you to add video content, however, what makes YouTube special is that you can generate profit out of the content you share.

That’s why your team should be equipped with the right knowledge about YouTube to promote your video content there.

YouTube Skills

• The know-how to create a successful YouTube channel.
• How to have a clear content strategy with pillar topics, sub-topics, and a direction that allows you to sustain creating content over a long period of time.
• Create engaging videos people want to share
• Optimise your videos for higher visibility and take advantage of SEO techniques like optimising keywords, file names, titles, descriptions, and even within your video scripts to help you be found more easily in search.
• How to get more video views, increase watch time, build a YouTube subscriber base, and monetise your channel.
• How to win the heart of your audience by creating YouTube content that educates, teaches, or entertains.
• YouTube influencers, partnerships, and affiliate marketing on YouTube.

Tools and Equipment

A proper YouTube training should also inform your team about the right tools and equipment to produce professional video content for YouTube. Selecting the right tools for your YouTube channel is no easy task. There’re a variety of options out there.

Camera and Visuals

Without a doubt, a camera is the most important asset for anyone creating videos on YouTube. It makes a lot of difference to the quality of the videos which impacts the way that people perceive your brand. If you’re just starting out, you don’t need to worry about getting a fancy camera. Many of the mobile phones we own today are already highly capable of producing YouTube content.

For example, if any of your staff members owns an iPhone, its camera is probably good enough for the task. Yet, if you’d like to invest in something a bit better, here are two of our team’s recommendations: SONY ZV-1, which is user-friendly and suitable for beginners and Sony A7S III, which is perfect for creating ‘cinematic’ style videos.

Audio

Audio is the second element at play while producing videos. The clarity of voice and the feel of sound in your videos play a great role at engaging your audience – which is often underestimated as most of the focus goes to visuals. Utilising Royalty Free music and sound effects is a powerful technique to create more engaging videos. A platform like Artlist, for instance, is a good place to start with sourcing soundtracks for your videos.

Furthermore, if you’re adding your own commentary on YouTube videos, a decent microphone is an essential investment. It adds so much class and professionalism to videos. Here are some of the recommendations from our video production team: Rode VideoMic Pro+, Joby Wavo Pro, and Rode Wireless Go II.

Tripod

A tripod improves the quality of your videos by making the camera more stable, producing a smooth video with steady images and cinematic shots. Another reason is that with a tripod, you can shoot better videos because now you can decide how far away you want to stand in front of the camera, how much of the surroundings you want to capture, and from what angle you want to capture everything.

That’s why it’s highly recommended that you get one. Here are some of the tripods that our video production team can’t live without: Joby Gorillapod 3K, Manfrotto PIXI Mini, and Manfrotto 190 Carbon Fibre 4-Section.

Editing Software

Editing is also another essential part of creating video. A proper YouTube training should at least introduce you to the concept of how to use editing techniques to serve the purpose of the video. Editing shouldn’t be interruptive, on the contrary, it should play a part in the storytelling. In addition to understanding how editing works from an artistic point of view, it’s important to pick the right editing software for you and know how to use it to stitch your story together and bring your film to life. These are some of the recommended editing software tools:  iMovie, HitFilm, FCPX, Premiere Pro, and DaVinci Resolve 18.

Podcast Training

More and more businesses are starting podcasts. There has never been a better time to get into podcast marketing. However, many businesses simply don’t know where to start. Podcasting requires knowledge of audio production, content marketing, and a range of marketing strategies to be effective. Podcasts establish your brand as an expert about the topic it’s associated with.

Speaking Skills

This is perhaps the most challenging thing about podcasting. Contrary to popular belief, public speaking is something that you can improve through practicing.  In every episode, podcasters must communicate clearly with audiences. Therefore, to be a great podcaster, you’ll need to speak clearly, keeping your podcast interesting and easy to understand. It’s also a good idea to level up your interviewing skills so that you’re ready to welcome special guests to your show!

On a different note, writing skills or scripting come in handy for podcasters because articulating your thoughts through a script or at least an outline of what you’ll cover in every episode helps you stay organized. It creates a structure for your podcast and makes the delivery of information much easier for the audience.

Digital Skills

Before your team starts creating podcasts, they’ll need to learn the basics of audio production, sound technology, and maybe even video filming. They’ll also need to know how to navigate content uploading and sharing. They also need to be acquainted with the podcasting platforms out there, how they work, and how to navigate them and use them to build a base of listeners.

Tools and Equipment for Podcasting

Similar to YouTube training, there’re a range of tools and equipment to help you get up and running with podcasting, including microphones, software, interfaces and accessories. The proper training should, of course, recommend the best tools and equipment to manage a podcast. Most importantly, podcast training should tackle the technical side of how to use these tools as well as talk you through the recording process of your podcast, including the basics of recording and editing audio on your computer.

Marketing Skills

Podcast training should also include an introduction to promoting and distributing podcasts. Your team should identify the right strategies and platforms to bring your podcast to a wider audience. When you start podcasting, you’ll need to learn about a range of marketing channels, including social media marketing, as well as paid podcast sponsorships and podcast advertising opportunities. The better your team understands marketing, the better equipped they’ll be to grow your audience.

Organising Skills

As you begin to grow your podcast audience, your team will need to create clear publishing plans and use content planning and scheduling systems. They’ll need to identify how to brainstorm and record their ideas, set up a podcast sequence, script and tone, and stay true to deadlines and responsibilities. They’ll also need to keep an eye on podcast trends and hot topics in the industry so they can create relevant content that answers questions and offers value to the audience. Doing all these tasks at the same time requires time and project management skills that they also must learn during their podcast training.

Digital Training Northern Ireland: How to Approach Digital Training as an SME

A fast-changing environment requires an all-new approach to digital training in Northern Ireland. That’s why we launched ProfileTree’s digital training services: to share the techniques we used to build our own company: web development, digital strategy, content, social media marketing, and SEO. We’ll also show you real results from local clients to prove how smarter digital training can unlock your business’s potential.

Understand Your Team’s Reasons to Choose Digital Training

If we’re asked for one single, in a nutshell, piece of advice about digital training? It’s this: watch the language used by your team to discover if a digital activity is worth doing and worth investing time and effort in learning.

Say, it’s your Monday morning meeting, someone says “our competitor has started using professional videos to make show off their stock, would it make us look good if we did this too?”. Is this a reason, in itself, to invest in video production training? No, not without a little more work first. If the question was “we have a marketing strategy goal to drive more leads from social, could we use video to win more traffic for our landing page?” Then, there’s a sound foundation for digital training.

Thankfully, because we created our own company and our internal brands, Connolly Cove and Learning Mole, using digital know-how and we have a long list of client case studies, we can help drill down to the right purpose, goals, and type of digital training for your business. We’ll help you ask the right questions and shape your digital training investment around the specific outcomes you need for your company. By aiming higher than generic training and forming a partnership for success with a local specialist with a proven track record, your business can unlock the potential of the digital world.

How Digital Training Benefits Your Business

Unlocked Potential

Many companies aren’t enjoying the full benefit of their online platforms, their content marketing capability or even their social channels. And this may well include your competitors! Our tailored digital training in Northern Ireland is designed to help drive the best possible results based on your existing investments.

Unlocked Collaboration

Too often, digital marketing, sales, digital strategy, and other parts of a business work in silos. Instead, professional digital training will help bring your company together to use your capabilities to drive the results you need across digital platforms. We’ll help make sure digital excellence runs through the heart of your company.

Unlocked Focus

It can be too easy to for ‘nice to do’ social media posts, offline events, and investments in expertise such as SEO to lose sight of your business strategies. ProfileTree created our own company using strategy-led digital and content marketing. We’ll show you how.

Unlocked Innovation

Your online presence, marketing activities and more will already have the potential to introduce new ways to wow your buyers. We work with emerging technology and the latest methods every single day, meaning we’ll find ways to use innovation to move a step ahead of your competition.

How Much Does Digital Training Cost in Northern Ireland?

Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.

Our digital training hourly rate starts at £65 per hour. Our team prepares a 90-minute session in around 6 hours. Of course, depending on the complexity of the material delivered, the preparation may cover two sessions instead of one. For accurate pricing, get in touch with us.

Digital Training Northern Ireland: Ready to Book a Free Digital Training Audit?

A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions.

In today’s digital world, upskilling and reskilling your workforce is crucial for success. At ProfileTree, we offer comprehensive and engaging digital training programs tailored to the unique needs of businesses and individuals in Northern Ireland. We equip you with the skills and knowledge to thrive in the digital age. Contact us today for a free consultation and discover how our training solutions can empower your future.

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