Feeling a bit swamped by the sheer surge of e-commerce and struggling to stay in step with its trends? It’s completely normal; it can be rather daunting, especially when faced with statistics revealing that global e-commerce sales exceeded an incredible $5.7 trillion in 2022! This blog is designed to slice through this knotty confusion and highlight key e-commerce business statistics—from online shopping behaviour to mobile commerce trends.

So then, are you ready for a comprehensive exploration into data that has the potential to reshape your digital strategy entirely?

General E-Commerce Business Statistics

E-commerce Business Statistics

The expected growth in online retail purchases is set to continue at a steady pace, with projections showing a significant increase in the coming years.

Expected Growth in Online Retail Purchases

Online retail purchases are expected to see significant growth in the coming years.

YearProjected E-Commerce Sales (in Trillions USD)
2024Expected to maintain a growth rate of at least 8%

This upward trend in online retail sales indicates a shift in consumer behaviour. More and more people are embracing the convenience of shopping online, and businesses should be prepared to adapt to this changing landscape. As a business owner or marketer, it’s crucial to understand these trends to formulate effective strategies.

e-commerce business statistics

Projected E-commerce Market Value

The projected e-commerce market value is expected to reach unprecedented levels in the coming few years. The global e-commerce market is predicted to total $6.3 trillion in 2023, showing an impressive projection of growth. This robust marketplace is reinforced by key trends such as the increased adoption of online purchasing and the impact of technological advancements in making online shopping easier and more accessible.

YearProjected E-Commerce Market Value
2023$6.3 trillion
2024Deeper Growth Forecasted
2025$7 trillion (global retail sales)
2027$27.15 trillion

The table above shows the expected surge in the e-commerce market. By 2025, online global retail sales are projected to surpass a whopping $7 trillion. The estimated revenue by 2027 stands at a staggering $27.15 trillion. As a business owner, marketing manager, or marketer, it’s crucial to take note of these figures and plan for a future that is increasingly digitised and e-commerce-centric.

Market Share of Top E-commerce Companies

The e-commerce industry is dominated by a handful of key players who hold considerable market share. In the United States, for instance, certain retail e-commerce companies have managed to take the lion’s share of the market as of June. Here’s a snapshot in table format.

CompanyMarket Share (%)
The Home Depot1.7

This table reveals the presence of a highly competitive market where top players such as Amazon hold a significant chunk of the market. The data underscores the immense potential that resides in the online retail space. The global e-commerce market size, which was valued at USD 16.6 trillion in 2022, is expected to witness a projected growth rate of 27.38%. It’s predicted to hit a total value of $6.3 trillion in 2023. This rapid expansion indicates a prosperous future in store for e-commerce businesses.

Online Shopping Behaviour Statistics

  • Reasons for cart abandonment: Understanding why customers abandon their shopping carts can help businesses identify and address any pain points in the online shopping experience.
  • Frequency of online shopping: How often do consumers shop online? Are they making purchases regularly or only occasionally? Knowing this information can help businesses tailor their marketing strategies.
  • Mobile vs. desktop shopping: With the rise of smartphones, more and more people are using mobile devices to make purchases. It’s important for businesses to optimise their websites and apps for mobile users to stay competitive in the e-commerce landscape.

Reasons for Cart Abandonment

  1. The cost of shipping is too high. People do not like this surprise.
  2. Checkout is too hard or takes a long time.
  3. Shoppers worry about the safety of their money.
  4. They don’t trust the website or brand.
  5. Shopping online may not be easy or fun.

Frequency of Online Shopping

Lots of people shop online now. In fact, 22% buy something online every week. Every two weeks, another 27% join them. That’s a lot of digital shopping! Since COVID-19 hit our world, these numbers have grown even more.

Nowadays, about 70% of all Americans shop on the internet. In just one year, in America alone, there were 268 million people buying things from websites. It seems clear that the trend is towards more frequent online purchases.

Mobile vs. Desktop Shopping

People shop more on mobiles than desktops now. 85% of purchases start on one gadget but finish on another; more than half, 58%, end on a mobile. People who sell things see this. They make sure their sales work well on phones and tablets. This has helped the online sales market to grow big and fast. By 2023, almost half (43%) of all retail e-commerce sales will be made using phones or tablets.

Social Media E-Commerce Statistics

Social media has become a powerful platform for e-commerce, with significant spending on social media commerce and a growing influence on purchase decisions. Find out the demographics of social media shoppers and how social media is shaping the future of online shopping.

Spending on Social Media Commerce

Money spent on social media shopping is going up fast. Experts think it will hit $2.9 trillion by 2026. People are buying more and more from sites like Facebook and Instagram. In fact, sales could top out at over $1 billion in just a few years! These aren’t small numbers; they show that nearly one-fifth of all online buys will happen via social platforms by 2023. By the year 2027, this could rise to a huge $605 billion! So, if you’re not selling on social media yet, now’s the time to start.

Demographics of Social Media Shoppers

Social media has become an important platform for online shopping, and understanding the demographics of social media shoppers is crucial for businesses. In the United States, Millennials make up a significant portion of these shoppers, accounting for 20.2% of online shoppers. However, it’s not just the younger generation that is using social media for shopping; 14.4% of online shoppers are aged 35 and above. This means that businesses targeting different age groups need to consider social media as a key channel to reach their target audience.

Moreover, social buyers represent a significant portion of all online consumers, making up 32% of them. These consumers actively use social media platforms to discover products and make purchasing decisions. In fact, 36% of buyers find new products through their interactions on social media networks.

For business owners and marketers, this information highlights the importance of incorporating social media into their digital marketing strategies. By leveraging influencer marketing and creating engaging content on these platforms, businesses can reach a wide range of potential customers and influence their purchase decisions positively.

Overall, understanding the demographics of social media shoppers is essential for businesses looking to tap into this growing market segment. It allows them to tailor their marketing messages effectively and engage with customers where they spend a significant amount of time on various social networking sites.

Influence of Social Media on Purchases

Social media has a significant influence on consumer purchases, making it an essential aspect of e-commerce. Businesses that leverage social media marketing strategies can benefit greatly by reaching a wider audience and generating more sales.

As per important facts, consumers who are influenced by social media are four times more likely to spend more on their purchases. This shows the power of social media in driving sales and increasing revenue for businesses.

By integrating e-commerce with social media platforms, known as social commerce, businesses can tap into the vast potential of online shopping behaviour. Social media advertising allows brands to build brand awareness, expose products or services to a broader audience, and ultimately increase sales conversion rates.

It is estimated that in 2023 alone, global social commerce sales will reach $1.298 billion.

Furthermore, studies have shown that around 38% of US online shoppers make direct purchases through social media channels. This emphasises the importance of having a strong presence on popular social media platforms such as Facebook, Instagram or Twitter.

Mobile E-Commerce Statistics

Over 50% of online purchases are made on smartphones, highlighting the increasing importance of mobile commerce in the e-commerce industry.

Percentage of Online Purchases Made on Smartphones

Over 50% of all online purchases are made on smartphones. This means that more than half of the people who buy things online do it using their smartphones. It’s a really popular way to shop because it’s easy and convenient. In fact, at least 79% of smartphone users have made an online purchase using their mobile device in the last six months.

So, if you’re a business owner or marketer, it’s important to make sure your website is mobile-friendly so that people can easily buy from you on their smartphones. Mobile commerce sales are also growing rapidly, with smartphones accounting for 87.2% of all mobile commerce sales. This shows that more and more people are choosing to shop on their phones instead of using other devices like desktop computers or tablets.

Projected Mobile Commerce Sales

By the end of 2023, it is estimated that mobile commerce sales will make up around 43.4% of all retail e-commerce sales in the United States. This means that almost half of online purchases will be made through smartphones or other mobile devices. In 2022, the mobile ecommerce market accounted for about 42% of total ecommerce sales. This number is expected to continue growing in the coming years. By 2025, experts predict that m-commerce sales will represent more than 10% of all US retail sales. With these projections in mind, it’s clear that businesses need to prioritise their mobile strategies to tap into this significant revenue stream.

Tablet M-commerce Sales Projection

Tablet m-commerce sales are expected to grow significantly in the coming years. According to Statista forecasts, it is projected that tablet m-commerce sales will make up 43.4% of total retail e-commerce sales by the end of 2023, up from 41.8% in 2022. This indicates a rising trend in using tablets for online shopping. The pandemic’s impact has also contributed to the high projection of retail m-commerce sales. In fact, by 2025, m-commerce sales are predicted to account for a significant portion of overall retail sales. It’s clear that tablets play an important role in the world of mobile e-commerce, and businesses should take note of this growing market opportunity.

The statistics show that e-commerce is a booming industry with significant growth potential. With the projected increase in online retail purchases and the dominance of mobile shopping, businesses need to adapt their strategies to cater to digital consumers.

Utilising social media platforms and optimising mobile devices will be crucial for success in this rapidly expanding market. As small and medium-sized businesses continue to drive e-commerce growth, there are ample opportunities for entrepreneurs to thrive in this dynamic industry.


1. How fast is the e-commerce industry growing?

The e-commerce industry is growing rapidly, with global sales expected to reach over $6 trillion by 2024.

2. What percentage of retail sales are made through e-commerce?

Currently, around 20% of global retail sales are made through e-commerce platforms.

3. Which countries have the highest e-commerce penetration?

China and the United States have the highest e-commerce penetration rates, with over 50% of their populations shopping online regularly.

4. How does mobile commerce contribute to overall e-commerce sales?

Mobile commerce, or m-commerce, accounts for a significant portion of total e-commerce sales and continues to grow in popularity with the widespread use of smartphones.

5. Are small businesses benefiting from the growth in e-commerce?

Yes, small businesses can benefit greatly from entering the world of e-commerce as it provides them with access to a wider customer base and opportunities for increased revenue.

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