Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]
Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.
For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.
Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness.
In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.
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When Youtube was initially created, no one could anticipate the unprecedented rise of its influence. In this article, we’ll take a look at the history of Youtube, answering questions such as; When was Youtube created? And what was the first video to ever be uploaded?
While YouTube SEO is critical for success, something else controls the fate of every channel – the YouTube Algorithm.
YouTube content creators are constantly searching for the best camera for YouTube videos. You may see YouTubers uploading videos of high quality. The quality of the videos may make you wonder what cameras they are using. Moreover, is the technology you are working with capable of such a feat as well? A good video requires […]
There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access Youtube via their mobile device. Many believe that applications like YouTube and Netflix will soon signal the end of television due to the amount of […]
The continued growth of YouTube has been incredible. What started out as a platform for watching funny cat videos, has now become the second-largest search engine in the space of only a few years. Every minute there are more than 500 hours uploaded to YouTube. Other social media platforms have attempted to introduce their form […]
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. The countries that […]
What is Instagram Television? Will IGTV Shake Up Online Video? Recently Instagram released their own YouTube-esque platform called Instagram Television (IGTV) in an attempt to take Instagram – and video itself – forward into the future. Not only does IGTV give Instagram users a new ways to use the platform, it also shows great potential for the future […]
In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some kind of new concept, […]
What is YouTube? Let’s start at the beginning: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. YouTube is now, though, run by Google after being bought out back in 2006. The good news? Creating an account is breeze. If you have a Google […]
What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]
What is YouTube Rewind? YouTube has changed over the years with more new features than ever before. Read on for a Quick Read guide to one newer feature – YouTube Rewind – and all you need to know. IN A RUSH?! Click for our <90 second snapshot What is YouTube Rewind? YouTube rewind is a […]
Why video marketing? When launching a campaign, you aim to engage as many potential customers as you can to successfully promote your brand, product or service. Statistics show that the engagement rate for visuals, especially video, is much higher than just text or audio. You can include video marketing in your marketing strategy in many […]
When YouTube first launched in 2005, no one could have predicted the soaring success the video website would become. YouTube is now the go-to place for video content. In 2006, a year after launch, Google clearly saw the potential of YouTube and decided to purchase it. Unfortunately, YouTube has received some backlash over the years […]
YouTube feels like it is forever growing. There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access YouTube via their mobile device. Many believe that applications like YouTube and Netflix will signal the end […]
Since it first started in 2005, YouTube has been on a continual rise to the giant it is now. YouTube is seen as the top dog for video content creation and is a great tool for your business to promote its product or service. YouTube Statistics and Video Marketing Facts It is important to look […]
Since it started in 2005, YouTube has continued to grow at a massive rate. There are over 2 billion visitors each month, and over a billion people watch YouTube daily. YouTube is the leading video platform on the internet. Increasing subscribers on YouTube with your YouTube Marketing Plan is critical to success on the platform. […]
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
Video allows for a viewer to get more information as they can visually see what is happening. If a business produces a good video as part of their marketing, people will likely begin to share the video which will draw more attention towards them and result in more sales. The Power of Video Just like […]
Globally, there are more than a billion users in over 88 countries using 76 different language formats on YouTube, whilst more than half of the YouTube users are accessing the content using a mobile device. The daily viewership of YouTube videos exceeds the viewership of the most popular global cable television channels. Although it is possible […]
