ProfileTree // 25th April 2024
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
ProfileTree // 22nd April 2024
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content when they perform a Google search. Businesses and content creators are always releasing material for the public. Since not all online sources are reliable, Google […]
ProfileTree // 22nd January 2024
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm. […]
ProfileTree // 22nd April 2024
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]
ProfileTree // 2nd April 2024
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand loyalty. Despite this, many businesses fail to invest in their branding. In our latest Business Leaders interview, we sat down with Gareth Tipping, Sales Director […]
ProfileTree // 22nd April 2024
For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]
ProfileTree // 23rd April 2024
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]
Esraa Mahmoud // 21st January 2024
Forget everything you thought you knew about Barbie. She’s shed the plastic smile and traded her convertible for combat boots. In 2023’s live-action Barbie, our childhood icon struts onto the silver screen not as a passive princess but as a rebel with a cause. This isn’t your grandma’s Barbie movie. This is a bold reimagining, […]
ProfileTree // 22nd April 2024
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]
ProfileTree // 29th April 2024
Transforming a traditional business to an online one sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world […]
ProfileTree // 18th January 2024
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]
ProfileTree // 22nd March 2024
How has the concept of a content marketing agency transformed our relationships with advertising? Looking back over the years, advertisements were the traditional option of marketing for a business, and it can still be seen today. You would see billboard advertisements in cities – someone would give you a flyer while you are on a […]
ProfileTree // 28th April 2024
Are you looking for SEO in Ireland? Look no further – we’ve put together all the info you’ll need.
ProfileTree // 28th March 2024
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]
Ciaran Connolly // 20th January 2024
In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]
ProfileTree // 14th January 2024
Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has. Forget the familiar thumbs-up. […]
Panseih Gharib // 22nd April 2024
In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]
ProfileTree // 25th April 2024
In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]
Rebekah McCaig // 11th January 2024
In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.
Nuala Davies // 23rd January 2024
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information. How does Pinterest work? What are its features and what can […]
Panseih Gharib // 11th January 2024
In recent years, the streaming landscape has experienced a monumental shift, with the emergence of platforms such as HBO Max that have redefined the way audiences consume content. This success is attributed to HBO Max’s innovative strategies, compelling original programming, and the vast library of beloved shows and movies. HBO Max, launched in 2020, represents […]
Nuala Davies // 14th February 2024
LinkedIn is arguably the top platform for professional networking online. This digital space allows industry-wide networking, connection, and relationship building. From the construction industry to the beauty industry, there is space for all different types of corporations to thrive. With these diverse industries in mind, you might be wondering how to network on LinkedIn and […]
Nuala Davies // 11th April 2024
Imagine you’re scrolling through YouTube, trying to find something to watch. What captures your attention? A plain, unedited stock image, or a high quality, interesting visual that has been edited to include colourful text and a snappy call to action? Taking the time to consider how to create intriguing YouTube thumbnails is the key to […]
Nuala Davies // 11th April 2024
LinkedIn Collaborative articles are a relatively new feature within the platform of LinkedIn, having launched in March 2023. Unlike regular articles, collaborative articles on LinkedIn allow you to create content in collaboration with other users on the platform. You might be asking yourself, why would I make use of this feature? Within this blog we […]
Nuala Davies // 15th March 2024
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]
ProfileTree // 25th April 2024
In todays world, a large part of any businesses marketing strategy will fall under digital marketing. For digital marketing in business, the right marketing strategy for small businesses can boost brand awareness, help reach desired target audience, maximise sales and encourage consumer feedback. It is for these reasons why digital marketing is important for small […]
ProfileTree // 22nd April 2024
Learn the 5 ways Healthcare Providers can reach new patients with our blog
ProfileTree // 31st March 2024
Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]
ProfileTree // 24th April 2024
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
ProfileTree // 20th December 2023
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. It’s the dream of many aspiring entrepreneurs – coming up with a breakthrough idea, launching their own startup, and […]
Nuala Davies // 22nd April 2024
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers a plethora of content creation avenues, from feed posts to reels and live streams, Stories stand out as a unique and engaging platform that empowers […]
ProfileTree // 20th December 2023
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]
Rebekah McCaig // 10th January 2024
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such as a MailChimp campaign.
Customising, sending your email to an entire subscriber list and then tracking the results can take up a lot of time and effort, but this is where we recommend you set up a MailChimp campaign; a popular platform enabling businesses to create targeted email campaigns. With pre-designed templates, automation features, analytics, and simple broadcasting options, MailChimp takes care of all the technical details so you can focus on creating content and connecting with your contacts.
In this post, we’ll be going through a step-by -step guide on how to set up a MailChimp campaign for your business from setting up your account and defining your audience to crafting a compelling campaign and tracking the results, it’ll all be covered here. Whether you want to promote a sale, drive traffic to your website, welcome new subscribers, or keep customers engaged, MailChimp has everything you need.
Rebekah McCaig // 22nd April 2024
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses […]
Nuala Davies // 23rd January 2024
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds. It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]
Nuala Davies // 23rd January 2024
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage of your business. This space is a thriving platform, full to the brim with industry professionals seeking connections. Within this blog we will discuss some […]
