What Is Guerrilla Marketing? A Comprehensive Guide for Business Success
ProfileTree // 5th May 2024
Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise
Tag: Content Marketing Strategy - Page 3
Our expert business blog offers a world of digital how-to
What Is B2B Marketing? Essential Definition
ProfileTree // 5th May 2024
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]
What Is Video Production? The Essential Guide to Unlocking Marketing Success
ProfileTree // 29th August 2024
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
What Is A Value Proposition? Lessons To Learn From For Marketing Success
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
What Is a Good Blog Subject? Discover 8 Subjects for a Blog
ProfileTree // 5th May 2024
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
What Is A Landing Page? The Essential Guide to Creating High-Performance Pages
ProfileTree // 5th May 2024
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
Inbound Marketing Revolution: Step-by-Step Transformation Framework Driving 7, 8 and 9-Figure Businesses
ProfileTree // 5th May 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age
ProfileTree // 5th May 2024
What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]
What is Mobile Marketing Spend Expected to Explode to by 2025?
ProfileTree // 10th April 2025
Mobile users are the largest group on the internet. Image credit: HootSuite
What Is Content Marketing? The Essential Guide – 7 Key Benefits
ProfileTree // 5th May 2024
What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses. In an increasingly distracted digital landscape flooded with messages vying for audience mindshare across devices, […]
UX Design 101: A Comprehensive Guide to Designing User-Friendly Products
ProfileTree // 22nd April 2024
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to increase the amount of time people spend on your site and make information easy to locate. The goal of UX design in business is to […]
What is Content? A Comprehensive Guide to Creating and Sharing Meaningful Content
ProfileTree // 8th September 2024
What is content? Content is a message to a targeted group of readers. It can take the form of text, audio, video or multimedia graphics. Content is the main way that companies communicate the benefits of their products, services or ideas to customers and leads. When content is created and published in this way, it’s […]
Getting Started with Content Management Systems: Expert Guide to Selecting, Installing & Using the Leading Free CMS Solutions
ProfileTree // 6th May 2024
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
Domain Name Secrets: 7 Hacks to Gain Instant Website Trust Authority
ProfileTree // 11th April 2024
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name for granted. In fact, this will have many implications for your business down the line. Your domain name impacts your SEO, UX and brand recognition. […]
Writing For Results: Blunt Copywriting Advice that Direct Response Pros Rely On
ProfileTree // 28th March 2024
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
What is Digital Marketing? The Essentials made clear
Nuala Davies // 5th May 2024
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Top Hashtags On Instagram: The Ultimate Guide!
ProfileTree // 11th December 2023
One great reason to ensure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken centre stage since its appearance in 2010, creating a home to savour our love of great images. […]
Viral Marketing 101: Tips to Make Your Content Go Viral
ProfileTree // 15th September 2024
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
Content Writing Services and 5 Tips for Creating a Successful Blog
ProfileTree // 25th March 2024
The first thing a potential customer sees is your content. It is what they base their decision on. There are many factors to consider when choosing your content, such as current trends, the popularity of certain keywords and SEO factors. The importance of creating winning content regularly simply cannot be overstated. Recent statistics show that […]
Boost Your Sales With This Guide to E-commerce Product Video Production
Noha Basiouny // 16th November 2023
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
What is Content Writing? How to Be a Good Content Writer 101
ProfileTree // 26th March 2024
“What is content writing?” is a great question to ask as the digital world becomes centred around the power of organic content. Internet content is becoming increasingly popular these days, creating platforms for all kinds of niches and interests. These ever-growing online communities are full of marketing potential – this is where content writers come […]
From Novice to Pro: Building 5 Skills Needed for Marketing Career
ProfileTree // 29th August 2024
Today, good marketing isn’t just about catchy ads anymore. It’s about having the right know-how to ensure the right people see your message. Imagine combining the creativity of marketing with the precision of technology – that’s exactly what marketers do! But what are the skills needed for marketing in this digital age? Let’s dive into […]
What is Content Analysis? Quantifying the Qualitative
ProfileTree // 5th May 2024
Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR
Project Management Methodologies: The Ultimate Guide – 7 Essential Methodologies
ProfileTree // 6th May 2024
Project management ensures you deliver products and services for your customers correctly and on time. To guarantee this, using the right project management methodologies is important. Selecting the right project management methodology is crucial for executing and delivering projects effectively. This guide provides an in-depth look at the most widely used project management frameworks – […]
Promotional Products: The Strategic Guide to Driving Brand Awareness Through Targeted Giveaways
ProfileTree // 5th April 2025
Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.
Content Length: The Ultimate Guide to Writing Content That Google Loves
ProfileTree // 1st May 2024
Have you ever tried Googling your article only to find it on the 10th results page? The content was great – what possibly went wrong? There are a lot of factors in play when it comes to the search engine ranking you further up the results stream. It’s not just about the information in your […]
Content Strategy: Essential Tips for Optimizing and Promoting Your Content Like a Pro
ProfileTree // 26th March 2024
Once you have set up your online marketing plan, you should think about your content output that will attract and maintain steady views. A proper content strategy allows you to build a following which will benefit your business in the form of a loyal customer base. Having content that caters to your viewer base will […]
What is Domain Authority? 5 Easy Ways to Improve it
ProfileTree // 7th November 2023
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]
Social Media Marketing Companies: 10 Crucial Questions to Ask When Evaluating Agency Partners
ProfileTree // 14th February 2024
What is social media marketing? If you’re a business owner, you’ve heard over and over how important social media marketing is to your brand. Understanding what it is and what it isn’t can assist in making the right decisions that will impact your online presence. Social media marketing is how your team gets traffic and […]
Content Creation: 4 Steps to Engage Your Audience and Move Them Through the Funnel
ProfileTree // 26th April 2024
How to create content is a mystery to some. Unlike an artist staring at a blank canvas, digital content creation requires a mixture of creativity, data analysis and business sense. That is, content marketing is all about delivering results. Specifically, content marketing should increase the profitability of a website. In recent years, there’s been a […]
Eliminate Duplicate Content and Improve SEO: 8 Effective Duplicate Content Checkers
ProfileTree // 4th March 2024
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
A Guide to Effective B2B Marketing Strategies and Tactics
ProfileTree // 21st January 2024
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
A Comprehensive Guide to eMarketing Strategies, Tools and Best Practices
ProfileTree // 8th December 2023
eMarketing involves a wide range of different channels. Image credit: CoSchedule
The Ultimate Guide to Digital Marketing Services for Businesses of All Sizes
ProfileTree // 22nd April 2024
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]
Hiring A Copywriter for Your Business: A 10-Step Guide to Finding and Working with Top Copywriting Talent
ProfileTree // 1st November 2023
Hiring a copywriter may help your business get ahead of the pack. Here are how hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers who write many different types of content for marketing purposes. They write […]
Website Copywriter: The Ultimate Guide to Everything You Need to Know
ProfileTree // 12th December 2023
Every organisation needs a website that is engaging and interesting. The copy should be clear concise, and be able to tell your story to diverse audiences that may want to hear what you have to say. How is this accomplished? The copywriter. The person who writes copy is usually known as the website copywriter or […]
4 Types of Content Management Systems: How To Choose The Right CMS For Your Business
ProfileTree // 31st October 2023
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]
15 Proven Content Marketing Strategies to Boost Your Online Presence
ProfileTree // 17th March 2025
Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so crucial in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]
Website Audit: 9 Steps to Follow on How to Perform a Complete Website Health Review
ProfileTree // 6th May 2024
Making time to audit your website’s content is a must for any successful business. A content audit serves to aid you in discovering the strengths and weaknesses in your website’s content. To be clear, the most important part of any website is its content. Without strong content, a website is nothing. Flashy designs and intuitive […]
Copywriting: 9 basic components that content writers can use
ProfileTree // 30th October 2023
Copywriting is an art. It’s not an easy task to sit down in front of a blank piece of paper and write, let alone write, compelling sales copy that will convert readers into customers. Sometimes, going back to the basics is the best place to start. This is true not just for the beginner but […]
How to Create a Website Launch Strategy in 10 Quality Steps
ProfileTree // 22nd April 2024
Website Launch Strategy: Web development is expensive, but in theory, almost any decent website will pay for itself eventually. To speed up this process, it’s vital to have the right website launch strategy. The majority of companies fail to do this. This is a big problem. Your website launch creates a whole range of marketing […]
A Complete Guide to Content Marketing Strategy, Best Practices and Examples
ProfileTree // 22nd March 2024
Content Marketing is a long-term strategy whose function is to create relevant and valuable material that speaks to the audience and ultimately makes them your customers. Simply put, it is how brands tell stories to engage potential and existing customers. Content gives them an idea of what you have to offer before they put their […]
Ethics and Legalities of Digital Marketing 101: Safe, Secure and Responsible Practices
ProfileTree // 5th May 2024
In this article, we are going to discuss the ethics and legalities of digital marketing. As a business, it is of utmost importance to ensure that your digital marketing operates within the boundaries of ethics and legalities in digital marketing, otherwise it could spoil your reputation and damage your brand.
Competitive Keywords: The Secret to Ranking Higher on Google.
ProfileTree // 28th May 2024
Competitive keywords are one of the main parts of the Search Engine Optimisation lingo. They are the heart and soul of blogs, website content, and SERP rankings. Moreover, understanding and targeting the correct competitive keywords is a potential advantage for any business. SEO and content friendliness for search result pages is not an easy win. […]
Hit Record: 5 Podcast Software to Make Your Voice Heard
carol // 5th May 2024
Trying to dip your feet into the world of podcasting? Choosing the right podcast software is naturally the first thing you’d like to know. Whether you’re just starting out or have been creating podcasts for a while, the equipment and software you’ll use to record and edit your audios has a huge influence on the […]
How To Use Instories 101: Create Engaging Social Media Content Using AI
Claire Mulligan // 5th May 2024
Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).
With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.
Marketing Mix in Film Industry: A Barbenheimer Case Study
Panseih Gharib // 5th May 2024
Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]
Instagram Guides 101: How To Master The New Feature
Claire Mulligan // 5th May 2024
Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services.
8 Groundbreaking Social Media Facts Every Marketer Should Know
Claire Mulligan // 5th May 2024
As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.
Instagram Threads 101: Important Things You Need To Know
Claire Mulligan // 17th October 2024
Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.
The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.
5 Fascinating TikTok Statistics You Need To Know
Claire Mulligan // 5th May 2024
In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.
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