Tag: Business Strategy Tips - Page 2

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Veri: Digitising Compliance Paperwork and Data Governance

ProfileTreeProfileTree // 20th March 2024

Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business Leaders interview, we chatted to owner Ann-Marie McSorley about how she has revolutionised the way businesses do paperwork.  To learn more industry-leading insights, check out […]

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The Rise of UK Farmers Markets: Stats, Trends, and the Future of Local Food

Maha YassinMaha Yassin // 30th January 2024

Have you ever been to a farmers market? If you have, you know what we’re talking about when we say it’s where fresh produce is everywhere your eyes can see, local communities connect and socialise, and life feels straight out of a novel. Once you step foot in a farmers market, you will count the […]

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Video First: Talking UI Testing with CEO Bob Marks

ProfileTreeProfileTree // 25th March 2024

As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However, the world of digital appears to be largely untouched by the impacts of the pandemic. Professionals in the software industry have continued to innovate in […]

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Digital Transformation for Small Businesses with Rich Dale

ProfileTreeProfileTree // 7th March 2024

Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to hold an online presence: customers now have greater expectations and demand that websites serve as true digital showcases for their favourite brands, big or small. With […]

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Expanding Your Business Network with Michael Osborne

ProfileTreeProfileTree // 30th January 2024

In a highly relevant pre-Covid interview, ProfileTree CEO Ciaran Connolly sat down with Business First’s Michael Osborne to talk about the benefits of joining a business membership group.

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Business Growth Through Digital Marketing with Sean O’Connor

ProfileTreeProfileTree // 25th March 2024

We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during the crisis, with house moves and property purchases still pushing forward. In a highly relevant interview recorded ahead of the Coronavirus pandemic, we sat down […]

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Welby Associates: The Benefits of Wealth Management

ProfileTreeProfileTree // 30th January 2024

Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life.  Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]

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Benefits of Paperless Digital Compliance

ProfileTreeProfileTree // 30th January 2024

In the latest instalment of ProfileTree’s Business Leader Series, Ciaran Connolly caught up with Cian O Flaherty, CEO at SafeCility to discuss paperless digital compliance and the future of paperwork in business.

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Importance of Organisational Culture with Seán Grant and John Paul Taggart

ProfileTreeProfileTree // 20th March 2024

Regardless of what sector of business you’re working in, it is certain that the past few months have been filled with uncertainty and continuous change. In the midst of the chaos, many businesses have allowed their organisational culture to nosedive. In the latest episode of ProfileTree’s Business Leader Series, CEO Ciaran Connolly caught up with […]

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Health and Beauty Franchise Business

ProfileTreeProfileTree // 30th January 2024

Key things to be aware of when considering a Health and Beauty Franchise Business

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Marketing Statistical Analysis: Revealing Key Insights for Success in 2024

Miranne KhaledMiranne Khaled // 21st February 2024

Businesses today constantly search for ways to gain a competitive edge to thrive in a highly competitive business landscape. One powerful tool that has emerged in this pursuit is marketing statistical analysis. With the ability to extract invaluable insights from vast amounts of data, marketing statistical analysis is crucial for informed decision-making and successful marketing […]

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Unlocking Business Performance with Ian McClean

ProfileTreeProfileTree // 30th January 2024

In a pre-Covid interview, we sat down with Ian McClean of Flow Group to talk about the value of executive coaching and business consultancy. Check it out!

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Working in Freelance? Here’s How to Convince Clients You’re Their Best Option With Katie Harrington

ProfileTreeProfileTree // 29th January 2024

How can businesses make informed decisions around freelance work, and how freelancers actually succeed? We sat down with Katie Harrington to talk about this subject and more.

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Helping Businesses and Millennials Prosper with Ellie Francis

ProfileTreeProfileTree // 29th January 2024

Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service is Nepturnal. In this installment of our Business Leaders series, ProfileTree Director Michelle Connolly sits down with Ellie Francis, CEO of Nepturnal, to discuss how […]

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Workplace Parking Solutions with Jason Popplewell

ProfileTreeProfileTree // 25th March 2024

Recent weeks have turned the world of work and business on its head, and now the issues of work travel, remote working and the daily commute’s role in air pollution have become more pertinent than ever. In the latest in our series of remote interviews, we sit down with ParkOffice COO, Jason Popplewell, to talk […]

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The Itty Bitty Book Company: The Power of Positivity with Astra McNicholl

ProfileTreeProfileTree // 29th January 2024

Whilst many businesses have temporarily paused due to Covid-19, others like The Itty Bitty Book Company have kept things ticking over to offer a little slice of positivity.

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8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes

ProfileTreeProfileTree // 4th February 2024

MSCHF x Lil Nas X’s collaboration has caused much controversy for its satanic theme. (Image Credit: bbc.co.uk)

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Flow Group: Boosting Business Performance Through People

ProfileTreeProfileTree // 29th January 2024

Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change […]

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Pandemic Marketing Advice from ProfileTree

ProfileTreeProfileTree // 29th January 2024

The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.

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Digital Transformation with Natalie Haccius

ProfileTreeProfileTree // 7th March 2024

Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of all sizes. Continuing with our transformation series, Ciaran Connolly catches up with freelance consultant Natalie Haccius to talk about her time in the industry, the importance […]

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AviaDev: Success in the Aviation Events Industry

ProfileTreeProfileTree // 28th January 2024

Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]

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Irish Tourism: Meet the Business Leaders Pioneering Irish Tourism

ProfileTreeProfileTree // 28th January 2024

To celebrate what our country has to offer, we’ve put together a list of leaders transforming Irish tourism for people on the island.

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The Ultimate Guide to Blockchain Marketing and Cryptocurrency

ProfileTreeProfileTree // 28th February 2024

The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being shown to have plenty of potential outside of crypto. Blockchain is a ledger system that doesn’t need to be stored at a single location rather, […]

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When Advertisements Don’t Live Up to Expectations

ProfileTreeProfileTree // 28th January 2024

Volkswagen designed software to cheat emissions testing causing much uproar. (Image Credit: Julia Hochesang)

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Performance Breakthrough: Balance, Coordination and Spatial Awareness Training

ProfileTreeProfileTree // 28th January 2024

Susan Steele founded Performance Breakthrough after being inspired by the help her son received when struggling with dyslexia. Image credit: Performance Breakthrough

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Market Segmentation – Why it Matters for Brands Big and Small

ProfileTreeProfileTree // 11th February 2024

Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]

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Remote Teams and HR Management with Crystel Robbins Rynne

ProfileTreeProfileTree // 25th March 2024

The outbreak of the pandemic has transformed life for workers and businesses across the world, and the topics of remote teams and effective HR management have never been more important. As working from home becomes the new normal, ProfileTree CEO Ciaran Connolly sits down with Crystel Robbins Rynne, Head of Product and Marketing at HRLocker […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Navigate IFA: Lifestyle Financial Planning with Paul McCoubrey

ProfileTreeProfileTree // 25th March 2024

The outbreak of COVID-19 has thrust the world of business into real uncertainty, and more workers and business owners are beginning to learn more about the importance of lifestyle financial planning.  With these concerns in mind, ProfileTree CEO Ciaran Connolly sat down with Paul McCoubrey, Partner and Financial Planner at Navigate IFA to talk about […]

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Feminism in Business with Virginia Mendez & Chris McEldowney

ProfileTreeProfileTree // 24th January 2024

We live in turbulent times, and now has never been more important to fight against reactionary ideas. The Feminist Shop explains.

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Telecommunications in Business with Paul Hogan

ProfileTreeProfileTree // 24th January 2024

You have broadband, yes. But do you have a Plan B and a Plan C? Synctive’s Paul Hogan thinks you should.

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Mortgages and Life Insurance – Paul Shannon – Navigate Mortgages – First-Time Buyers

ProfileTreeProfileTree // 25th March 2024

Recent months have thrown workers and businesses into a period of uncertainty, with firms around Europe at a standstill due to the ongoing Covid-19 pandemic. However, the virus has driven a new trend that is sure to gather momentum in the future: consumers are now more conscious over their health and financial status than ever. […]

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Building a Spin-Out Business with Tony McEnroe

ProfileTreeProfileTree // 24th January 2024

In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.

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Discover Real Health Benefits with Natural Salt Therapy

ProfileTreeProfileTree // 24th January 2024

As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]

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In Conversation with Indie Fude’s Laura Bradley

ProfileTreeProfileTree // 24th January 2024

Beginning ProfileTree’s series of Food in Northern Ireland, Indie Fude’s Laura Bradley sits down with us to discuss her passion for local, ethical, and sustainable produce.

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Growing a Snack Business

ProfileTreeProfileTree // 25th March 2024

Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in the most recent episode of our series, sitting down with Jonathan and Andy Laverty, directors of snack company Wolf & Woodsman. We chat to two […]

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