Food Safe System: Digitising the Culinary World
The world as we know it is becoming more digital-minded. When you think of the catering industry - what once relied on phone calls to make table bookings, pen and...
ClubHouse 101: 5 Insights to Dominate Online
Hailed as a mashup of Spotify, Zoom, and Podcast, Clubhouse is one of social media app that has taken the world by storm. Highly exclusive, Clubhouse opened at the start...
Scaling a Services Company with Pat Ryan
The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out...
Why Use WordPress? Let’s Explore a Website Building Essential
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is...
Why You Should Build Your Brand
Build Your Brand: Branding is the key to building a relationship with your audience. Without it, you aren’t identifiable or memorable. Yet, there’s so many businesses out there that do...
Why Use ProfileTree WordPress Hosting?
Why ProfileTree WordPress Hosting? With experience in developing and hosting client sites since 2010, we have decided to use our experience and expertise to venture into the real hosting world...
Top 5 Inventory Management Software Solutions for Epic Efficiency
In the fast-paced world of distribution, managing inventory effectively is crucial for success. Inventory management software has become an indispensable tool, especially for small businesses, warehouses and e-commerce platforms. Within...
Small Business Lending Statistics and Trends
Small businesses are vital in the economy, and access to capital is crucial for their growth and success. Understanding the current state of small business lending is essential for business...
How to Use Social Media Video: 6 Tips
Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for...
X/ Twitter: A New Home for Digital Marketing?
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media...
Killer Landing Page Copywriting: 10 Tips & Tricks
Landing page copywriting is often underrated. People have grown to believe that any type of text will do when it comes to redirecting pages. However, that kind of thinking is...
Beating the Instagram Algorithm in 2024
Beating the Instagram Algorithm: The Instagram algorithm constantly changes, making it difficult for marketers to keep up. Staying up-to-date with the app’s algorithm and ahead of the game is essential to...
What is a Knowledge Base, and Why Does Your Business Need One?
What is a knowledge base? Knowledge and understanding are two of the most important cornerstones of any business's customer service team. Nevertheless, in an ever-expanding company, keeping track of...
Business Burglary Statistics: A Comprehensive Analysis
Business burglary is a pervasive issue that affects companies of all sizes and industries worldwide. It involves unauthorised entry into a business premises with the intent to commit a crime,...
Are Facebook Boosted Posts Worth It?
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted...
Benefits of a Personal Development Plan: Act Today, Gain Tomorrow
Personal growth and self-improvement have now become essential for achieving both professional and personal success. A Personal Development Plan (PDP) is a powerful tool that helps individuals define their goals,...
Exploring the Importance and Benefits of Using Digital Marketing in Business
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media...
SEO Guide: Google’s E-A-T Update
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content...
Irish Tourism Leaders Promoting Ireland’s Hidden Gems and Regions
Irish Tourism Leaders have played a vital role in promoting the recovery and future growth of tourism across Ireland. As the country aims to rebound from the impacts of the...
SEO Guide: The Google Hummingbird Update
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird...
Your Guide To Understanding Everything You Need About Music Video Production!
Music video Production is like a kaleidoscopic playground where music morphs into visual magic. They're the technicolour dreamscapes that launch tracks into the stratosphere, the miniature movies that ignite trends...
How to Use Social Media for PR
It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a...
SEO Performance Metrics: How Good Is Your SEO Game?
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and...
Complete Business Statistics: Unveiling the Promising Power of Data Analysis
In the ever-evolving world of business, data has become an invaluable asset. To unlock its potential, organisations turn to the field of business statistics. Business statistics encompasses a wide range...
The Importance of Branding for Business
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand...
Benefits of Business Consultancy With Brendan Murphy
By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in...
Hospitality Management and Supporting Fundraising – Joan Burden
How Hospitality Management Has Benefited Fundraising for Cancer Fund For Children We sat down with Joan Burden, hospitality manager at Cancer Fund for Children to learn more about what Daisy...
Sports Facility Management Solutions With Pitchbooking – Fearghal Campbell
Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online...
SEO and User Experience (UX): How to Maximise Traffic and Conversions
While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the...
African Aviation & Event Marketing With AviaDev’s Jon Howell
The outbreak of the Covid-19 pandemic has plunged the world into a period of protracted uncertainty. However, it has also given industries time to pause and reassess how we...
SEO for Car Dealerships: A Complete Guide
Getting a high rank on Google can be daunting for local businesses. So much so many opt to pay for the number one spot. However, this is only a short-term...
Building a Squarespace Ecommerce Website: Simple Guide
When developing a new website, there are many things to keep in mind. Some of the most important concerns are cost and usability. Building a Squarespace website is a fantastic...
Agile for Marketing: All You Need to Know (With 5 Examples)
Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as...
Purchasing Company Insurance: Ultimate Guide
Company insurance is what protects a company from any losses or damage caused during the regular course of business whether it is related to damaged property, legal risks or employee-related...
Key Account Management Tips with Warwick Brown
Key Account Management Tips | Account Management Plan | Key Account Manager Responsibilities In the world of trade and business, a guiding principle has driven workplace policy and account...
Your Ultimate Guide to Google Tag Manager
Marketers rely on a lot of tracking and retargeting to ensure that their website is collating useful data that they will be able to utilise when improving their sites or...
DJI Ronin S: Complete Review and Walkthrough
The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin...
Importance of Digital Transformation WitLouise O’Conor
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads - the possibilities are endless through digital intervention. In...
WordPress Guide: How to Create Effective Pages and Posts
Creating content on WordPress is an essential skill for anyone looking to build a professional online presence, whether they're running a blog, promoting a business, or sharing creative projects. Among...
The Alarming Social Media Bullying Statistics You Need To Know About!
Social media has become an integral part of our daily lives, and while it has many benefits, it also has its downsides. One of the most significant problems with social...
What Marketers Can Learn from the Barbie Movie!
Forget everything you thought you knew about Barbie. She's shed the plastic smile and traded her convertible for combat boots. In 2023's live-action Barbie, our childhood icon struts onto the...
Business Travel and Leisure Travel Industry
Travel is the very word that conjures images of distant lands, exotic cultures, and adventures waiting to be had. Throughout history, it has been a catalyst for personal growth, a...
Why Do We Need CAD? Top Advantages of CAD Software
CAD has risen as a digital Michelangelo, sculpting intricate 2D and 3D designs with unparalleled precision and efficiency. Beyond the sleek interface and dazzling visuals lies a treasure trove of...
How to Make a Genuine Website
Ever fancied donning the hat of a web designer and creating your own genuine website but were left feeling rather flummoxed by what appears to be an intricate process? You're...
Business Sustainability 101: Nurturing Success for the Long Haul
The landscape of economic discourse has undergone a pivotal transformation, marked by the ascendant voice of business sustainability. No longer a peaceful aside in boardrooms, it has become a resounding...
How To Use ChatGPT: Unlock the Power of Conversation
Ever wished you could chat with a witty robot who could keep up with your wildest jokes, answer your deepest questions, and even write you a sonnet about your pet...
The Significance of Business Tourism
Business tourism, alternatively referred to as corporate tourism or MICE (Meetings, Incentives, Conferences, and Exhibitions), encompasses a diverse range of travel activities that are directly associated with professional or business...
Event Management for 2024: Revealing the Power of Memorable Experiences
Event management is an indispensable and integral part of the business world, serving as the driving force behind the creation and execution of impactful gatherings that have the power to...
Analysing Business Dynamics Statistics of High-Tech Industries
Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and...
Social Media Marketing Tips: How To Be The Best You Can Be!
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do...
Video Marketing Strategy: Is It Important?
Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when...
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