Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 16th January 2024
Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing at The Curtain in Shoreditch, has explained how membership is used as one element of the five star hotel’s offer. The Curtain also offers a […]
ProfileTree // 16th January 2024
How to grow a business? A County Tipperary-based entrepreneur has described how his cleaning company expanded from providing general cleaning services to being a prominent, large-scale festival and event cleaning specialist. During a ProfileTree Business Leaders video interview, Pat Ryan explained how his company’s client list initially grew after services were provided for some major […]
ProfileTree // 16th January 2024
Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Dreaming of taking your cherished family recipes or time-honed cooking capabilities to market? You’re not alone. The rise of ghost kitchens, delivery apps and changing consumer palettes accelerated by the pandemic has fueled surging interest […]
ProfileTree // 14th February 2024
Sinead started Mums At Work to provide a supportive community for women who are both working and mothers. Image credit: Mums At Work
ProfileTree // 5th May 2024
Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty for them. In our latest installment of ProfileTree’s Business Leaders series, we chat with specialist Julie Allen, who helps people unlock behavioural change, and “live […]
ProfileTree // 21st April 2024
Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach to data governance. Ann-Marie McSorley, who is Founder and CEO of Veri, also outlined how better use of the data involved in the likes of […]
ProfileTree // 15th July 2024
What’s the secret to creating a happier workplace? In our recent Business Leaders episode, we chat to employee engagement specialist Claire Loftus on how to unlock the potential of team members in a business. Claire is Director of Evolve, a consultancy built around HR and employee engagement. She brings over a decade of professional experience […]
ProfileTree // 15th January 2024
Colour Grading and Colour Masking are great skills to have in the post-production process of Adobe Premiere Pro. Mastering these techniques can help you convey the mood and tone of your video content, whilst adding a professional and cinematic touch. In this article, we have provided the ultimate guide to colour masking and colour grading […]
Ciaran Connolly // 15th September 2024
In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]
ProfileTree // 14th April 2025
Whether you are buying, selling or investing in a property, property management is at the heart of these big financial decisions. However, the property ladder is a complex field that always requires expertise and guidance. In a recent of our Business Leaders series, we sat down with a renowned property expert to learn more about […]
ProfileTree // 5th May 2024
What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers. Reddit social media marketing: Picture of the […]
Miral Nassar // 15th March 2025
Stress is a word we hear tossed around constantly, often with a sigh or an eye roll. Enter the art of stress management, your maestro, transforming anxieties into graceful pirouettes and worries into confetti showers of confidence. By understanding the root causes and equipping ourselves with effective stress management strategies, we can reclaim control and […]
ProfileTree // 5th May 2024
Email is a versatile channel which offers a direct and personalised way to connect with your target audience, fostering customer relationships, driving sales, and boosting brand awareness. When looking at findings from research by Campaign Monitor, it appears that email marketing is perceived as more trustworthy and credible amongst consumers compared to social media. In […]
ProfileTree // 15th January 2024
Cloudways Hosting is a one-of-a-kind hosting service provider. They are one of the few hosting providers that challenge the boundaries of affordability whilst also offering great service and performance for their customers. One great feature of Cloudways is the fact they are partnered up with other hosting providers, including Linode; Vultr, Amazon Web Services, Google […]
ProfileTree // 14th May 2024
The world of advertising is changing – and fast. Consumers now expect to be targeted with engaging content on the devices they love to use. However, TV advertising has remained consistent over the years, with millions of UK viewers watching their screens on a daily basis. We caught up with Nicola McLoughlin, Business Development Manager […]
ProfileTree // 29th April 2024
It’s easy to buy mass-produced, cheap clothes. But have you considered how that impacts the environment? Irish fashion designer Jennifer Rothwell certainly has.
ProfileTree // 15th March 2024
An expert who helps drivers find and fund the right car, van or fleet for their needs visited the ProfileTree studio to explore the future of the car industry as well as discuss vehicle leasing, vehicle technology, cross-border business and much more. Traction Finance Director Paul McGuire also gave his insights into the highly topical […]
ProfileTree // 5th May 2024
There’s an app for everything these days, but there’s a reason for it. Apps create convenient solutions to problems we didn’t even know existed – but where do these entrepreneurs get their innovative ideas from? In our recent Business Leaders episode, discover how a Dublin business owner has used innovation and app development to build […]
ProfileTree // 5th May 2024
An epic battle between superheroes? Sort of. The good news is that users can never go wrong when considering Google Sheets vs Excel. Both software’s are credited with making people’s lives easier when it comes to complex equations and databases. According to Microsoft’s latest financial disclosures, the Microsoft 365 suite, central to which is Excel, […]
Noha Basiouny // 12th April 2025
Stress has become an ever-present companion for many individuals. Whether it be the pressures of work, twisted personal relationships, financial concerns, or health issues, they all trigger physical and mental strain, and individuals often find themselves grappling with a myriad of health issues and diminished cognitive function. While stress is an inevitable and natural aspect […]
ProfileTree // 15th January 2024
Image source: Twitter
Noha Basiouny // 5th May 2024
Once the clock strikes 12:00 am and the calendar turns its page, the world collectively ushers in a new year laden with promises of hope, growth, and transformation. Every January, countless individuals sit down and follow the age-old tradition of crafting New Year’s resolutions. These aspirations are often born from a desire to enhance one’s […]
ProfileTree // 22nd April 2024
Our mental health is of the utmost importance when it comes to our everyday lives. It affects how we interact, how we work and how we feel. In our latest Business Leaders episode, we explore expert insights into mental health accessibility and online innovation with Lochlann Scott, Founder and CEO of Helplink Mental Health. Helplink […]
ProfileTree // 14th January 2024
An authority on Sustainable Development and Tourism Management has shared some specialist hospitality and tourism insights as well as an expert overview of voluntourism. Dr Jan Louise Jones, a University of New Haven Lecturer, also gave an introduction to her fascinating work and career during a ProfileTree video interview. What is Voluntourism? Dr Jones outlined […]
ProfileTree // 22nd April 2024
We live in strange times, and for a lot of people, that would be quite the understatement. The coronavirus pandemic continues to see restrictions in force worldwide, with doors remaining shut on offices, shops, businesses and workplaces across a range of industries. However, business never stops with ProfileTree TV. This week, we conducted a remote […]
ProfileTree // 26th March 2024
Remote working is the new norm. Recent months have transformed everyday life and work for thousands of businesses and their employers, with Covid-19 restrictions continuing to keep trading doors shut across the world. Creating a productive remote working team and ensuring staff welfare has never been more important. With this in mind, we sat down […]
ProfileTree // 5th May 2024
An essential business topic was explored by a visitor to the ProfileTree studio; support for businesses to help deliver upskilling and growth. Economic Development Manager Nuala Kilmartin of Belfast Metropolitan College discussed access to funding and explored the integration of education and industry. She introduced her own career path and outlined the work of her colleagues by […]
ProfileTree // 8th September 2024
Insights from Consultant Jude Franks An Australian consultant with a diverse range of experience across tourism and marketing has shared a range of fascinating insights covering both disciplines. Jude Franks began by outlining her substantial professional expertise in the tourism sector. Tourism Marketing, Ecotourism Marketing, Culture & Heritage Tourism Plus Sustainable Tourism With Jude Franks […]
ProfileTree // 14th January 2024
Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO […]
ProfileTree // 15th April 2024
Whether you are customer or client-focused, user experience can be applied to any sector. In our recent Business Leaders episode, our host Ciaran Connolly chats to Business Development Consultant Martha Greenlee about all things UX. The Florida-based expert is responsible for developing communities, by combining user experience with marketing, anthropology, real estate and tourism for […]
ProfileTree // 14th January 2024
Damson Cloud help businesses to leverage the most from their Cloud investment. Image credit: Damson Cloud
ProfileTree // 22nd March 2024
Personal and business development are separate, yet intertwined. When you choose to invest and nurture one, this can have a positive knock-on effect of the other. But how can we leverage both into ensuring career success? In our latest instalment of our Business Leaders series, we speak with Sam J Webb, a business development consultant […]
ProfileTree // 14th January 2024
Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has. Forget the familiar thumbs-up. […]
Noha Basiouny // 3rd October 2024
Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]
Miran Shahine // 5th May 2024
Bing AI, Microsoft’s flagship artificial intelligence (AI) platform, empowers developers and organisations across industries to build intelligent applications that enhance user experiences, automate tasks, and drive innovation. Bing AI’s capabilities extend far beyond mere keyword matching. It encompasses a suite of tools and services that leverage machine learning, natural language processing, and computer vision to […]
ProfileTree // 14th January 2024
Having your video looking professional can be the difference between a viewer watching your entire video, or switching off after a few seconds. Using the likes of Adobe Premiere Pro and Sony Vegas to edit the colour correction and grading of videos can be difficult but a great way to make your video look professional and […]
Miran Shahine // 12th May 2024
Data science stands as a beacon in today’s data-rich landscape, providing businesses with the tools and techniques to transform a sea of information into a treasure trove of insights. From customer interactions to supply chain operations and internal processes, data science unlocks the hidden potential that lies dormant within vast datasets. By harnessing the power […]
Maha Yassin // 5th May 2024
In the bustling business world, where intuition and risk often tango, a robust partner emerges: business statistics. Far from dry numbers confined to spreadsheets, these statistical tools weave a vibrant tapestry of insights, guiding crucial decisions at every turn. Imagine navigating intricate financial landscapes with predictive models, optimising operations with precise data analysis, or unearthing […]
Ciaran Connolly // 12th May 2024
Python, a name echoing through the corridors of the programming world, has garnered immense popularity for its versatility and ease of use. It stands as a linchpin in the realm of coding, powering applications ranging from web development to artificial intelligence. Beneath the surface of its ubiquity lies a question that often sparks curiosity: Is […]
Miral Nassar // 29th January 2024
In today’s digital age, the importance of business cards is often overlooked. However, these small pieces of paper hold significant psychological implications and are still relevant 2023 for businesses of all sizes. Firstly, business cards represent your brand and are a physical reminder of your meeting or interaction with a potential client or partner. In […]
Esraa Ali // 5th May 2024
Effective communication is crucial in the workplace to ensure that all team members are on the same page, working towards common goals and fostering a positive work environment. In contrast, poor workplace communication can lead to misunderstandings, low morale, and decreased productivity. The importance of effective communication in the workplace cannot be overstated, as it […]
Ciaran Connolly // 18th February 2024
A website presents a thrilling yet sometimes challenging choice: selecting the best programming languages. This decision can feel overwhelming, with various options clamouring for your attention. However, navigating this vast landscape need not be an intimidating experience. This article aims to equip web developers and business owners with a clear and concise understanding of how […]
Panseih Gharib // 26th July 2024
In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]
Panseih Gharib // 26th July 2024
Launching a WordPress agency can be exhilarating, especially for entrepreneurs navigating the complexities of establishing a new business. This challenge is well-recognised, often leaving agency owners with many uncertainties. This blog post draws upon practical experience and insightful observations inspired by established agencies, who have leveraged MemberPress to achieve remarkable success. This comprehensive guide aims […]
Panseih Gharib // 5th May 2024
Building a website or application can be an exciting prospect. The possibilities are endless, whether it’s a simple blog or a complex web app. However, the first hurdle you’ll encounter is choosing the latest best programming languages. With so many options available, it can be overwhelming to know where to start. This article will guide […]
Eman Sameh // 15th March 2025
Have you ever encountered a mouthwatering picture of a dish online, only to find yourself without the recipe? Or encountered a suspicious-looking news article accompanied by a photo that seems eerily familiar? Pause before you scroll past! The internet is a veritable feast of visuals, but understanding what we see often requires extra effort. Reverse […]
ProfileTree // 11th January 2024
How to use timeline and workplace in Adobe Premiere Pro CC? Setting up your timeline and workflow can be a challenge for new users, however our tutorial gives a simple video guide to this task. Adobe Premiere Pro provides video editors with a flexible, robust, and customizable timeline interface to arrange and refine clips into […]
ProfileTree // 28th April 2024
Scale Business Overseas as part of your long-term plan. Here’s an opportunity to learn from an entrepreneur who grew an Irish company into a global operation in just a few years. Andrew Mackin, of environmental health and safety specialists Mackin Consultancy, took part in a video interview in our Belfast studio. The entrepreneurial spirit craves […]
ProfileTree // 5th May 2024
Selazar is a tech start-up providing eCommerce solutions to its customers. Image credit: Selazar
ProfileTree // 9th September 2024
Startup business help is essential for giving new entrepreneurial ventures the highest probability of success in an extremely competitive environment. Over 90% of new startups inevitably fail, often due to lack of business resources and guidance in critical developmental areas. From fleshing out viable business plans to building minimum viable products (MVPs) to raising funding […]
Noha Basiouny // 5th May 2024
In the high-stakes world of business, every decision carries the weight of potential profit or crushing loss. But navigating this volatile landscape does not require a crystal ball or a lucky rabbit’s foot. The key to unlocking the true secrets of success lies in a powerful tool: business statistics. Think of it as your secret […]
