Our expert business blog offers a world of digital how-to. Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
In content marketing, using a schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a content calendar is what will help you to succeed in meeting your marketing strategy’s goals. Whether you need to meet a […]
It’s hard to imagine a world without social media these days. Not just as a source of entertainment, but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]
Often with managing social accounts, the hardest part is knowing what to post on social media for your business. You can often feel like you are being repetitive and don’t have enough to say. You have the content calendar structure ready but staring at the blank gaps. So we have put together a list of […]
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]
Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company keeping track of changes including products, services and processes can be difficult especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]
Facebook is the largest social media platform and generates huge traffic for its users, so, who has the most-followers on Facebook. With over 2 billion monthly users, Facebook, now known as Meta, has been taking social media platforms by storm since it was founded in 2004. It is the most popular networking platform allowing people […]
As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Below, we will take a look at the benefits of social media for your small business. Benefits of Social Media for Brand […]
ProfileTree Secured ERDF (European Union – European Regional Development Fund ) support for Alexa Project. ProfileTree is delighted to announce it is in receipt of ERDF or European Regional Development Fund support for its Alexa Voice Project. This project focused on developing Alexa apps or “Skills” which provide a new route to market for educational […]
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
Over the last few years podcasts have been becoming more and more popular. So, what is a podcast and what is its purpose? What is a Podcast ? A podcast is series of audio episodes focused on a particular topic, theme or subject that a listener can subscribe to and listen on-demand, whenever and wherever. […]
TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]
Small businesses have a lot to gain from digital marketing strategies. By understanding digital marketing, you can create an effective plan to reach your target market, increase brand awareness, and generate leads. In this blog post, we will introduce digital marketing in simple terms and outline the steps necessary for starting a digital marketing campaign […]
User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]
For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]
Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]
Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]
In todays world, a large part of any businesses marketing strategy will fall under digital marketing. For digital marketing in business, the right marketing strategy for small businesses can boost brand awareness, help reach desired target audience, maximise sales and encourage consumer feedback. It is for these reasons why digital marketing is important for small […]
What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]
The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]
ProfileTree is proud to have acquired the small business consulting company SourceForConsulting.com and integrated its expertise and specialisms into its own team. We are delighted to be able to offer a range of business consultancy from marketing strategy, websites consultancy to SEO consultancy and more. You will find the following summary of Small Business Consultation […]
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers prefer people who have prior product management experience, and it is difficult to get that experience without first becoming a product manager. In this article, […]
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]
Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager’s ability to lead, decide, and perform their job role more effectively. In this article, we’ll look at 6 hard and soft skills you need to succeed in product management. Product Manager Soft […]
