Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Artificial Intelligence has rather become a lively part of today’s technology industry. Despite raising some concerns regarding whether it will diminish the essence of humanity, it’s made several mundane tasks relatively easier. It has also accelerated the process of getting complex tasks done, saving lots of time and effort. AI has now been applied in […]
Marketing plays a pivotal role in making or breaking the business, for it holds extensive power. With the fierce competition nowadays, you will need a solid plan and practical tools in order to stand firm while delivering your business to success. One of the main elements that would help your business thrive in today’s world […]
A Chrome extension is basically a way to improve user experience or modify and add functionality to the Chrome browser. It aims to serve a single purpose around which the whole program is built. To create it, we use web technology like HTML, CSS, JavaScript, or any other known coding language. An extension should have […]
Do you want to block a website on Google Chrome to focus more on your work and increase your productivity? Would you like to restrict access to some websites to protect your kids from certain content? You might have faced a situation where you are looking for how to block websites on your browser. Actually, […]
Thinking of building a website for your brand? If your answer is anything other than “yes,” you need to think again. Having a website for your business can help you connect to a bigger audience, hence a boost in sales. This is why building your website and investing in designing its layout can be the […]
In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.
Describing today’s world as fast-paced has become old news, with the everyday technology advancements seeming to be endless. The rapid progress has left many generations constantly playing catch-up, unable to keep track of every new aspect of the tech industry, yet it’s keeping the learning process open. Artificial intelligence was once a distant dream, a […]
ERP is an acronym for enterprise resource planning and software that is developed so that organisations can improve and become more efficient in terms of implementing and introducing a system which allows you to manage your day-to-day operations and activities effectively. If you do think about those day-to-day operations for your business, then this is […]
Nowadays, videos are widely used in many fields, but what are the best video editing software tools? This article will answer all your questions perfectly, especially if you are a beginner, starting, or even a professional video editor. This is just a quick little guide on some of the editing tools we would recommend. Adobe Premiere Pro […]
Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed out there? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most […]
Scenario planning analysis is essential for any business. You need to know the steps you want to consider while conducting a scenario plan and analysis within your business. Still, first, you should consider it as a way to integrate future thinking and community communication. It offers plausible and possible alternative views on how your business environment […]
Business Strategies throughout the past century have improved in an impressive way. Especially during the last decade, the way business is done and startups enter the market is rapidly changing. This rapid change, which sometimes happens on a yearly or even monthly basis, is due to major events that take place around the world. Today, the […]
Our lead Digital Strategist, Stephen, recently held a LinkedIn webinar that delved into the world of utilising AI in marketing, with a particular focus on specific AI tools. It was informative, in-depth and gave attendees real, practice advice for how they could utilise artificial intelligence in their digital marketing efforts.
Have a website? Then you can only make it right with an SEO company. So, how can you choose a reliable and trusted one? Finding a GREAT SEO agency might require more time than you might expect. First, you have to check out ratings and read reviews while looking for the best choice. The first […]
In this article, we are going to discuss why your website’s colour scheme is important. Colour plays a really important role in every project that you have, from printing promotional flyers to creating your brand’s logo and establishing your brand’s identity. This is no less true for your website’s colour scheme. By using different colours, […]
Do you have a website, and you’re looking for ways to optimise content and structure for lead generation? We will review how to analyse your website’s performance and provide some tips to ensure that your website is loading as fast as possible and is as easy to use for the user as well on the front end. […]
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Need to know the top free website builders for photographers? All the options for communicating online may make your head spin. So let’s uncover the differences between website builders to help you choose the most efficient one that aligns with your business vision. Photography Website Builders for Pros and Beginners You may use several platforms […]
Do you know what The Internet of Things and Cloud computing are? Do not worry if you don’t; we’ve got you covered. The Internet of Things can be described as one extensive network which works in line with connecting physical objects known as things with people. These objects, or things, are everywhere around us, from […]
In today’s article, we are going to explore Dall E, an artificial intelligence AI model created by Open AI, which generates images from textual descriptions. The fun fact here is that Dall E is actually named after the artist Salvador Dali and the Pixar character Wally. So Dall E is basically another AI image generator. AI Image Generators So what […]
The field of online business statistics can give you valuable insights into how the business environment reacts to the current circumstance, the market sentiment, and the validity of your expectations. Join us in this important report to uncover many exciting facts. Statics is the art of collecting, analysing, sorting, translating, generating readable data, and presenting […]
What do you know about building a website or how to use website builders and pick your website templates? This article will go through a rundown of the different website builders and what templates they have to offer, and also give a foundation on what website builder you want to use for the website templates […]
When we see advertisements that make promises, we expect them to deliver on their word. Sometimes advertisements don’t live up to our expectations though which can negatively impact how customers perceive brands in the future.
Building and designing websites from scratch could be really exhausting. That’s why we are blessed with some web development programs and platforms to ease the building process, and Bootstrap is one of them. What is Bootstrap? Bootstrap is an open-source, free web development framework. It is designed to ease the web development process as it helps web […]
A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!
In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.
So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.
Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.
Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.
In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales.
With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.
If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!
In this article, we’ll explore how to use AI for your work tasks and personal life. It’s a revolutionary step in improving efficiency, productivity and better time management, whilst freeing up precious time for us to focus on other things.
Are you still wondering how you can increase your Instagram followers? This article will give you 10 expert-proven tips and strategies to take advantage of this booming platform to gain a better social presence. Let’s see! Instagram sets a new foundation for people and companies to promote their services and products. It’s no longer a […]
In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar.
This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation (SEO), web design and digital support online. As a business, our primary goal centres around training and providing online solutions. Stephen’s main focus is providing guidance and strategic planning around using analytics for your business, but most importantly, why you should be using it and why you should be transitioning correctly to GA4.
In this article, we’ll outline some of the current ChatGPT plugins that are available, and how you can incorporate them into your everyday work or personal life.
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
CRM is an acronym for customer relationship management and this is a software system which is developed to allow your business build strong relationship with both current and potential customers.
In this article, we’ll explain what is meant by a static website, why might it be useful for your website design and the limitations of this kind of build.
Keep reading this article for expert guidance and tips on how to make a website with zero coding experience required.
