5 Local SEO Trends for 2021

5 local SEO trends 2021

Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer, or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]

SEO for Car Dealerships: A Complete Guide for 2021

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For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]

SEO for Hotels: A Complete Guide for 2021

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In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry undergoing serious transformation, it is important to utilise SEO for hotels and other forms of accommodation if you want to be found in search engines. […]

Local SEO Audit: How To Perform One and What To Look Out For

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SEO is a continuous and arduous process that allows for creativity, trialling content and keywords that could work for your business. Now that mobile technology is being employed by customers to access what they need and where to find it, being relevant and high on SERPs is becoming more necessary than ever. Performing a local […]

What is Ephemeral Content?

what is ephemeral content

Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy.  Social media platforms are a great way of showing ephemeral content as they are used […]

SEO Basics to Benefit your Business Online

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Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back – and we’re here to show you SEO basics to implement in your business.  There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be […]

Everything you need to know about Crawl Budget

everything you need to know about a crawl budget

Understanding a crawl budget can help with SEO efforts on your website. A crawl budget is the number of pages that a Googlebot will crawl and index on a website within a certain amount of time. Without these crawl bots, Google can’t index your website which means that you won’t rank for anything.  Most sites […]

How to Identify and Disavow Toxic Backlinks

how to identify and disavow toxic backlinks

Backlinks are usually considered an important part of SEO but sometimes they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy. By informing Google and other search engines that you don’t want them to consider certain links when they are crawling your site prevents your ranking […]

The Most Common Search Console Errors and How to Fix Them

The Most Common Search Console Errors and How to Fix Them

One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic and identifying issues that may be hurting SEO on your site. Despite the incredible capabilities, it can be difficult to understand the common search console errors and the best way to fix them. Learning the most common Google Search […]

SEO for Restaurants: A Complete Guide for 2021

SEO for restaurants featured

SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation. This leads some restaurant owners to ignore SEO. However, when done correctly, local SEO can actually leverage these factors. Additionally, since SEO is typically underutilised by restaurants, hospitality is one of the few […]

5 Ways your SEO Strategy Will Change in 2021

SEO STRATEGY CHANGE 2021

The first step to an effective SEO strategy is understanding what search engine users want. The trouble is, search engine algorithms are constantly changing. As such, your SEO strategy in 2021 will differ greatly from your 2020 strategy. These changes happen for a couple of different reasons. Algorithms may begin to prioritise certain ranking factors […]

Local SEO: How to Make the Local Pack + 3 Tips

How to Make the Local Pack Header Image

By now most of us understand the distinction between traditional SEO and local SEO. For those not in the know, it’s pretty simple. Local SEO is all about making your site more visible in specific geographical areas. The local pack is a huge part of this. The goal is to improve your visibility with search […]

Voice Search Statistics: 8 Amazing Takeaways!

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Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street. The impact of voice search […]

SEO Basics: Understanding Google Algorithm Changes

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Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results.  Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]

SEO Training: Everything You Need to Know about It

SEO Training Guide

SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. To gain the right skills to succeed, many marketers choose to take dedicated SEO training. And to be fair, there’s probably never been a better time to break into SEO. This is […]

SEO Performance Metrics: How Good Is Your SEO Game?

Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]

Travel and Tourism Marketing Services

Tourism Marketing for business - Northern Ireland Tourism

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and  turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

SEO and User Experience (UX): How to Maximise Traffic and Conversions

SEO and User Experience best winning combination

While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the budding days of SEO, all it would take to reach the top of the page rankings was a website filled to the brim with various […]