Explore our work & see the results

SEO – Search Engine Optimisation - Page 2

The latest search engine optimisation articles, advice and insights from the ProfileTree team.

Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond

ProfileTreeProfileTree // 4th February 2024

SEO is an internet marketing strategy which helps you to increase the quantity and quality of traffic on your webpage. Credit: brightvessel.com

Read Article

What is Python SEO? Essential Libraries, Tools, and Tips for Automating SEO Processes

ProfileTreeProfileTree // 26th March 2024

Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO?   Python is an open-source programming language that was created in […]

Read Article

8 Ways to Carry Out Keyword Research

ProfileTreeProfileTree // 14th December 2023

Keywords should also take your target audience into consideration because then you will be able to select keywords that have been designed specifically for that niche. (Image Credit: Sunmediamarketing)

Read Article

What Is a Website Audit and Why Are They Important?

ProfileTreeProfileTree // 18th March 2024

Cybersecurity breaches happen daily, to small and large companies, so ensuring that your site is catered for security wise is integral. (Image Credit: Security Audit Systems)

Read Article

SEO Ultimate Guide: Everything You Need to Know

ProfileTreeProfileTree // 14th February 2024

ProfileTree have put together a Total Guide to SEO, containing all the tips and tricks to help your website rank.

Read Article

Everything you need to know about Crawl Budget

ProfileTreeProfileTree // 11th December 2023

Google crawl bots crawl bots and index them for users to access on SERPs, (Source: Haywood Beasley)

Read Article

SEO Basics: The Complete Guide to Ranking in 2024

ProfileTreeProfileTree // 16th February 2024

Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]

Read Article

What Is Google Analytics? How to Gain a Better View of your Users

ProfileTreeProfileTree // 6th December 2023

Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com

Read Article

Yoast Academy: The Easy Way to Learn SEO?

ProfileTreeProfileTree // 5th December 2023

Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]

Read Article

Canva 101 Hacks for Stunning WordPress Designs

Miranne KhaledMiranne Khaled // 11th January 2024

As the digital landscape evolves, website owners often seek new ways to enhance their online presence and improve user experience. The design they choose for their websites can significantly attract more users, consequently generating more traffic. WordPress is one of the prevalent content management systems (CMS) used for different functionalities, especially the creation of blogs […]

Read Article

What Is A Social Aggregator? A Comprehensive Guide for Businesses and Organizations

ProfileTreeProfileTree // 4th December 2023

What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]

Read Article

Is SQL a Programming Language? Understanding SQL

Maha YassinMaha Yassin // 26th December 2023

Have you ever caught yourself mulling over the question, “Is SQL a programming language?” Rest assured, you’re in good company. It’s indeed baffling why SQL – this indispensable tool for managing data across countless applications – doesn’t exactly slot into the conventional definition of a programming language. In this article, we’ll navigate through the intriguing […]

Read Article

What Is Google Index and How Does It Affect you?

ProfileTreeProfileTree // 3rd December 2023

What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]

Read Article

Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO

ProfileTreeProfileTree // 29th November 2023

Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day.

Read Article

What Is Black Hat SEO? And Should you Really Care?

ProfileTreeProfileTree // 29th November 2023

What is black hat SEO?  Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules.  Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]

Read Article

What Is Google Ranking? A Modern Business Essential

ProfileTreeProfileTree // 5th December 2023

Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. 

Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!

Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).

Read Article

What Is SEO? The Essential Guide to Transforming Your Website Traffic

ProfileTreeProfileTree // 7th March 2024

If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]

Read Article

Optimising Success: How to Find The Best SEO Agencies in Ireland

Noha BasionyNoha Basiony // 19th November 2023

In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]

Read Article

What Are Negative Keywords? Learn an SEO Essential

ProfileTreeProfileTree // 19th November 2023

Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree

Read Article

What is Keyword Research? A Complete Guide to Effective Keyword Research for SEO

ProfileTreeProfileTree // 16th November 2023

What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]

Read Article

2023’s Top SEO Agencies in Dublin, Ireland

Noha BasionyNoha Basiony // 20th November 2023

Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]

Read Article

Website Audit Unlocked: Discover Hidden Opportunities with Our Essential Guide to Crafting a Winning Strategy

Ranel VialaRanel Viala // 22nd February 2024

Navigating the vast and dynamic world of the internet with a strategic Website Audit enables your website not only to reflect your business accurately but also to serve as a robust platform that effortlessly guides your visitors through their journey, from discovery to conversion. This website audit, far more than a simple check-up, is a […]

Read Article

Google Analytics Bounce Rate Got You Down? 10 Pro Tips to Improve It

ProfileTreeProfileTree // 12th November 2023

Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]

Read Article

Effective Keyword Monitoring: The Ultimate Guide to Unlocking Insights 101

Ranel VialaRanel Viala // 23rd January 2024

Harness the Power of Data Through Strategic Keyword Monitoring Keyword monitoring is a crucial practice in today’s active online shopping and information landscape, ensuring that your website remains effortlessly discoverable. But what exactly does it involve? Let’s break it down a bit: Keyword monitoring is like managing a shop. It revolves around understanding the specific […]

Read Article

SEO Hosting: Top 10 Tips for Maximizing Your SEO Hosting Performance

ProfileTreeProfileTree // 9th November 2023

Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]

Read Article

How to Design an Incredible SEO Strategy in 5 Steps

ProfileTreeProfileTree // 9th November 2023

Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]

Read Article

Online Marketing Tips: 10 Strategies to Grow Your Small Business

ProfileTreeProfileTree // 11th February 2024

Having a blog consistently leads to gaining more customers. Image credit: Hubspot

Read Article

YouTube SEO: 10 Essential Tips for Improving Your Video Rankings This Year

ProfileTreeProfileTree // 21st January 2024

YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]

Read Article

What is Domain Authority? 5 Easy Ways to Improve it

ProfileTreeProfileTree // 7th November 2023

In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]

Read Article

Check Backlinks Like a Pro: A Complete Guide to Backlink Analysis and SEO

ProfileTreeProfileTree // 6th November 2023

Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]

Read Article

The Complete Guide to Broken Links Building for SEO in 2024

ProfileTreeProfileTree // 21st March 2024

“The best way to get one link is to create something truly great that links to naturally.” – Rand Fishkin, SEO expert. While Fishkin emphasizes the power of naturally acquired backlinks, the reality is that creating such content consistently and waiting for organic links can be a slow process. This is where the backlink conundrum […]

Read Article

Top 10 Free SEO Tools to Boost Your Search Rankings in 2024

ProfileTreeProfileTree // 15th February 2024

Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown

Read Article

From Research to Results: Mastering Google AdWords Keyword Planner for Effective Keyword Discovery

ProfileTreeProfileTree // 5th November 2023

Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]

Read Article

5 Reasons to Invest in Small Business SEO (With 5 Amazing Tips)

ProfileTreeProfileTree // 4th January 2024

SEO is 51 per cent part of the top three acquisition channels. Credit: searchenginejournal.com

Read Article
Page 2 of 3

Search Engine Optimisation Insight

Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.

For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.

Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.