Explore our work & see the results
The latest search engine optimisation articles, advice and insights from the ProfileTree team.
ProfileTree // 3rd April 2023
In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry undergoing serious transformation, it is important to utilise SEO for hotels and other forms of accommodation if you want to be found in search engines. […]
ProfileTree // 19th January 2024
By implementing a basic SEO content strategy into your marketing, you will create a wider audience for your product or service. (Image Credit: Envato Elements)
ProfileTree // 16th November 2023
Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy. By informing Google and other search engines that you don’t want them to consider certain links when they are crawling, your site prevents your ranking […]
ProfileTree // 1st December 2023
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site. Despite the incredible capabilities, it can be difficult to understand the common Google Search Console errors and the best way to fix them.
Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.
For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.
Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.
