The Beginner’s Guide To Digital Marketing for Small Businesses
Digital marketing for small businesses has become an essential component in today's highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness;...
Dietary Supplements with Daithi O’Connor
In the latest episode of ProfileTree’s Amazing Food & Drink series, we sit down with Daithi O’Connor, founder and Managing Director of Revive Active. Daithi takes us through the...
Micro and Macro Influencers: How They Work
The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more...
How to Become a Product Manager?
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers...
Social Media Influencers: The 4 Types & How To Become Successful
What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that...
Starting a Blog for Your Business
Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs...
Instagram Ads: Captivating Your Audience with Visual Storytelling
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable...
Start a Podcast for Your Business in 9 Easy Steps
In today's digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that...
What is TikTok?
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it...
Unveiling Key Inventory Management Statistics and Technological Trends
In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it's a strategic imperative. The delicate balance between supply and demand, achieved through meticulous...
Event Marketing Statistics: How to Make the Best of Your Event!
If you are an event planner, should you care about event marketing statistics? Well, the answer is absolutely yes! Here is why! Imagine pouring your heart and soul into an...
Life Coaching and Personal Development With Fiona Molloy
The outbreak of COVID-19 has thrusted the world of business into a period of real uncertainty, with office doors remaining closed in a bid to curb the virus. However, many...
SEO Guide: The Google Medic Update
Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most...
SEO Guide: The Google RankBrain Update
Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and...
Marketing in Recession: Smart Strategies to Thrive
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to...
SEO Guide: The Google Mobile Update
The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and...
What is Interactive Content Marketing? The Ultimate Guide
What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world...
Your Ultimate Guide to Video Marketing
Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your...
Meal Kit Market: Size, Delivery Services, and Opportunities
The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for...
Instagram Updates: You Can Now Search Using Keywords + 3 Tips
Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios...
The Ultimate Guide to Content Marketing ROI Statistics!
Do you feel like your content marketing is a bottomless pit, swallowing your budget but spitting out crickets? You're not alone. Many businesses struggle to measure the true impact of...
Growing a Social Enterprise with Garreth Falls
We live in unprecedented times - and for most people, that will be an understatement. As the outbreak of the Covid-19 pandemic continues to hold a grip on countries...
The 9 Different Ways You Can Set Up Your Google Analytics Tracking
Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you...
Local SEO Audit: How To Perform One and What To Look Out For
SEO is a continuous and arduous process that allows for creativity and trialling content and keywords that could work for your business. Now that customers are employing mobile technology to...
Voice Search SEO: Is It Different from Traditional SEO?
Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes...
Digital Billboard Advertising: Why They’re a Massive Hit
In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of...
A Comprehensive Guide to Online Video Production: How to Make Videos That Sell
In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content...
QR Code in Marketing Statistics: Global Trends and Usage Analysis
In today's digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage...
AI Marketing in 2024: Stats that Will Blow Your Mind (and Boost Your ROI)
In 2024, AI marketing is set to revolutionise how businesses connect with consumers. With advancements in AI technology, marketers can expect mind-blowing results that will significantly boost their return on...
2024 Print Marketing Statistics: Metrics and Global Impact
Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues...
The State of Business Credit Cards: Trends, Stats, and Insights for 2024
The world of business credit cards is constantly rising, and as we step into 2024, it's important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state...
Apple iOS 14 and Your Facebook Ads
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions...
6 Tips for Creating Great Social Media Video Content
When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this....
6 Ways To Make Sure Your Website Is Secure for Customers
Why Website Security Shouldn't Be an Afterthought Imagine this: you wake up one morning to discover your storefront ransacked, customer data stolen, and your reputation tarnished. In the digital world,...
SEO Guide: Google’s Caffeine Update
In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google's algorithms and the SEO landscape. Since its...
5 Amazing Web Development Ideas
Web Development Ideas: In the ever-evolving world of web development, fresh ideas are the lifeblood of innovation. Whether you're a seasoned developer or a budding enthusiast, the thrill of conceptualizing...
Influencer Marketing #1: Great Tactics & What to Expect for Maximum Impact
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of...
How to Drive Ecommerce Sales with Dynamic Facebook Ads
Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and...
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image you post on social media and your website. Your logo is truly at the heart of your entire business. It represents...
What Is Unique Selling Point? Ultimate Guide
What is a unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling points. Read on and...
Voice Search: Why the Future Is Voice
Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital...
SEO for Events: A Complete Guide
Reeling from a year in which they are still learning how to cope with the effects of the pandemic, people are looking forward to the postponed events that will bring...
SEO Guide: May 22nd Google Algorithm Update
Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm...
Digital Value Proposition: Customer-Orientation
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service". Value proposition is central...
What is Instagram Search and Explore?
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search...
The Surpass of Digital Media Over Print Media in Today’s World 2024
The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between...
The Importance of Financial Planning
With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these...
Instagram Live Rooms: The New Feature Transforming Live Content
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to...
4 Content Marketing Mistakes Everyone Makes
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the...
How to Overcome Procrastination: 8 Simple Steps to Increase Productivity
No doubt everyone is familiar with procrastination in one way or the other. Whether it’s professionally or personally we all have put off tasks or favored a more desirable task...
Empowerment Through Technology with Lauren Allison
Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to...
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