Success in the Aviation Events Industry
Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev - short for ‘aviation develop’ - is an...
Irish Tourism: Meet the Business Leaders Pioneering Irish Tourism
The Coronavirus pandemic has caused a lot of ups and downs for the tourism industry. From travel restrictions to ever-changing rules, it is hard to comprehend what we can and...
Importance of Building Management with Paul McCarthy
As the Coronavirus pandemic continues to impact the world of business, many firms and organisations are temporarily pausing their operations, whilst others are projected to decline due to changing consumer...
The Importance of Statistical Significance in Marketing
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and...
The Ultimate Guide to Blockchain Marketing and Cryptocurrency
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being...
When Advertisements Don’t Live Up to Expectations
When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though which can negatively...
Balance, Coordination and Spatial Awareness Training
It can be difficult to unlock our true potential. While there are so many barriers out there that can stop us from achieving what we want - how do we...
How to Combat Blue Monday
January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media...
Recruitment and Women In Business with Ellie Doyle
Recent months have transformed the world of work and business beyond recognition. The outbreak of the Covid-19 pandemic has plunged the global economy into a period of real uncertainty,...
Gemini AI: A Breakthrough in Multimodal AI
Gemini AI, a revolutionary language model developed by Google AI, stands at the forefront of a paradigm shift in human-computer interaction. Unlike traditional language models confined to specific domains, Gemini...
Leveraging the Powerful Potentials of Visual Content Marketing in 2024
In today's fast-paced and ever-changing marketing landscape, staying ahead is essential for businesses of all sizes. With consumers continuously bombarded with information, capturing their attention has become more challenging. This...
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories....
Kotlin 101: A Comprehensive Guide for Developers
Kotlin has emerged as a powerful contender, gaining rapid traction and recognition among developers worldwide. Its concise syntax, robust features, and seamless integration with the Java Virtual Machine (JVM) have...
Key Social Media Statistics for 2024: A Focus on Engagement
Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s...
Revolutionizing Healthcare CRM with Innovative Digital Solutions
Delivering exceptional patient care, optimizing operational efficiency, and improving overall health care depend on effective customer relationship management (CRM) in an ever-changing health care environment. Leading content marketing companies easily...
Business Coaching Statistics and ROI
Business coaching statistics show that it is a rapidly growing industry that offers valuable assistance to individuals and organisations seeking to improve their professional and personal development. With the demand...
The Unexpected Hero: Direct Mail Marketing Statistics
Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty...
Why Should Your Business Have a Social Media Policy?
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies...
Video Content: The Future of Digital Content Is Here
Video content currently represents one of the most important content formats, if not the most important, and cannot be be ignored. This essential guide looks at how you could be...
6 Ways Your Content Marketing Strategy Will Change
In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing...
Social Media Image Sizes
Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook - visually appealing content dominates social...
Why Your Website’s Colour Scheme Is Important
Colour plays an important role in every project - printing promotional flyers, creating your brand’s logo, and establishing your brand identity. This is no less true for your website’s colour...
How to Create Instagram Reels
How to Create Instagram Reels: Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in...
Premiere Pro Editing Tutorial: Unlock Creativity and Elevate Your Editing
Premiere Pro Editing: Why use a video editing tool? Video editing tools are essential to every YouTuber, filmmaker and even for most social media stars (to name only a few). Without the right...
7 Ways to Develop in Your Career
On average, people work 92,120 hours in the course of their working lives, so professional development and pathways are important to map out for employee satisfaction. Investing in ways to...
How Careers are Changing in Northern Ireland
In a post-pandemic world, the nature of jobs and careers are changing. People have found new skills and career paths, and opportunities have been sourced in a world that is...
7 Digital Marketing KPIs to Track
Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you...
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
JavaScript Programming Language: The Aggressive Debate
JavaScript programming language has revolutionised web development, enabling interactive and dynamic web pages that go beyond static HTML content. However, despite its widespread adoption, there exists a lingering debate about...
What Is Instagram Reels? And How It Can Benefit You
Introducing Instagram Reels Instagram Reels was a feature launched on August 5th 2020, that allows users to create and discover 15 to 30-second multi-clip videos with audio overlays. While it...
Remote Teams and HR Management with Crystel Robbins Rynne
The outbreak of the pandemic has transformed life for workers and businesses across the world, and the topics of remote teams and effective HR management have never been more...
Comprehensive Guide to Business Statistics: McEvoy Overview
Business statistics is the science of utilising numerical data to make informed decisions in the business world. A comprehensive guide to business statistics offers a practical approach to statistics, covering the fundamental...
Lifestyle Financial Planning with Paul McCoubrey
The outbreak of COVID-19 has thrust the world of business into real uncertainty, and more workers and business owners are beginning to learn more about the importance of lifestyle financial...
Feminism in Business with Virginia Mendez & Chris McEldowney
In the world of business, it’s all-too-easy to get wrapped up in day-to-day operations, focusing on things like productivity, meetings and output. However, many of our rights as humans...
Telecommunications in Business with Paul Hogan
The outbreak of the Covid-19 pandemic has transformed life for workers and business leaders across the world, with lockdown restrictions continuing to keep office doors closed. Remote working has...
Businesses in China: A Prominent Economic Powerhouse—With Key Statistics
The allure of China's booming economy, fueled by its massive population and formidable industrial might, continues to draw the world's attention. For investors, economists, and policymakers alike, unlocking the secrets...
Mortgages and Life Insurance with Paul Shannon
Above: Our full interview with Navigate Mortgage's Paul Shannon. Recent months have thrown workers and businesses into a period of uncertainty, with firms around Europe at a standstill due...
Your Ultimate Checklist for WordPress Website: Design an Awesome WordPress Website
One of the world’s leading content management systems, WordPress is the popular choice for most businesses. For ease of use, security, and reliability, WordPress constantly performs better than its competitors...
Debt Collection Services with Michael Weir
The outbreak of the coronavirus pandemic has forced all of us to reassess how we live, work and spend our money; with businesses across a range of sectors facing...
Blue Monday: How To Brighten Your Workday From the ProfileTree Team
It’s the 18 January, which means Blue Monday is officially here - but we’re not letting it beat us. You might be wondering: what is Blue Monday? The third Monday...
Building a Spin-Out Business with Tony McEnroe
The current business landscape is one of protracted uncertainty, with ongoing lockdown restrictions continuing to keep doors closed on offices across Europe. However, many instalments of ProfileTree’s Business Leader...
Discover Real Health Benefits with Natural Salt Therapy
As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change...
Food Industry Growth with Indie Fude’s Laura Bradley
Beginning ProfileTree’s series of Food in Northern Ireland, Indie Fude’s Laura Bradley sits down with us to discuss her passion for local, ethical, and sustainable produce. With a background...
Minority Representation in TV: Statististics of Racial Diversity in Media
Minority representation in television has seen gradual improvement in recent years, according to Statista, but there is still a long way to go. A study conducted by the organisation found...
Healthcare Marketing Statistics: The Numbers You Need to Know!
In the labyrinth of modern healthcare, where advancements in medicine intersect with the intricacies of consumer engagement, the role of marketing emerges as a crucial force in shaping the landscape...
A Dive into Social Media Statistics Worldwide
Social media has become an integral part of our global society, shaping the way people connect, share information, and engage with each other. As of the latest available social media...
How to Define Your Audience for Content Marketing
How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It's about understanding who your ideal customers are, what...
Growing a Snack Business
Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in...
Will Algorithm Changes Affect Social Media Marketing?
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they...
Building a Vegan Business with Azhar Murtaza
In the latest episode of ProfileTree’s Business Leaders series, we sit down with Azhar Murtuza from Born Maverick to talk about vegan values, environmental sustainability and running a successful food...
Business Stress Management Tips with Sean Connolly
With the ongoing spread of the Coronavirus outbreak, employees and employers alike are increasingly highlighting concerns around stress management and welfare around mental health. With this in mind, we’ve picked...
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