Explore our work & see the results

Digital Transformation

The latest Digital Transformation articles, advice and insights from the ProfileTree team.

Best ChatGPT for Small Business Owners

Ciaran ConnollyCiaran Connolly // 26th February 2024

For small business owners, integrating the best ChatGPT solutions into their existing workflows can result in enhanced efficiency, significant cost savings, and improved customer experiences. This article delves into the best practices for small businesses eager to harness the power of ChatGPT to streamline their operations and drive growth.

Read Article

Mobile Marketing: The Perplexing Pocket-sized Revolution of the 21st Century

Miranne KhaledMiranne Khaled // 10th February 2024

In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]

Read Article

Revolutionizing Healthcare CRM with Innovative Digital Solutions

Ciaran ConnollyCiaran Connolly // 26th January 2024

Delivering exceptional patient care, optimizing operational efficiency, and improving overall health care depend on effective customer relationship management (CRM) in an ever-changing health care environment. Leading content marketing companies easily work with hospitals to incorporate CRM into their daily operations. This integration is achieved through a blend of sophisticated website design, high-performance web development, and […]

Read Article

Importance of Digital Transformation WitLouise O’Conor

ProfileTreeProfileTree // 21st January 2024

Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]

Read Article

Key Insights from Today’s Digital Business Statistics

Noha BasionyNoha Basiony // 11th February 2024

Traversing the somewhat bewildering terrain of digital business can certainly appear intimidating for a good number of organisations out there. But here is a bit of comforting news: you are in rather good company. With an impressive 56% of firms globally prioritising their own transition into the digital sphere, it is starkly evident that we […]

Read Article

3D Printing: From Digital Designs to Physical Reality

Marwa AlaaMarwa Alaa // 4th February 2024

Are you harbouring a curiosity about how the world of manufacturing has a complete turnabout thanks to 3D printing? This is not an alien feeling. A while ago, we were captivated by this marvellous technology, particularly upon discovering that it is older than the internet itself! Intrigued? Well then, let us embark together on this […]

Read Article

Business Innovation Statistics: Examples and Insights

Panseih GharibPanseih Gharib // 21st January 2024

As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]

Read Article

Conversational Conquest: How Enterprise Chatbots are Redefining Business in 2023

Omnia EssawyOmnia Essawy // 17th December 2023

In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management.  These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication.  […]

Read Article

How to Avoid Failure in Digital Transformation: 6 Ways to Do

Rahma AliRahma Ali // 25th October 2023

What should you consider to avoid failure in digital transformation? Actually, there are many things! Companies are striving to achieve innovation, better profits, business intelligence, efficacy, and sustainability. The shortcut is digital transformation. That’s the answer to pave the way to your business success. Digital transformation is what we will uncover in this article. Here, […]

Read Article

Why do CRM systems fail? 5 reasons behind this

lochlainnlochlainn // 26th January 2024

CRM is an acronym for customer relationship management and this is a software system which is developed to allow your business build strong relationship with both current and potential customers.

Read Article

Google Analytics 4 Training – Our Complete GA4 Training Free

Sara LynchSara Lynch // 12th June 2023

ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4.  We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data. 

Read Article

Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

ProfileTreeProfileTree // 26th February 2024

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

Read Article

What is a ERP system? Everything you need to know

lochlainnlochlainn // 3rd October 2023

ERP software also known as ‘Enterprise Resource Planning’ software was developed so that organisations could improve and become more efficient, where this system is built to allow you to manage day-to-day operations and activities effectively. 

Read Article

Top 3 types of CRM systems – Which one should you choose?

lochlainnlochlainn // 13th April 2023

CRM is an acronym for customer relationship management and this is a software system which is built to manage current and potential customers effectively. For many businesses they are built of the theory that ‘the customer is always right’ where they will prioritise customer satisfaction above anything and in many cases their culture will be based around this. However, to ensure this this remains consistent within the business, a CRM system will be implemented.

Read Article

What is a CRM system? Everything you need to know

lochlainnlochlainn // 22nd January 2024

CRM is an acronym for customer relationship management and this is a system which is being implemented by businesses all around the world. This is a system built to allow you to manage your relationship with current and potential customers.

Read Article

An overview of the Internet of Things (IoT) (1) and Cloud Computing (2)

lochlainnlochlainn // 27th September 2023

The Internet of Things (IoT) can be described as one large network which works in line with connecting physical objects (things) with people. These things are embedded with sensors and range from our ordinary household appliances to advanced industrial tools.

Read Article

What is Artificial Intelligence: A quick overview of AI

lochlainnlochlainn // 26th January 2024

AI is described as a combination of computer science and machines which act in a humanlike way to complete particular tasks or roles within your business. 

Read Article

Involvement in Digital Transformation: 6 ways on how you can get people involved

lochlainnlochlainn // 22nd March 2023

When implemented correctly, digital transformation has the ability to change how a business does things forever. It can also open new ways of delivering value to customers, enhancing their experience with how they interact with the company.

Read Article

What does Digital Transformation look like? 5 real world examples

lochlainnlochlainn // 4th February 2024

By now business leaders know that in order to grow and become competitive within the market, they must be able to exploit all opportunities. There are many different ways in which they can do this however the use of technology to either radically improve performance, or deliver value to their customers has become the number one way for businesses to improve overall efficiency and performance. 

Read Article

Kotter’s 8 Step Model for Leading Change – How to effectively manage and lead change within your business

lochlainnlochlainn // 21st January 2024

Upon researching change and understanding the most effective way to go through this process within your business environment, Kotter’s 8 Step Model has been selected as the best way to direct and implement change within your own business. 

Read Article

A Guide to Selecting a Technology System: 5 simple steps for your business to follow 

lochlainnlochlainn // 29th August 2023

Technology is everywhere around us today, and with the growth of technology, businesses are having to consider which technology systems are best suited to their needs or requirements, and in doing so, make an informed decision on which piece of software to invest in which meets their requirements. So if technology can be considered as the number one tool for improving the efficiency of how a business operates, lets take a look at which types technology are currently supporting this, and the steps to selecting a new software system for your business.

Read Article

What type of exciting technology does your business need? The 5 types of technology explained

lochlainnlochlainn // 16th February 2023

The rapid growth of technology makes it very difficult to keep up to date with what is going on around us. However, it is undeniable that one of the best ways for businesses to stay competitive within an industry is by implementing and adopting technology to improve both their productivity and performance, and with the more and more types of technology which are emerging around us today this has become much easier to do. 

Read Article

70% of Digital Transformation Initiatives Fail… Why? 5 ways you can avoid this

lochlainnlochlainn // 26th January 2024

In its simplest terms, Digital Transformation is the implementation of a software system to radically improve how you operate and deliver value to customers. Sounds easy doesn’t it? Well how come so many businesses are failing when it comes to implementing digital transformation within their business today…Lucky for you we have the answer. 

Read Article

Change Management: 7 Effective Strategies While Managing Resistance To Change

lochlainnlochlainn // 21st January 2024

In modern day life many people resist change because they fear the unknown. The same principle applies with business. With the changing business environment we find ourselves in, business leaders are being encouraged to become as flexible as possible in order to change their business and continue to compete and meet the demands of customers. 

Read Article

Porters Five Forces Explained – How to easily apply ‘the 5 competitive forces which shape an industry’

lochlainnlochlainn // 26th June 2023

Porters Five ForcePorter’s five forces was developed by Michael Porter, a well renowned theorist in business literature, to identify and determine the level of intensity of competition for a particular business. Known as the five competitive forces which shape an industry this tool looks at;
Competitive rivalry
The threat of new entrants
The bargaining power of suppliers
The bargaining power of buyers
The threat of substitutes

Read Article

How to Conduct a Scenario Planning Analysis – 5 Effective Simple Steps to Follow

lochlainnlochlainn // 26th June 2023

Scenario planning analysis could be considered as a way to integrate future thinking and communication which offers us plausible or possible alternative views on how the business environment in which we operate within might develop and change in the future. 

Read Article

A Guide to Using a Stakeholder Mapping Analysis- An Effective Example of Applying a Stakeholder Analysis to Amazon

lochlainnlochlainn // 6th February 2023

Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions. 

Read Article

Knowledge Transfer Partnership (KTP) Programme – What is a KTP? ProfileTree’s Worthwhile Experience

lochlainnlochlainn // 26th October 2023

A Knowledge Transfer Partnership (KTP) programme is the creation of a dynamic 3-way partnership between a company (ProfileTree), a group of academic experts (Ulster University) and a skilled graduate (Lochlainn Mallon). Each will work together to increase business efficiency and achieve excellent results. 

Read Article

A Guide to Using ChatGPT Effectively – With 3 Easy to Follow Examples

lochlainnlochlainn // 6th November 2023

No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has the potential to completely change how we do things forever.

Read Article

Email Statistics by Industry: What You Need to Know as a Business Owner

Rahma AliRahma Ali // 11th February 2024

Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your strategy is working or if you need to make some adjustments. Let’s see! When running an email marketing campaign, have you ever wondered how your […]

Read Article

Digital Transformation: The Ultimate Guide Containing Definitions, Examples, Models and More

lochlainnlochlainn // 27th November 2023

The following article will aim to give you an understanding of Digital Transformation and how it can be applied to your business today.

Read Article

Top Project Management Software Systems Review (Pros, Cons, Features, Pricing)

lochlainnlochlainn // 15th December 2023

For many business leaders, project management software systems are a must-have system to improve the overall workflow and management of your business. 

Read Article
Page 1 of 1