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Digital Transformation

The latest Digital Transformation articles, advice and insights from the ProfileTree team.

AI and Privacy: Ensuring Equilibrium between Technological Advancements and Consumer Protections

Aya RadwanAya Radwan // 24th April 2024

Artificial intelligence (AI) has carved out an essential niche in today’s technological landscape, becoming an invaluable asset for innovation across many sectors. As AI systems become more sophisticated, they demand vast amounts of data, including personal and sensitive information. This intersection of AI and privacy raises critical questions about user rights and data protection, leading […]

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Data Rights in AI Laws: A Guide to Securing Your Personal Information

Aya RadwanAya Radwan // 24th April 2024

With the advent of Artificial Intelligence (AI) in various sectors, concerns about how personal information is collected, used, and shared have escalated. As artificial intelligence systems become capable of processing vast amounts of data at an unprecedented scale, it is crucial to understand the implications of these technologies on individual privacy rights. Legislation around data […]

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AI Regulations Around the World: Analysing Global Legislative Frameworks

Eman SamehEman Sameh // 24th April 2024

Artificial intelligence (AI) is transforming every aspect of our lives, from the way we interact with technology to the manner in which businesses operate. As AI systems become more prevalent, the need for comprehensive AI regulations to manage their development and deployment is paramount. Countries around the world are responding to this need by crafting […]

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How the EU AI Act Impacts International Businesses: Global Compliance Challenges

Eman SamehEman Sameh // 24th April 2024

With the introduction of the EU AI Act, international businesses are facing a transformative era in artificial intelligence regulation. As artificial intelligence becomes increasingly integral to global operations, the European Union’s legislative actions are poised to ensure that AI systems are implemented ethically and responsibly across member states. This act serves as a critical framework […]

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5 Real Business Examples of Digital Transformation for Business Growth

Dina EssawyDina Essawy // 23rd April 2024

Understanding Digital Transformation in Modern Business In today’s rapidly evolving digital world, digital transformation has become more than a buzzword; it’s a fundamental shift in the way businesses operate and engage with customers. It’s the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to […]

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Digital Transformation Misconceptions: Unveiling the Truth

Panseih GharibPanseih Gharib // 23rd April 2024

In the age of continuous technological advancement, digital transformation has become ubiquitous across industries worldwide. Yet, amidst this phenomenon’s buzz, digital transformation misconceptions abound, hindering many organisations from fully embracing its potential. It is often erroneously perceived as a mere technology adoption, overlooking its more profound implications for business strategy and operational paradigm shifts. However, […]

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Best ChatGPT for Small Business Owners

Ciaran ConnollyCiaran Connolly // 22nd April 2024

For small business owners, integrating the best ChatGPT solutions into their existing workflows can result in enhanced efficiency, significant cost savings, and improved customer experiences. This article delves into the best practices for small businesses eager to harness the power of ChatGPT to streamline their operations and drive growth.

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Mobile Marketing: The Perplexing Pocket-sized Revolution of the 21st Century

Miranne KhaledMiranne Khaled // 8th March 2024

In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]

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Revolutionizing Healthcare CRM with Innovative Digital Solutions

Ciaran ConnollyCiaran Connolly // 26th January 2024

Delivering exceptional patient care, optimizing operational efficiency, and improving overall health care depend on effective customer relationship management (CRM) in an ever-changing health care environment. Leading content marketing companies easily work with hospitals to incorporate CRM into their daily operations. This integration is achieved through a blend of sophisticated website design, high-performance web development, and […]

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Importance of Digital Transformation WitLouise O’Conor

ProfileTreeProfileTree // 23rd April 2024

Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]

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Key Insights from Today’s Digital Business Statistics

Noha BasionyNoha Basiony // 23rd April 2024

Traversing the somewhat bewildering terrain of digital business can certainly appear intimidating for a good number of organisations out there. But here is a bit of comforting news: you are in rather good company. With an impressive 56% of firms globally prioritising their own transition into the digital sphere, it is starkly evident that we […]

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3D Printing: From Digital Designs to Physical Reality

Marwa AlaaMarwa Alaa // 4th February 2024

Are you harbouring a curiosity about how the world of manufacturing has a complete turnabout thanks to 3D printing? This is not an alien feeling. A while ago, we were captivated by this marvellous technology, particularly upon discovering that it is older than the internet itself! Intrigued? Well then, let us embark together on this […]

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Business Innovation Statistics: Examples and Insights

Panseih GharibPanseih Gharib // 21st January 2024

As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]

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Conversational Conquest: How Enterprise Chatbots are Redefining Business in 2023

Omnia EssawyOmnia Essawy // 22nd April 2024

In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management.  These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication.  […]

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How to Avoid Failure in Digital Transformation: 6 Ways to Do

Rahma AliRahma Ali // 23rd April 2024

What should you consider to avoid failure in digital transformation? Actually, there are many things! Companies are striving to achieve innovation, better profits, business intelligence, efficacy, and sustainability. The shortcut is digital transformation. That’s the answer to pave the way to your business success. Digital transformation is what we will uncover in this article. Here, […]

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Why do CRM systems fail? 5 reasons behind this

lochlainnlochlainn // 26th January 2024

CRM is an acronym for customer relationship management and this is a software system which is developed to allow your business build strong relationship with both current and potential customers.

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Google Analytics 4 Training – Our Complete GA4 Training Free

Sara LynchSara Lynch // 12th June 2023

ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4.  We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data. 

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Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

ProfileTreeProfileTree // 26th February 2024

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

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What is a ERP system? Everything you need to know

lochlainnlochlainn // 3rd October 2023

ERP software also known as ‘Enterprise Resource Planning’ software was developed so that organisations could improve and become more efficient, where this system is built to allow you to manage day-to-day operations and activities effectively. 

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Top 3 types of CRM systems – Which one should you choose?

lochlainnlochlainn // 13th April 2023

CRM is an acronym for customer relationship management and this is a software system which is built to manage current and potential customers effectively. For many businesses they are built of the theory that ‘the customer is always right’ where they will prioritise customer satisfaction above anything and in many cases their culture will be based around this. However, to ensure this this remains consistent within the business, a CRM system will be implemented.

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What is a CRM system? Everything you need to know

lochlainnlochlainn // 22nd January 2024

CRM is an acronym for customer relationship management and this is a system which is being implemented by businesses all around the world. This is a system built to allow you to manage your relationship with current and potential customers.

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An overview of the Internet of Things (IoT) (1) and Cloud Computing (2)

lochlainnlochlainn // 11th April 2024

The Internet of Things (IoT) can be described as one large network which works in line with connecting physical objects (things) with people. These things are embedded with sensors and range from our ordinary household appliances to advanced industrial tools.

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What is Artificial Intelligence: A quick overview of AI

lochlainnlochlainn // 13th March 2024

AI is described as a combination of computer science and machines which act in a humanlike way to complete particular tasks or roles within your business. 

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Involvement in Digital Transformation: 6 ways on how you can get people involved

lochlainnlochlainn // 23rd April 2024

When implemented correctly, digital transformation has the ability to change how a business does things forever. It can also open new ways of delivering value to customers, enhancing their experience with how they interact with the company.

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What does Digital Transformation look like? 5 real world examples

lochlainnlochlainn // 23rd April 2024

By now business leaders know that in order to grow and become competitive within the market, they must be able to exploit all opportunities. There are many different ways in which they can do this however the use of technology to either radically improve performance, or deliver value to their customers has become the number one way for businesses to improve overall efficiency and performance. 

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Kotter’s 8 Step Model for Leading Change – How to effectively manage and lead change within your business

lochlainnlochlainn // 21st January 2024

Upon researching change and understanding the most effective way to go through this process within your business environment, Kotter’s 8 Step Model has been selected as the best way to direct and implement change within your own business. 

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A Guide to Selecting a Technology System: 5 simple steps for your business to follow 

lochlainnlochlainn // 29th August 2023

Technology is everywhere around us today, and with the growth of technology, businesses are having to consider which technology systems are best suited to their needs or requirements, and in doing so, make an informed decision on which piece of software to invest in which meets their requirements. So if technology can be considered as the number one tool for improving the efficiency of how a business operates, lets take a look at which types technology are currently supporting this, and the steps to selecting a new software system for your business.

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What type of exciting technology does your business need? The 5 types of technology explained

lochlainnlochlainn // 16th February 2023

The rapid growth of technology makes it very difficult to keep up to date with what is going on around us. However, it is undeniable that one of the best ways for businesses to stay competitive within an industry is by implementing and adopting technology to improve both their productivity and performance, and with the more and more types of technology which are emerging around us today this has become much easier to do. 

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70% of Digital Transformation Initiatives Fail… Why? 5 ways you can avoid this

lochlainnlochlainn // 26th January 2024

In its simplest terms, Digital Transformation is the implementation of a software system to radically improve how you operate and deliver value to customers. Sounds easy doesn’t it? Well how come so many businesses are failing when it comes to implementing digital transformation within their business today…Lucky for you we have the answer. 

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Change Management: 7 Effective Strategies While Managing Resistance To Change

lochlainnlochlainn // 22nd April 2024

In modern day life many people resist change because they fear the unknown. The same principle applies with business. With the changing business environment we find ourselves in, business leaders are being encouraged to become as flexible as possible in order to change their business and continue to compete and meet the demands of customers. 

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Porters Five Forces Explained – How to easily apply ‘the 5 competitive forces which shape an industry’

lochlainnlochlainn // 5th April 2024

Before you take a look at Porters Five Forces, you may want to check our blogs on Business Strategy, Stakeholder Mapping, Scenario Planning and Digital Transformation. What is Porters Five Forces? For many businesses they will want to understand both their internal and external environment. To analyse the external environment, a PESTEL Analysis will encourage […]

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How to Conduct a Scenario Planning Analysis – 5 Effective Simple Steps to Follow

lochlainnlochlainn // 3rd April 2024

Before you take a look at how you could use a Scenario Planning Analysis to increase performance and to allow you to strategize towards the future better, visit our blogs on Business Strategy and Digital Transformation first. Scenario Planning Analysis Explained Scenario planning analysis could be considered as a way to integrate future thinking and […]

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A Guide to Using a Stakeholder Mapping Analysis- An Effective Example of Applying a Stakeholder Analysis to Amazon

lochlainnlochlainn // 6th February 2023

Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions. 

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Knowledge Transfer Partnership (KTP) Programme – What is a KTP? ProfileTree’s Worthwhile Experience

lochlainnlochlainn // 26th October 2023

A Knowledge Transfer Partnership (KTP) programme is the creation of a dynamic 3-way partnership between a company (ProfileTree), a group of academic experts (Ulster University) and a skilled graduate (Lochlainn Mallon). Each will work together to increase business efficiency and achieve excellent results. 

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A Guide to Using ChatGPT Effectively – With 3 Easy to Follow Examples

lochlainnlochlainn // 22nd April 2024

Before taking a look at ChatGPT, if you are interested in understanding Artificial Intelligence (AI) and how it is being applied to businesses today, check out our blogs on Digital Transformation, Business Strategy and Artificial Intelligence. What is Chat GPT? No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has […]

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Email Statistics by Industry: What You Need to Know as a Business Owner

Rahma AliRahma Ali // 11th February 2024

Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your strategy is working or if you need to make some adjustments. Let’s see! When running an email marketing campaign, have you ever wondered how your […]

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