Laura Logan // 1st October 2024
In the constantly changing realm of digital marketing, content stands out as the most important element. Yet, without a solid grasp of how well your content is performing, it can be difficult to know if you’re heading in the right direction. This is where Google Analytics comes into play—a robust tool that offers essential insights […]
Laura Logan // 27th September 2024
Competitor analysis is one of the most critical steps to creating an effective digital marketing strategy. It provides insight into what’s working in your industry, what gaps exist, and how you can differentiate your business from others. By analysing the digital marketing efforts of your competitors, you can identify opportunities to improve your strategy, engage […]
Laura Logan // 30th September 2024
TikTok has become an essential tool for businesses aiming to reach younger audiences, drive engagement and ultimately increase ROI. However, many marketers unknowingly succumb to the pitfalls of the platform, undermining their efforts. In this post, we will cover five common TikTok marketing mistakes and provide actionable tips on how to avoid them. Whether you’re […]
ProfileTree // 15th May 2024
Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]
ProfileTree // 18th February 2024
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]
Miranne Khaled // 15th February 2025
In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]
ProfileTree // 15th July 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
ProfileTree // 21st October 2024
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]
ProfileTree // 15th February 2024
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]
ProfileTree // 5th May 2024
When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.
ProfileTree // 13th March 2024
Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]
ProfileTree // 13th February 2024
In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]
ProfileTree // 22nd April 2024
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]
ProfileTree // 5th May 2024
Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes voice search SEO a great opportunity for your website to gain exposure by showing up on these search queries. In this article, you’ll learn all […]
Panseih Gharib // 9th May 2024
Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]
ProfileTree // 10th March 2025
Google uses various algorithms to run its search engine, determine factors that rank each website page, and implement filters to change search results. Google is the top search engine in the world, and to keep its engine running correctly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, ranks, and […]
ProfileTree // 31st January 2024
The Coronavirus pandemic has emphasised teleconferencing’s central role in negotiations across all sectors. While they have recently become essential, virtual negotiations have long been utilised. However, virtual negotiations have never been as widely used or indeed accessible as they are today. As digital skills have been enhanced across the developed world, there are still many challenges […]
Panseih Gharib // 5th May 2024
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]
ProfileTree // 14th April 2025
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being shown to have plenty of potential outside of crypto. Blockchain is a ledger system that doesn’t need to be stored at a single location rather, […]
ProfileTree // 5th May 2024
January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media companies describing it as the ‘most depressing day of the year’, it is when most people receive their Christmas credit card bills and are left […]
Maha Yassin // 5th May 2024
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]
Maha Yassin // 21st February 2024
Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]
Noha Basiony // 8th September 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
Noha Basiony // 5th May 2024
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
ProfileTree // 24th January 2024
In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.
ProfileTree // 21st April 2024
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is free to install, deploy, and upgrade. And if that introduction wasn’t enough, then there’s plenty of more reasons to share. WordPress isn’t just a website […]
Sara Lynch // 23rd January 2024
Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.
ProfileTree // 25th April 2024
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
ProfileTree // 5th May 2024
It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a business or company, brand, or persona and the products they are affiliated with. With almost everyone in each generation, from Boomers to Gen X, in […]
ProfileTree // 22nd April 2024
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]
ProfileTree // 22nd April 2024
For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]
ProfileTree // 5th May 2024
Code helps tags fire, bringing data back from your site to Google Analytics.
ProfileTree // 5th May 2024
The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin 2 to help capture the best video content. The Ronin S is one of DJI’s best camera stabilization systems yet. It compresses the technology of […]
ProfileTree // 22nd April 2024
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]
ProfileTree // 29th April 2024
Transforming a traditional business to an online one sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world […]
ProfileTree // 21st January 2024
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]
ProfileTree // 5th May 2024
CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy is […]
ProfileTree // 8th May 2024
Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into the business, the technical, and the entertainment markets. Chatbots Explained: First Things First Chatbots are one of many fruitful merits of web developing. Experts agree […]
Noha Basiony // 3rd October 2024
Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]
Noha Basiony // 5th May 2024
In the high-stakes world of business, every decision carries the weight of potential profit or crushing loss. But navigating this volatile landscape does not require a crystal ball or a lucky rabbit’s foot. The key to unlocking the true secrets of success lies in a powerful tool: business statistics. Think of it as your secret […]
ProfileTree // 8th January 2024
Credit: ProfileTree.com
ProfileTree // 5th May 2024
If you’re like an increasing number of people, you probably want to know how to add music to your WIX website. A lot of people aren’t aware that websites can have audio within them and may not realise just how easy it is to add music or audio to their site. You may have noticed […]
ProfileTree // 4th January 2024
What is Ning? You might have heard the name Ning, but perhaps you aren’t unaware of how it can benefit your business or organisation. Put simply, Ning is an superb online platform for both people and organisations to create custom social networks. Imagine a world where online spaces transcend fleeting interactions and evolve into vibrant communities, […]
ProfileTree // 30th June 2024
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]
ProfileTree // 14th April 2024
Website building tools typically require little or no technical expertise. (Image Credit: Halacious, Unsplash)
ProfileTree // 28th April 2024
Comparison of search engine market shares in the past decade. Image Credit: Statistica
Noha Basiony // 5th May 2024
Dreaming of wielding a digital pen to craft worlds both practical and fantastical? Look no further than AutoCAD, the industry-standard computer-aided design software that empowers creativity across a dazzling array of diverse careers. Whether you are drawn to the intricate precision of engineering, the soaring ambition of architecture, or the playful spark of product design, […]
ProfileTree // 20th December 2023
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. It’s the dream of many aspiring entrepreneurs – coming up with a breakthrough idea, launching their own startup, and […]
ProfileTree // 9th September 2024
Use SmartArt to make your PowerPoint presentation as engaging as possible. Image credit: Microsoft
ProfileTree // 20th December 2023
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]
ProfileTree // 8th September 2024
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre of it all is email. Knowing how to use email is critical. Email has become an indispensable tool for communication in today’s digital world. It […]
