Tag: Tools and Marketing

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Digital Marketing

The Impact of Blockchain on Marketing in 2024 and Beyond

ProfileTree // 13th March 2024

Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]

Digital Marketing

Dynamic Keyword Insertion – The Complete Guide to Implementation for SEO Success in 2024

ProfileTree // 18th February 2024

Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]

Content Writing and Marketing

The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne Khaled // 14th April 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

Business Strategy

Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024

ProfileTree // 4th March 2024

Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]

SEO - Search Engine Optimisation

SEO Checklist 2024: The Essential Guide to Ranking Higher in Search Engines

ProfileTree // 15th February 2024

SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]

The Importance of Alexa Voice

ProfileTree // 15th February 2024

When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years on, and with further developments being made to the Internet of Things, Amazon finally has realised the true potential of Alexa’s voice-generated technology with the introduction of their Alexa Voice Service. As of 2023, Yahoo Finance reported that Amazon have sold over 500 million Alexa-enabled devices worldwide, including one of their most popular, the Amazon Echo device.

Business Strategy

Free Mind Mapping Software: Top 10 Tools to Clarify Your Thinking in 2024

ProfileTree // 13th March 2024

Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]

Business Strategy

How to Produce and Edit Video for Tourism Businesses

ProfileTree // 13th February 2024

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

Digital Marketing

Marketing in Recession

ProfileTree // 20th February 2024

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

Voice Search SEO: Is It Different from Traditional SEO?

ProfileTree // 4th February 2024

Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes voice search SEO a great opportunity for your website to gain exposure by showing up on these search queries. In this article, you’ll learn all […]

Content Writing and Marketing

2023 Print Marketing Statistics: Metrics and Global Impact

Panseih Gharib // 11th February 2024

Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]

SEO - Search Engine Optimisation

SEO Basics: Understanding Google Algorithm Changes

ProfileTree // 31st January 2024

Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]

Zoom Negotiations: 5 Steps to Successful Virtual Negotiations

ProfileTree // 31st January 2024

The Coronavirus pandemic has emphasised teleconferencing’s central role in negotiations across all sectors. While they have recently become essential, virtual negotiations have long been utilised. However, virtual negotiations have never been as widely used or indeed accessible as they are today. As digital skills have been enhanced across the developed world, there are still many challenges […]

Digital Marketing

The Importance of Statistical Significance in Marketing

Panseih Gharib // 21st February 2024

Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]

The Ultimate Guide to Blockchain Marketing and Cryptocurrency

ProfileTree // 28th February 2024

The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being shown to have plenty of potential outside of crypto. Blockchain is a ledger system that doesn’t need to be stored at a single location rather, […]

Blogging and Vlogging

How to Combat Blue Monday

ProfileTree // 28th January 2024

January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media companies describing it as the ‘most depressing day of the year’, it is when most people receive their Christmas credit card bills and are left […]

Digital Marketing

The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

Content Writing and Marketing

The Unexpected Hero: Direct Mail Marketing Statistics

Maha Yassin // 21st February 2024

Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]

Business Strategy

Your Guide to Integrating Animation Into Your Business

Noha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

Digital Marketing

Unleashing the Power of Animated Business Ideas

Noha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

Business Leaders

Building a Spin-Out Business with Tony McEnroe

ProfileTree // 24th January 2024

In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.

Website Builder

Why Use WordPress? Let’s Explore a Website Building Essential

ProfileTree // 14th April 2024

Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is free to install, deploy, and upgrade. And if that introduction wasn’t enough, then there’s plenty of more reasons to share. WordPress isn’t just a website […]

Business Strategy

Why Do Distributors Need Inventory Management Software? Optimal Efficiency and Better Supply Chain Management

Sara Lynch // 23rd January 2024

Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.

SEO - Search Engine Optimisation

SEO Performance Metrics: How Good Is Your SEO Game?

ProfileTree // 22nd January 2024

Google PageSpeed Insights helps you to make your page faster by analysing the content of your website and making suggestions to improve your websites’ performance. Credit: developers.google.com

SEO - Search Engine Optimisation

SEO for Car Dealerships: A Complete Guide

ProfileTree // 8th March 2024

Car dealerships, no matter where they’re based, need to embrace local SEO and reflect key USPs online. Image credit: Ildar Garifullin via Unsplash

Your Ultimate Guide to Google Tag Manager

ProfileTree // 21st January 2024

Code helps tags fire, bringing data back from your site to Google Analytics.

DJI Ronin S: Complete Review and Walkthrough

ProfileTree // 21st January 2024

The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin 2 to help capture the best video content. The Ronin S is one of DJI’s best camera stabilization systems yet. It compresses the technology of […]

Business Leaders

Transforming A Traditional Business: How to Start a Business Online

ProfileTree // 18th January 2024

Ninjadry’s USP is convenience. Image credit: Ninjadry

Business Strategy

Voice Marketing: How to Create an Amazing Brand for Voice

ProfileTree // 17th January 2024

CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy is […]

Chatbots Explained: The Complete Guide to Conversational AI

ProfileTree // 21st January 2024

Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into the business, the technical, and the entertainment markets. Chatbots Explained: First Things First Chatbots are one of many fruitful merits of web developing. Experts agree […]

Business Strategy

Understanding the Language of Data in Business Statistics

Noha Basiony // 16th April 2024

Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]

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