Digital Marketing
Do Google Ads Help with SEO?
Many SEO experts purport that Google Ads can directly impact your SEO and, thus your organic growth but Google has stated clearly
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Many SEO experts purport that Google Ads can directly impact your SEO and, thus your organic growth but Google has stated clearly
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex – we’re here to make it simple
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display
If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people.
Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of
Arguably the most important parts of any piece of writing, introductions and conclusions are what explain the article and summarise it. The
You know you need a copywriter but you’re not sure whether to hire an in-house copywriter or hire a freelancer. Working out
Copywriters are an essential part of any content marketing strategy. They create written content that accompanies visuals, write scripts for commercials, write
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes
Hiring freelancers is a great solution to filling a gap in your knowledge base. Knowing tips to hiring freelancers ensures that you
In a post-pandemic world, the nature of jobs and careers are changing. People have found new skills and career paths, and opportunities
On average, people work 92,120 hours in the course of their working lives, so professional development and pathways are important to map
Hiring a digital marketing consultant can be a big step for any business. However, the pay-off can be just as big –
Understanding a crawl budget can help with SEO efforts on your website. A crawl budget is the number of pages that a
Twitter first introduced sponsored posts in 2010 and by the fourth quarter of 2020 the company’s ad-revenue had grown to $1 billion
Backlinks are usually considered an important part of SEO but sometimes they can cause issues for your site. Disavowing toxic backlinks should
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic and identifying issues that may be
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of
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