Explore our work & see the results
Stay ahead of the curve with the latest industry insights, trends, and statistics.
Maha Yassin // 5th May 2024
Contracts are the lifeblood of business. From the most minor purchase order to the multi-million dollar enterprise agreement, they underpin every transaction and collaboration. Yet, despite their ubiquity, contracts often go overlooked, relegated to dusty filing cabinets or forgotten corners of digital servers. This neglect, however, comes at a steep price. Ineffective contract management can […]
Maha Yassin // 5th May 2024
In the relentless pursuit of progress, projects form the lifeblood of every industry. Whether launching a groundbreaking tech product, constructing a towering skyscraper, or orchestrating a captivating marketing campaign, each project represents a carefully orchestrated dance of resources, timelines, and objectives. Amidst the chaos and complexity lies a hidden language—the language of statistics. Understanding these […]
Maha Yassin // 5th May 2024
Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a reality silently shaping our world. In the blink of an eye, shops disappear, restaurants fade into memory, and companies vanish, leaving behind echoes of ambition […]
ProfileTree // 5th May 2024
ProfileTree is delighted to announce it is in receipt of ERDF or European Union region – European Regional Development Fund support for its Alexa Voice Project. This project focused on developing Alexa apps or “Skills”, which provide a new route to market for educational games or apps that ProfileTree has developed and generate revenue from […]
Maha Yassin // 30th June 2024
In today’s dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where knowledge management (KM) comes into play. KM encompasses a range of practices and technologies aimed at creating, disseminating, and leveraging organisational knowledge to achieve strategic […]
Esraa Mahmoud // 5th May 2024
In today’s fast-paced business world, access to reliable information is crucial. While news headlines scream opinions and pundits spin narratives, there’s often a silent majority: government business statistics. These data gems, collected and published by official agencies, hold the key to valuable insights that can empower your business decisions. These meticulously collected and analysed datasets […]
Esraa Mahmoud // 5th May 2024
Every world has its hero, and in the business world, that hero is Business Intelligence (BI)! Think of it as your personal data decoder, transforming raw numbers into actionable insights that illuminate your path forward. Forget feeling overwhelmed—imagine wielding data as a strategic weapon, transforming numbers into actionable insights that propel your business forward. This […]
Miral Nassar // 5th May 2024
Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]
Miral Nassar // 5th May 2024
In today’s competitive business landscape, talent management statistics are crucial to ensure the success of any organisation. Human resources (HR) professionals constantly seek the latest statistics and trends to optimise their workforce and retain top talent. Let’s delve into talent management and uncover the shocking truth revealed by talent management statistics. What are Talent Management […]
Maha Yassin // 5th May 2024
Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]
Esraa Ali // 5th May 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]
Eman Sameh // 5th May 2024
In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]
Miral Nassar // 4th June 2024
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]
Miral Nassar // 17th July 2024
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]
Esraa Mahmoud // 5th May 2024
Perhaps the first thing that comes to mind when we read trust in media statistics is, “Can the media be trusted to begin with?! Well, it is complicated! Remember the days when headlines felt like reliable guides, not a dizzying funhouse of questionable claims and political spin? Yeah, us neither! In today’s information overload, navigating […]
Esraa Mahmoud // 5th May 2024
Do you ever lose track of the time spent on social media while mindlessly scrolling through endless cat videos and celebrity updates? Feeling that familiar pang of guilt after realising hours have melted away into the digital abyss? You’re not alone. In today’s hyper-connected world, social media has become both a source of connection and […]
Yasmin Elwan // 15th March 2025
Explore the world of network marketing as we delve into its components, controversies, and legal considerations. Focus on the numbers with crucial network marketing statistics—industry size, demographics, and success rates. Join us in decoding this entrepreneurial landscape with precision. Key Elements of Network Marketing Network marketing, also known as multi-level marketing (MLM) or direct selling, […]
Esraa Mahmoud // 22nd September 2024
Digital marketing can be a bit overwhelming, but understanding the ROI (Return on Investment) statistics can help you determine which strategies are worth investing in. Why should you care about such statistics in the first place, you might ask? Consider this: in an age saturated with advertising noise, businesses are laser-focused on maximising every marketing […]
Panseih Gharib // 5th May 2024
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]
Panseih Gharib // 5th May 2024
The marketing world is abuzz with activity, constantly evolving to keep pace with shifting consumer habits and technological advancements. Yet, amidst the noise and change, one constant remains: the power of data. Understanding industry trends, competitor actions, and customer preferences are the main factors of any successful marketing strategy. But navigating the vast ocean of […]
ProfileTree // 16th March 2025
Voice search statistics prove that audio assistants are the most trending method for search engines. So many applications are dedicated to voice searches, and you can even customize it! You can now search for anything from across the room or even on the street. Voice search statistics all show that using a voice is an […]
Esraa Mahmoud // 5th May 2024
Do you feel like your content marketing is a bottomless pit, swallowing your budget but spitting out crickets? You’re not alone. Many businesses struggle to measure the true impact of their content efforts, leaving them frustrated and unsure if their hard work is actually paying off. But fear not, weary marketer! Today, we’re diving deep […]
Miral Nassar // 17th July 2024
In 2024, AI marketing is set to revolutionise how businesses connect with consumers. With advancements in AI technology, marketers can expect mind-blowing results that will significantly boost their return on investment. This article provides an in-depth look at the state of artificial intelligence in marketing as we enter 2024. It explores the utilisation of AI […]
ProfileTree // 5th May 2024
We’ve been looking around a lot, and decent pandemic marketing advice is pretty hard to find. ‘We live in unprecedented times’. That is a phrase that has become synonymous with the impact of Pandemic, including the deep and significant uncertainty that businesses are facing. Ongoing restrictions continue to close the doors of firms across Northern […]
Panseih Gharib // 5th May 2024
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]
Maha Yassin // 5th May 2024
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]
Ciaran Connolly // 5th May 2024
Delivering exceptional patient care, optimizing operational efficiency, and improving overall health care depend on effective customer relationship management (CRM) in an ever-changing health care environment. Leading content marketing companies easily work with hospitals to incorporate CRM into their daily operations. This integration is achieved through a blend of sophisticated website design, high-performance web development, and […]
Panseih Gharib // 5th May 2024
Business coaching statistics show that it is a rapidly growing industry that offers valuable assistance to individuals and organisations seeking to improve their professional and personal development. With the demand for coaching services rising, it is essential to understand the impact of business coaching on the return on investment (ROI). The business coaching industry encompasses […]
Panseih Gharib // 26th February 2025
Business statistics is the science of utilising numerical data to make informed decisions in the business world. A comprehensive guide to business statistics offers a practical approach to statistics, covering the fundamental concepts of business and economics. It explains fundamental business statistics concepts often obscured in conventional textbooks. Providing descriptive statistics, mathematical notation, and hypothesis tests equips […]
Miranne Khaled // 5th May 2024
The allure of China’s booming economy, fueled by its massive population and formidable industrial might, continues to draw the world’s attention. For investors, economists, and policymakers alike, unlocking the secrets of its business landscape holds paramount importance. Beyond its sheer size, China’s business environment pulsates with a kaleidoscope of interconnected factors. From surging economic growth […]
Esraa Ali // 5th May 2024
Minority representation in television has seen gradual improvement in recent years, according to Statista, but there is still a long way to go. A study conducted by the organisation found that in 2020, 24% of TV show characters were from a racial or ethnic minority background, increasing from 21% in 2019. However, this still falls […]
Panseih Gharib // 5th May 2024
Small businesses are vital in the economy, and access to capital is crucial for their growth and success. Understanding the current state of small business lending is essential for business owners and financial institutions alike. The lending landscape for small businesses is ever-changing and influenced by economic conditions, regulatory environments, and technological advancements. Small business […]
Esraa Mahmoud // 5th May 2024
Business burglary is a pervasive issue that affects companies of all sizes and industries worldwide. It involves unauthorised entry into a business premises with the intent to commit a crime, typically theft. The implications of business burglary are far-reaching, affecting not only the financial health of the company but also its operational continuity, employee morale, […]
Miranne Khaled // 5th May 2024
In the ever-evolving world of business, data has become an invaluable asset. To unlock its potential, organisations turn to the field of business statistics. Business statistics encompasses a wide range of techniques and methodologies that allow companies to make informed decisions and identify trends that enable them to gain a competitive edge. At its core, […]
Panseih Gharib // 5th May 2024
Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and are widely recognised for providing valuable insights into businesses’ growth, composition, and behaviour over time. Business dynamics statistics, commonly collected and analysed by organisations such […]
Salma Samir // 5th May 2024
Imagine a world where Grandma’s secret cookie recipe is worth more than Bitcoin, and your cousin’s used sock collection funds the next big tech startup. That’s the reality of family businesses, where blood, sweat, and (sometimes) tears combine to build empires that make Game of Thrones look like a children’s tea party. But before you […]
Panseih Gharib // 5th May 2024
Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]
Noha Basiouny // 3rd October 2024
Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]
Maha Yassin // 5th May 2024
In the bustling business world, where intuition and risk often tango, a robust partner emerges: business statistics. Far from dry numbers confined to spreadsheets, these statistical tools weave a vibrant tapestry of insights, guiding crucial decisions at every turn. Imagine navigating intricate financial landscapes with predictive models, optimising operations with precise data analysis, or unearthing […]
Esraa Ali // 5th May 2024
Effective communication is crucial in the workplace to ensure that all team members are on the same page, working towards common goals and fostering a positive work environment. In contrast, poor workplace communication can lead to misunderstandings, low morale, and decreased productivity. The importance of effective communication in the workplace cannot be overstated, as it […]
Noha Basiouny // 5th May 2024
In the high-stakes world of business, every decision carries the weight of potential profit or crushing loss. But navigating this volatile landscape does not require a crystal ball or a lucky rabbit’s foot. The key to unlocking the true secrets of success lies in a powerful tool: business statistics. Think of it as your secret […]
ProfileTree // 5th May 2024
LearningMole – a ProfileTree project – recently celebrated the launch of the first educational Alexa ‘skill’ to be produced in Northern Ireland. LearningMole is already an established publisher of learning resources thanks to the expertise of director and educational consultant Michelle Connolly. A Northern Ireland First The High Five Maths skill, an interactive learning tool for young children using voice commands, focuses on educating […]
Panseih Gharib // 5th May 2024
Recently, the small business commercial banking market has witnessed rapid changes, influenced by many factors such as technology, regulatory reforms, and the impact of the COVID-19 pandemic. This dynamic landscape has prompted financial institutions and business owners to stay current on the evolving market trends and make decisions that drive sustainable growth and success. Commercial […]
Panseih Gharib // 22nd May 2024
The world of streaming services is a battlefield, with giants like Netflix and Disney+ vying for viewers’ attention. But in recent years, a new contender has emerged, HBO Max, shaking things up with its unique approach. This article explores HBO Max’s journey, its strategic moves, and how it carved a niche for itself in the […]
ProfileTree // 5th May 2024
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by Northern Ireland-born former footballer Gerry Flynn. Meet Dream Spanish Homes Dream Spanish Homes, who have been selling properties for a range of budgets in Murcia […]
ProfileTree // 22nd March 2025
ProfileTree has been celebrating more awards success after a win in the Irish Content Marketing Awards. ProfileTree’s ConnollyCove project—which offers a one-stop resource for visitors to Ireland—impressed industry judges, and the company was announced as the winner during a ceremony at the Ballsbridge Hotel in Dublin. ‘Best Work, By the Best People’ Described by organisers BusinessRiver as […]
Maha Yassin // 12th August 2024
Do you sometimes feel overwhelmed amidst the business development labyrinth, unsure how to steer in the right direction? You’re certainly not alone; it’s a path many have trodden before. It may astound you that 90% of global firms are small businesses—a righteous salute to all those intrepid entrepreneurs who dive headlong into the bustling world […]
Miranne Khaled // 5th May 2024
Imagine the marketplace as a roaring river, churning with ambition and competition. Every merchant paddles their vessel, striving to reach the lucrative shores of profit. But in this tumultuous stream, the compass often spins, the currents of morality swirling unseen beneath the surface. This is where business ethics emerges, not as a simple life preserver […]
Miranne Khaled // 29th April 2025
When it comes to exploring the intricate world of business insurance statistics, one might compare the experience to navigating through a dense fog. Even individuals with a wealth of entrepreneurial expertise can face the formidable task of comprehending the multifaceted aspects encompassing market share, premiums, and the intricate details of personal and commercial insurance lines. […]
Maha Yassin // 6th May 2024
Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component – harnessing critical business strategy statistics. Studies suggest that whilst 67% of leaders deem their organisations skilful at formulating strategies, only half feel they execute them adeptly. In this article, we’ll […]
ProfileTree // 5th May 2024
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree using a […]
In today’s fast-paced and highly competitive business environment, staying informed about the latest industry trends, insights, and statistics is essential for making sound decisions and staying ahead of the curve. By leveraging data-driven insights, you can identify new opportunities, benchmark your performance against industry standards, and adapt your strategies to meet the evolving needs of your customers and market.
The benefits of staying up-to-date with industry insights and statistics are far-reaching, enabling your business to:
To effectively leverage industry insights and statistics, consider the following approaches:
In today’s data-rich world, industry insights and statistics are more accessible and valuable than ever before. By staying informed, leveraging data-driven insights, and adapting to the ever-changing business landscape, you can make smarter decisions, uncover new opportunities, and drive long-term success for your organisation.
