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Digital Marketing - Page 4

The latest digital marketing articles, advice and insights from the ProfileTree team.

How to Build an Effective Digital Marketing Plan – 4 Essential Tips

ProfileTreeProfileTree // 4th January 2024

Create a digital marketing plan with audience segmentation. Image credit: Smart Insights

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Brandable Domain Names: 5 Tips for Choosing Memorable, Trustworthy Domains

ProfileTreeProfileTree // 7th November 2023

Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool. In many cases, it is the brand. Here are some tips on how […]

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Marketing On Mobile: 10 Tactics to Effectively Reach Users on Smartphones

ProfileTreeProfileTree // 6th November 2023

Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]

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Level Up Your Competitive Intelligence: 10 Essential Competitor Analysis Tools to Uncover Key Insights

ProfileTreeProfileTree // 6th November 2023

Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]

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A Guide to Effective B2B Marketing Strategies and Tactics

ProfileTreeProfileTree // 21st January 2024

B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]

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9 Essential Digital Marketing Tools

ProfileTreeProfileTree // 20th February 2024

Digital marketing tools provide critical capabilities for businesses looking to connect with audiences and grow online. In this comprehensive guide, we will examine the essential categories of digital marketing tools and how they can be leveraged for success. If you run any business, understanding the different digital marketing tools available is essential. Every move must […]

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A Complete Guide to Internet Marketing Strategies, Channels, and Best Practices – 10 Types of Internet Marketing

ProfileTreeProfileTree // 12th February 2024

Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]

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Traditional and Digital Marketing Campaigns:  A Comprehensive Guide – 7 Key Differences

ProfileTreeProfileTree // 11th February 2024

How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]

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The Complete Guide to Today’s 9 Top Digital Marketing Channels for Business Growth

ProfileTreeProfileTree // 16th February 2024

Digital marketing channels provide critical touchpoints for engaging today’s consumers wherever they spend time online. In this comprehensive guide, we will examine the major digital marketing channels, their unique value propositions, and effective strategies for success. If you run any business, you must understand the different digital marketing channels. Whether you’re focusing on social media, […]

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A Comprehensive Guide to eMarketing Strategies, Tools and Best Practices

ProfileTreeProfileTree // 8th December 2023

eMarketing involves a wide range of different channels. Image credit: CoSchedule

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The Ultimate Guide to Digital Marketing Services for Businesses of All Sizes

ProfileTreeProfileTree // 4th January 2024

Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]

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Creative Business Names: How to Create a Catchy, Memorable Business Name: A 10-Step Brand Naming Guide

ProfileTreeProfileTree // 2nd April 2024

Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple”, and the name stuck, despite a copyright challenge from The Beatles, who had already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a […]

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Dominate Your Industry with Online PR: 8 Tips to Increase Brand Awareness

ProfileTreeProfileTree // 31st October 2023

What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – more important than ever in our ever-evolving Digital Age – and engaging old […]

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7 Tips on How to Calculate Conversion Rate on Your Website

ProfileTreeProfileTree // 31st October 2023

Conversion rates are not complicated by any means. However, many small businesses that have a website or blog don’t bother to pay attention to conversion rates. This is a mistake, as conversion rates are a crucial metric. Your conversion rates are the best way to assess the profitability of your website. If you can’t calculate […]

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9 Online Creative Strategy Ideas for Businesses

ProfileTreeProfileTree // 17th November 2023

Blogging delivers incredible ROI. Image credit: OrbitMedia

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The Top 10 Free Business Listing Sites: How to Boost Local Visibility

ProfileTreeProfileTree // 8th December 2023

Strong domain authority is the best way to ensure SEO competitiveness. Image credit: OrbitMedia

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The Ultimate Guide to Online Display Advertising for Businesses

ProfileTreeProfileTree // 30th October 2023

Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, a Harvard Business […]

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Online Value Proposition: 5 Tips On How to Write a Great Value Proposition

ProfileTreeProfileTree // 15th December 2023

Your value proposition is how you communicate benefits to customers. Image credit: SmushCDN

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Increase Your Email Opt-Ins by Creating an Effective Lead Magnet

ProfileTreeProfileTree // 30th October 2023

Lead Magnet: Email marketing was a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could enter in their email addresses if they wanted to see more content or subscribe. As the internet has continued to grow and dominate the advertising world, however, fewer and fewer […]

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Ultimate Guide to Online Marketing: Strategies, Channels, and Best Practices – 6 Essential Tips

ProfileTreeProfileTree // 31st October 2023

Many businesses don’t fully understand online marketing. In fact, it’s all too common to meet businesses who think occasionally posting on Facebook is enough to reach new customers. Unlike traditional marketing, the costs of marketing online are considerably lower. This makes online marketing incredibly accessible, especially for smaller businesses. It is also highly adaptable to […]

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How to Create a Logo Online in 5 Simple Steps

ProfileTreeProfileTree // 3rd April 2024

McDonald’s’ logo is instantly recognisable.

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Business Web Design Ultimate Guide and Checklist

ProfileTreeProfileTree // 29th October 2023

There are many reasons why you need a website. This will be the main platform where you will engage your audience, gain a loyal following and acquire new customers. The business web design process is the first step of the process, but in this article today, we will cover the entire process of designing a […]

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Best Practices For Email Marketing & 7 Email Marketing Tips

ProfileTreeProfileTree // 26th March 2024

Billions of people around the world check their emails daily. Image credit: Oberlo

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Digital Marketing Metrics and Analytics: The Essential Metrics Guide for Tracking Success

ProfileTreeProfileTree // 18th January 2024

Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]

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Ethics and Legalities of Digital Marketing 101: Safe, Secure and Responsible Practices

ProfileTreeProfileTree // 26th December 2023

In this article, we are going to discuss the ethics and legalities of digital marketing. As a business, it is of utmost importance to ensure that your digital marketing operates within the boundaries of ethics and legalities in digital marketing, otherwise it could spoil your reputation and damage your brand.

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Digital Marketing Planning for Modern Businesses

ProfileTreeProfileTree // 3rd April 2024

Various strategies lay the foundation for all successful digital marketing planning, and they can be implemented at different levels of a business. From the earliest stages of planning a startup to re-evaluating a digital marketing plan that just isn’t working, this is one of the most important steps you can take as a digital marketer […]

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Website Flipping 101: How to Flip Websites for Profit

ProfileTreeProfileTree // 26th January 2024

Learn about Website Flipping: Believe it or not, websites are a form of real estate. Just as there are many opportunities to make millions of dollars by buying and selling homes, there is huge potential for profit from website flipping. In fact, it is far easier to break into the business of buying and selling […]

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Everything You Need to Know About Buying Expired Domains – How To Save Money

ProfileTreeProfileTree // 24th October 2023

Whether you’re a blog, a small online startup, or a large corporation with vast internet services, domains apply to you in a very real way. You can save loads of money or lose loads of money depending on how you handle your domains. When you first launch your new website, you’ll have to purchase a […]

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The Complete Guide to Targeted Traffic Commenting for Higher SEO Rankings

ProfileTreeProfileTree // 29th January 2024

Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert […]

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A Complete Guide to Social Listening: Tools, Strategies and Tips for Marketers

ProfileTreeProfileTree // 22nd October 2023

Social listening is a vital part of social media marketing, where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]

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The role of data analytics in sustainable business practices

Ciaran ConnollyCiaran Connolly // 12th October 2023

Every day, a business can generate huge amounts of data that must be carefully stored for future use. Raw data is collected to improve data-driven decisions and efficiency and make meaningful changes accordingly. Hence the role of data analytics is to take this raw information, which can only be used if it is refined and […]

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Ensure Your Online Reputation Shines from Reviews to Brand Mentions

carolcarol // 28th February 2024

Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]

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SEO or Google Ads: Which is Better for Your Business?

Rahma AliRahma Ali // 11th October 2023

SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]

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Unleashing the Power of Storytelling Marketing Strategy: Unveiling Startling Statistics 2023

Miranne KhaledMiranne Khaled // 21st September 2023

Over the years, marketing has not only gained momentum but has become a pivotal element for businesses of different sizes. The prominence of marketing lies in its ability to effectively display a company’s services and products and promote them to potential clients. With the emergence of social media, a revolutionary marketing strategy has come into […]

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All the Details Needed for Effective Facebook and Instagram Ads

Miral NassarMiral Nassar // 23rd September 2023

Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]

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Major Business Trends in the Last Decade

Panseih GharibPanseih Gharib // 14th September 2023

The world of business has never been wider. With interconnected cultures, the chance to enter the international business market is easier but trickier. One of the most essential factors to bear in mind is the global interchangeable tastes, needs, and challenges. It is not about fulfilling a need; it is rather the creativity and risk […]

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.