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The latest digital marketing articles, advice and insights from the ProfileTree team.
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or a video to encourage clicks. If an internet user is convinced to click, they are taken to a landing page where they can purchase a […]
If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you want to reach, how do you know if it will pay off? Investing in digital advertising on any social platform can be a bit of […]
Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded and competing with one another. It’s therefore no surprise that digital advertising has become a key budget for businesses. However, complex algorithms have made it even harder for businesses to […]
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The internal environment is concerned with the resources, structures and planning of the organisation itself. It can be usefully categorised and analysed as the Five M’s […]
Value proposition is defined by the Cambridge Dictionary as “a reason given by a seller for buying their particular product or service, based on the value it offers “ Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of […]
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]
Updated on 29/04/2021 With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad […]
In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of Times Square and its glitzy blockbuster atmosphere. They’ve always been used to promote products, services or spread awareness on various causes for decades – so […]
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]
We’ve put together a rough guide to interactive content marketing, covering all aspects of this year’s most popular trend.
In a highly relevant interview recorded ahead of the coronavirus pandemic, we sat down with Sean O’Connor to talk about his self storage firm and how he used his experience in digital marketing to grow the business.
The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.
Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.
In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand loyalty. Despite this, many businesses fail to invest in their branding. In our latest Business Leaders interview, we sat down with Gareth Tipping, Sales Director […]
To begin creating an email campaign on WIX, you need to be signed into your WIX account. Once logged in, head to your WIX dashboard and select which site you wish to create a WIX email campaign for. Once on the individual site’s dashboard, you will need to click on the marketing tools options in […]
For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]
In this article, you will find out why you need a digital marketing analysis, and learn how to understand your business’s position from a digital marketing point of view. All of this research undertaken will pave the path to success for your strategy, as opposed to taking a shot in the dark.
Converting a Traditional Business to Online sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world as technology […]
Top Tips and Tricks What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers. Reddit Social Media […]
Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]
CHOOSE AN EYE RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly.The science and art of building a tone of voice within as successful marketing strategy is […]
In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. Blogging allows your audience to go below the surface and understand what your business is all about. It showcases why they should buy from you and stay […]
SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors.Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to analyse […]
Website Builder Why use a WIX website tutorial? WIX is a superb online tool which provides stunning, responsive websites using a code-free front-end technology. This allows users to build a website without website creation experience. The beauty of WIX is that it is a free method of creating a website. This applies whether you’re, for example, a photographer wanting […]
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business.Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day you’d […]
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]
If you’re thinking about hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else.Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses on a daily basis.In short, we know how […]
In the age of the internet, digital marketing has become an essential part of how you attract and retain customers. Thanks to the wide use of the internet, you can expect to reach the world’s population at a fairly low cost.In order to properly implement digital marketing methods, it is important to understand how they […]
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers.The key, then, is to tackle a rebrand for the right reasons. And to be aware of the wrong […]
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]
To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.
