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Digital Marketing - Page 6

The latest digital marketing articles, advice and insights from the ProfileTree team.

6 Inspiring Social Media Influencer Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 11th February 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy

Claire MulliganClaire Mulligan // 11th February 2024

It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

Claire MulliganClaire Mulligan // 3rd November 2023

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok

Claire MulliganClaire Mulligan // 12th December 2023

Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.

Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

Claire MulliganClaire Mulligan // 13th February 2024

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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Top 10 AI Marketing Tools for Digital Marketing

Rahma AliRahma Ali // 9th February 2024

It seems that artificial intelligence (AI) has taken over the world. Many technologies, software, and tools are booming and hit the mainstream, creating a booming trend of how to use AI marketing tools for your business growth. Don’t get overwhelmed! All you need to know is just at your fingertips; let’s see!  With every new […]

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6 Essential Steps To Elevate Your YouTube Marketing: A Complete Guide To YouTube

Claire MulliganClaire Mulligan // 6th November 2023

YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.

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6 Instagram Hacks You Need: A Complete Guide to Instagram

Claire MulliganClaire Mulligan // 17th December 2023

Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling. 

Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.

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Marketing On Facebook 101: The Ultimate & Easy Guide You Need To Facebook

Claire MulliganClaire Mulligan // 3rd November 2023

With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. 

However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing

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13 Instagram Facts: Taking a look at one of the most popular social media sites in the world

Sara LynchSara Lynch // 5th May 2023

Check out these 20 Instagram facts that will shock and surprise you. 

Instagram has quickly risen as one of the most popular social media sites to date. What started off as a site for sharing images, has now grown to become a multi-media social media platform with millions of monthly users.

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AI For Marketing Webinar: Led by Martech Laboratory and ProfileTree – Achieving Digital Success

Sara LynchSara Lynch // 12th June 2023

Artificial intelligence is an increasingly popular topic in modern times and with the recent launch of new AI software, the scope for using AI for marketing is becoming a more lucrative interest for businesses seeking to enhance their marketing efforts. 

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ChatGPT: What You Need to Know As a Content Creator

Rahma AliRahma Ali // 6th November 2023

OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]

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Complete list of Fun Websites to Amuse Yourself: Top 15 Examples

Rahma AliRahma Ali // 26th October 2023

Whenever you feel bored, check our full list of fun websites and kill time by playing, exploring and finding ways to fight boredom. Save this one on your bookmarks or share it with your friends to have fun together. Sure, many fun websites to go on when you’re out of the mood or bored, like […]

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Corporate Video Production: A Guide to Get Started Right Now

Rahma AliRahma Ali // 4th February 2024

Ah, corporate video production! It seems a big topic, but we will simplify it for you to get started without hassle. Corporate video content has been changing the marketing landscape. Now more than ever, everyone loves watching video marketing, and this demand continues to grow, according to many video marketing statistics.    Instead of sifting through […]

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39 Video Marketing Statistics To Inspire Your Strategy

Rahma AliRahma Ali // 11th February 2024

No one can deny the power of video to promote your brand or even to increase your reach! So we’ve compiled the most important video marketing statistics you can not ignore. By telling a story through a video, you have the superpower to connect with your audience on a deeper level. You can even notice […]

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What Could Happen if We Take a Social Media Detox Seriously? 

Rahma AliRahma Ali // 2nd April 2023

Many famous people have said they are going to take a break from social media. Selena Gomez, Tom Holland, and Lizzo have posted before talking about they would take a social media break from Instagram and Twitter. Others have abandoned this whole world for good.  Does it really make them happy? What can we get […]

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How to Manage Your Reputation Online: 8 Easy Steps 

Rahma AliRahma Ali // 2nd April 2023

Building trust between you and your customers and potential customers is something you can not risk. But how to manage your reputation online in case any negative comments or feedback pop to the surface! Do you know what people think about you or your brand? Whether you’re a restaurant chain, an agency, or a hot-tech […]

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Content Sharing: What is About & Why is it Important?

Rahma AliRahma Ali // 11th April 2024

Content sharing is the holy grail of much content marketing, digital marketing practitioners, and social media specialists. But how can you get this? “When we care, we share.” That’s what Jonah Berger tells us about social currency and why certain content goes viral in his fantastic book, Contiguous. But what does it mean for you […]

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Your Ultimate Guide: What is Link Tracking? Tools & More

Rahma AliRahma Ali // 6th November 2023

Do you know that a reliable and efficient link tracking tool could be that missing tool that will level up your marketing strategy? Yes, it’s. While it’s pretty simple when used right, this tracking is a powerful tool that will take your marketing campaign to the next level. It will enlighten you about where your traffic […]

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Your Insider Guide to Conduct a Marketing Strategy to Launch a Website to WIN

Rahma AliRahma Ali // 6th November 2023

Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]

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How to Create a Content Strategy for a Website in 5 Easy Steps

Rahma AliRahma Ali // 3rd November 2023

Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy.  If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]

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SEO Video Marketing: Top 8 Practices to Kill it

Rahma AliRahma Ali // 11th March 2024

We LOVE videos, and we love processing information through videos. It’s engaging, digestible, and amusing! In this article, we will uncover how to optimise your SEO video marketing to let different platforms and search engines understand your content and suggest it to the right people.  When was the last time you clicked through a video? This […]

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5 Marketing Ideas for Valentine’s Day: because your brand deserves all the love

Sara LynchSara Lynch // 20th January 2024

Marketing ideas for Valentine’s Day: because your brand deserves all the love. Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love. 

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How to Start a Podcast: 101 and everything you need to know to make it successful

Sara LynchSara Lynch // 30th January 2024

how to start a podcast: 101 and everything you need to know to make it successful. Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some.

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Social Media Algorithms: How to Make Them Work For You

Rahma AliRahma Ali // 3rd November 2023

Learn how to optimise your content for maximum visibility by understanding how social media algorithms function and how to read the signals used by each platform to determine its ranking. Read this article to learn the fundamentals of social media algorithms. Social media algorithms have become somewhat controversial. Everyone thinks they are working against you, […]

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Why is it Important to Take Social Media Break? (What Happened When I Decided to Do it)

Rahma AliRahma Ali // 17th December 2023

It’s said nothing is healthy in excess amounts. That rings true in social media as well. That’s why the idea of a social media break pops into my mind from time to time, asking myself, “Come on, let’s have a decent break!” Does it worth it? In this article, we answer this conventional question honestly! […]

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How to Become Social Media Consultant (Expert Advice)

Rahma AliRahma Ali // 12th December 2023

Thinking of starting your career as a social media consultant? Then the next question should be, HOW. Being exposed to too much might overload your brain. This guide will put you on the right track. These days, you can’t grow your business or promote it effectively without a social media strategy. Over 3.2 billion people are […]

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Email Statistics by Industry: What You Need to Know as a Business Owner

Rahma AliRahma Ali // 11th February 2024

Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your strategy is working or if you need to make some adjustments. Let’s see! When running an email marketing campaign, have you ever wondered how your […]

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Healthcare Marketing: Make your healthcare business stand out with 3 impressive digital marketing tactics

Sara LynchSara Lynch // 26th February 2024

At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete within the online space.

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Super Easy Guide: How to Create a Website in Less Than 30 Minutes

Rahma AliRahma Ali // 6th November 2023

A free, step-by-step guide to making a website in 30 minutes or less. You will never need any other tutorials after reading this one. Let’s dive in. Whether you’re a freelance photographer, have a small business, or own a hardware store, a great website is necessary for your company’s success.  As webmasters who have worked […]

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Your Ultimate Guide: Best Social Media Search Tool

Rahma AliRahma Ali // 17th December 2023

Are you searching for the best social media search tool as you need a way to dive into different networks? Maybe to find a long-lost friend or an ex-colleague? Or to spy on your competitors to perform a competitive analysis? Perhaps you’re trying to catch up with trends and the weirdest music on social media […]

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Influencer Evaluation: How to Conduct & Best Practices (Inspiring Examples)

Rahma AliRahma Ali // 16th April 2023

If you’re building out a campaign and want to know more about influencer evaluation, you absolutely need to read this guide. Set 10 minutes aside, and let’s explore how you can work with social media influencers. There’s a very good reason to have a plan in place to collaborate with influencers.  WHAT is it? Google […]

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How to look up hashtags: 8 Tools & Tips to Use Right Now

Rahma AliRahma Ali // 2nd April 2023

Many are underestimating the power of hashtags nowadays. Meanwhile, others are wondering how to look up hashtags. Between them, you need to know what works for now and what you should leave. Social media platforms have witnessed the rising prosperity of hashtags, especially Instagram. This one gives you the ability to use an entire whopping […]

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How to Build an Enchanting Interactive Blog in 10 Creative Ways

Rahma AliRahma Ali // 15th January 2024

Static marketing content is not recommended anymore. Actually, it’s outdated as print-only magazines. Instead, building an interactive blog in today’s market can be a lifesaver for many businesses.  Equally to day-old newspapers become litter in the streets, unilateral digital content is useless to the average user. With such an inundation of tedious content, one piece […]

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Importance of a Website Strategy: Why You Need One & Tips & More

Rahma AliRahma Ali // 2nd April 2023

The importance of a website strategy is priceless. Indeed, the success of your business is vastly dependent on how your marketing, social media, content, and website Strategies are executed, what comes out of them, and when you can build a new one. The word “strategy” has always irked any business owner. It feels boring, stuffed […]

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.