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Stay ahead of the curve with the latest digital marketing trends, insights, and best practices.
Esraa Mahmoud // 17th October 2024
In the labyrinth of modern healthcare, where advancements in medicine intersect with the intricacies of consumer engagement, the role of marketing emerges as a crucial force in shaping the landscape of patient care. As we navigate the dynamic terrain of healthcare marketing, we uncover a trove of compelling statistics that unveil the evolving relationship between […]
ProfileTree // 11th February 2024
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
ProfileTree // 25th April 2024
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
Esraa Mahmoud // 10th March 2025
Forget everything you thought you knew about Barbie. She’s shed the plastic smile and traded her convertible for combat boots. In 2023’s live-action Barbie, our childhood icon struts onto the silver screen not as a passive princess but as a rebel with a cause. This isn’t your grandma’s Barbie movie. This is a bold reimagining, […]
ProfileTree // 4th June 2024
Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]
ProfileTree // 4th June 2024
In the ever-changing world of business and trade, digital marketing has slowly made its way to become a necessity. The two worlds of technology and marketing often collide since the two of them are dynamic and versatile. During the past decades, both marketing and technology have benefited a lot from each other. Now digital marketing is a […]
Rebekah McCaig // 6th May 2024
In this best practice guide, we’ll be showing you how to create a custom MailChimp template. Email marketing is essential for engaging your subscribers, driving traffic, and growing an audience. But generic email layouts and formatting can make your messages look somewhat unprofessional. Crafting your own custom email templates through MailChimp will keep your email marketing looking sleek, professional, and on-brand whilst also standing out from the crowd.
ProfileTree // 7th August 2024
What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]
ProfileTree // 25th April 2024
In todays world, a large part of any businesses marketing strategy will fall under digital marketing. For digital marketing in business, the right marketing strategy for small businesses can boost brand awareness, help reach desired target audience, maximise sales and encourage consumer feedback. It is for these reasons why digital marketing is important for small […]
ProfileTree // 9th September 2024
Learn the 5 ways Healthcare Providers can reach new patients with our blog
ProfileTree // 24th April 2024
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
Nuala Davies // 14th June 2024
In the ever-changing realm of social media marketing, Instagram Stories have emerged as an indispensable tool for businesses seeking to establish a meaningful connection with their customers. While Instagram offers a plethora of content creation avenues, from feed posts to reels and live streams, Stories stand out as a unique and engaging platform that empowers […]
Rebekah McCaig // 25th September 2024
According to HubSpot, there are 4 billion daily email users; this presents marketers with the opportunity to leverage this highly popular platform and this can be done through outlets such as a MailChimp campaign.
Customising, sending your email to an entire subscriber list and then tracking the results can take up a lot of time and effort, but this is where we recommend you set up a MailChimp campaign; a popular platform enabling businesses to create targeted email campaigns. With pre-designed templates, automation features, analytics, and simple broadcasting options, MailChimp takes care of all the technical details so you can focus on creating content and connecting with your contacts.
In this post, we’ll be going through a step-by -step guide on how to set up a MailChimp campaign for your business from setting up your account and defining your audience to crafting a compelling campaign and tracking the results, it’ll all be covered here. Whether you want to promote a sale, drive traffic to your website, welcome new subscribers, or keep customers engaged, MailChimp has everything you need.
ProfileTree // 9th September 2024
Bitcoin is regarded as the first established cryptocurrency in the world. Credit: Sahand Hoseini
ProfileTree // 5th May 2024
Whenever you’re sitting around scrolling through TV channels, wasting time, you could be turning this time into money! Through online paid surveys, you can earn up to £200 on your computer. The human voice whispers insights, and the online survey market roars with the amplification of those whispers. Gone are the days of pen-and-paper questionnaires […]
ProfileTree // 15th March 2024
What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]
Rebekah McCaig // 18th December 2023
Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.
For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.
Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.
No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.
Nuala Davies // 23rd January 2024
In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds. It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]
Nuala Davies // 20th September 2024
The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting. How do you ensure your content is discoverable amidst YouTube, a bustling platform that obtains over 1 billion hours of video views each day? This is […]
Nuala Davies // 26th September 2024
Wondering how to use LinkedIn to grow your business network? Good news, you’ve come to the right place. Starting out your journey on LinkedIn has huge potential for the leverage of your business. This space is a thriving platform, full to the brim with industry professionals seeking connections. With over 1 billion users, LinkedIn has […]
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
ProfileTree // 18th October 2024
Google makes it very clear that SEO rankings can’t be directly impacted from Google Ads (Image Credit: Google)
ProfileTree // 11th April 2024
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex – we’re here to make it simple and more appropriate for the digital age. A classic model, the marketing funnel was originally developed in 1910! We know what you’re thinking and you’re right – it is a little outdated. However, […]
ProfileTree // 14th May 2024
Display advertising is a way of attracting the audience of a website or social media platform to take a specific action. Display ads combine engaging text with high-quality imagery or a video to encourage clicks. If an internet user is convinced to click, they are taken to a landing page where they can purchase a […]
ProfileTree // 4th January 2024
Marketing environments are fundamentally concerned with the factors and forces that affect an organisations functions and relationship with consumers and society. These factors and forces are both internal and external. The internal environment is concerned with the resources, structures and planning of the organisation itself. It can be usefully categorised and analysed as the Five M’s […]
ProfileTree // 25th April 2024
Paid search is the most common type of PPC. Image credit: 99 Firms
ProfileTree // 28th September 2024
If you’re considering hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses daily. In short, we know how to help […]
ProfileTree // 2nd April 2024
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers. The key, then, is to tackle a rebrand for the right reasons. And to be aware of the […]
ProfileTree // 10th January 2025
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
ProfileTree // 25th April 2024
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
ProfileTree // 3rd April 2024
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
Rebekah McCaig // 25th April 2024
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities. In this post, we’ll explore some of the top digital marketing tools that […]
ProfileTree // 5th May 2024
What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]
ProfileTree // 11th April 2024
One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and the company’s websites. There are countless ways to go about this. One of the most popular is BuzzSumo. BuzzSumo allows you to analyse the most popular terms […]
ProfileTree // 28th September 2024
What is Display advertising? It is online advertising designed to show your company’s ad on a relevant third-party website if you have ever been on a website and noticed ads on the sidebar or top banner, that’s display advertising. By venturing into display advertising this allows your ad to fit seamlessly into an audience’s daily […]
Rebekah McCaig // 14th January 2024
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
ProfileTree // 9th February 2024
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
Nuala Davies // 11th February 2024
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
ProfileTree // 11th April 2024
Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from. If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute […]
Rebekah McCaig // 25th April 2024
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop. This […]
ProfileTree // 11th April 2024
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
ProfileTree // 18th October 2024
Pay-per-click (PPC) advertising delivers unmatched returns for those mastering this high ROI digital marketing channel. However, newcomers often stumble out the gates wasting ad budget on poorly optimised campaigns doomed to fail. This definitive guide serves as your roadmap to PPC success revealing insider techniques to configure search campaigns, craft compelling ads, track conversion metrics, […]
Nuala Davies // 5th May 2024
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Nuala Davies // 9th September 2024
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
ProfileTree // 3rd May 2024
As a digital marketer, your goal is to generate traffic to your business’s website and ensure that the viewer is converted into a customer. This is known as conversion rate optimisation (CRO) This is done by tracking the actions of users on your website. To maximise user engagement, it is important to adjust your website […]
ProfileTree // 15th September 2024
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
ProfileTree // 29th August 2024
Today, good marketing isn’t just about catchy ads anymore. It’s about having the right know-how to ensure the right people see your message. Imagine combining the creativity of marketing with the precision of technology – that’s exactly what marketers do! But what are the skills needed for marketing in this digital age? Let’s dive into […]
ProfileTree // 9th November 2023
Comparative market analysis has several key components. Image credit: SlideStream
ProfileTree // 17th February 2025
Your business needs a digital marketing plan, whether a small business or a Fortune 100. These days, almost everyone shops online. If your business isn’t digital, you’re going to suffer. You are missing out if you’re not marketing your business online. Forget that old saying, “If you build it they will come.” Simply building a […]
In the fast-paced world of digital marketing, staying on top of the latest trends, insights, and best practices is essential for success. As new technologies emerge, consumer behaviours shift, and competition intensifies, marketers must remain agile and adaptable to navigate the ever-evolving landscape and drive meaningful results for their brands.
Staying informed about digital marketing trends and insights offers numerous benefits, including:
To stay on top of digital marketing trends and insights, consider the following approaches:
As the digital landscape continues to evolve at a rapid pace, staying informed and adaptable is no longer a luxury, but a necessity for digital marketers. By making a commitment to continuous learning, experimentation, and innovation, you can successfully navigate the ever-changing world of digital marketing, drive meaningful results for your brand, and secure a strong position for long-term growth and success.
Remember, while it’s important to stay informed about the latest digital marketing trends and insights, it’s equally crucial to approach them strategically and selectively. Not every trend or tactic will be relevant or effective for your specific brand, audience, or goals. By maintaining a critical eye, focusing on your unique needs and objectives, and being willing to adapt and evolve, you can harness the power of digital marketing trends and insights to drive your business forward in the digital age.
