Digital Marketing Trends to Keep an Eye On

Digital Marketing Trends to keep an eye on

  Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing […]

Blogging Tips: What is Blogging and How to Make a Start?

Blogging tips

How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. It gives your audience a way to go below the surface to understand what your business is all about, to see why (without using a hard […]

How To Use SEMRush: The Essentials

How to use SEMRush - The Essentials

How to use SEMRush? Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to analyse your marketing efforts online. SEMRush isn’t limited, though, to learning about your own digital marketing progress as it can also be used to assess your competitors. Read on to discover the essentials… […]

Adding Facebook Pixel and Yandex Metrica to WIX

Adding a Facebook Pixel and Yandex Metrica Wix Website

Why add Facebook Pixel and Yandex Metrica to WIX? Both of these are tools for analytics on your WIX site, an essential to keep track of how your site is performing (and why!). Yandex Metrica is a analytics web tool developed by Yandex, a Russian Multi-national corporation, specialising in internet related products and services. It is […]

WIX Affiliate Advertising: A How-To Guide

Do something great with Marketing

How to create WIX affiliate advertising? When it comes to affiliate advertising the first thing to know is that there are two different kinds: the first is affiliate marketing and the second is an affiliate shop. We’ll explore the differences and explain how to create these for your WIX website. In simple terms, the two types either advertise a publishers/company’s service online […]

Search Remarketing: A Powerful Technique for Your Business

Search Re-Marketing

Why use search remarketing? This digital marketing technique can help make the most of your time, your efforts and even your budget by accessing a more niche audience for your message. Read on to find out more…   Defining Search Remarketing Remarketing is a method to target potential customers online in a smarter way, designed […]

WIX Website Tutorial – How to Make a Website with WIX

WIX Website Tutorial – How to Make a Website with WIX

Website Builder Why use a WIX website tutorial? WIX is a superb online tool which provides stunning, responsive websites using a code-free front-end technology. This allows users to build a website without website creation experience. The beauty of WIX is that it is a free method of creating a website. This applies whether you’re, for example, a photographer wanting […]

Brand Development: Brand and Your Business

Brand Development

Why is brand development vital? Think about it: we use brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business. Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day […]

Pinterest Marketing: An Overlooked Opportunity?

Pinterest Marketing

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

Hiring a Marketing Person: A Blunt Guide

Hiring a marketing person guide

A (Very) Blunt Guide to Your First Marketer If you’re thinking about hiring a marketing person for your business, we have some (very!) blunt tips you won’t hear elsewhere. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started out as in-house newbies. We asked for their gloves-off advice for employers. The […]

Digital Marketing Methods: Five Essentials

Digital marketing methods

In the age of the internet, digital media marketing has become an essential part of the marketing mix. Thanks to the wide use of the internet, you can expect to reach the world’s population at a fairly low cost. In order to properly implement digital media marketing, it is important to understand how it works. […]

Why Rebrand? The Right (and Wrong!) Reasons For a Fresh Start

Why re-brand

Why rebrand? Overhauling the visual image of your company can revolutionise your business BUT carries risk too.  The key, then, is to tackle a rebrand for the right reasons. And to be aware of the wrong reasons for a new look too.  How? Our QUICK READ guide explains…    Why Rebrand? Good Reason 1: Clearer […]

How Many People Use Social Media?

How many people use social media

In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media?  It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook, to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]

Using Instagram for Business: All You Need to Know

Using Instagram for Business

Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social […]

Facebook Ads: The Complete Guide

Facebook Video Adverts - Facebook Adverts

The unprecedented popularity of search engines and social media platforms, which spread like wildfire in the recent years, changed the world of advertising dramatically. That has made it possible for huge entities, such as Facebook and Google, rely mainly on advertising for gaining revenues. For start-ups and medium sized businesses, this has been a great shift […]

Social Media Brand Awareness: A How-To Guide

Social media brand awareness

Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]

Marketing Prospects: Your Map Through The Job Market

Marketing Prospects Job Market

So you’re considering a job in marketing. You may be a student choosing a major or you love marketing and advertisements. This article is here to explore marketing prospects in today’s job market and help you make a decision.  Marketing Prospects: Marketing is one of the most popular job fields today. Everyone who creates a […]

SEO for Beginners: Everything You Need to Know

SEO for Beginners: Everything You Need to Know 5

Search engines, in general, are considered by many the modern day yellow pages. We rely on Google and other search engines for every little and big task, these days. This fact, of course, cannot go unnoticed to marketers. No matter how big or small your business is, there is no doubt that your online presence […]