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Digital Marketing - Page 2

The latest digital marketing articles, advice and insights from the ProfileTree team.

Quantifying Success: Marketing Automation ROI in Numbers

Miral NassarMiral Nassar // 3rd April 2024

Marketing automation ROI is an influential tool that can revolutionise how businesses communicate with customers and prospects. But how do you measure the success of your marketing automation efforts? This article will explain how to quantify your marketing automation strategy’s return on investment (ROI). Using data and analytics, we can put concrete numbers behind marketing […]

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Inbound Marketing Statistics: The Ultimate Data-Driven Guide!

Esraa MahmoudEsraa Mahmoud // 22nd April 2024

Imagine this: you’re pouring money into marketing, but your lead pipeline resembles a stagnant puddle. Every campaign feels like throwing darts in the dark, and the return on investment (ROI) is a whisper at best. Sound familiar? Fear not, fellow marketer! Inbound marketing, the data-driven strategy of attracting, engaging, and delighting customers, offers a lifeline. […]

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Business-to-Business Digital Marketing Statistics: Power Up Your Marketing Strategy!

Esraa MahmoudEsraa Mahmoud // 23rd April 2024

The UK’s business-to-business digital marketing (B2B) landscape is booming, with businesses increasingly turning online to connect with customers. But with so many digital channels and strategies available, it’s easy to feel overwhelmed. Here’s the good news: data is your weapon! ️ This article unlocks the power of the latest B2B digital marketing statistics in the […]

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Restaurants Social Media Statistics: A Powerful Tool for Growth

Maha YassinMaha Yassin // 14th April 2024

In today’s digital age, where smartphones are ever-present and online reviews hold immense power, social media has become an indispensable tool for restaurants. Statistics reveal a staggering 90% of consumers research restaurants online before dining, with a significant portion turning to social media for discovery, decision-making, and inspiration. This article delves into the key insights behind restaurant social […]

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7 Ways to Make Your Business Website Stand Out in a Crowded Market

Ciaran ConnollyCiaran Connolly // 13th March 2024

In today’s digital age, it doesn’t matter if you’re selling butter, music, property, or any other product or service. The success of your business hinges on the quality of your website and how it makes a memorable impression in the crowded marketplace. Savvy business owners know that impressive websites don’t exist by accident; they are […]

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Data-Driven Marketing Statistics: From Numbers to Actionable Insights

Yasmin ElwanYasmin Elwan // 14th April 2024

Remember the days of marketing fueled by guesswork and intuition? While those gut feelings might have landed a lucky punch here and there, the modern marketing landscape demands a sharper weapon. Understanding your customers’ deepest desires, predicting their next move, and speaking to them in a language that resonates at their very core; this, my […]

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The Impact of Blockchain on Marketing in 2024 and Beyond

ProfileTreeProfileTree // 13th March 2024

Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data management systems, marketers stand to reap benefits related to supply chain traceability, compliant data usage, and advertising accountability. Industry analyst predict the global blockchain marketing […]

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Dynamic Keyword Insertion – The Complete Guide to Implementation for SEO Success in 2024

ProfileTreeProfileTree // 18th February 2024

Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]

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The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne KhaledMiranne Khaled // 14th April 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

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8 Local Business Marketing Strategies

ProfileTreeProfileTree // 24th April 2024

Local business marketing can be a key factor in lead generation. We all like to recommend places to eat, drink, shop, and buy to our friends and family, and we mostly garner our information from search engines. According to Hubspot, 97% of people learn more about local companies through online searches than in any other […]

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Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th February 2024

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

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Unveiling the Power of AI Marketing Solutions

Noha BasionyNoha Basiony // 15th March 2024

Imagine a world where all of your marketing campaigns are not just targeted but hyper-personalised. It is where every ad, email, and social media post resonates deeply with each individual customer, speaking directly to their needs and desires. It is also where data analysis is not a slow, manual process but an automated engine churning […]

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Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

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Understanding the Power of Google Analytics: Your Ultimate Guide

Marwa AlaaMarwa Alaa // 10th February 2024

Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]

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Why Digital Marketing ROI Statistics Matter Now More Than Ever!

Esraa MahmoudEsraa Mahmoud // 14th April 2024

Digital marketing can be a bit overwhelming, but understanding the ROI (Return on Investment) statistics can help you determine which strategies are worth investing in. Why should you care about such statistics in the first place, you might ask? Consider this: in an age saturated with advertising noise, businesses are laser-focused on maximising every marketing […]

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Maximising Your Strategy with Location-Based Marketing Statistics

Panseih GharibPanseih Gharib // 21st February 2024

In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]

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Mobile Marketing: The Perplexing Pocket-sized Revolution of the 21st Century

Miranne KhaledMiranne Khaled // 8th March 2024

In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]

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5 Best Ways to Market Your Healthcare Business

ProfileTreeProfileTree // 24th April 2024

Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]

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How to Implement Telehealth to Your Practice

ProfileTreeProfileTree // 7th February 2024

What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]

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Inspiring Digital Marketing Strategy Ideas To Nurture Consistency 

Nuala DaviesNuala Davies // 7th February 2024

Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]

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The Beginner’s Guide To Digital Marketing for Small Businesses

ProfileTreeProfileTree // 22nd April 2024

Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue. This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing […]

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Event Marketing Statistics: How to Make the Best of Your Event!

Esraa MahmoudEsraa Mahmoud // 24th April 2024

If you are an event planner, should you care about event marketing statistics? Well, the answer is absolutely yes! Here is why! Imagine pouring your heart and soul into an event, only to be left wondering… did it actually pay off? Was it worth the sleepless nights, the budget battles, the endless cups of coffee? […]

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Marketing in Recession

ProfileTreeProfileTree // 22nd April 2024

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

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Digital Billboard Advertising: Why They’re a Massive Hit

ProfileTreeProfileTree // 8th March 2024

In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of Times Square and its glitzy blockbuster atmosphere. They’ve always been used to promote products, services or spread awareness on various causes for decades – so […]

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QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih GharibPanseih Gharib // 26th February 2024

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

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Apple iOS 14 and Your Facebook Ads

ProfileTreeProfileTree // 1st February 2024

With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]

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Digital Value Proposition: Customer-Orientation

ProfileTreeProfileTree // 16th March 2024

Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”. Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should […]

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The Surpass of Digital Media Over Print Media in Today’s World 2024

Miranne KhaledMiranne Khaled // 31st January 2024

The transformation from print to digital media has revolutionised how we consume information in the ever-evolving media landscape. As the world hurtles forward in this digital age, the differences between print media and its digital counterpart have become increasingly pronounced. Print media once stood as the unrivalled medium for news, entertainment, and knowledge dissemination. Magazines, […]

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6 Proven Customer Win-Back Strategies

ProfileTreeProfileTree // 11th April 2024

While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a new approach to your digital marketing by considering those who left the purchase as potential customers still. Marketing to your customers and target audience takes […]

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8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes

ProfileTreeProfileTree // 3rd April 2024

Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly powerful, moving people to tears. Others, not so much. There have been plenty of tasteless ad and marketing campaigns that have missed the mark and […]

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The Importance of Statistical Significance in Marketing

Panseih GharibPanseih Gharib // 21st February 2024

Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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7 Digital Marketing KPIs to Track

ProfileTreeProfileTree // 25th January 2024

Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you aren’t simply spending money without thought or cause. Knowing what marketing KPIs to track will help you make streamlined campaigns and evaluate valuable data. While […]

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Market Segmentation – Why it Matters for Brands Big and Small

ProfileTreeProfileTree // 14th April 2024

Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.