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Digital Marketing - Page 2

The latest digital marketing articles, advice and insights from the ProfileTree team.

The Top 10 Free Business Listing Sites: How to Boost Local Visibility

As a small business owner, you’re probably focused on getting your business out there. You may not know where to start. Surprisingly, business listing sites are still one of the most effective ways to reach new audiences. Yes, even though business listings and directories may feel like something from a different age, they still offer […]

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The Ultimate Guide to Online Display Advertising for Businesses

Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, a Harvard Business […]

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Online Value Proposition: 5 Tips On How to Write a Great Value Proposition

An effective online value proposition is critical for communicating your brand’s differentiation and driving conversions. You might be unfamiliar with what a value proposition is, but you have almost certainly made a decision based on the content of one. In fact, this probably happens more often than you realise. Maybe even daily. In this guide, […]

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Increase Your Email Opt-Ins by Creating an Effective Lead Magnet

Lead Magnet: Email marketing was a simple endeavour with fruitful results. Marketers would post content on the web and include a section where viewers could enter in their email addresses if they wanted to see more content or subscribe. As the internet has continued to grow and dominate the advertising world, however, fewer and fewer […]

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Ultimate Guide to Online Marketing: Strategies, Channels, and Best Practices – 6 Essential Tips

Many businesses don’t fully understand online marketing. In fact, it’s all too common to meet businesses who think occasionally posting on Facebook is enough to reach new customers. Unlike traditional marketing, the costs of marketing online are considerably lower. This makes online marketing incredibly accessible, especially for smaller businesses. It is also highly adaptable to […]

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Business Web Design Ultimate Guide and Checklist

There are many reasons why you need a website. This will be the main platform where you will engage your audience, gain a loyal following and acquire new customers. The business web design process is the first step of the process, but in this article today, we will cover the entire process of designing a […]

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Best Practices For Email Marketing & 7 Email Marketing Tips

Email marketing is one of the earliest forms of digital marketing that has persisted for an important reason. It works because email is virtually unavoidable in the modern world, meaning email marketing provides incredible ROI. People can forgo having numerous social media accounts and install ad-blockers, but virtually everyone who uses the internet at all […]

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Digital Marketing Metrics and Analytics: The Essential Metrics Guide for Tracking Success

Digital Marketing Metrics and Analytics – We live in a digital era, and having a digital imprint online for your company is more than nice- it is necessary for longevity and success in today’s business. To achieve the top rankings on search engines, as well as constantly receive an influx of traffic through web searches, many factors […]

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Ethics and Legalities of Digital Marketing 101: Safe, Secure and Responsible Practices

In this article, we are going to discuss the ethics and legalities of digital marketing. As a business, it is of utmost importance to ensure that your digital marketing operates within the boundaries of ethics and legalities in digital marketing, otherwise it could spoil your reputation and damage your brand.

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Digital Marketing Planning for Modern Businesses

Various strategies lay the foundation for all successful digital marketing planning, and they can be implemented at different levels of a business. From the earliest stages of planning a startup to re-evaluating a digital marketing plan that just isn’t working, this is one of the most important steps you can take as a digital marketer […]

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Website Flipping 101: How to Flip Websites for Profit

Learn about Website Flipping: Believe it or not, websites are a form of real estate. Just as there are many opportunities to make millions of dollars by buying and selling homes, there is huge potential for profit from website flipping. In fact, it is far easier to break into the business of buying and selling […]

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Everything You Need to Know About Buying Expired Domains – How To Save Money

Whether you’re a blog, a small online startup, or a large corporation with vast internet services, domains apply to you in a very real way. You can save loads of money or lose loads of money depending on how you handle your domains. When you first launch your new website, you’ll have to purchase a […]

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The Complete Guide to Targeted Traffic Commenting for Higher SEO Rankings

Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert […]

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A Complete Guide to Social Listening: Tools, Strategies and Tips for Marketers

Social listening is a vital part of social media marketing, where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]

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The role of data analytics in sustainable business practices

Every day, a business can generate huge amounts of data that must be carefully stored for future use. Raw data is collected to improve data-driven decisions and efficiency and make meaningful changes accordingly. Hence the role of data analytics is to take this raw information, which can only be used if it is refined and […]

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Ensure Your Online Reputation Shines from Reviews to Brand Mentions

Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]

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SEO or Google Ads: Which is Better for Your Business?

SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]

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Unleashing the Power of Storytelling Marketing Strategy: Unveiling Startling Statistics 2023

Over the years, marketing has not only gained momentum but has become a pivotal element for businesses of different sizes. The prominence of marketing lies in its ability to effectively display a company’s services and products and promote them to potential clients. With the emergence of social media, a revolutionary marketing strategy has come into […]

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All the Details Needed for Effective Facebook and Instagram Ads

Now, social media mainly refers to Facebook and Instagram. People view it as a welcoming platform. But in terms of advertising, this is the most crucial thing you’ll do for your company. Many people go on Facebook, create a page, and then post about their goods or services. That is all they do. This will demonstrate […]

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Major Business Trends in the Last Decade

The world of business has never been wider. With interconnected cultures, the chance to enter the international business market is easier but trickier. One of the most essential factors to bear in mind is the global interchangeable tastes, needs, and challenges. It is not about fulfilling a need; it is rather the creativity and risk […]

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The Ultimate Guide to CRM Systems: Everything You Need to Know in One Simple Read

CRM systems play a pivotal role in driving the success of businesses today. In this article, we will delve into the intricacies of CRM systems, exploring their functionality, benefits, and the diverse range of options available in the market. With an emphasis on implementation strategies, we aim to equip you with the knowledge needed to […]

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How To Use Instories 101: Create Engaging Social Media Content Using AI

Creating creative social media content is key to generating a following. The Instories app is a groundbreaking tool for businesses and marketers to take their creative visions and generate innovative social media content using Artificial Intelligence (AI).

With the use of Instories, content creators no longer need to spend hours trying to grapple with the complexities of design and content creation. This groundbreaking tool gives you the ability to create unique content within a matter of minutes, therefore streamlining tasks and allowing businesses to create content in batch.

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3 Pro Strategies You Should Consider for Digital Marketing Audit

Break down your business strategies and learn how to implement a holistic digital marketing audit by reviewing your online assets. Keep reading to find out more! If you want to follow a complete checklist to ensure that you’re on the right track, you have to put your digital marketing strategy into action. What if you’ve […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Best 9 AI Marketing Tools & Solutions in 2023 

In the rapidly evolving landscape of digital marketing, 2023 is marking the dawn of a new era. A time when Artificial Intelligence (AI) takes centre stage to revolutionise promotional campaigns and gain profound insights into the preferences of target audiences. The profound impact of AI is undeniable as it continues to transform the entire digital […]

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E-Commerce: Easy and Flexible Guide With Definition, 6 Types of Business Models, and Platforms

Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays?  E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]

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Instagram Guides 101: How To Master The New Feature

Instagram Guides is one of the latest new features on Instagram that businesses can use to promote their products and services. Instagram continually introduces innovative features to enhance user experience and facilitate digital marketing. Understanding how Instagram Guides work can provide businesses and marketers with the up-to-date knowledge they need to identify new ways to sell their products and services. 

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8 Groundbreaking Social Media Facts Every Marketer Should Know

As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.

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3 Exciting Social Media Trends Revolutionising Digital Marketing

In the ever-changing world of digital marketing, social media trends can be challenging to keep up with and implement these trends in your digital marketing strategy. Due to the 24/7 and vibrant nature of social media, social media trends are constantly changing, so it’s important for businesses and marketers to remain aware of trending topics and content.

Social media trends indicate how consumers are currently behaving and how they respond to different types of content. Once businesses and marketers identify social media trends, they can implement these into the digital strategy and ensure that their content creation is relevant and therefore will rank highly.

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15 AI Content Marketing Tools Revolutionising the Future of Digital Marketing

The world of business is becoming more competitive and challenging every day. To stay ahead in the game, businesses need to adopt new technologies, strategies, and tools that can help them stand out in today’s crowded marketplace. In today’s digital age, content marketing has become a critical aspect of every business’s success. However, creating engaging, […]

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Instagram Threads 101: Important Things You Need To Know

Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.

The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.

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5 Fascinating TikTok Statistics You Need To Know

In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.

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Animated Videos for Business Marketing: Boost Your Profits With This #1 Easy-to-Apply Strategy

Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]

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How to Develop a Social Media Marketing Strategy 101

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.