Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. Yes, there’s a downside: the courses come at a price. BUT they offer hands-on, interactive learning from a world leader in SEO expertise.Is it right for you? Read […]
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their site. Deep down though, what is SEMRush? That is, you might not have a complete grasp of what’s on offer in this monster of a […]
More businesses than ever have a blog. So what are the big benefits of blogging that make it so popular? Blogging is generally used as a lead generation technique. That is, it’s all about finding new customers for your business. And it’s an effective lead-gen technique at that: But how does this work? And, more […]
Online security has never been more important, but many small businesses continue to overlook it. Today, we’re going to explore some simple password tips, which can save massive headaches for business owners. Security breaches cause all kinds of serious problems for businesses. These range from reputational damage, to legal damages and fines. Could you imagine […]
Business priorities have changed greatly in the last century. Image credit: SeekMomentum
What is Android? Google’s open-source offering is by far the most popular mobile operating systems in the world. In fact, it has a much larger market share than Apple’s proprietary mobile operating system, iOS: You’ve probably heard of Android, but you might not have a clear picture of everything it has to offer. Let’s take […]
At ProfileTree, we regularly update our articles to provide our readers with the most accurate and up-to-date information. This article has been updated as of 2023. What is the World Wide Web? You might think the web and the internet are the same thing but, surprisingly, there are some crucial differences. The World Wide Web […]
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]
What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing. We’ll explain how and why in our QUICK READ guide… Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com What is a Breadcrumb? A […]
Emotional intelligence in the workplace is a must if you want to be the best you can be in your career. Here’s why. Let’s say you have two co-workers with you at the office, Colleague 1 and Colleague 2. Colleague 1 is a pleasure to work with, level-headed and the epitome of professionalism. They understand […]
What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts they own in one place. An essential time-saver! Many companies use an aggregator – like Hootsuite and Tweetdeck – to monitor their social medias with ease. Or to share posts, […]
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. The countries that […]
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]
In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information. What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]
What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]
Why have we compiled a FREE social media guide? Well, we’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled […]
Around half of Americans watch at least some vlogging content every day. Image credit: YouGov
‘What is readability?’ might not be your first question when drawing up content. But this means you could be missing out on a simple, easy way to ‘tune up’ your ROI.How? Let’s take a closer look at some essential questions: What is readability? How does it improve the SEO of my website? What can I […]
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
ProfileTree have put together a Total Guide to SEO, containing all the tips and tricks to help your website rank.
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more.
Why consider the types of business strategies available to you? Well, a key part of setting up any business is clarifying the strategies that help you reach your goals.Of course, the types of business strategies available for your company depend on the type of business you set up and the long-term goals of your company. […]
Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics
If you’ve had a new website developed for your business, or you’re in the middle of that process, you’re going to have to choose a CMS at some point. That’s because a CMS is a crucial part of the website design and creation process. But what actually is a CMS, and why does it matter? […]
Content marketing is producing content with the intent that the audience will find it interesting, entertaining and/or useful. The goal is that their engagement with your brand will lead to new conversions and more customers for your business. A content marketing strategy for success is simply an approach designed to develop a relationship that results […]
Content marketing trends are essential to keep track of if you want to make content work hard for your business. With more and more companies using content to engage with their customers, staying one step ahead brings real benefits.However, it seems like every week there is a new top content marketing trend. How are you […]
Content marketing isn’t just an important tool that can help you promote and grow your business, it can be a way to engage directly with customers to transform your company. Unlike traditional marketing techniques that pitch products and services directly to consumers, content marketing uses quality content to drive people to your company’s site. This […]
Running a website for your business is tricky. At first you have to splash out on a development project, graphic design and SEO. You also have to regularly perform a website audit. There are two main reasons that this is important. The first is that, as you update your site’s content, you may create issues […]
What is WordPress? WordPress is an online content management system offering a powerful web platform for everyone from businesses to hobbyists. This open source ‘PHP’ based tool offers an easy, simple and most popular website creation option for non-technical users. That’s why WordPress ranks at the top of all Content Management Systems and powers 29 […]
Today it’s more important than ever for small businesses to get online. However, many business owners aren’t tech whizzes. To help, we like to strip things back to the absolute basics. So what is a website?Websites are an essential tool for reaching new customers and maintaining competitiveness. Since websites have become an essential for modern […]
What is Instagram? The popular social platform is a social networking app that gives users the ability to create and post their own photos and videos using their mobile device. While it may sound like it performs in a similar way to other social networking sites such as Facebook, Instagram’s has some unique features allowing users to […]
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect with their customers, but it can offer amazing results when utilised for marketing strategies. Pinterest is one of the most effective places for consumer-focused businesses […]
What is Reddit? If you don’t use it, you might have stumbled on a Reddit thread in search results or noticed someone online using subjects with ‘r/’ at the start. This can happen for just about any topic.Reddit bills itself as the front page of the internet. In essence, this is because Reddit is the […]
