Our expert business blog offers a world of digital how-to. Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Businesses are the building block of modern society. Not only are they a major part of the economy, but they also promote creativity. This is why everyone should know how important they are. The Global Entrepreneurship Week (GEW) was created exactly for that reason. Its purpose is to expose people to these benefits through various […]
Budgeting isn’t exclusive for businesses. A personal budget is very underrated and can be equally important. Just as how uncalculated expenses can put pressure on a business, it can do worse to your personal life. Here’s a familiar scenario: You get your paycheck and you decide to take it slow this time and make it […]
With a little over 2 billion users each month, Facebook is the most trafficked website today. This staggering number is what opened up massive marketing opportunities to virtually every company, big or small. You could say that Facebook is the largest community on the planet and not many people would argue with you. In a […]
Where to Reach Your Customers Nowadays? The list of social media sites providing people with platforms to communicate through is ever-growing. It is not news anymore that the bigger part of our day-to-day interaction has been on a gradual conversion to the digital world. We now get to know our news via social media, make […]
If your business is providing online content of any kind, be it about your product or the content itself. Having a high search engine ranking is an indicator of how popular you are among the online community. Search engines rank you according to your relevance to user needs, they are cause and effect of your […]
There are a lot of aspects to ponder about once one decides to refine their SEO endeavours. Quality content, engaging metadata, well-crafted Call-to-Actions and a great many other things to consider. And if that wasn’t enough to please almighty Google, it had to go and throw in its own definition of what bounce rate is. […]
It’s not about ice cream socials and your neighbourhood book club anymore. Though you can still hang out with the guys and girls and discuss forty shades sadder or whatever it is people read these days, social media has been on the rise since the early days of the Internet as we know it. With […]
Free mind mapping software is becoming more of essentiality for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up […]
Companies big and small need all the exposure they can get. At the end of the day, a business’s worth is determined by how much it sells. Sadly, in order to sell, you need to spend money on advertising your products or services. Not all companies can afford mass advertisement for many reasons. It’s difficult […]
Project management training has never been handier for your career path. It is one of the areas of expertise companies commonly seek, and you could even find that demand isn’t meeting supply: an opportunity for you. Organizations run projects in order to achieve their strategic goals. These projects include everything from market expansion to the […]
File recovery software is more important than ever. These days, most important documents are stored digitally. Even slick businesses often fail to back up important data. This means that if something goes wrong, files are often lost forever. The time of keeping photo albums, VHS collections, and cumbersome ring binders full of all sorts of […]
There is no doubt that digital marketing has been taking the world by a storm. One major channel for Internet marketing is social media platforms. Based on numbers and statistics, the profit of using social media for marketing is undeniable. Some argue that the social media “magic” is a temporary trend that will soon fade […]
With the increasing popularity of the internet, almost every person uses at least one social media website. This can be a major attraction factor for many businesses looking to improve their online presence. Utilizing social media will allow you to reach much higher levels of exposure. One of the most popular social media sites is […]
Business networking is an inexpensive yet effective way of marketing your business. It allows you to grow your business through the spread of your brand among other entrepreneurs. Business networking sites are an effective way to do this. This opens up the opportunity for new potential investors or business partners. Traditionally, networking was done through […]
New tools are developed every day to make things easier for internet users. Sometimes digital marketers and social media specialists are required to handle ten accounts, in addition to keeping an eye on hundreds of others. Many tools offer great help for handling different social media channels – one of these being TweetDeck. If you […]
It seems these days that all of us are consumed by social media; it’s all around us. We’re surrounded by a constant stream of endless social media platforms; Facebook, Instagram and Twitter are just a few among countless others. As individuals, consumers use social media for entertainment purpose. But what about large corporations, companies and […]
Say you’re an established online marketer. You’ve done your research and managed to build a sizeable online marketing presence complete with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order and you’ve earned your digital keep thus far. But there’s one thing that you might be […]
Digital content is an umbrella term that is far wider than many people make of it. There are endless categories of online content, classified both with regards to function and substance. This includes everything anyone posts on the Internet, from tweets and Facebook posts to articles and YouTube videos – it does not have to […]
Savvy business owners know that doing comparative market analysis online is crucial before doing anything. After all, before you launch a product or try out a new strategy, you want to know what your competitors are up to. That way, it’s much easier to learn from their mistakes, as well as their successes. Before explaining […]
Attracting web traffic is harder than ever. Once upon a time you could stuff keywords onto a page, and that was basically all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO […]
Have you ever tried Googling your own article, only to find it on the 10th results page? The content was great – what possibly went wrong? There are a lot of factors in play when it comes to the search engine ranking you further up the results stream. It’s not just about the information in […]
Chances are, you’ve grown up watching an alarming amount of television, watching reruns of your favourite cartoons and the occasional movie. In between everything you’ve seen, there was bound to be an advertisement or two. Online video marketing is the modern equivalent. It could have been one of those corny direct response advertisements trying to […]
Social media, a huge phenomenon that seemed to appear overnight and spread through the whole world like a virus. Have we ever stopped and asked ourselves, ” Why use social media ?” Social media is a phrase thrown around a lot to describe an online platform. But what can we really define social media as? […]
Once you have set up your online marketing plan, you should think about your content output that will attract and maintain steady views. A proper content strategy allows you to build a following which will benefit your business in the form of a loyal customer base. Having content that caters to your viewer base will […]
