
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
An Overview of Our Google Analytics 4 Training Webinar
In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end...
How To Market Your Business On Social Media 101: The Amazing Guide You Need
In the digital age, you must recognise how to market your business on social media to ensure you can reach your target audience to communicate your brand messaging and increase...
The Ultimate and Easy Guide to Social Media Video Marketing 101
Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services...
How to Develop a Social Media Marketing Strategy 101
A social media marketing strategy is critical to the success of your content, reaching the correct target audience and generating sales and conversions. If you’re wondering how to stand out...
When Advertisements Don’t Live Up to Expectations: 4 Unbelievable False Advertisements
When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though, which can negatively...
How To Get Followers On Twitter / X 101: The Easy Guide You Need
In the world of social media, it's vital to recognise how to get followers on Twitter / X in order to enhance your online presence. With over 330 million active...
8 Useful TikTok Business Statistics To Boost Your Social Media
TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing. Since the release of...
LinkedIn Industries 101: How To Choose The Perfect Industry Code
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for...
8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing
Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers. Social media has become a huge part of the success of...
Get To Know SEO: A SEO Glossary
Search Engine Optimization, or SEO, is the term for the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases relevant...
12 Amazing Social Media Use Statistics: Social Media For Business
Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest...
4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile
Google My Business statistics ( now called Google Business Profile ) are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase...
TikTok Statistics UK 2024: Everything You Need to Know
TikTok Statistics UK edition provides insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. Since the launch of TikTok in...
SEO Checker: Your Content’s Best Friend
Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website's content and structure to improve your search engine rankings. The ultimate goal of SEO...
A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101
“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow...
Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!
Picture this: it's midnight, and you're home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this...
7 Fascinating Facts About How Many TikToks Are Made A Day
In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok. When it comes to...
10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy
In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services. In this...
When Was TikTok Made? 5 Interesting Facts About TikTok
“When was TikTok made?” is a great question to ask when considering the social media app's impact on the digital marketing industry. In this article, we’ll answer the question, “When...
How to Get Followers on Pinterest: 3 Great Ways
“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to...
Top 3 Types of CRM Systems: Which One Should You Choose?
Before you read the following blog on the top 3 types of CRM systems, you may want to check out our blog on an overview of CRM systems or other blogs on...
What is ERP System? Everything You Need to Know
Before you read the following blog on ERP systems, you may want to check out other blogs on CRM systems, digital transformation, or change management. What is ERP? Background to ERP ERP...
Marketing On Facebook 101: The Ultimate and Easy Guide You Need To Facebook
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. However, this ultimate guide to...
4 Benefits of Social Media For Business Statistics to Boost Your Online Success
In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products...
6 Instagram Hacks You Need: A Complete Guide to Instagram
Instagram has gone through many changes over the years since it started as a social media app to capture must-see moments through photos to share with friends and family. In...
6 Essential Steps To Elevate Your YouTube Marketing: A Complete Guide To YouTube
YouTube Marketing: Recording a YouTube video YouTube marketing has grown steadily over the last few years. Since its founding in 2005, YouTube has remained one of the most popular...
4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness...
5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok
Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on...
3 Powerful Ways To Enhance Your X / Twitter Marketing Strategy
Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is...
5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy
In today’s fast-paced digital world, social media is more than just a marketing tool—it’s a vital part of your business strategy. With billions of users across platforms like Instagram, Facebook,...
3 Great Ways To Use Social Media Advertising Statistics
Social media advertising statistics have been a powerful marketing tool for businesses, helping them reach new audiences online and increase sales and conversions. In this article, we’ll take you through...
6 Inspiring Social Media Influencer Statistics You Need To Know
Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social...
5 Amazing Social Media Small Business Statistics To Boost Your Sales
Social media small business statistics show the importance of using social media marketing to reach a large target audience. Since the rise of social media, online shopping, and content creation,...
9 Useful B2B Social Media Marketing Statistics You Need To Know
Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape. When promoting your business online, you must review your current B2B strategy to...
4 Amazing Benefits of Social Media Statistics To Grow Your Business Online
The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach....
Promoting Healthcare Businesses Online
Promoting Healthcare Businesses Online - The healthcare landscape is in a constant state of evolution, and its marketing strategies need to keep pace. To stay ahead of the curve, you...
8 Essential Statistics About Social Media Marketing To Improve Your Online Presence
Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insights into how users behave on social media and how this may impact...
10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy
Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features. The digital marketing landscape is constantly changing,...
9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business
Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had...
8 Important Facebook Business Statistics For Your Marketing Strategy
Facebook business statistics are an amazing resource for businesses and marketers, helping them understand user behaviour and use Facebook marketing tools to improve their marketing strategies. With over 2.9 billion...
Involvement in Digital Transformation: 6 ways on how you can get people involved
Before you take a read through 6 simple ways you can get involvement in Digital Transformation, you may want to check out our business strategy blogs on scenario planning, porters...
What Does Digital Transformation Look Like? 5 Real-World Examples
Before you take a look at the 5 examples of five well-known digital transformations, you may want to familiarise yourself with Digital Transformation itself, or check out other blogs on...
What is Artificial Intelligence: A quick overview of AI
What is Artificial Intelligence? Before you read today's blog on an overview of Artificial Intelligence (AI), you may want to check out our blogs on digital transformation or some business strategy tools...
An Overview of the Internet of Things (IoT) and Cloud Computing
Before you take a read through an overview of the Internet of Things (IoT) and Cloud Computing, you may want to check out other blogs on digital transformation, or business...
What is a CRM system? Everything you need to know
What is a CRM system? Before you read an overview of a Customer Relationship Management system, you may want to check out other blogs on digital transformation, change management, or business strategy,...
A Guide to Stakeholder Mapping: A 5 Effective Amazon Case Examples
Before taking a look at a Stakeholder Analysis and how to use a Stakeholder Mapping Matrix, you may want to consider other blog articles on Business Strategy and Digital Transformation. ...
How to Conduct a Scenario Planning Analysis – 5 Effective Simple Steps to Follow
Before you take a look at how you could use a Scenario Planning Analysis to increase performance and to allow you to strategize towards the future better, visit our blogs...
Porters five Forces Unlocked: Easily Apply Key Competitive Strategies
Before you examine Porter's Five Forces, you may want to check out our blogs on Business Strategy, Stakeholder Mapping, Scenario Planning, and Digital Transformation. What is Porters Five Forces? Many businesses want to...
Change Management: 7 Effective Strategies While Managing Resistance To Change
Change Management - 0Before you examine how to effectively manage change and resistance to change, you may want to check out our blogs on business strategy, digital transformation, and scenario planning. Change...
Why Do 70% of Digital Transformation Initiatives Fail? 5 Ways to Avoid It
Before you take a look at the reasons why digital transformation initiatives fail, you may want to familiarise yourself with the concept of digital transformation in the first place, or...
What Type of Technology does your business need? The 5 types of technology are explained
Before you read the following article about what type of technology your business needs you may want to take a look at further content around Digital Transformation and Business Strategy...
Web Design
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Email Marketing Solutions
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
Transform customer service with AI chatbots. We develop sophisticated chatbots that elevate user experience, streamline interactions, and deliver unparalleled efficiency.
AI Marketing
Transform your reach with AI-driven marketing. Harness data-driven insights for laser-targeted campaigns that captivate, engage, and convert your audience.
AI Tools for Business
Optimise your operations with cutting-edge AI tools. We integrate intelligent solutions that streamline processes, enhance efficiency, and support data-driven decision-making.
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