full service marketing agency – What to Look Out for business growth in 2022 Marketing, in its most basic form, is an umbrella term for a wide range of different marketing methods. From digital advertisements to well-written blogs, digital marketing involves a multi-throng in order to achieve a successful marketing campaign online.
How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]
Marketing Photography with Brendan Gallagher How to use psychology in marketing? And where does photography meet marketing and the psychology behind consumer behaviour? Commercial photographer Brendan Gallagher gives a fascinating insight into the thinking behind his work, combining photography experience and marketing knowledge, for our latest ProfileTree Business Leaders interview. Brendan has been helping businesses […]
One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can be a huge benefit to your company. General Manager Cian Landers explains, in a ProfileTree video interview, talks Belfast tourism, hotel expansion, investment and much much more. Cian’s driving-seat position in the development of Belfast, year on year, as […]
Ever wondered about exploring international markets and how your business can achieve this? A question we have often wonder has been – how to do business internationally! In this week’s Business Leaders interview, CEO Ciaran Connolly sat down with Robert Conlon, Head of Executive Development at Euromoney, to chat overseas business growth. In this extended […]
Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company in NI moving AND having the capacity to work at your very best. Telecommunications specialist Aaron Skinner of the B4B Group spoke to ProfileTree for our Business Leaders video […]
What’s the best way to deliver newspaper marketing in a changing era for print? And what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from the heart of the industry when marketer John Brolly of the highly-successful Irish News took part […]
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to know what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from […]
When did you last REALLY take time to consider your company’s culture? ProfileTree had a chance to hear more about this vital business topic from our guest Cathy Doherty. What does great company culture look like? What types of company culture are there? And what works best for a modern business? Cathy, owner of Practical […]
What is a property buyer agent? It’s more than just an estate agent, as we uncover in conversation with Shane O’Connor, Managing Director of Eldron, Ireland’s leading independent buyer’s agent. Our CEO Ciaran Connolly learns all things property, negotiation and more in this week’s Business Leaders interview from one of our very own clients. Originated […]
ProfileTree has been celebrating more awards success after a win in the Irish Content Marketing Awards. ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry judges, leading to the company being announced as the winner during a ceremony at the Ballsbridge Hotel, Dublin. ‘Best Work, By the Best People’ Described […]
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by Northern Ireland-born former footballer Gerry Flynn. Meet Dream Spanish Homes Dream Spanish Homes, who have been selling properties for a range of budgets in Murcia […]
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers. The key, then, is to tackle a rebrand for the right reasons. And to be aware of the […]
A new website has been published by Belfast digital marketing agency ProfileTree to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices at Springfield Road’s Innovation Factory and expanded to a full-time team of nine specialists working across a range of digital and content fields. New Offices The new offices include a video/ […]
Stress has been defined in different ways over the years. Originally, it was conceived of as pressure from the environment, then as strain within the person. Workplace stress is a more common issue than ever. Stress is the psychological and physical state that results when the resources of the individual are not sufficient to cope […]
Bullying is a worldwide phenomenon that appears everywhere, and not just inside school gates. Employees are subjected to different forms of bullying and harassment in the office. Sometimes it is confusing to determine what a form of bullying is. It is even more confusing to know how to overcome workplace bullying when the bully is […]
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree […]
Emotional intelligence in the workplace is a must if you want to be the best you can be in your career. Here’s why. Let’s say you have two co-workers with you at the office, Colleague 1 and Colleague 2. Colleague 1 is a pleasure to work with, level-headed and the epitome of professionalism. They understand […]
What is corporate strategy? Simply a well-defined long term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to […]
Why should you focus on personal development in your workplace? Simply, it is essential for making the most of the opportunity your workplace gives you now and in the future.We’ll explain four simple steps to take charge of the future of your workplace. Personal development in the workplace offers a range of benefits for your […]
Company insurance is what protects a company from any losses or damage caused during the regular course of business whether it is related to damaged property, legal risks or employee-related accidents. Say you run a shipping company. The truck transporting the goods from point A to point B gets into a car accident. The driver’s […]
As a business owner, one of the most critical decisions you can make is selecting a website design company to complete an important project. Not only will web design companies be responsible for the success of the project, but they will also have an impact on the future of your business. Therefore, it is important that […]
A web development company creates websites for clients and customers. They employ skilled and qualified web developers who write code for sites, as well as other staff like graphic designers, writers and SEO specialists. Web development companies ensure that any website they build is fully operational and secure from outside sources with malicious intent. In […]
