How to Purchase Bitcoin in 2024: A Step-by-Step Guide for Beginners
ProfileTree // 9th September 2024
Bitcoin is regarded as the first established cryptocurrency in the world. Credit: Sahand Hoseini
Tag: Tools and Marketing - Page 2
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Building a Website Without Coding in 2024 Just Got Much Easier
ProfileTree // 20th February 2024
Socrates once said, “Speak, so that I may see you”. It has become one of the most quoted phrases throughout history. In the digital world, the equivalent to these wise words would be, “Show me your website, so that I may see you.” Nothing makes a statement like a neat and professional website. It is […]
What is Augmented Reality? AR Benefits for Businesses
ProfileTree // 12th May 2024
AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit small or local businesses? These are exactly the questions we’ll consider today. Specifically, we’ll look at how AR works, as well as some of the […]
Password Security Tips: What You Need to Know
ProfileTree // 24th December 2024
The right password will take billions of years to hack. Image credit: Hive Systems
What Is Alexa? Amazon’s Incredible Virtual Voice Assistant
ProfileTree // 5th May 2024
This article has been updated to include more comprehensive information about Alexa’s functionalities, wake words, and compatibility, as well as the latest updates from Amazon. We strive to provide the most accurate and up-to-date information to our readers. What is Alexa? Smart speakers have exploded in popularity in recent years. This fact has opened up […]
What Is Twitch? And How To Leverage it for Success : 101 on Twitch
ProfileTree // 16th July 2024
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your channel or engage […]
Top Social Media Sites: Essential Social Platforms
ProfileTree // 21st January 2024
The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]
What Is Blogger? Discover the Amazing Features and Benefits
ProfileTree // 5th May 2024
What is Blogger? It’s a hosting website that allows you to publish your content to the Internet in a space designated just for you. Essentially, Blogger is a website hosted within another larger website. Although there are more complex blogging tools available, being cost-free and easy-to-navigate makes Blogger an appealing option, whether you’re updating friends […]
Top 10 Business Analytics Tools for Data-Driven Decisions in 2024
ProfileTree // 14th May 2024
Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics
TweetDeck User Guide 101 – Empower Your Social Media with this Ultimate Guide
ProfileTree // 18th December 2023
How to Maximise your Twitter Management with this TweetDeck User Guide TweetDeck User Guide: Because TweetDeck is an essential addition to the assortment of Twitter tools designed to optimise Twitter for you and your business, we’ve created this FREE guide to detail everything you need to know. With an awareness that many individuals are not […]
Semrush Alternatives: 7 Top Picks for Keyword Research, Competitor Tracking and Beyond
ProfileTree // 29th April 2024
Semrush is an SEO software used for keyword research and looking for back-link opportunities. There are many Semrush alternatives, serving the same purpose with different features. A company uses keyword research to enhance their digital footprint and to further understand their target audience. With its vast array of SEO functionality spanning keyword tracking, site audits, rank […]
What Is a Website Audit and Why Are They Important?
ProfileTree // 6th May 2024
Like everything, websites require adjustments occasionally to help improve their experience and efficiency. Running a website audit ensures that you are able to fix any issues that may be preventing traffic from your site. No matter what size your business is, audits are crucial to assess what problems your site has with technical issues, SEO, […]
Modernising the Marketing Funnel for 2024: Data-Driven Models to Captivate Audiences
ProfileTree // 11th April 2024
The marketing funnel is a staple method in understanding consumer behaviour. Although it sounds complex – we’re here to make it simple and more appropriate for the digital age. A classic model, the marketing funnel was originally developed in 1910! We know what you’re thinking and you’re right – it is a little outdated. However, […]
6 Things to Consider Before Hiring a Copywriter
ProfileTree // 3rd April 2024
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]
What is MySpace in 2024? Can the Site Reclaim Its Former Glory?
ProfileTree // 17th December 2023
In this article, we have explored the social media platform MySpace and its usage/engagement throughout the years. We regularly update it every so often, so that you know you’re receiving the most accurate and relevant information. What is MySpace? And – the million-dollar question – is it still in use today? We think the answer […]
Starting an Online Business with Louise Houliston
ProfileTree // 22nd April 2024
Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]
E-Commerce Benefits for Small Business Growth
ProfileTree // 6th May 2024
Digital Transformation for Small Retailers We sat down with Martin Neill, CEO of AirPOS, to learn his insight into the number of E-commerce benefits available for small businesses to grow online as well as larger businesses. In our interview, Martin shared his business background and how his business has grown into a successful brand recognised […]
Top 10 Best Free Social Media Tools for Marketers
ProfileTree // 12th February 2024
We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. […]
What Is Gmail? A Beginner’s Guide to Google’s Email Service
ProfileTree // 8th September 2024
What Is Gmail? Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise-level users. Today, Gmail is one of the most widely used email clients around the world, with […]
Establishing Your LinkedIn Profile: Amazing SEO Tips To Grow Your Page
Nuala Davies // 5th May 2024
Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility. We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]
What is a CMS? Your Essential Guide to Content Management Systems in 2024
ProfileTree // 26th March 2024
If you’ve had a new website developed for your business, or you’re in the middle of that process, you’re going to have With a CMS, youto choose a CMS at some point. That’s because a CMS is a crucial part of the website design and creation process. But what is a CMS, and why does […]
How to Search Using Google: Advanced Guide 10 Tricks for Power Users
ProfileTree // 15th October 2024
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search… Do you sometimes feel inundated by the vast amount of information on the […]
Using Business Intelligence Tools: Making the Right Choice
ProfileTree // 22nd April 2024
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company. In this age of information, every business action leaves breadcrumbs of data behind. How can you […]
Why is Personal Branding Important? Self-Marketing for Cynics
ProfileTree // 5th May 2024
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn’t this a bit pretentious for the average person on the street? It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary […]
Types of Digital Marketing: Your Essential Guide to Understanding the Digital Marketing
ProfileTree // 15th December 2023
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
Marketing Prospects 101: How to Find, Engage, and Convert Your Ideal Customers
ProfileTree // 10th January 2025
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
8 Best Free Presentation Software: A One-Stop Guide
ProfileTree // 8th September 2024
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
Vero App: Could It Still Become The New Facebook?
ProfileTree // 17th December 2023
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]
Yoast Academy: The Easy Way to Learn SEO?
ProfileTree // 28th April 2024
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
What Is SEMRush? A Comprehensive Overview of SEMrush’s Features and Benefits
ProfileTree // 5th December 2023
Moz is one of the biggest SEMRush competitors. Image credit: Moz
What Is Android? 101 Your Essential Guide to Understanding the Android Phenomenon
ProfileTree // 21st April 2025
What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating system, iOS Android has grown dramatically since Google released its first beta smartphone operating system in 2007, and now powers over 2 billion active devices […]
What Is A Breadcrumb? A Comprehensive Guide for Web Design Beginners
ProfileTree // 5th May 2024
What is a breadcrumb? A small but very, very helpful feature of a website showing how you found your way to the page you’re viewing. In user experience (UX) design and web navigation, few elements provide simpler yet more effective site guidance than the humble breadcrumb trail. Breadcrumb menus display the current page location and […]
What Is YouTube Premium? A Step-by-Step Guide to Maximize Your Benefits
ProfileTree // 5th May 2024
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. YouTube has become […]
What Is A Social Aggregator? A Comprehensive Guide for Businesses and Organizations
ProfileTree // 4th December 2023
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
What Is A Website Audit? The Ultimate Guide for Business Owners
ProfileTree // 6th May 2024
Running a website for your business is tricky. At first you have to splash out on a development project, graphic design and SEO. You also have to regularly perform a website audit. There are two main reasons that this is important. The first is that, as you update your site’s content, you may create issues […]
What is Readability? An Easy Boost for Content ROI
ProfileTree // 3rd December 2023
Most content marketers struggle to engage readers. Image credit: Scoop.it
What Is Reddit? The Marketer’s Essential Guide to Unlocking Its Viral Power in 2024
ProfileTree // 14th February 2024
There are many misconceptions out there about Reddit. Image credit: ProfileTree
What Is WordPress? Your Comprehensive Guide to the World’s Most Popular Website Builder
ProfileTree // 1st May 2024
What is WordPress? WordPress is an online content management system offering a powerful web platform for businesses and hobbyists. This open source ‘PHP’ based tool offers an easy, simple and popular website creation option for non-technical users. That’s why WordPress ranks at the top of all Content Management Systems and powers 29 percent of digital […]
Should My Company Use TweetDeck? Key Features and Benefits Revealed
ProfileTree // 30th November 2023
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
Yoast SEO: Your Comprehensive Guide to Mastering WordPress SEO
ProfileTree // 3rd April 2024
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day. At ProfileTree, we use Yoast every day. Should you make it the SEO go-to for your business? Our Specialist Reviewer takes you through the essentials of […]
What Is Google Advanced Image Search?
Sara Lynch // 5th May 2024
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
What Is Google My Business? A Comprehensive Guide to Business Visibility and Growth
ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
What Is An App? Now an Inevitable Part of Daily Life
ProfileTree // 30th June 2024
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]
8 Best AI-Powered Tools to Boost Productivity
Noha Basiouny // 24th January 2025
In the ever-evolving landscape of today’s digital age, the quest for heightened productivity is relentless. As organisations and individuals strive to optimise workflows, reduce manual effort, and enhance overall efficiency, the transformative influence of Artificial Intelligence (AI) has emerged as a beacon of innovation. From automating repetitive tasks to providing predictive insights, AI is revolutionising […]
Effective Sales Techniques: Close That Deal!
ProfileTree // 17th December 2023
Effective sales techniques focus on both quality and quantity. Image credit: 99Firms
Customer Care Superheroes: How to Create a Service Team That Wows Customers
ProfileTree // 31st July 2024
In today’s competitive market, it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses use great customer care to build up a dedicated following. Many factors are involved when it comes to the success of a business, all of […]
Twitter “X” Dimensions 2024: The Complete Guide on Optimized Images That Stand Out in Your Feed
ProfileTree // 5th May 2024
Twitter Dimensions: Images are a key part of engaging audiences on Twitter. Tweets with images see higher click-through rates and retweets compared to plain text posts. To ensure your visuals look crisp across platforms and devices, following Twitter’s guidelines for image dimensions and aspect ratios is important. The right sizes and orientations allow images to […]
What Are Negative Keywords? Learn an SEO Essential
ProfileTree // 19th November 2023
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
Brand Perception 101: Essential Guide to Image and Reputation
ProfileTree // 2nd April 2024
Brand perceptions are directly tied to profitability. After all, branding is at the core of how customers interact with your customers. Your company’s brand feeds all other sales and marketing activities. Your company’s brand is a unique experience associated with a certain product or service. This means the tangible part and the feeling and aesthetic […]
What is Keyword Research? A Complete Guide to Effective Keyword Research for SEO
ProfileTree // 16th November 2023
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
Boost Your Sales With This Guide to E-commerce Product Video Production
Noha Basiouny // 16th November 2023
In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]
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