5 Reasons Your Company Needs a Copywriter
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies...
Amazon Alexa Content Marketing + 3 Amazing Voice Content Tips
Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering. It’s a wireless speaker first, but...
Master Your Linux Skills: Essentials for Beginners and Business Owners
Linux stands as the cornerstone of computing prowess, powering everything from smartphones to supercomputers. Mastering the Linux system isn't just about familiarity with an operating system; it's a gateway to...
Klaviyo for E-Commerce Marketing: Optimise Your Sales with This Comprehensive Guide
In an ever-evolving digital landscape, e-commerce businesses are constantly on the lookout for robust marketing platforms that cater to their nuanced needs. Klaviyo has emerged as a powerful email marketing...
Using Unbounce to Create High-Converting Landing Pages: A Step-by-Step Guide
In today's fast-paced digital landscape, creating landing pages that convert is crucial for businesses looking to maximise their online presence. Unbounce provides a robust solution for crafting these high-converting landing...
Leveraging Adobe Creative Cloud for SMEs: Enhancing Creativity and Productivity
Small to medium-sized enterprises (SMEs) continue to seek competitive edges in a digital landscape where agility and creativity are essential for success. Adobe Creative Cloud emerges as a powerful ally...
Slack in Web Design Projects: Streamlining Team Collaboration
In today's fast-paced digital landscape, communication is the cornerstone of effective collaboration, especially in web design projects. We understand that the intricacies of design require constant interaction and real-time feedback,...
The Impact of Blockchain on Marketing in 2024 and Beyond
Blockchain on marketing may sound like a confusing combination of buzzwords, but this advanced technology is rapidly transforming business operations. As blockchain solutions make inroads into security, transparency and data...
Dynamic Keyword Insertion: The Complete Guide to Implementation for SEO Success in 2024
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML...
The Power of Marketing Automation: Revolutionising Business Growth 2024
In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise...
Product Placement – Embedding Brands in Entertainment in 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands....
Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks
Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take...
SEO Checklist 2024: The Essential Guide to Ranking Higher in Search Engines
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want...
The Importance of Alexa Voice
When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Nine years...
Free Mind Mapping Software: Top 11 Tools to Clarify Your Thinking in 2024
Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to...
How to Produce and Edit Video for Tourism Businesses
In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make...
Marketing in Recession: Smart Strategies to Thrive
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to...
Voice Search SEO: Is It Different from Traditional SEO?
Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes...
2024 Print Marketing Statistics: Metrics and Global Impact
Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues...
SEO Basics: Understanding Google Algorithm Changes
Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search...
Zoom Negotiations: 5 Steps to Successful Virtual Negotiations
Zoom is now at the centre of not only video-conferencing but is a vital platform for local and global negotiating. Image Credit: Unsplash: Visuals. The Coronavirus pandemic has emphasised teleconferencing’s...
The Importance of Statistical Significance in Marketing
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and...
The Ultimate Guide to Blockchain Marketing and Cryptocurrency
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being...
How to Combat Blue Monday
January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media...
The Massive Power of Experience: Unveiling Experiential Marketing Statistics
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories....
The Unexpected Hero: Direct Mail Marketing Statistics
Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty...
Building a Spin-Out Business with Tony McEnroe
The current business landscape is one of protracted uncertainty, with ongoing lockdown restrictions continuing to keep doors closed on offices across Europe. However, many instalments of ProfileTree’s Business Leader...
Why Use WordPress? Let’s Explore a Website Building Essential
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is...
Top 5 Inventory Management Software Solutions for Epic Efficiency
In the fast-paced world of distribution, managing inventory effectively is crucial for success. Inventory management software has become an indispensable tool, especially for small businesses, warehouses and e-commerce platforms. Within...
Exploring the Importance and Benefits of Using Digital Marketing in Business
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media...
How to Use Social Media for PR
It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a...
SEO Performance Metrics: How Good Is Your SEO Game?
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and...
SEO for Car Dealerships: A Complete Guide
Getting a high rank on Google can be daunting for local businesses. So much so many opt to pay for the number one spot. However, this is only a short-term...
Your Ultimate Guide to Google Tag Manager
Marketers rely on a lot of tracking and retargeting to ensure that their website is collating useful data that they will be able to utilise when improving their sites or...
DJI Ronin S: Complete Review and Walkthrough
The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin...
Social Media Marketing Tips: How To Be The Best You Can Be!
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do...
Transforming A Traditional Business: How to Start a Business Online
Transforming a traditional business to an online one sounds like the norm. But believe it or not - even businesses that first date back to the 1930s are still in...
Chatbots: How Successful are they for Social Media Leads?
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure...
Voice Marketing: How to Create an Amazing Brand for Voice
CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their...
Chatbots Explained: The Complete Guide to Conversational AI
Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into...
How To Use SEMRush: The Essentials
SEMRush is a highly advanced tool. It's also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own...
How to Add Music to Your WIX Website: Master and Enhance Your Knowledge
If you’re like an increasing number of people, you probably want to know how to add music to your WIX website. A lot of people aren’t aware that websites...
What Is Ning? Ning Site Builder – The Complete Review and Video Guide
What is Ning? You might have heard the name Ning, but perhaps you aren’t unaware of how it can benefit your business or organisation. Put simply, Ning is an superb online...
What Are Chatbots? QUICK READ Chatbot 101 for Business
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of...
Best Free Website Builder for Your Business
On your journey of creating your online brand, you might find it necessary to create your very own website. Having your own website gives you control over the content...
SEO Guide: Google’s YMYL Update | Complete Guide
Google is by far the dominant search engine worldwide. Over 90% of searches are carried out over Google. To maintain this dominance, Google must constantly change their search algorithms. Their...
How Can Business Startup Support Help You?
John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with...
The Complete Guide to Creating Memorable PowerPoint Presentations
Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all...
How to Grow Your Business? Exploring Innovation with Frank Given
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders...
How to Use Email: Outstanding Pro Tips To Make You A Master!
In this day and age, online communication is part of daily life. Sharing, planning and conversing have now become heavily reliant on online means of communication and at the centre...
How to Purchase Bitcoin in 2024: A Step-by-Step Guide for Beginners
For the last few years, Bitcoin has certainly been under the spotlight as the “currency of the future”. Bitcoin was created in 2009 in order to create a universal currency...
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