ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
ProfileTree // 14th December 2023
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]
ProfileTree // 15th April 2024
If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]
ProfileTree // 25th January 2024
Credit: ProfileTree.com
Panseih Gharib // 11th February 2024
In the digital age, business blogging statistics show that blogging has become an integral part of content marketing strategies for companies aiming to establish a strong online presence. Understanding business blogging involves creating compelling and relevant content and leveraging data-driven insights to inform the content strategy. With the ever-changing digital marketing landscape, staying updated with […]
ProfileTree // 11th February 2024
Image credit: Souvik Banerjee
Noha Basiony // 19th November 2023
In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]
ProfileTree // 19th November 2023
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
ProfileTree // 16th November 2023
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
ProfileTree // 14th February 2024
Customer acquisition costs by industry. Image credit: AyeStudios.com
ProfileTree // 12th November 2023
Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]
ProfileTree // 21st January 2024
In this article, we have explored Google Link Builder and its impact on SEO performance. It’s worth noting that SEO trends and algorithms change constantly, so we regularly update articles like these to provide you with the most up-to-date information. Google Link Builder is one of the most crucial tools for the success of any […]
ProfileTree // 9th November 2023
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
ProfileTree // 11th April 2024
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
ProfileTree // 9th November 2023
Each dot represents the average of all posts of a given length. Image credit: Medium
ProfileTree // 21st January 2024
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
ProfileTree // 7th November 2023
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]
ProfileTree // 4th March 2024
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
ProfileTree // 6th November 2023
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
ProfileTree // 15th February 2024
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
ProfileTree // 5th November 2023
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
ProfileTree // 12th February 2024
Driving qualified traffic to your website is crucial for growing any business online today. Yet, with over 1.7 billion websites competing for visibility, getting visitors can feel like an uphill battle. This makes having an effective website traffic strategy essential. Recent data shows that 54% of site visitors arrive from organic search, while 17% come […]
ProfileTree // 5th November 2023
Facebook organic reach in 2023 takes strategy and consistently posts the right content types. With Facebook’s algorithm changes over the past few years, brand pages have seen significant declines in organic reach, now averaging below 5%. This makes it challenging to get content shown to your target audience without paid promotion. The key is optimizing […]
ProfileTree // 4th January 2024
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]
ProfileTree // 4th January 2024
SEO is 51 per cent part of the top three acquisition channels. Credit: searchenginejournal.com
ProfileTree // 31st October 2023
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]
ProfileTree // 2nd January 2024
Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so important in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]
ProfileTree // 13th February 2024
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]
Noha Basiony // 11th April 2024
Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with a broader audience, increase sales, communicate their mission and vision to their customers and stakeholders and build trust and credibility. For websites to provide those […]
ProfileTree // 17th December 2023
Long tail keywords make up the majority of searches. Credit: Hitwise
ProfileTree // 17th December 2023
When an online marketer begins working with a new client on an SEO project, one of the first things they will do is perform an analysis of the entire website. This is where SEO analyser tools come in handy. In fact, many online marketers will refuse to quote a price unless they’ve performed an SEO […]
ProfileTree // 11th January 2024
WordPress Sitemap – Search engine optimisation is essential to the success of your website. One important aspect of SEO is setting up and optimising your WordPress sitemap. An optimised sitemap can help your website index faster and achieve higher rankings. In this article, we will discuss what a sitemap is, why you need one, and […]
ProfileTree // 17th December 2023
Alexa Ranking was easy to game or inflate.
ProfileTree // 29th January 2024
Traffic alone is not enough to make your blog successful. Instead, bloggers should focus on driving targeted traffic to their blogs. Targeted traffic is traffic that consists of people who are already interested in your topic from a demographic of your choosing. By driving targeted traffic to your blog, you multiply your opportunities to convert […]
ProfileTree // 4th February 2024
SEO services can help you improve your website’s visibility and ranking in search engine results pages (SERPs), leading to more traffic, leads, and sales. Investing money in an SEO company is a big decision. Therefore, it is important to ensure the company you hire offers quality SEO services for your money. This concept is true […]
ProfileTree // 10th January 2024
What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and its individual pages more attractive […]
