Tag: video marketing

Our expert business blog offers a world of digital how-to

How to Easily Reverse Video Search

Esraa AliEsraa Ali // 24th March 2024

Have you ever come across a video and wondered about its source or wanted to find similar ones? The process of reverse video search can come in handy in such situations. This article will delve into the concept of reverse video search, its uses, benefits, and how to choose the right tools for this purpose. […]

Read Article

How to Measure Your Corporate Video Production’s Success

Asmaa AlhasimyAsmaa Alhasimy // 22nd February 2024

Remember the last time you sat through a corporate presentation? Eyes glazed over, phones scrolling, minds drifting to that long-awaited coffee break? Yeah, we’ve all been there. But what if your next presentation could do the opposite? What if it could spark curiosity and ignite a wave of excitement about your brand? 55% of people […]

Read Article

Animation for Marketing And Advertising: the Power of Animation in Modern Advertising

ProfileTreeProfileTree // 14th February 2024

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

Read Article

Latest Video Email Marketing Statistics 

Eman SamehEman Sameh // 14th February 2024

In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]

Read Article

How To Use Restaurant Video Marketing To Grow Your Business

ProfileTreeProfileTree // 5th February 2024

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

Read Article

Your Ultimate Guide to Video Marketing

ProfileTreeProfileTree // 4th February 2024

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

Read Article

A Comprehensive Guide to Online Video Production: How to Make Videos That Sell

Asmaa AlhasimyAsmaa Alhasimy // 21st February 2024

In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content online, and 90% say they’d rather watch a video than read text about a product. 72% of businesses report increased website traffic thanks to video, […]

Read Article

6 Tips for Creating Great Social Media Video Content

ProfileTreeProfileTree // 13th March 2024

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

Read Article

Mastering The Art of The Social Media Video Editor: Creating Incredible Micro Content

Nuala DaviesNuala Davies // 30th January 2024

Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]

Read Article

Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

Read Article

Unleashing the Power of Animated Business Ideas

Noha BasionyNoha Basiony // 25th January 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

Read Article

How to Use Social Media Video: 6 Tips

ProfileTreeProfileTree // 13th March 2024

Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else?  Video is insanely popular […]

Read Article

Your Guide To Understanding Everything You Need About Music Video Production!

Esraa MahmoudEsraa Mahmoud // 11th April 2024

Music video Production is like a kaleidoscopic playground where music morphs into visual magic. They’re the technicolour dreamscapes that launch tracks into the stratosphere, the miniature movies that ignite trends and break the internet. But what’s the secret sauce behind these pop culture powerhouses? Buckle up, music lovers, because we’re taking a deep dive into […]

Read Article

Video Marketing Strategy: Is It Important?

ProfileTreeProfileTree // 18th January 2024

Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when creating video content for your business. The power of video marketing shouldn’t be underestimated but there are many aspects that need to be considered from […]

Read Article

What Are Amazon Skills and How Do You Use Them?

ProfileTreeProfileTree // 17th January 2024

These days, Amazon is a household name around the world for ecommerce. Image source: amazon.com

Read Article

TV Advertising with ITV’s Nicola McLoughlin

ProfileTreeProfileTree // 15th January 2024

Some fools like to say that TV is dead. Nicola McLoughlin takes some time to explain to us why this isn’t the case…

Read Article

Top Free Video Editing Software

Rebekah McCaigRebekah McCaig // 19th December 2023

Video content is highly important in the world of marketing today, but it can be a challenge to find effective, free video editing software. A study by Sprout Social found that 95% of social media users will remember the message of a video as opposed to only 10% read in text. Therefore, if you’re trying to get a message across to your customers or audience, video is the way to do it.

In this blog post, we’ll be giving you some recommendations on what we would consider to be excellent free video editing software that will save your business a lot of money! While they may not have all the features that paid software would have, these applications can still provide you with the tools to create effective and engaging video content that will generate appeal amongst your audience. Let’s get started and explore some of our favourite free video editing software available.

Read Article

YouTube Shorts: The Inspiring Opportunities Of Micro Content Creation

Nuala DaviesNuala Davies // 23rd January 2024

In a world of shrinking attention spans, micro content reigns supreme. YouTube Shorts have the capability to act as a business’s gateway to engaging current and potential customers in less than 60 seconds.   It is no surprise that our current attention spans are a fleeting commodity. Our digital landscape is over saturated with varying […]

Read Article

Mastering YouTube SEO: Incredible Tips To Boost Your Video Rankings

Nuala DaviesNuala Davies // 23rd January 2024

The internet is an extremely saturated landscape. Packed to the brim with videos, blogs, podcasts and so much more… The idea of creating stand out content can seem daunting.  How do you ensure your content is discoverable amidst YouTube, a bustling platform? This is where mastering YouTube SEO presents a strategic, effective approach that is […]

Read Article

TikTok Video Editing Tricks: Craft Viral Magic

Rebekah McCaigRebekah McCaig // 14th December 2023

Over the past few years, TikTok has exploded in popularity, becoming one of the most influential social platforms for short-from video content. In this post we’ll be giving you some TikTok video editing tips – this app makes it easy for anyone to become a filmmaker and video editor! It is, however, a known fact that the most successful TikTok creators are those who use engaging editing techniques to make their videos more fun and compelling.

TikTok video editing can transform basic clips into viral sensations on the platform. With strategic use of popular music and audio, visual effects and filters, text, and more. The TikTok video editing tools that exist within the platform enable your videos to stand out amongst the crowd.

So, in this blog, we’ll be breaking down our top TikTok video editing tips to get your videos going viral! From textures and transitions to text guides and trendy tunes, we’ll be covering how to keep your audience hooked while showcasing your brand’s uniqueness.

Read Article

Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner

ProfileTreeProfileTree // 17th December 2023

Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth.  Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]

Read Article

Boost Your Sales With This Guide to E-commerce Product Video Production

Noha BasionyNoha Basiony // 16th November 2023

In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]

Read Article

Social Media Sites List – Master Marketing on the Top 10 Platforms This Year

ProfileTreeProfileTree // 11th February 2024

Social media sites list every major network, app, forum, and community where users gather online. For businesses and marketers, having a presence on the right social platforms where your audience is already highly engaged can significantly boost brand awareness, website traffic, leads and sales. But with new sites emerging constantly, it’s crucial to focus your […]

Read Article

100 Ways Social Media Has Shaped the Food Industry With Interesting Statistics

Miranne KhaledMiranne Khaled // 14th February 2024

The popularity of social media platforms is significantly on the rise, especially in the last decade. These platforms have managed to impact all aspects of our lives, reshaping how we communicate with one another. Yet, that’s not the only aspect in which social media has excelled; it has also impacted businesses, and the food industry […]

Read Article

8 Groundbreaking Social Media Facts Every Marketer Should Know

Claire MulliganClaire Mulligan // 11th February 2024

As we delve further into the digital age, the importance of understanding social media facts has become increasingly apparent for business owners and marketers. The rapid nature of the social media landscape means that trends are constantly changing due to user behaviour and social media updates. Keeping up with the latest social media facts ensures that your digital strategy is relevant, clear, and will generate sales and conversions.

Read Article

5 Fascinating TikTok Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.

Read Article

The Ultimate & Easy Guide to Social Media Video Marketing 101

Claire MulliganClaire Mulligan // 4th February 2024

Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.

Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.

Read Article

How To Market Your Business On Social Media 101: The Amazing Guide You Need

Claire MulliganClaire Mulligan // 11th February 2024

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

Read Article

When Was TikTok Made?: 5 Interesting Facts About TikTok

Claire MulliganClaire Mulligan // 12th December 2023

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

Read Article

10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

Read Article

7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 20th February 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

Read Article

Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

ProfileTreeProfileTree // 26th February 2024

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

Read Article

A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101

Claire MulliganClaire Mulligan // 20th February 2024

“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.

Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.

Read Article

12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 11th February 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

Read Article

8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 14th February 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

Read Article

8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

Read Article
Page 1 of 2