Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 24th January 2024
In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.
ProfileTree // 24th January 2024
As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]
ProfileTree // 5th May 2024
Beginning ProfileTree’s series of Food in Northern Ireland, Indie Fude’s Laura Bradley sits down with us to discuss her passion for local, ethical, and sustainable produce.
Esraa Ali // 5th May 2024
Minority representation in television has seen gradual improvement in recent years, according to Statista, but there is still a long way to go. A study conducted by the organisation found that in 2020, 24% of TV show characters were from a racial or ethnic minority background, increasing from 21% in 2019. However, this still falls […]
Esraa Mahmoud // 17th October 2024
In the labyrinth of modern healthcare, where advancements in medicine intersect with the intricacies of consumer engagement, the role of marketing emerges as a crucial force in shaping the landscape of patient care. As we navigate the dynamic terrain of healthcare marketing, we uncover a trove of compelling statistics that unveil the evolving relationship between […]
Esraa Mahmoud // 21st February 2024
Social media has become an integral part of our global society, shaping the way people connect, share information, and engage with each other. As of the latest available social media statistics, the worldwide landscape of social media is vast and continually evolving, reflecting the dynamic nature of online communication. In the blink of an eye, […]
ProfileTree // 11th April 2024
How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It’s about understanding who your ideal customers are, what they crave, and how they interact with content across platforms. By analysing demographics, interests, behaviors, and psychographics, brands can craft personalised content that resonates deeply, […]
ProfileTree // 25th March 2024
Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in the most recent episode of our series, sitting down with Jonathan and Andy Laverty, directors of snack company Wolf & Woodsman. We chat to two […]
ProfileTree // 11th February 2024
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]
ProfileTree // 23rd January 2024
de of ProfileTree’s Amazing Food & Drink series, we sit down with Azhar Murtuza from Born Maverick to talk vegan values, environmental sustainability and running a successful food business.
ProfileTree // 25th March 2024
With the ongoing spread of the Coronavirus outbreak, employees and employers alike are increasingly highlighting concerns around stress management and welfare around mental health. With this in mind, we’ve picked out an interview we carried out some months ago with Sean Connolly, creator of the ‘Tools for Life in Business’ Programme. Check out the full […]
ProfileTree // 23rd January 2024
Neil Bradley’s Food Safe System cuts through the legwork involved in activities like fridge temperature monitoring with the aim of giving chefs more time to concentrate on creating meals. Image credit: SyncNI.com
ProfileTree // 23rd January 2024
Clubhouse operates like a constant podcast that you can participate in.
ProfileTree // 25th March 2024
The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out some fascinating insights as part of our Business Leader Series, highlighting some of our favourite pre-lockdown interviews that give us cause to be hopeful for the […]
ProfileTree // 21st April 2024
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is free to install, deploy, and upgrade. And if that introduction wasn’t enough, then there’s plenty of more reasons to share. WordPress isn’t just a website […]
ProfileTree // 5th May 2024
Chiho Tang, Owner of Organa Creative, is passionate about all things design and going the extra mile for clients who want to stand out with their branding. Image credit: Organa Creative
ProfileTree // 23rd January 2024
Why ProfileTree WordPress Hosting? With experience in developing and hosting client sites since 2010, we have decided to use our experience and expertise to venture into the real hosting world by offering our very own WordPress hosting solution. In the past, we’ve only hosted client sites, so they didn’t have to. Now, anyone can get […]
Sara Lynch // 23rd January 2024
Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.
Panseih Gharib // 5th May 2024
Small businesses are vital in the economy, and access to capital is crucial for their growth and success. Understanding the current state of small business lending is essential for business owners and financial institutions alike. The lending landscape for small businesses is ever-changing and influenced by economic conditions, regulatory environments, and technological advancements. Small business […]
ProfileTree // 13th March 2024
Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else? Video is insanely popular […]
ProfileTree // 11th February 2024
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
ProfileTree // 3rd May 2024
Landing page copywriting is often underrated. People have grown to believe that any type of text will do when it comes to redirecting pages. However, that kind of thinking is not necessarily accurate. When users click on ads and redirect to landing pages, they shut it down within mere seconds if not interested. Today, we’ll […]
ProfileTree // 15th February 2024
Beating the Instagram Algorithm: The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and […]
ProfileTree // 5th May 2024
Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company, keeping track of changes, including products, services and processes, can be difficult, especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]
Esraa Mahmoud // 5th May 2024
Business burglary is a pervasive issue that affects companies of all sizes and industries worldwide. It involves unauthorised entry into a business premises with the intent to commit a crime, typically theft. The implications of business burglary are far-reaching, affecting not only the financial health of the company but also its operational continuity, employee morale, […]
ProfileTree // 22nd January 2024
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]
ProfileTree // 17th July 2024
The benefits of a personal development plan are simple: you’ll have a roadmap to the best version of yourself in and out of your workplace. It’s about being prepared for the future and being proactive in every aspect of your life so you can enjoy the benefits tomorrow. Let’s start with the basics. What is […]
ProfileTree // 25th April 2024
The digital age is here and business owners of all types need to adapt and move with the times. Gone are the days where marketing was limited to traditional media such as print, television, and radio. Today, business owners can reach potential customers online in a variety of ways, from email marketing to social media […]
ProfileTree // 22nd April 2024
Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content when they perform a Google search. Businesses and content creators are always releasing material for the public. Since not all online sources are reliable, Google […]
ProfileTree // 15th May 2024
Irish Tourism Leaders have played a vital role in promoting the recovery and future growth of tourism across Ireland. As the country aims to rebound from the impacts of the Covid-19 pandemic, the innovation, resilience and optimism displayed by key organizations and figures within the Irish tourism industry will be instrumental to its success. From […]
ProfileTree // 22nd January 2024
The Google Hummingbird update is known as a major algorithm revamp that took place in 2013. You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm. […]
Esraa Mahmoud // 11th April 2024
Music video Production is like a kaleidoscopic playground where music morphs into visual magic. They’re the technicolour dreamscapes that launch tracks into the stratosphere, the miniature movies that ignite trends and break the internet. But what’s the secret sauce behind these pop culture powerhouses? Buckle up, music lovers, because we’re taking a deep dive into […]
ProfileTree // 5th May 2024
It pays to know how to use social media for PR. After all, public relations and social media go hand-in-hand. They’re both used to establish and maintain trust in a business or company, brand, or persona and the products they are affiliated with. With almost everyone in each generation, from Boomers to Gen X, in […]
ProfileTree // 22nd April 2024
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]
Miranne Khaled // 5th May 2024
In the ever-evolving world of business, data has become an invaluable asset. To unlock its potential, organisations turn to the field of business statistics. Business statistics encompasses a wide range of techniques and methodologies that allow companies to make informed decisions and identify trends that enable them to gain a competitive edge. At its core, […]
ProfileTree // 2nd April 2024
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand loyalty. Despite this, many businesses fail to invest in their branding. In our latest Business Leaders interview, we sat down with Gareth Tipping, Sales Director […]
ProfileTree // 21st January 2024
By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in Lisburn, Northern Ireland. During our conversation with the business expert, we learn all about the benefits business consultancy can bring. To gain fascinating insights on […]
ProfileTree // 21st January 2024
How Hospitality Management Has Benefited Fundraising for Cancer Fund For Children We sat down with Joan Burden, hospitality manager at Cancer Fund for Children to learn more about what Daisy Lodge offers families that are affected by cancer, her experience in hospitality management and how holding conferences and events for businesses at the facility supports […]
ProfileTree // 16th April 2024
Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online booking system for sports facilities. Campbell provided an insight into his background and his business journey that led him to Pitchbooking. Coming from a background […]
ProfileTree // 21st April 2024
While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the budding days of SEO, all it would take to reach the top of the page rankings was a website filled to the brim with various […]
ProfileTree // 24th April 2024
We’ve picked out some highlights of our award-winning Business Leader Series which give us hope for the future, this time focussing on last year’s interview with AviaDev’s Jon Howell around event marketing and the future of the aviation industry.
ProfileTree // 22nd April 2024
For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]
ProfileTree // 24th December 2024
When developing a new website, there are many things to keep in mind. Some of the most important concerns are cost and usability. Building a Squarespace website is a fantastic option for both. But what is Squarespace? Basically, it’s a platform which allows you to build and manage a website with very little technical skill. […]
ProfileTree // 16th July 2024
Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as the “modern” approach that transforms the marketing department. For some companies, the Agile methodology has been revolutionary and fruitful. For many others, it was mere […]
ProfileTree // 22nd August 2024
There are many different kinds of business risk. Image credit: Purdue.edu
ProfileTree // 6th May 2024
In the world of trade and business, a guiding principle has driven workplace policy and account management principles for decades – ‘the customer is always right’. Indeed, under the current global circumstances, customer satisfaction and client retention have never been so important. Fortunately, we got the chance to sit down with Warwick Brown, Owner of […]
ProfileTree // 5th May 2024
Code helps tags fire, bringing data back from your site to Google Analytics.
ProfileTree // 5th May 2024
The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin 2 to help capture the best video content. The Ronin S is one of DJI’s best camera stabilization systems yet. It compresses the technology of […]
ProfileTree // 5th May 2024
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]
ProfileTree // 21st April 2024
Once you have your WordPress all setup and all the users you need, added to your site. It is then time to write and publish content on your site. To create content on your site, we use two key methods. The first method is by creating pages and the second method is creating posts. Both […]
Esraa Mahmoud // 11th February 2024
Social media has become an integral part of our daily lives, and while it has many benefits, it also has its downsides. One of the most significant problems with social media is social media bullying. According to social media bullying statistics, social media bullying, aka cyberbullying, is more prevalent than most people think, especially among […]
