Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and most personalised ways to engage your audience, not having any elements in your day-to-day interactions could hurt your conversions and revenue streams. There are several benefits of social media for business. Understanding the advantages of social media marketing and taking the time to learn social media marketing will not only be advantageous for your organisation, but also keep your team connected to your audience.
Statista said investments in social advertising went from $214 billion in 2024 to $17 billion. Additionally, 93% of global businesses use social media marketing, with $17 being the most significant benefit. Currently, 78% of global companies use social media marketing to strengthen their customer loyalty, with 64% of those organisations indicating that clickthroughs are one of the most important metrics to measure success.
Strategically leveraging social media marketing channels provides various benefits for businesses, including increased brand exposure, improved loyalty, marketplace insights, thought leadership opportunities, amplified reach, and higher conversion rates. Developing a strong social presence should be a priority.
What are some Additional Benefits Of Social Media Marketing?
Social media marketing offers more than increased brand awareness. This section will explore its additional benefits, such as enhanced customer engagement, improved brand loyalty, and valuable insights into consumer behaviour. By leveraging social media effectively, businesses can build stronger connections with their audience and drive long-term success.
Increased Brand Recognition
Companies use social media marketing as an accessible channel to increase their visibility and gain additional audiences. This makes the brand recognisable and familiar among the masses. The more you engage and interact via social media, the wider your audience becomes. Your visibility, whether through likes, shares, or someone stumbling onto your information through someone else’s social media, can give you followers that translate into conversions.
Brand Loyalty
A study done by Convince & Convert indicates that 53% of Americans who follow brands on social media platforms are more loyal to those brands. Companies that use social media and their reach can easily convert new audiences into loyal followers.
Conversion Opportunities
With increased visibility and brand recognition, organisations can convert more customers. As your following grows, the exposure from old, recent, and brand-new customers also grows. Social media allows you to interact with all these audiences using different tactics that interest them, such as a video, blog posting, image, or something else. Every reaction can lead to further interest from these audiences, leading to a conversion. Keep in mind – with every conversion, the opportunity came first.
Increased Conversions
Effective social media marketing usually results in higher conversion rates in several ways. Audiences love to see companies that humanise their brand. Interactions with audiences in a social forum show a different side of the company, helping brands gain trust and loyalty. Also, studies conducted have indicated that social media has a 100% lead-to-close rate over outbound marketing.
Brand Authority
When customers view the brand as accessible, it demonstrates good faith and helps acquire additional customers. Loyal followers will talk positively about the brand on social media, which gives you credibility and helps you gain followers from those individuals. The more people speak about your brand, the more authority you gain. Interacting with social media influencers or getting brand ambassadors can also help push your visibility to the next level.
Increased Inbound Traffic
With wider exposure, your inbound traffic will grow. The more you interact on social media, the wider your audience becomes. Every piece of content or social media profile will also become a point of visibility, helping attract more followers over time. The more followers and inbound traffic you generate, the higher your conversion rates will be.
Hubspot says 84% of marketers found that six hours of weekly effort was enough to generate additional traffic. One hour a day spent developing content and appearing on social media can help you save marketing costs while lending additional money to advertising. Social media advertising can also be cheaper and more effective than large-scale efforts.
If you didn’t think social media marketing was effective, look at the following statistics:
92% of adults aged 18-34 are most likely to follow a brand through social media platforms.
84% of consumers with a good social media service experience with a brand are likely to recommend it to others.
There are 5.04 billion active social media accounts across the globe, with 1 million new active mobile users added daily.
Over 95 million videos are uploaded directly daily on Instagram.
83% of people complaining to a brand through Twitter expect a response within an hour.
Top brands on Instagram are seeing a per-follower engagement rate of 1.22%, 0.15% Facebook and 0.05% on Twitter.
73% of posts tagged with another user or location have significantly higher engagement rates.
More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts more than 40 minutes.
It is no secret that brands must pay attention to what’s happening on social media, or customers will not pay attention to them. Marketers must use these best practices to engage and stay within the social media realm:
Be Present: Your organisation must have a presence on social media, utilising the primary channels related to your brand. The most popular platforms are Facebook, Twitter, LinkedIn, YouTube, Vimeo, and Instagram.
Reach Out: Social media is more than just having a presence – your team must create engaging content and share it to grow your audience and extend your reach.
Engage: While engagement must occur, it should not be self-motivated. Audiences want to see the human side of the organisation, and having honest conversations without continuously plugging the brand will significantly impact how the company is viewed.
Scale: Aligning all your marketing and social activities into one cohesive approach is essential. This increases social participation across the organisation.
Influence: When done correctly, your marketing team will help develop influence among followers and other audiences that will continue to provide positive visibility and grow the brand.
Increased Brand Exposure
Social platforms provide access to billions of active users. As of 2025, Facebook had 3.05 billion monthly users, Instagram had 2.4 billion users, and TikTok had 1.7 billion users.
Hashtag campaigns and viral posts can spread quickly among networked users.
Benefits of Social Media Marketing: Marketplace Insights
Social listening tools like Mention and Keyhole track brand mentions, product feedback, and relevant conversations across the social web. This provides real-time opt-in insights.
Social analytics provide data on audience demographics, content engagement, clicks, and other KPIs to inform strategy.
A well-planned social media strategy can work wonders for your brand and image. When implemented correctly, it can work to your advantage in creating worldwide visibility. Through effective social media marketing, you can target potential markets, engage in diverse conversations, increase sales, and have a strong brand identity. Social media marketing helps to gain the trust of audiences that may not have been aware of your brand. This tool works twofold: you learn about different audiences, and they also learn about you.
These are just some of the benefits of social media marketing. Some of the most essential advantages from an operational standpoint include gaining valuable customer feedback, continuously improving your processes, standing out from the competition, remaining a top-of-mind influencer, and attracting top talent to your organisation.
Social media is an affordable way to market to the masses, levelling the playing field for organisations of every size.
Case Study 1
Small businesses increase brand awareness by 20% by using social media marketing.
A small business that sells handmade jewellery used social media marketing to increase brand awareness by 20% in just six months. The company created a social media presence on Facebook, Instagram, and Pinterest and began posting high-quality photos and videos of its products. It also used social media to run contests and giveaways and engage with its followers.
Case Study 2
The large corporation generates $1 million in sales using social media marketing.
A large clothing corporation used social media marketing to generate $1 million in sales in one year. The corporation created a social media presence on Facebook, Instagram, and Twitter and began posting engaging content that promoted its products. It also used social media to run targeted advertising campaigns.
Statistics:
According to Hootsuite, there are over 5.04 billion social media users worldwide.
According to Sprout Social, 87% of consumers say social media influences purchasing decisions.
According to HubSpot, 89% of B2B marketers say social media is essential to their marketing strategy.
According to a study by Neil Patel, businesses that use social media marketing generate 32% more leads than businesses that don’t.
According to a study by Social Media Examiner, businesses that use social media marketing have a 51% higher close rate than businesses that don’t.
Here are more case studies and recent statistics that you can copy and paste into your article on the benefits of social media marketing:
Solution: Nike used social media to connect with its target audience, create engaging content, and run targeted ads.
Results: Nike’s social media marketing campaigns have helped the company to increase brand awareness by 35% and drive sales by 28%.
Case Study 2:
Company: Tesla
Industry: Automotive
Challenge: Generate leads and sales for new electric vehicles
Solution: Tesla used social media to educate consumers about its electric vehicles, generate leads, and drive sales.
Results: Tesla’s social media marketing campaigns have helped the company generate over $1 billion in sales of its electric vehicles.
Case Study 3:
Company: Black Lives Matter
Industry: Non-profit
Challenge: Raise awareness of racial injustice and inspire people to take action
Solution: Black Lives Matter used social media to share stories of racial injustice, organise protests, and educate people about the movement.
Results: Black Lives Matter’s social media campaigns have helped to raise awareness of racial injustice and inspire people to take action. The movement has over 47 million followers on social media and has organised thousands of protests worldwide.
Recent Statistics:
Number of active social media users worldwide: 5.04 billion (Hootsuite, 2024-2025)
Percentage of consumers who say that social media plays a role in their purchasing decisions: 87% (Sprout Social, 2024-2025)
Percentage of B2B marketers who say that social media is an integral part of their marketing strategy: 89% (HubSpot, 2024-2025)
ROI of social media marketing for small businesses: 135% (Social Media Examiner, 2024-2025)
ROI of social media marketing for medium-sized businesses: 128% (Social Media Examiner, 2024-2025)
ROI of social media marketing for large businesses: 118% (Social Media Examiner, 2024-2025)
Measuring Social Media Marketing Success
Proper measurement is essential for determining whether your social media efforts generate real business value. These key metrics and measurement strategies will help you track progress and optimise your social media marketing for better results.
Measure the return on investment of your social media efforts by tracking leads generated, customers acquired, and revenue attributed to social media activities. This data helps justify your social media budget and identify the most effective strategies.
Analytics Tools and Reporting
Use social media analytics tools to monitor performance and generate regular reports. These insights help you understand what content resonates with your audience and which strategies drive the best results.
Digital Marketing Integration
Social media marketing delivers the best results as part of a comprehensive digital marketing strategy. By integrating social media with other marketing channels, businesses can create a cohesive approach that amplifies their overall marketing effectiveness.
At ProfileTree, we help businesses across Northern Ireland, Ireland, and the UK integrate social media with their broader digital marketing efforts, including:
SEO and Content Marketing: Social media content can support your SEO strategy and drive traffic to your website
Web Design and Development: Social media integration should be considered during website development to maximise cross-channel benefits
AI Implementation: Modern AI tools can streamline social media management and improve targeting effectiveness
Video Production: Video content performs exceptionally well on social media platforms
Digital Training: Team training ensures consistent, professional social media management
Supporting Your Digital Transformation
“Social media marketing isn’t just about posting content—it’s about creating meaningful connections that drive business growth. When integrated properly with your overall digital strategy, social media becomes a powerful tool for customer acquisition and retention,” says Ciaran Connolly, Director of ProfileTree.
Conclusion
Committing to regular, high-quality social media marketing benefits today’s brands across objectives like awareness, insights, authority, sales, and more. When done strategically and consistently over time, developing an impactful social media presence can pay dividends for businesses of all sizes and industries. The multitude of benefits makes social channels key to marketing success.
FAQs
What platforms should we prioritise for our business?
Focus on platforms where your target audience is most active. For B2B businesses, LinkedIn and Twitter often provide the best results, while B2C companies may find better engagement on Facebook, Instagram, and TikTok.
How much of the budget should be allocated to social media marketing?
Successful businesses allocate 10-20% of their marketing budget to social media initiatives, including organic content creation and paid advertising.
How long does it take to see results from social media marketing?
Allow 3-6 months of consistent posting, community building, and strategy optimisation before evaluating performance. Social media success requires patience and persistence.
Ready to transform your social media presence into a lead-generating machine?
Our team of digital marketing experts can help you develop a strategic social media plan that drives real business growth. From content creation and community management to paid advertising and analytics, we’ll work with you to create a social media strategy that delivers results.
Contact ProfileTree today to discuss how we can help your business harness the power of social media marketing. Let’s turn your social media channels into your most effective sales tool.
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